Apple Company Strategy Essay

Apple Company Strategy Essay
Apple Company is one of the most successful companies in electronic industry and is one of the
most important valuable companies in the world .its sales and makes value increased for the past ten
years. Apple Company has used many different strategies to become successful in the market. "The
Apple strategy is essential determinant of advantages towards with other companies such us,
Samsung, LG, and BlackBerry. It used Porter's model strategy and this strategy is the key to
achieving this generic strategy and supporting Apple's success. Apple general strategy focuses on
key features which is differentiate the company and its products from competitors and which is
essential .for example, it focus on elegant design and branding. The Apple ... Show more content on
Helpwriting.net ...
This is due to several reasons and the most reason is the Nokia don't used the good strategies to
developed the products. Nokia Company was acclaimed for its marketing and was seen as the
company that had best figured out how to turn mobile phones into fashion accessories. It's more
accurate to say that Nokia was at its heart a hardware company rather than a software company.
Nokia failed to recognize the increasing importance of software strategy also there was another
mistake which is Nokia have overestimated the strength of its brand and believed that even if it was
late to the smartphone game it would be able to catch up quickly. Long after the iPhones release, in
fact, Nokia continued to insist that its superior hardware designs would win over users. Even today,
there are people who claim that if Nokia had stuck with its own operating systems, instead of
embracing the windows Phone in 2011, it could have succeeded. But even though the windows
Phone has been a flop, the truth is that by 2010 Nokia had already introduction too many
disappointing phones because Nokia Company don't used successful strategy to developing the
product. (James Surowiecki, September 3, 2013). "As a market firm for over a decade, Nokia
Company didn't really excellent plan for the future as it seemed a bit complacent with
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Table of Contents Introduction 1 Issue Identification 2 Issue Analysis 3 Recommendation 4
Conclusion 5 Reference List: 6 1.0 Introduction Situation analysis – Introduction to the case study
Technology has brought us into significant level of interface computing life. Mobile phone is one of
the classic examples to prove that member of society has been influenced by the advance of high
technology. Generally, people are demanding extensive technology within the mobile phone in term
of the operating system which the manufacturers offer. Handset users are seeking for the software
which provide them with most simplified use but yet still high–tech. In 2001, Microsoft made a
move by producing Windows CE Pocket PC OS which ... Show more content on Helpwriting.net ...
They create Windows CE Pocket PC OS as a new innovation to the consumers. They might also
create the standard for development of the smartphone. What are the main strategies behind it? 2.4
Issue Analysis Microsoft has a strong culture whereby all the employees perceive in the same beliefs
and norms of innovation. Ahmed & Shepherd (2010) asserted that the value of strong cultures
carries beliefs and assumptions that the organisation is able to facilitate behaviours according to
organizational principles. The success from Microsoft is due to the careful management of the
organisation culture. They facilitate the employees to feel comfortable working in the organisation.
Therefore, it enhances the creativity of the employees themselves. In addition, according to
competing values model of organisational culture, Microsoft is presumed to adopt adhocracy and
market culture. The characteristic of adhocracy organisation is they are trying to be the leader of the
market. Microsoft is indeed the leader for software market. Another thing is adhocracy organisation
tends to emphasize on the creativity, innovation and opportunities growth (Lund, 2003). When
Microsoft saw the opportunity of diversifying their product into mobile phone, they took the
opportunity to expand their market with creativity and innovation. On a same page, Microsoft also
adopts the market culture in the organisation. The market culture is more toward productivity and

Nokia 's Marketing Strategy For Nokia
Name of organization: NOKIA
Project Scope:
The main goal for Nokia is to recover its capitulated marketplace and return to its leadership
position in the Smartphone market. The firm generally counts on the partnership alongside
Microsoft, and on its Lumia smartphones to accomplish this goal. Nokia additionally selects a
marketing strategy to apply for some of the Lumia phones in Europe.
Specific contributors to the project failure:
1. The major contributor to the project failure is the competition, Nokia faces from Apple, Samsung
and other smartphone companies.
2. Nokia has had troubles adapting to the marketplace changes.
3. Wrong implementation of marketing strategy and specific problems related to the positioning of
the products has been one of the major factors for project failure.
4. Nokia launched an advertisement to market its new Lumia devices. The advert aimed to prop the
firm's claim that the technology helped reduce blur, but afterwards from the video it became clear
that it was filmed alongside a professional camera. This was truly a bad onset for Nokia's flagship
device. The launch of the device was a very crucial moment for Nokia and this was a big mistake.
 Root cause of the contributing factor:
1. Apple entered with the launch of iPhone in the European smartphone market for the first time in
November 2007. The smartphone has been very successful and by now there are 6 generations of the
product. Currently the market share of iPhone in Europe

Mobile Devices And Its Impact On The Delivery Of...
4.2.1.3. SYMBIAN In its history Symbian, in a range of manifestations, has supported mobile
devices by companies including Nokia, Ericsson, Sony Ericsson, Samsung and Siemens. It is now a
privately–owned limited company that focuses on delivery of professional services to the Symbian
OS. That OS was developed to facilitate multimedia functions and data synchronization, among
other voice and data features. EPOC is the foundation for Symbian; its foremost function is to
support Psion's Personal Digital Assistants (PDAs). For implementation and programming [38] [39],
EPOC uses C++, a popular, efficient, general– purpose programming language. A C++ library is
included in the basic structure of Symbian OS, as are Application Programming Interfaces (APIs),
drivers and system files. At the highest operating level, communication and multimedia features, PC
connection services and other features are available. Symbian 9 is the latest version to be launched
and offers better email features, additional services for external programmers and great system
safety. Symbian should be approached with caution, however, as recent surveys suggest that its
market percentage has slipped [40] [41]. 4.2.1.4. WINDOWS PHONE The Microsoft Windows
Phone is a relatively new product in the smartphone sector. First introduced in 2010, the system is
capable of applying the C++ language to XAML applications and to Direct3D game–development.
The entire interface suite for Windows Phone 8 is available and

Reasons For The Failure Of Nokia
Nokia has been one of the brands that are in the last 20 years been synonymous with high–quality
phones. Till 2007, Nokia had a market share of 80% in the smartphone market, and the main reason
for losing ground during the "second coming of the smartphone age" was due to the weak position
of Nokia in the "technological system" (or ecosystem).
Nokia failed in connection to people!!
Reason for Nokia failure is on one side that Apple redefined smart phones with touch screen and
Blackberry with email, and on the other side, Android proved that software matters more than
hardware. Nokia was slow to respond to these trends. In 2008, brands like Samsung, HTC, and Sony
found roots to extend their market. Samsung's Android phones are user friendly and budget friendly
too. When every ... Show more content on Helpwriting.net ...
And the end of the it is the satisfaction of the customers using the phones and the recommendations
they make that really matter.
It needs to make technological innovations which will essentially and effectively differentiate its
products and other models from those of other companies. These innovations should help Nokia
stand out from its adversaries and should at the same capture the required attention of the potential
buyers in the market of smart phones in India.
Nokia should start keeping up with the latest trends and accordingly should enter into the current era
of wearable devices like the smart watches and bands that Samsung and Sony are coming up with. It
also needs to focus on the overall look of the product as it tends to influence the buyer's judgement a
lot.
Conclusion
So, what can we learn from this unexpected incident of Nokia? It's simple. Any organization either a
high profile one or an SMB, besides growing up in technology domain should make their own way
in public domain. How? Nokia tried to be unique from the rest manufacturers and adopted Windows
platform to express its

