Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
A powerpoint presentation on One Plus focusing on it's non-conventional marketing strategy and a study of it's positioning and re-positioning over time.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
OnePlus Crossing the Chasm in the Smartphone MarketIn Febru.docxvannagoforth
OnePlus: Crossing the Chasm in the Smartphone Market
In February 2016, OnePlus co-founders Pete Lau and Carl Pei were considering how the firm could build on its early success to become a mainstream player in the global smartphone market. During the three years it had been operating, OnePlus had grown rapidly in the U.S., European, and Indian markets. Its beautifully designed and aggressively priced phones had been embraced by technology-savvy customers. The company now needed to broaden its appeal to mainstream customers to grow and scale its business.
Lau and Pei knew that OnePlus faced a difficult task in finding a way to the mainstream customer’s heart—and wallet. Specifically, they needed to address three challenges facing their company: First, how could OnePlus sustain competitive differentiation as its advantage on price and performance narrowed over time? Second, how could OnePlus “cross the chasm”1 that separated its technology-savvy early adopters from more mainstream customers? Third, how could OnePlus transition from its social-media intensive “guerrilla” marketing strategy to a more mainstream marketing strategy, given its limited financial resources? Forming a growth strategy that met these three challenges would be essential for the continued success of OnePlus in the brutally competitive smartphone market.
1 The metaphor of crossing the chasm comes from Geoffrey Moore’s influential book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (New York: HarperBusiness, 1991). Moore argued that there is a chasm between the early adopters of a technology product (the technology enthusiasts and visionaries) and the early majority (the pragmatists) because these two groups have very different expectations. To grow beyond early adopters, technology companies need to adapt their product and marketing strategy.
O n e P l u s
Company Background
OnePlus, based in Shenzhen, China, was founded in December 2013 by Pete Lau and Carl Pei. Lau had previously worked as vice president at Oppo Mobile, which shared common investors with OnePlus. Even though the smartphone market was crowded, the founders saw an opportunity for a new entrant. They believed most smartphones had flaws, including bloatware, cheap plastic hardware, unattractive designs, and high prices. According to co-founder Carl Pei, “Available devices were just not good enough. People are only focused on adding features, not making good products.”2
From the outset, the company was clear about its intentions: making high-end, user-friendly devices that delivered a better experience at a lower price than any other device in the market. According to Lau, “We wanted to produce a phone that has good build, nice software, and trustworthy quality—a phone that ‘never settles.’”3 At Oppo, Lau had been working on a Blu-ray DVD for the global market but realized it was a niche product. “Smartphones, on the other hand, were a good entry point, especially ...
A powerpoint presentation on One Plus focusing on it's non-conventional marketing strategy and a study of it's positioning and re-positioning over time.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
The Presentation is about Oppo Camera Phone's establishment and core marketing strategies in India. I have put 6 main Marketing Mix strategy that made Oppo a well known Mobile Brand Name in Indian household.
OnePlus Crossing the Chasm in the Smartphone MarketIn Febru.docxvannagoforth
OnePlus: Crossing the Chasm in the Smartphone Market
In February 2016, OnePlus co-founders Pete Lau and Carl Pei were considering how the firm could build on its early success to become a mainstream player in the global smartphone market. During the three years it had been operating, OnePlus had grown rapidly in the U.S., European, and Indian markets. Its beautifully designed and aggressively priced phones had been embraced by technology-savvy customers. The company now needed to broaden its appeal to mainstream customers to grow and scale its business.
Lau and Pei knew that OnePlus faced a difficult task in finding a way to the mainstream customer’s heart—and wallet. Specifically, they needed to address three challenges facing their company: First, how could OnePlus sustain competitive differentiation as its advantage on price and performance narrowed over time? Second, how could OnePlus “cross the chasm”1 that separated its technology-savvy early adopters from more mainstream customers? Third, how could OnePlus transition from its social-media intensive “guerrilla” marketing strategy to a more mainstream marketing strategy, given its limited financial resources? Forming a growth strategy that met these three challenges would be essential for the continued success of OnePlus in the brutally competitive smartphone market.