Styncing Process : How To Sync Plantronics Bluetooth Headset
How to sync Plantronics Bluetooth headsets
It is important for every user to know how to sync Plantronics Bluetooth headsets. If you are
unaware of the syncing process, you would find it hard to use the key Bluetooth features of your
device. One of the best things about a Plantronics Bluetooth headset is that it's syncing process is
quite simple. In other words, the user does not need to have advanced technical knowledge to
execute the steps of the syncing process.
Plantronics headset syncing process is much simpler than the other headset brands in a lot of ways
including the following.
When figure out how to sync Plantronics Bluetooth headsets, you would figure out that this process
does not consume a lot of time. Within few minutes your ... Show more content on Helpwriting.net
...
Thus, users do not need to have apprehensions about whether their headset would work with the
desired smartphone or not. As a user, you should not be apprehensive about whether your headset
would work with your smartphone or not.
Consult the support team if you do not know how to sync Plantronics Bluetooth headsets
As a company, Plantronics takes special care of its customers and their questions are answered in a
timely manner. To provide help to the customers at all times, the company has a dedicated support
team which works round the clock so that they can get help whenever the need is there.
If you are having problems related to any of the steps of the syncing process, you do not have to be
apprehensive. The experienced support team of Plantronics would answer your question. Simply
send an email or begin a live communication session with one of the representatives of the support
team. In this way, your query would be answered in a timely manner. This team does not work with
time restrictions and is present to entertain customer concerns at all times.
Unlike the support teams of other companies, Plantronics does not make its customers wait in any
manner. Once the customer places his query, the support team sends a reply in the shortest possible
time span. Due to this efficient approach, customers do prefer Plantronics over the other headset
selling companies.
Going through the syncing process of a

Advantages Of Opportunities Of Nokia
Opportunities of Nokia
As mentioned before, Nokia phones are on demand in India, Nokia's new campaign with Nimbuzz
could benefit Nokia in variety of ways. First of all – growth markets, Nimbuzz has more than 150
million users and Nokia could expand their market further while working with this company.
While Apple and Samsung phones are in the lead, Nokia is somewhere behind, but there are some
features of Nokia phones that could definitely compete with leading phone companies. For example,
high quality camera. Nokia can improvise on it. Nokia Lumia 1020 has one of the best camera
features on the market. The range of options and different effects of that camera are truly
impressive. The Nokia Lumia 1020 has 41–megapixel camera and takes pictures and videos like no
other phones out there. Colours and quality of photographs are amazing. High–resolution zoom is
other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you
desire. For some reason Lumia 1020 is not as popular as people would expect, having such an
amazing high quality camera it is still behind Apple and Samsung phones which is disappointing
because cameras of IPhones and Samsung Galaxy are not even close to Lumia 1020. After the
research I found out that people who purchased Nokia Lumia 1020 where extremely happy ... Show
more content on Helpwriting.net ...
Another great opportunity for Nokia to get back on the leading positions of the market. While other
smartphones could break and crack after first drop, it rarely happens with Nokia phones. Consumers
are expecting a high quality, durable and aesthetically appealing products and Nokia could definitely
be a good example of all these features. Nokia Smartphones might be less appealing and posh, but
they are much more durable and indestructible. People pay huge money for new phones and the
aesthetics of the product is not the only factor we look

Organizational Development : Action Research Project
Organizational Development – Action Research Project
A. Problem Identification
Organizational problems or human resource issues can stem from a variety of sources and can
potentially inhibit a company's productivity and profits due to lack of an appropriate management
system. Hence, it is the responsibility of the management to find appropriate solutions to its human
resource issues or organizational problems through implementation of an effective and strategic plan
through which organizational productivity and the overall performance can be improved (Carral &
Kajanto, 2008; Tuunainen, Tuunanen & Piispanen, 2011).
Hence, this paper will analyze the organizational issues of Nokia Corporation or Nokia which
operates in the Information Technology sector, so as to formulate an effective strategy which can be
used to increase its market value and stimulate growth. The company has been experiencing various
organizational challenges due to fast evolving technology and a highly competitive global market
(Bierema, 2014; Pai, 2015). However, before attempting to provide development strategies for
Nokia, it is important to fully identify the current organizational development issue that the
company has been facing.
Description of the Organization
Nokia Corporation is a multinational organization, which operates in the global Information
Technology and communication sector. Founded in 1865 by Fredrik Idestam as a wood pulp mill,
the corporation is headquartered in Espoo, Finland. The

Speech On Smart Gadgets
This year some smart gadgets rocked all over the world by its modern and latest features. Here 5 top
most smart Gadgets have been shortlisted based on its popularity. Let's check those out!!!
1. Samsung Gear Fit Smart Watch
This year the Samsung Gear Fit Smart Watch has proven as a blast in top most gadgets. Literally
Samsung is one of the leading brands in technology. They keep bringing innovation in new features
and thus upgrading their latest technology. This time Samsung gifted such a smart watch which is
quite able to complete most other Samsung smartphones, Tabs and Notes. The curved Super
AMOLED display and dust and water resistant protection (IP67) makes this awesome smart watch
prepare for any adventure and 24/7 wearable. It's ... Show more content on Helpwriting.net ...
At the modern age of technology nearly each member of a house has their individual smartphones,
small laptops, Tables and other smart devices as in Chrome Books. This Smart device storage is the
most helpful thing to keep your smart devices organized in one little so that your house doesn't get
too messy with devices and wires and etc. You can even use this smart bamboo stand as your
devices' charging station. Since it's made of bamboo, it resists current and makes your daily life
more secure. It has been built with premium bamboo which makes it strong enough to hold even
laptops and other small smart gadgets. It's a very simple thing to talk about but more useful for
everyday–life use. It's very reasonable and available in the Amazon Stock. So, get yourself this
awesome featured Multi Device Organizer for your smart

Pros And Disadvantages Of Centralized Or Decentralized...
Centralized or Decentralized data analytics In centralized analytics, the data and the talent to
provide analytical expertise are in one group. This single group provides analytics for all the
business units and it alone works on different projects. This unit is also responsible for deciding in
what direction the analytics has to proceed in that organization. The advantage of making the data
analytics team centralized is that reporting across all the business units is standardized. The data
governance policies are enforced significantly. It provides uniformity in the metrics across the
organization there by building the confidence of other divisions using them alongside their data
knowing that the whole organization is on the same page. Centralized data analytics makes it easy to
deploy analysts to the projects with strategic priority. There are also many disadvantages to
centralization. It implies a degree of rigidity. In decentralized analytics approach, it deploys
analytics experts into different business functions. Each unit creates and manages its own data which
is interpreted by the analysts within the team. Each unit can localize, analyze and process the data in
agile manner. It is ... Show more content on Helpwriting.net ...
There came a time where it shut down its manufacturing plants in most of the countries. If they had
put more focus on collecting the data and analyzed it, they could have sustained the markets.
Although there were other internal problems like organizational failure, unwillingness to adapt to
change, internal politics, one of the main reasons was the lack of proper data analysis which proved
to be a major blow in company's profits. In 2017, finally Nokia used Android OS in their phones and
is still trying to stay in the

Failure Of Nokia
As it was stated in the introduction, with the smartphone revolution, Nokia failed to understand the
future direction of mobile devices. This underestimation of the rising innovation, in terms of global
market shares, led to a drastic decline – from 2007 to 2013, the company lost 45.2% of its market
shares (Statista, 2014). It is worth mentioning, that in 2004, at Nokia's Espoo headquarters,
researchers have presented a mobile phone prototype, which was able to connect to the internet and
it was controlled by a touch–screen (O'Brien, 2010). However, Nokia's senior management had
rejected the idea, stating that it would be an expensive failure to develop it. That allowed American
and Asian companies to become leading companies, as they adopted a more innovative idea of the
smartphone. Despite the fact that the company started to lose its market shares to competitors, Nokia
tried to take the role as strategic innovator by ... Show more content on Helpwriting.net ...
For instance, Nokia Networks recently revealed the programmable 5G architecture infrastructure
which is able to adjust automatically radio access and core network resources by meeting the needs
of different services (Nokia, 2015). Being innovative in the telecommunication industry means for
Nokia competing in a fast developing and booming networking sector, which generates most of the
company's revenue. Chaudhuri (2015) believes, that in Nokia's case, presence in telecommunication
industry is more profitable than mobile handsets manufacturing. This strategy shift may allow the
company to win the game by redefining market orientation. To support this example, the author uses
the Ericsson case, which illustrates the company's decision to sell its handset business to Sony, after
it lost its ability to compete with other manufacturers. Ericsson's focus on mobile networks allowed
the company to be

Essay Vertu: Nokia's Luxury Phone
Unit: 3 Vertu: Nokia's Luxury Mobile Phone Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Author: Joyce Kerns
Professor: Dr. Finlay
Date: September 11, 2012
Vertu: Nokia's Luxury Mobile Phone
Introduction
Nokia which is headquarters is located in Finland is a global telecommunications equipment
manufacturer (Kwong & Wong, 2011). Stephen Elop the new CEO of Nokia announced a new
mobile strategy to adopt Microsoft's new but unproven Windows phone as its primary smart phone
operating system (Kwong & Wong, 2011). The day of his big proclamation the stock market to a 14
cent dive. Vertu was the luxury mobile phone that was founded by Frank Nuovo in the 1990's. ...
Show more content on Helpwriting.net ...
Selected Solution to the Problem Stephen selected to fix the problem by selecting the Vertu Luxury
Mobile Phone. The luxury mobile phone department was new and growing very fast globally. With
the new developments the luxury mobile phone market looked promising and attracted new market
entrants. For instance Mobiado, Gresso and GoldVish are brands that joined the new market (Kwong
& Wong, 2012).
Implementation
Before the Ventu was released, which is a subsidiary of Nokia, Nokia launched its own entry level
luxury phone the Nokia branded 8800 Series with the price set at 1,075 Euros (US. $1,300) level
(Kwong & Wong, 2011). On January 21, 2002, the very first Vertu was presented the Museum of
Modern Art in Paris (Kwong & Wong, 2011). In 2006 the special edition of Nokia 8800 series was
introduced with Aston Martin, followed by the 24 karat gold plated version called the Nokia 8800
Series Sirocco Gold in 2007. In 2008 Nokia launched the Nokia 880 Carbon Arte. With these
introductions Nokia continued to empower Vertu to take the lead in the high end luxury mobile
phone market.
Recommendations
If I were a part of Nokia and worked for Stephen Elop, I would ask him to make "Designed to be
admired, and made to be held," the vision statement for our luxury mobile phone department. Ask
him as from reading the article written that we need to come up with a

Mobile Computing And Its Working Principle
MOBILE COMPUTING Abstract: This paper covers an overview of what mobile computing is, and
its working principle. It also includes about the devices using mobile computing and the software's
related to mobiles. It touches some of the topics on mobile computing standards, protocols,
generations and the costs associated with mobile devices. It gives some information about the
limitations, benefits and associated technologies. Introduction: Mobile computing is one of them in
the several new innovations that has been made in information technology over past decade.
Communication from homes, office, cars and hand–held computers is the current trend of distributed
mobile computing. Mobile computing is a human– computer interaction by which a computer can
be portable during normal usage. Portability is one of the aspect of mobile computing. As like a
computer, mobile computing must have a software, hardware, and a communication channel.
Hardware includes device components such as chargers, batteries, antennas etc. Communication
include, Wi–Fi and networks as well as communication properties, protocols, data formats and
concrete technologies. Mobile software includes the software like windows, iOS and other
requirements of mobile applications. Working Principle of mobile computing devices: Mobile
computing is the idea that users can process data or perform digital tasks on mobile devices.
Traditionally data was routed through cell towers in a particular provider's physical

Electronic Commerce Chapter 2
E 2
Wikipedia defines domain tasting as the practice of a domain name registrant using the five–day
"grace period" (the Add Grace Period or AGP) at the beginning of the registration of an ICANN–
regulated second–level domain to test the marketability of the domain. During this period, a cost–
benefit analysis is conducted by the registrant on the viability of deriving income from
advertisements placed on the domain's website. Furthermore, users that registered the web site
would monitor the sites traffic, click–through activity, and keep the web sites that were popular.
People were also returning sites under the grace period which was known as "Add Grace Period"
(AGP) that were even popular and just reregistering to avoid paying the cost of ... Show more
content on Helpwriting.net ...
Developers write primarily in a customized version of Java. Google can download from third–party
sites or through online stores such as Google Play (formerly Android Market), the app store run
apps.
Google Play is an online software store developed by Google for Android devices. An application
program ("app") called "Play Store" is preinstalled on most Android devices and allows users to
browse and download apps published by third–party developers, hosted on Google Play. While
Android is designed primarily for smartphones and tablets, the open and customizable nature of the
operating system allows it to be used on other electronics, including laptops and netbooks,
smartbooks, ebook readers, and smart TVs (Google TV). As of October 2011, there were more than
500,000 apps available for Android, and the estimated number of applications downloaded from the
Play Store as of December 2011 exceeded 10 billion. The operating system itself is installed on 130
million total devices. Most Android devices to date run the older OS version 2.3.x Gingerbread,
released on December 6, 2010, even though the newest OS version, 4.0.x Ice Cream Sandwich,
released six months ago.
Version | Release date | API level | Distribution | 4.0.x Ice Cream Sandwich | October 19, 2011 | 14–
15 | 7.1% | 3.x.x Honeycomb | February 22, 2011 | 11–13 | 2.7% | 2.3.x Gingerbread | December 6,
2010 | 9–10 | 65% | 2.2 Froyo | May 20, 2010 | 8 | 19.1% | 2.0,