1 The metaphor of crossing the chasm comes from Geoffrey Moore’s influential book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (New York: HarperBusiness, 1991). Moore argued that there is a chasm between the early adopters of a technology product (the technology enthusiasts and visionaries) and the early majority (the pragmatists) because these two groups have very different expectations. To grow beyond early adopters, technology companies need to adapt their product and marketing strategy.
O n e P l u s
Company Background
OnePlus, based in Shenzhen, China, was founded in December 2013 by Pete Lau and Carl Pei. Lau had previously worked as vice president at Oppo Mobile, which shared common investors with OnePlus. Even though the smartphone market was crowded, the founders saw an opportunity for a new entrant. They believed most smartphones had flaws, including bloatware, cheap plastic hardware, unattractive designs, and high prices. According to co-founder Carl Pei, “Available devices were just not good enough. People are only focused on adding features, not making good products.”2
From the outset, the company was clear about its intentions: making high-end, user-friendly devices that delivered a better experience at a lower price than any other device in the market. According to Lau, “We wanted to produce a phone that has good build, nice software, and trustworthy quality—a phone that ‘never settles.’”3 At Oppo, Lau had been working on a Blu-ray DVD for the global market but realized it was a niche product. “Smartphones, on the other hand, were a good entry point, especially ...
Hi,
More than 7 years of experience in the Lighting Industry within Multi-national corporations. Worked in a wide range
of areas especially Museum, Retail & Hospitality, Office & Industrial, Road & Tunnel, Area & Sports, Monuments,
Façade, Exterior (Landscape), Public and Entertainment Segment. Successfully demonstrated projects in
organizations like PHILIPS with the varying size and $15M combined value. After all market knowledge, I want to share my profession to help you as person to bring a world in a better place with sharing information you all. Hope you will find it well.
Thx.
Deniz
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
1. Marketing Mix of OnePlus by a
OnePlus User (with added attraction of STP)
- by
Alok Kumar Saini PRO
https://www.linkedin.com/in/alok-kumar-saini/
2. Disclaimer :-
• OnePlus has not paid me to make this presentation. On the contrary, I’ve paid
OnePlus in full whenever I bought their phones ☺ Currently, I use 7 Pro.
• This presentation has been prepared from the customer’s perspective & not
OnePlus’s. Though, all efforts have been put together to ensure authenticity, the
presenter has relied heavily on his user experience to prepare the same. Hence, it
does not claim to be 100% factually correct.
• Probably, the biggest OnePlus fan after Pete Lau & Carl Pei, I still love my nation
above all & anything else. (Hope, my point is understood)
• You are free to criticize this presentation, if you didn’t like…….but if you liked, pls
don’t hold on to your heart & click on the Like button. If you felt even better, you
may comment & share as well ☺
https://www.linkedin.com/in/alok-kumar-saini/
3. 2014 : On 1 fine day, when the Apples, Samsungs & Blackberrys of the world were
completely monopolizing the high-end smartphone market, there came a nobody
claiming to offer high quality smartphones which were surprising affordable for the
erstwhile-ignored upper-middle class. This aspirational class neither had the deep
pockets to buy the latest iPhone, nor the disposable monthly income to pay for
exclusive data packs for using internet on Blackberry phones (those days
Blackberry had exclusive data plans offered by mobile operators).
Now, point to be noted My Lord……..
What so magical happened in these 6 years that the Market frontrunners like
Blackberry, Nokia, & our very beloved Micromax vanished from the market but OnePlus
claimed the leadership on the contrary ??
2020 : Up…UP & AWAY !!
Counterpoint Research released its analysis of premium smartphone
shipment market share during the second quarter of 2020 in India. It
revealed that OnePlus leads the market with 29 percent share.