Android Applications with Artificial Intelligence in...
A Comparative Study of Mobile Phone's Operating Systems Gaurav Jindal Assistant Professor,
Gitarattan International Business School gauravjindal05@gmail.com Mayank Jain Student (MCA),
Gitarattan International Business School jainmayank2007@gmail.com ABSTRACT "Without
continual growth and progress, such words as improvement, achievement, and success have no
meaning." –Benjamin Franklin Mobile industries seem to follow this quote very well. A continuous
growth and progress have become motto of these industries. New technologies are being developed
every other day to mark the continuous growth of industry. Every company is willing to provide
new features and easy to use ... Show more content on Helpwriting.net ...
During the World War II radio phones are initially

The Negative Effects Of Smartphones And Social Media
In the world we live in today everyone is connected to one another through their smartphones and
social media, Although this has had positive effect on the world i believe that the negative effects
outweigh the positive effects. The extensive use of smartphones and social media have made it
harder for students to gather and obtain information due to their dependence on technology to easily
gather it for them. Studies have shown that the increased use of social media and smartphone have
lead to mental health problem among teens. With everyone so worried about their facebooks and
instagrams they haven't been able to learn how to properly socialize with other people. Smartphones
and social media have negatively affected students ability to obtain information, alter their
emotional stability, and negatively influence their social skills. Smartphones and social media have
made gathering information difficult for people in living in the world because they rely on their
smartphone and other technology to obtain the information the need for them. This has affected
people's ability to read and absorb information from long articles or book where they actually have
to take the time to read them. In his article Is Google Making Us Stupid? Nicholas Carr argues that
the use of technology has made it harder for him to read books or other long articles stating " My
mind would get caught up in the narrative or the turns of the argument, and i'd spend hours strolling
through long stretches of prose. That's rarely the case anymore. Now my concentration often starts
to drift after two or three pages" (Carr 314). This quote is talking about Nicholas Carr's inability to
concentrate on long piece of writing like he used to be able too. Carr blames this on his use of
technology stating "I think i know what's going on. For more than a decade now, i've been spending
alot of time online, searching and surfing and sometimes adding to the great databases of the
internet... Research that once required days in the stacks or periodical rooms of libraries can now be
done in minutes" (Carr 314). Nicholas Carr states this to put into perspective that technology is
reducing the time and concentration it takes to research information the one

How Smartphone Has Activated Surprizing Competition Among...
Abstract: The expanding significance of Smartphone has activated surprizing competition among
technology like Symbian, Google, Microsoft and Apple. This Paper exhibits a brief survey and
correlation of the Android operating System from Google and iPhone operating System from Apple.
The Comparison is done on the premise of their platform, their performances and the development
in mobile area.
I – INTRODUCTION
Mobile Phones have turned into a part of human 's daily life. There are more than six Billions
portable users in the world. Each Mobile Phones has hardware and specific programming called an
operating system. There are numerous other operating system accessible and had have attempted
there best but finally unsuccessful, to assemble ... Show more content on Helpwriting.net ...
Some of the more common and well–known Mobile operating systems are Google's Android and
Apple's IOS because of their Popularity we are going to talk about these two operating systems
which are commonly seen in market and then compare them with each other.
1.1 Smartphones
The term 'smartphone' refers to a multi–functional mobile phone handset that pack in everything
from a camera and web browser to a high–density display. Other key smartphone features include
masses of storage space, micro SD card slots to allow you to upgrade further and intuitive
touchscreen user interfaces so you can access all the great functions of the handset quickly and
easily. The first Smartphone's combined the functions of a Personal Digital Assistant (PDA) with a
mobile phone. Some other important features,
 Phone and contact address book.
 Texting.
 Video calling (Apple FaceTime)
 Web browser
 Weather
 Alarm clock, stopwatch, timer
 Calculator
 Music player
 Photo album
 Camera
 GPS navigation

 App store search
1.2 Smartphones' OS :
A mobile operating system, also mentioned to as mobile OS, is an operating system for devices such
as a smartphone, tablet, PDA, or other mobile devices. Mobile operating systems combine features
of a personal computer operating system with other features useful for mobile or handheld use.
There are many Operating Systems for smart phones.

Reasons For The Decline Of Nokia
What is the Present Factors for Nokia's Decline?
Nokia used to be the world's leading manufacturer of mobile phone. However, there is no industry
could be stable all over the time as there are changes while progression. Nokia fell into a very
difficult position because of the introduction of Apple's iPhone in 2007. There are findings stated
that Nokia was going downhill because of the failure to engage in a timely transformational
response to the competitive innovations of Apple. However, a crisis, typically a negative issue, can
be a positive transformational event if the business firm recognizes a crisis and makes appropriate
changes in its operations to support the positive growth and development (John & Juan 2010).To
further analyze on ... Show more content on Helpwriting.net ...
In this case, clock speed could be a methodology to enable to faster response. Clock speed is the rate
of evolution or change. The company needs to be able to innovate and create new value at or faster
than its industry clockspeed to be ahead of competition. Industry clock speed is a composite of
product, process and organizational. In term of product, the innovation of technology could be given
more attention therefore Nokia could be able to respond to iPhone. Furthermore, Nokia could deploy
the concept of clock speed to develop a value chain

An Attack On The Hipaa System
Medical technology gives accessibility to online hackers and the possibilities for an attack on the
Hipaa system. The way this system is set up it goes not only to public individuals but also
government individuals, so smartphones can be used to hack a server and cause delicate information
to get out. Personal information is stored in one location for convenience and accessibility, which is
all the same for an identity thief. Smart phones can also be used for other measures such as getting
into personal information and which is also part of being a hacker.
Advantages of the smart apps would include engagement with the patient. Patients have access to
their real time information which shows the trust between the patient and the physician. Some
patients are even calling these apps the front line to modern medicine. This apps do so much; for
example Traxion. This is an app that allows you to have a mobile trainer and it watches you and
tracks your health and the way things are going for you. It also gives feed back to your doctor so
they can know how you are doing with your health.
Efficiency and time management is another amazing thing about these apps following along with the
patient engagement. Patient save time by not having to pick up test result and visit the office
repeatedly just to get updated information. Login into applications such as iDoc, Inewleaf, ect helps
with savings for the patient. A point that is included in my scenario is if the NFL player did harm his

Nokia and Microsoft Partnership Analysis
Nokia and Microsoft Partnership Analysis
Introduction:
Microsoft is the most established software giant and Nokia is the company that is the icon for
electronic and communication equipments. Microsoft had a partnership with the computer
manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous
and most used. The same underlying principle of symbiosis has been used inn this alliance. There
are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out
with the iPhone and revolutionized the mobile world. Though the gadget was not a direct
competitor, Microsoft was out of a huge potential market, namely the mobile segment.
More and more applications that were used in the PC and laptop began to be used with the mobile. It
was with the availability of internet with the mobile that made companies like Nokia look for
platforms to deliver the service– including surfing and connecting to social media that prompted
developers to begin developing programs for this segment. It was also this development that made
Microsoft consider going into the mobile sector since the company had already established itself in
the tablet segment.
What were the forces leading to the partnership?
The fact that during the beginning of this century many developments occurred both with the
internet and with telephony must be considered. The major developments were the availability of the
internet on small machines like the mobile, PDA and

Vision And Mission Statement : Nokia 's Vision
Task 3
Vision and Mission
It is important to understand the difference between vision and mission statement in order to
understand whether Nokia's statements are aligned to the need of its customers. Vision is a
projection of what a company intends and what they might achieve in future (Constantin &
Balanescu, 2008). A company is considered as having a good vision if the vision is powerful,
purposeful, emotional, concrete, self–determining and multi–faced (Bratianu, 2007).
On the other hand, mission statement is the reason why a company exists and it's a statement that
declares the core purpose of a company. Mission statement usually will remain the same over time
(Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage
and also achieve the social goal of a company (Bratianu, 2007).
Nokia's vision is "Connecting People" (Nokia, 2013). And the company's mission statement is an
elaboration of its vision:
"Connecting People. Our goal is to build great mobile products that enable billions of people
worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly
dynamic and competitive environment" (Nokia, 2014)
From Nokia's vision and mission statement it can be inferred that Nokia wants to be known for its
credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia
understands that the company has to use innovation to offer products that are not yet

The Wireless Ecosystem Includes Mobile Carriers
Android Write Up
Alvin Cahyadi, Devyani Rana, Emmeline Tjong 1) The wireless ecosystem includes mobile carriers,
software providers, chipset and handset manufacturers, and application providers. They interlock to
create a process where consumers purchase phones and subscribe to plans through mobile carriers.
Chipset and handset manufacturers integrate operating systems created by software providers into
phones that are sold to these carriers. Application developers then use the software as a platform to
upload their creation for smartphone users.
This industry relies very heavily on the performance of each other, making each stakeholder
complements to the other. As each part of the ecosystem improves, it positively affects the industry
as a whole. Mobile carriers gain revenues from intensive use of data, thus allowing carriers to
capitalize on the ARPU rather than selling phones at a high margin. As more smartphones are
bought as bundles with carriers, chipset and handset manufacturers would also directly benefit from
the increase in data sales. Similarly, software providers and application developers would have the
opportunity to reach a large audience by integrating their creation into these devices. Thus, it is a
cycle where the success of one would entail the success of another in the ecosystem.
In 2008, Android released G1 and Nokia acquired Symbian with the hopes to release a similar open
source software license. As explained above, these would impact the ecosystem

Apple Keeps On Pursuing The Pc
1– Apple keeps on pursuing the PC advertise however not as eagerly as in the prior years. It has
picked to change headings a little by wandering into the music world through the showcasing of
iPod, an advanced music player, and iTunes. The opening of 65 new retail outlets, incorporating one
in Japan, has hastened its turn into this new world. Apple keeps on dealing with giving creative
items to its clients yet advertising to, for example, little market has brought on a few issues. Its piece
of the pie has been decreased to underneath 5% and its working framework contrasts significantly
from the Wintel working framework utilized my prevailing Microsoft. (Tilley, 2017). Expenses of
keeping up this distinction have expanded in contrast with ... Show more content on Helpwriting.net
...
Through which the outer and inside examination of the Apple consolidation will be specified. It will
cover Porter 's five powers and give knowledge of the open doors and dangers that Apple faces. The
business structure will be destroyed with the goal that market measure, dissemination channels,
most grounded and weakest contenders, and foreseen key moves of opponents is caught. Economies
of scale and key achievement variables will be recorded alongside financials so that a heading can
be consistently inferred. An inner examination will likewise be incorporated so that Apple 's main
goal, vision, and money related targets are caught on. Items and administrations will be
dismembered, as will its corporate culture, qualities, and ethics. The center skills will be noted
together with esteem chain examination so Apple can better characterize it genuine focal points for
proceeded with effective operation later on. Proposals will be given, posting the upsides and
downsides of every, so that Apple administration can consider usage for reinforcing their position
inside the PC and advanced music enterprises. At long last it will incorporate the over a significant
time span vital choices utilized by the organization and our suggested procedures with their
expected positive and negative results. The prescribed procedures execution process will be
experienced in the investigation with the control and assessment courses for best

Technology Is Transforming The Retail Experience
NFC Technology is Transforming the Retail Experience I am a completely forgetful person. I am not
proud to admit that, but the other day I was going to grab lunch and while in the drive–thru at
Wendy's, I had the ungodly fear of realizing after I ordered that I had left my wallet back at the
office. Embarrassed and strapped for any excuse that didn't sound pathetic, the employee at the
drive–thru informed me I could pay for my lunch with my smartphone. I had to download the My
Wendy 's" app, which contained a virtual card synced to my checking account. The downloading
and setting up of the account was rather quick – although probably not as quick as the impatient
people in line behind me would have liked – but the process was painless. Unlike using a credit or
debit card, which could easily be scanned by an unscrupulous employee, who could get access to my
checking account, the smartphone transaction is safe and my identity and checking account is
protected. The Wave of the Future Targeting a younger generation, who live and die by their cell
phone, many retailers are jumping on the mobile payment bandwagon. Starbucks has been the leader
in mobile payment technology. According to Seattle–based coffee company's CEO, Howard Schultz,
the Starbucks' app has accounted for 14 percent of all purchases. This new technology is rapidly
changing how we buy coffee, lunch and other items such as retail stores, pharmacies, gas stations
and grocery stores. How it Works

What Are The Pros And Cons Of Android Operating System
Introduction of Mobile Operating system
An Operating System is the software that manages the sharing of the resources, processes system
data and user input, and responds by allocating and managing tasks and internal system resources as
a service to users and programs of the system (UzEE, 2007).
A mobile OS is a set of data and programs that runs on a computer or mobile device. It undertakes
all the hardware and improves the value of the application software in the device (Viswanathan,
2014). Apple iOS, Google Android, Research in Motion's BlackBerry OS, Nokia's Symbian, and
Microsoft's Windows Phone OS are the Examples of different mobile OS. (Rouse, 2011)
Current Scenario of Mobile OS
In the current state, mobile operating systems are getting ... Show more content on Helpwriting.net
...
Figure 9: Pros and Cons of iOS (Ogbodu, 2014)
 Android:
Some of the basic pros and cons of Android operating systems are shown in the below figure. Figure
10: Pros and Cons of Android (Ogbodu, 2014)
Analyze on the basis of performance and Security
As the above describes Architecture, Features and some pros & cons of the Android and iOS
Operating System we can analyze it by performance and Security.
On the basis of performance if we compare the loading time between the iOS and android mobile
phones then we can say that an iOS takes less loading time as compared to the loading time taken by
the android . And therefore, due to the several beneficial features of an iOS, it is more in demand.
Since, iOS controls its hardware the accessory maintenance is easy whereas the Google Android is a
simple platform that functions on different platforms and because of it is not easy to support
accessory here. Android has a drag and drop screen that alerts user in case of any occurrence that
allows to continue with past work. But in case of iOS it also alerts user in any case of instances but
some features forces the user to end up the task he is