(https://gadgets.ndtv.com/mobiles/news/OnePlus-q2-2020-profit-sales-india-premium-smartphones-samsung-apple-counterpoint-analysis-
2272085#:~:text=Counterpoint%20Research%20today%20released%20its,market%20with%2029%20percent%20share)
https://www.linkedin.com/in/alok-kumar-saini/
4. Are Deewano Mujhe Pehchano !!
• I love my India but Yes, OnePlus is a Chinese company found by Pete Lau & Carl Pei.
• Surprise….Surpirse…..Pete Lau worked with Oppo Mobiles previously.
• Oppo Electronics is a major investor in OnePlus (good enough reason why new OnePlus
Models are based on recently launched Oppo models).
• OnePlus has one of the most motivational taglines, “NEVER SETTLE” & their track
record substantiates their motto.
• Bachcha-2 janta hai…. OnePlus, Vivo, Oppo & RealMe – all of them belong to BBK
Electronics which is again Chinese (Kash tum sab Hindustani hote toh main tumhe gale
laga leta )
• OnePlus launched its 1st mobile - OnePlus One on 23rd April, 2020 followed by its
Indian launch in Dec, 2014.
Uske baad, kya hua….Lets take a look !!!!
https://www.linkedin.com/in/alok-kumar-saini/
5. Marketing Mix – 4
The marketing mix consists of four basic
marketing strategies known as the 4 P’s.
•Product
•Price
•Place
•Promotion
https://www.linkedin.com/in/alok-kumar-saini/
6. • OnePlus has the most impressive specifications expected from a premium-category
smartphone.
• In an era of smartphones boasting 512MB RAM & 16GB Storage, it disrupted the market
with its 1st product OnePlus One coupled with 3GB RAM, 64 GB Storage along with host
of other industry-first features.
• Ever since, it has led the industry in terms of technology & innovations like Type-C,
Warp Charging, bezel-less display, 12 GB RAM, in-display fingerprint, including others.
• OnePlus follows a launch pattern of introducing 2 smartphone models every year, the
latter generally referred to as T (Turbo) Model of the former. However, in 2019, OnePlus
expanded its offerings & launched a superior PRO version of its OnePlus 7 with some
additional features.
• Additionally, OnePlus also offers Smart TVs, OnePlus Buds, OnePlus Bluetooth Earphones
& other accessories which have their own merits vis-à-vis its competitors.
https://www.linkedin.com/in/alok-kumar-saini/
7. • Back in 2014 & 2015, OnePlus filled the gap created by premium smartphone makers like
Apple & entry-level players like Nokia, Micromax, Gionee, Spice, etc. by launching
OnePlus One below 25k.
• Since its inception, OnePlus has followed a very interesting pricing strategy of
continuously targeting the pockets of aspirational upper-middle & middle-class from
OnePlus One till OnePlus 6T.
• However, it changed its strategy & elevated to target the upper-class with its OnePlus
7 Pro priced at an unorthodox price-point of around Rs. 50k & above in India.
Considering the tag of affordable premium smartphone, it was a huge risk which
actually paid-off & pushed OnePlus to the Market Leadership making way for OnePlus
7T Pro & 8 Pro.
• After receiving incessant customers’ responses for diluting the affordable premium
smartphone image with its high-priced Pro models, OnePlus finally launched the highly-
awaited OnePlus Nord at as low as the launch prince of OnePlus One – 25k Only.
https://www.linkedin.com/in/alok-kumar-saini/
8. • OnePlus in India was sold exclusively through Amazon
initially. However, it decided to go offline to capture
the larger pie of the market by making it available in
retail stores & retail chains like Reliance Digital &
Vijay Sales. Nevertheless, OnePlus is one of the
biggest beneficiaries of the Internet Boom in India
with majority of its sales contributing from the e-
commerce site.