Mobile Technology : A Technological Advancement
Austin Fu7
Ms. Hadded
EE
6 December, 2013
App Development
Intro
The twenty first century is filled with fast growing technological advancement, and as some liked to
call it, a mobile technology age. The diversity of mobile technology has increased dynamically in
just a few years, which left only a handful of people that truly understand the profits and the value of
the uprising mobile technology. Many have taken the advancement for granted and lack the effort to
pursue knowledge of the mobile industry. Teens, or even children own a handheld device with
functionalities exceed much further than needed. Business men or women are experiencing the same
problem with teens and children. People had been merely tricked by the superficial information
through advertisements provided by the mobile companies. There have been only a few that grew an
interest for the origin of application software, but the numbers of people have increased slowly.
Those interested for a deeper understanding of app development wonder the extent of the methods
of app developments, the market value, and the difference between different platforms.
History/ Background
The first handheld mobile device was first marketed in 1983, and it was called Motorola DynaTac
8000X. The mobile device has a dimension of 13x1.75x3.5, and weighed 2.5 pounds (Clark, John
F.).The functionality of the Motorola DynaTac 8000X had a fairly low efficiency compared to our
recent mobile handheld devices such as the Samsung

Technology That Supports The Hardware Side Of The Adjacent...
The intent of this chapter is to discuss the evolution with regards to technology that supports the
hardware side of the adjacent market. There is a huge positive correlation, which drives revenue
maximization for Microsoft Operating system and ecosystem partners. Before 2007 electronic
devices served customers to interact with the world, was primarily laptops, desktops for emails, web
browsing, chat and e–commerce. Starting around early 2008, there was gradual shift towards tablets
and smartphones. Critical question to probe and understand is what elements of the environment
drove this structural shift. From a technology perspective tablets and smartphones use low powered
CPU's and RAM compare to their laptops and desktops brethren. They use both Wi–Fi and Cellular
antenna to connect to World Wide Web. Cellular service provider's data speed, which is the primary
source for smart phone speed seen considerable improvement from 2G to 3G and further to 4G3. 1G
to 2G were the first improvement from analog to digital conversion. 2G to 3G gave significant
improvement on Internet browsing speeds. Smart phone, handheld CPU's speed was 500–620MHz
in the year 2007–20093, which was good enough for a tablet and smartphone to power its purposes,
and these CPU were highly power efficient and leveraged development in lithium ion batteries for
all day use4. This change in the hardware and declining costs on smartphone CPU's, all day battery
and cellular providers 3G data speed

Vertu Case Solution
Synopsis of the Situation
Nokia, headquartered Finland was a global telecommunications equipment manufacturer operating a
luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which
pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires,
titanium and exotic leather for phone production. (Kwong–Kay Wong, 2011). In 2002 when Vertu
launched the world's first– ever luxury phone, the Vertu Signature. At that time, the global luxury
mobile phone market was considered a niche, but a fast growing one. In less than a decade, annual
sales revenues had grown to US$11 billion in 2009 and it was estimated to exceed US$43 billion in
2013 on a global basis (Kwong–Kay Wong, 2011). ... Show more content on Helpwriting.net ...
Would Microsoft brand a flagship phone like the Nexus series from Google? Technology Analysis:
Continue to maintain the Symbian OS?
In creating a better value proposition always think about your customers first. Take a hard look at
your market and research your market objectively asking this question, what value are you bringing
to the market, and for your customers? Craft a value proposition, then take what you've learned and
do something with it by measuring what works, and what doesn't work.
A necessary master plan for sustainability and growth is a diverse and organizational strategy.
Nokia, the leading consumer mobile phone producer needs to take the next step towards dominate
the global markets with new technical advances for their products and services. Let's take a closer
look at this strategy! Competition influences diversification, diversification is a direct result of
competition. This can occur at many different levels – Competitors in the same space can offer the
same product at different price points, or they offer different features and functionality in their
products, or they offer value added services and brand loyalty programs. Given that we live in the
Age of Now – consumer demand is fickle and fast– companies must be able to adapt and react
quickly to the changing needs of the consumer before the next trend comes along.
Implementation
Creation of clear short–term objectives and action plans by the development of specific functional

The Final Stage Of The Digital Diet
The final stage of the digital diet is to vitalize. Once again in this section Sieberg stresses the
importance of balance, "The success of this process comes down to you – make balance a priority,
and the rewards will manifest" (Sieberg 1687). This section really focuses on how the readers can
take what they have learned from the past three stages and apply them to every day life. He
discusses how it is important to understand how technology plays a role in your life, how it
enhances it and diminishes your every day life and why you are using it. Thinking about these things
will allow you to make better decisions regarding your use of technology. Sieberg explains that
much like Newton's law everything we do has an equal and opposite reaction. Once again, think
about the reaction that is caused by your use of technology whether it is a positive or negative
outcome. Taking the time to really look at this will provide you with a more productive way of using
technology. This does not necessarily mean you cannot spend time on social media, but putting a
limit on your usage can be extremely beneficial. During this stage it is important to manage the use
of technology with your family or those you live with. Depending on your living structure you can
set rules for the household. This can include limiting video game usage for your children or not
allowing smart phones at the dinner table. Setting rules based on your life can help you stay on track
and can guide others around

The Misstep Of Nokia Its Failure
The Misstep of Nokia Which Led Its Failure Introduction
Nokia is well–known as a Finnish Corporation which makes quality phones, but at its beginning, it
was just a pulp mill. According to Nokia Website (Our history, 2017), "Few companies have Nokia's
storied capacity for transforming, developing new technologies and adapting to shifts in market
conditions." Indeed, Nokia had a successful transformation in business. Nokia was founded in 1865
by a Finnish engineer, Fredrik Idestam. As a pure mill, paper making was its main business. Then, it
gradually expanded to the business of rubber, cable, power plant, and television (Our story, 2017). It
mainly engages in electronic information technology, multinational communications, and consumer
... Show more content on Helpwriting.net ...
Due to the underestimate of the smartphone business, Nokia started to lose its market share and then
it failed in the competition of smartphones. After several years flounder, Nokia's mobile phone
business was acquired by using 7.9 billion dollars by Microsoft in 2013. At that time, Nokia's
market share fell to 2.8% (Pearce, 2016).
Nokia taught a lesson which is opportunity knocks once, and the neighbors do the rest of the time.
As a firm, right decisions should be made at the right time in order to catch the opportunity. Nokia
made wrong decisions while it was facing the opportunity, so it declined year by year. When Nokia
missed the best time for transformation, its day had gone even though it had some right moves.
Therefore, Nokia has been becoming a negative example for other firms.
What are good decisions and bad decisions? Good decisions will lead to good outcomes (Spetzler,
2016). In contrast, bad decisions will cause bad outcomes. Therefore, decision–making is important
for a company as they will generally affect the result of the company. In other words, the company
can either profit or loss depend on what kind of decisions are made.
Nokia made some bad decisions, so it reached a bad outcome. In order to find the biggest factor in
Nokia's downfall, the paper will firstly show what mistakes Nokia made caused the result and then
compare which one was the worst decision. Even though Nokia's mistakes have been compared yet,
the vertical

Sony : A Japanese Multi Industry Cooperation
Sony is a Japanese multi–industry cooperation; founded in 1946, headquarters in Tokyo, Japan.
There are a diversity of segments consisted within the company, such as consumer electronics,
music, financial services and motion pictures. As a leading manufacturer, Sony appeals to both
consumers and professionals through their innovative inventions to improve lifestyle and
convenience to suit the needs of the future target market within their economic budgets.
Wearable technology, in the case of Sony, SmartWear, is a predicted trending branch of ubiquitous
products set to become the next generation technology. As advancements in computer engineering
enable electronic chips to become smaller, and batteries to become longer lasting, the engineering
technology involved is advanced enough to be integrated in the form of a small wearable device.
Wearable tech incorporates gadgets that are integrated into everyone's daily life in the form of
fashion. Whether the tech is the form of glasses (Google glass smart glass), a watch (Sony smart
watch) or an earpiece (Hearables), the product must appeal to consumers through the functionality
and form.
Recently, late October 2014 was the release of the Sony SmartWatch 2 (SW3) to consumers, the
third–generation smart watch within the SmartWear product family. However, improvements have
dramatically occurred in terms of the functionality that sets it apart from the rest of the competing
smart watches. The SW3 is compatible with Android

The Importance Of Social Media
American consumers spend on average five hours each day on their smartphones. Whether we're
checking emails, texting or scrolling through social media, most Americans are in constant contact
with world communication. Social media is described as the collection of websites and other online
means of communication that are used by large groups of people to share information and to
develop social and professional contracts. Some commonly known communication platforms are
Facebook, Twitter, Instagram and Pinterest. These websites are used to share photos, as a news
source, to reconnect with friends, and to communicate instantly.
It has been more than 25 years since Tim Berners–Lee made the world wide web available to the
public In that time, there have been many advances in technology. What started out as huge brick
phones has now become small palm sized smart phones that contain every piece of knowledge
discovered. The web has already become a fundamental part of everyday life for most of the world's
population. The greatest technological advancement has been the 'smartphone'. This is a phone that
can access almost all of the same tools a computer can, with the same convenience as a cell phone.
According to this year's global digital report, more than half of the world now uses a smartphone.
However, the increasing popularity and development of social media has led to an increase in
clinical depression, online addiction, cyber bullying and a decrease in the quality of face to

Laser Diode : An Type Of Display
ABSTRACT: This type of display is a example of Retina display. Working principle of this type of
display is Laser diode like coherent sources will help the VRD to give a diffracted limited spot on
retina. Here photon source acts as the Intensity Modulator. It is actually done to match the intensity
of the image produced. The next step after Intensity Modulation is Beam Scanning. It constantly
keeps the image pixels on the retina. In scanning there are two modes. They are Rester and Vector
mode. Both the scanning takes place. The next step of scanning is projecting the image to the retina.
To synchronize scan and modulate the coming video signals drive electronic is applied.
Synchronization is done in order to stabilize the images. One of the best example is google glasses.
Its architecture consist of paire of glasses on either eyes with block of glasses which allows us to
view augmented reality. Image text or information can be displayed right in the front of our eyes.
This type of display is yet in its beginning stage. Slight variations are made to make it more
advanced to bring comfort to man. The marked change made recently is the replacement of bone
audio system to a single headphone. In bone audio system, the audio was produced with the
vibration of bones in the face. It is replaced now to produce stabilized and normalized volume.
Keywords: Goggle glasses, Screen less display SYNOPSIS: INTRODUCTION
GOOGLE GLASSES / CARBON GOGGLES
EXACTLY ABOUT GOOGLE GLASSES

Nokia Case Study
Introduction
Nokia failed to seize and transform the opportunity to dominate the smartphone era due to top
management team homogeneity which led to identity trap and made them unable to adapt to
changing environment from the period of 2006 to 2013 and was sold off to Microsoft by 2014.
Background
Mobile industry
IBM's Simon Personal Communicator, introduced in 1994, despite not being the first smartphone,
was the first device to feature a phone with additional capabilities to act like a personal digital
assistant, which would pave the way for future development of the mobile phone industry. It has
come a long way from the first Blackberry 5810 in 1999, to the Motorola RAZR in 2004, and
eventually the iPhone and Android in 2007 and 2008 respectively, which ushered in the new age of
smartphones.
Nokia
Nokia started off as a paper manufacturing company and transitioned into a manufacturing cables
and electronics company in the late 1960s. In the 1990s with the fall of the Soviet Union, demand
for infrastructure for wireless network grew because Finland telecom infrastructure sector was
deregulated due to an economic crisis at that time sooner than other European countries, which
helped catapult Nokia even further. In 1996, with the launch of Nokia's first "smart" phone, the
Nokia 9000 communicator, they plunged into the mobile phone industry. Fast forward to 2006, the
industry was flooded with a range of both flip and feature phones and Nokia was dominating the
mobile phone

Hence, The Highlight Of The Above Analysis Is Nokia...
Hence, the highlight of the above analysis is Nokia weaknesses and threats. It can be seen that the
main issues are coming from its former top management competencies to compete with the
competitors (Scott, 2011a) and lack of awareness to follow the smartphone market trend (Auchard
and Rosendahl, 2016). This resulted in the other process to fail in which the process of product
innovation in Nokia affected, where its high investment in Research and Development (R & D) (See
Appendix 3) (Statista, 2017) is not balanced with its R & D quality (Scott, 2011c), they still retained
its outdated Symbian OS (Scott, 2011b).
This framework shows the comprehensive competencies for being a good leader or manager within
the organization to succeed in ... Show more content on Helpwriting.net ...
For example, when the middle managers wanted to reported 'negative information' to the top
manager, they should change the information to be positive to satisfy the top managers and reducing
the pressure to be scolded (Vuori and Huy, 2015a). This affected the innovation process of Nokia's
mobile phone where top managers believed that Nokia was fine and did not need to make any
changes (Vuori and Huy, 2015b), in this context is Nokia Symbian OS. Vuori and Huy (2015b) did
the analysis by interviewing 76 people including top and middle managers as well as 'external
experts'. They also found that the 'fear' coming from the top managers to its competitor (Apple)
causing them reluctant to change (Vuori and Huy, 2015b). Another finding from Doz and Kosonen
(2008) showed that the top management in Nokia mobile phone did not have the 'leadership unity'
resulted in the loss of 'strategic agility' to survive in the 'agile environment' where Apple and
Samsung coming to the market and have replaced its position.
Managing Self
I also found some reviews from the former employees of Nokia written in 2013, I can conclude that
the top managers were too rigid, lack of flexibility, direction, and poor internal communication
resulted in the high–pressure working environment and loss of accountability for the employees
(Glassdoor, n.d.) (See Appendix).
Managing Project
Furthermore, the former CEO(s) of Nokia, Olli–Pekka Kallasvuo and Stephen Elop also admitted
that the