• OnePlus has also recently opened exclusive OnePlus
Stores named as OnePlus Experience Stores in select
cities to give first-hand tangible experience of their
latest launches to customers.
https://www.linkedin.com/in/alok-kumar-saini/
9. • Company’s 1st phone, OnePlus One is a special phone for the company in many ways.
It was the 1st phone in India to be made available only through a system whereby
customers had to sign up for an invite to purchase the phone at irregular intervals.
Whether a compulsion or a marketing gimmick, but it created a mass hysteria for
OnePlus right at the time of launch. Customers felt like & took it as a great
achievement to be invited to buy a Premium product. (I myself waited for a good 2
weeks to buy the phone)
• OnePlus went a step ahead & announced the OnePlus 3 via an interactive VR launch
event. The OnePlus 3 initially went on sale within the VR app itself. OnePlus touted
the event as the world's first VR shopping experience.
• Over the years, OnePlus has completely owned the promotional concept of Flash-Sale
making customers wanting for more. Tremendous Pull, HUH ?
https://www.linkedin.com/in/alok-kumar-saini/
10. India gets a Marketing shock sponsored by OnePlus !!
Need an invite to buy a phone ??!!
You must be kidding me !!
https://www.linkedin.com/in/alok-kumar-saini/
11. OnePlus replaces Hero
with a Superhero !!
• In May 2019, OnePlus made a deal with
‘Avengers’ actor Robert Downey Jr. to
endorse OnePlus 7 Pro. Before him, it was
Indian actor Amitabh Bachchan who used to
endorse OnePlus in India.
https://www.youtube.com/watch?v=3pwEaJq6rv4
https://www.linkedin.com/in/alok-kumar-saini/
12. OnePlus
FLASH-SALE !!
Miss it only if
You wanna
Settle with the
Ordinary !
https://www.linkedin.com/in/alok-kumar-saini/
13. • Age – 18-45 approx
• Gender – Initially, it was Male but now its Unisex
• Income – Middle, Upper-Middle, High
• Marital Status – LOL ☺ (Mobiles are anyways cause of divorce nowadays)
• Geographics – Key focus on India (So what if it’s a Chinese brand….we belong to a
society that boycotts Salman Khan on Social Media but makes his movies Blockbuster)
• Lifestyle – Working Professional majorly, Businessmen
• Personality – Tech-savyy (one who understands the mobile specs)
• Benefits sought – Productivity
• Loyalty Status – Brand Loyal (e.g. OnePlus Community, Red Cable Club)
• Occasion – Official Work
https://www.linkedin.com/in/alok-kumar-saini/
14. • OnePlus has proved itself to be a maestro in Targeting its TG by smartly implementing
the Differentiated Marketing Strategy. It has consistently targeting the below segments:-
• Metro / Urban / Semi-Urban buyers who can correlate with the brand & sync with
the distribution channel.
• Aspirational price-sensitive buyers looking for a premium phone without having to
worry to sell their kidney.
• Working professionals who look upon the brand as a reliable partner with a
flawless performance enhancing their work productivity. Over the years, OnePlus
has become the seller’s promise to Never Settle unless the buyer is satiated. Not
just Customer Satisfaction but DELIGHT !!
• Free-spirited vibrant minds who refuse to be a part of the crowd but aim to build
new roads to explore the unexplored. Brand personality of OnePlus can be best
summed up as avantgarde, who dare to dream & achieve.
https://www.linkedin.com/in/alok-kumar-saini/
15. As Mr. Ries & Mr. Trout said,
“Positioning takes place in the minds of the prospects.”
Positioning of OnePlus is very clear:-
• OnePlus wants to focus on being a premium smartphone brand at an affordable
price to its TG while delighting its customers with newer innovations & features.
• “It's cool to see a young brand disrupting the tech landscape... I was challenged
to help them create an authentic campaign based on the tenets of quality and
craftsmanship, and it's already proving to be a great fit creatively. ”
-- Robert Downey Jr.
https://www.linkedin.com/in/alok-kumar-saini/