Cass 11 Apple Inc.: People and Design
CASS 11 Apple Inc.: People and Design 1. DISCUSSION Apple sells stylish and functional
computers as well as variety of electronic devices, and it operates retail stores. Describe the forces
for change tht best help Apple keep its creative edge. With the recent passing of Steve Jobs, there
has been an intense spotlight focused on both the man and the company he built. Most of the
attention has rightfully been focused on Jobs' passion and creativity, as well as the remarkable
period of innovation he preside. As a symbolic leader, the man not only once saving the company
from bankruptcy but also building up a well–known brand that had integrate with our daily life –
Apple. When you think about Apple's products, what words come to mind? ... Show more content
on Helpwriting.net ...
In 1996, Apple was losing money and had very little market share when it purchased former owner
Steve Jobs' software company, NeXT. In 1997, Jobs become CEO of Apple and began restructuring
the product line, placing greater emphasis on style and the use of proprietary operating systems,
rather than systems it licensed from other designers. The transformation to focus on quality and
innovation led to a return to prosperity. In 2011, Apple was the third most valuable company in
America and its product spread widely in more than 100 countries. 3. DISCUSSION Describe
change strategies employed by Apple throughout its history. Consider its relation with Microsoft and
Adobe. What model of change leadership do you feel Steve Jobs embodies, and why? Change
Strategies Throughout the Apple's history, the change strategies employed is the shared power
strategies that pursues change by participation in assessing change needs, values, and goals which
support for change will naturally emerge. In the corporation, Steve Jobs applies this strategy which
he means that this approach brings highly participative. Power is shared as the change agent and
others work together to develop consensus to support needed change. "We've got 25,000 people at
Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100
people, that what I do. That doesn't mean they're all vice presidents. Some of them are

Brief History Of The Nokia Company
Nokia has a long history of successful change and innovation, adapting to shifts in markets and
technologies. From its humble beginning with one paper mill, the company has participated in many
sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics,
plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best
known for its revolutionary wireless communication technologies, which have connected billions of
people through networks and mobile phones. The predecessors of the modern Nokia were the Nokia
Company, Finnish Rubber Works Ltd and Finnish Cable Works Ltd. The company's name came
from the Nokia town and the Nokianvirta river. Nokia Company's history started in 1865 when
mining engineer Fredrik Idestam established a ground wood pulp mill on the banks of the
Tammerkoski rapids in the town of Tampere, in southwestern Finland. In 1868, Idestam built a
second mill near the town of Nokia, fifteen kilometers west of Tampere, by the Nokianvirta river,
which had better hydropower resources. In 1871, Idestam, with the help of close friend and
statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding
Nokia Ab. The new Nokia Corporation had five businesses: rubber, cable, forestry, ... Show more
content on Helpwriting.net ...
Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet
late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race.
Where Samsung from nowhere entered the race and focused on innovation as its core competence to
gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus
only on product innovation and started competing with Apple in all product lines from smartphones
to tablets, but Nokia failed to develop a focused device

Customer Behavior Relations And Smartphone Essay
Customer Behavior in Relations to Smartphone
Connie Grimes
Liberty University Customer Behavior in Relations to Smartphone
Smartphone is the trending portable phone with improved mode of operation in the market.
Smartphones have features such as cameras, video app, song app, document storage, and recording
events. There are different types of smartphones that have succeeded by the OLED technology. This
technology entered the market in 2013 by the Samsung group. The improvement continued in 2014
with the incorporation of Quad HD screens technology and WI–FI network. Nonetheless, Android
and I–phone technologies have also been introduced making smartphones to be better option for
customers.
Smartphones have become part of life for many people across the world. Khan, Abid, Muntaha, and
Jamal (2016) assert that in a country where 90% owns phones, approximately 64% have
smartphones. The majority of the Smartphone owners are people who range between 18–29 years
compared to people between 30–49 years old then 50–64 in descending order (Khan et al., 2016).
The few percentage of the older group who has Smartphones finds it difficult to use and maintain.
This is because of the multiple app available on them. The movable device is liked by the young age
people, because they use it for learning, listening to music, and share files. On education level,
approximately 87% of people who have gone to high school and above are likely to have
Smartphones (Kang, Hur, & Son, 2014). The

Nokia's Case Study: Nokia And The Smartphone Industry
Nokia entered the market in 1960, however it was not until 1992, under the commands of, then chief
executive officer (CEO), Jorma Ollila that the group became a mobile communications company,
centering all its activities on mobile phones, as its priority, consumer electronics, networks and cable
(Taylor, 2001). By late 1992 Nokia was Europe's biggest producer of mobile phone, and second
worldwide behind Motorola.
While leading worldwide in market share since 1998, Nokia was being pushed down–market as
competitors emerged and the telecommunication market saturated. Competition in the market before
the year 2000 was considerably low. Nokia, Ericsson and Motorola controlled collectively 95% of
the global handset market in 1995. Nevertheless, ... Show more content on Helpwriting.net ...
After the release of the Iphone, Samsung rapidly followed the demands of consumers. Nokia, on the
other hand, attempted to succeed with Symbian, its operating system. In August 2007, Nokia
launched Ovi, an online store to sell songs, games and maps compatible with Symbian operating
system. Ovi not as successful as predicted, as the iOS and Android market share continued to
increase. Nokia focused on the Symbian for far too long, a platform established since 2002.
Operating systems became an important factor for the success of manufactures as customer demand
shifted towards new features and application. Nokia's decision, in 2011, was to partner with
Microsoft and release the Windows Smartphone, Lumia series, under the Windows phone 7
software. (Singhal, 2013). Nonetheless for the first quarter (Q1) of 2012 Nokia's financial report
revealed a 1.34 billion euro loss in smartphone sales (Chang, 2012). The partnership had have been
a clever idea on paper; however it was overly late compared to the release of the Galaxy and Iphone.
Alex Spector, a strategic analyst, claims that it is of greater difficulty to follow change when
currently being on top (2012). This was evidently what occurred to Nokia Oyj, the company was at
the summit and by any means was not able to react to the changes in time. Therefore, in spite of its
Microsoft partnership, the value of the company continued to decrease, as Apple and Samsung
continued to

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