We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Credit Acceptance Corp.Presented by Key Statistics .docxfaithxdunce63732
Credit Acceptance Corp.
Presented by:
Key Statistics
Competitors
One year price trend
CACC Beta
CACC DCF Valuation
SAMSUNG
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked m.
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxkenjordan97598
SAMSUNG
Keith Brumfield, David Greenfield, Cathrine James
MKT 421
June 22, 2015
John Brady
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked mobile phone provider in Russia. S.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
This case study was done as a part of my class assignment for Introduction of Analytics. It explains how Netflix uses Big Data and why is so successful.
Why I chose Netflix
Netflix: Stepping into Streaming
CLV used in Netflix
How Netflix uses Big Data and Analytics
Latest Relevant News!!
Conclusion
Multi channel strategy individual presentationSaket Toshniwal
Extensive Research on THE FUTURE OF RETAIL – 2020
Omnichannel Customer Experience | Big Data | Supply Chain | Digital Technology. Benchmark practices in world
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. 2
Today leaving your mobile phone at home is like leaving your home
barefooted.Life goes upside down the moment we realize that we do not
have our most important gadget in our hands. Every day we dedicate
most of the time to our mobile phones. This innovation of technology
has made us dependent on them. We cannot imagine the way these
small sized gadgets have changed our lives drastically. Been the days
when we used to open our computers to send an important mail to our
bosses / colleagues/ teachers/ family, or used to do net-banking to pay
our bills, it’s no more an e-world its now m-world.
3. 3
Table of Contents
Particulars
Chapter 1 Introduction 4
1.1 Why Samsung Galaxy S6? 1
1.2 Vision of the project 1
Chapter 2 Brand Existing Communication Plan 2,
2.1 COMMUNICATION OBJECTIVE
2.2 TARGETED AUDIENCE & LIFESTYLE
2.2.1 POSITIONING OF GALAXY LINE
2.2.2 BUDGET
2.3 COMPETITORS
2.3.1 USP AND SUSTAINABLE COMPETITION OF GALAXY
S6
2.4 Brand Elements
Chapter 3 EXSISTING DIFFERENT TOOLS & CHANNELS &
MEDIA
5, 6
Chapter 4 Brand architecture and strategy 7
Brand … 7
Brand Life Cycle 8
Chapter 5 New Communication Tools 9, 10,
11
Chapter 6 Analysis of Integration of New and Existing Tools 12
Leveraging to Brand Equity 13
Chapter 7 Creative Implementation Strategy 14, 15
Conclusion 16
Chapter 8 Bibliography and References 17
4. 4
Introduction
Samsung (Founded in 1938, The South Korean multinational conglomerate
company) the leaders in many industries has become another achiever in the smart
phones. Samsung is the 7th Most Valued Brand in the world. Its Mobiles has highest
market share (21.4%) in world mobile industry (Source: IDC, Aug 2015).
“Inspire the world, create the future”, is the mission statement for Samsung’s vision
for the coming years. Its mission is to provide the world new technology and
innovation by being the creative master and inspire the world and create the future”.
With this vision, Samsung commits to inspire its communities by taking advantage of
its USP’s and creative ideas and innovative product line with unique
technology. Samsung hopes to contribute a better world and rich experience for all.
Also as part of its vision, Samsung has a plan to reach $400 billion in revenue and
be classified as worlds’ top five brands in 5 years. Samsung’s mission is to create its
brand and becoming the leader in the industry.
Why Samsung Galaxy S6
On April 2015, it launched its Samsung Galaxy S6 as its flagship mobile phone.
Samsung Galaxy S6 is the most prestige product in Samsung. It has received orders
of more than the predicted demand of the phone. Samsung Galaxy S6 has facilitated
boost the market share of Android during three months of its launch. Samsung as a
company predicts market needs and demands so that it can drive the brand towards
long-term value-creation. The branding strategy and the communication tools used
to market Galaxy S6 is unique and worth analyzing.
Vision of the project
Understanding the Samsung’s Communication Strategy and contributing creative
inputs for building better brand equity for Galaxy S6.
5. 5
BRAND EXISTING COMMUNICATION PLAN
COMMUNICATION OBJECTIVE
Samsung Galaxy S6 aims to increase its market share by establishing an image of
prestigious brand of smartphones . Furthermore, it also targets customer loyalty and
customer retension.
TARGETED AUDIENCE & LIFESTYLE
Geographic Demographic Psychographic
Country:
Worldwide
Gender: Male and female Social status: Upper Class and Upper
middle class
Region: Urban Occupation: Businessmen and
young professionals
Lifestyle: modern fashion, quick life
speed, and pursue science & technology
POSITIONING OF GALAXY LINE
As far as the positioning strategy is concerned, Samsung does it
largely by adopting product attributes technique whilst focusing on the Galaxy's
primary features and how they could be integrated into the user experience.
Furthermore, Samsung would also position its product by price. Despite the fact that
the phone would be expensive, the goal would be to show that the product is worthy
of it and the customer would have a good value for money.
BUDGET
Resonance
Judgement |
Feelings
Performance |
Imagenary
Saliance
6. 6
Samsung leaves aside 5 to 6% of their entire budget to the Samsung Galaxy
line. The advertising technique that they would employ is payout planning which is
defined as the ratio of advertising dollars over their market share. Samsung having a
large market share can dedicate more budgets towards advertising and hopefully
can further increase their market share.
COMPETITORS (FIGURE OF MARKET SHARE)
Apple IPhone6 and HTC one are the strongest competitors in this market
segmentation and Samsung Galaxy S6 is at the direct competition with these brand
names. IPhone 6 as its main rival in terms of product cost. While iPhone has taken
the highest market share in this segmentation, Samsung Galaxy S6 tries to do its
efforts in taking more market share from iPhone. Above that Samsung creates its
own competition by launching each time an improved version with unique selling
point and by leaving behind its other models. When compared with IPhone 6, Galaxy
s6 has more features to the buyer with improved look, bigger screen (iphone6 4.7”,
Galaxy s6 5.1”), more storage (iphone616 gb, Galaxy s6 32 gb), cam quality
(iphone6 8mp, Galaxy s6 16 mp) and with more colour options where apple stays
with 2 Samsung has 4 colours. It tops the lists with its new design.
USP AND SUSTAINABLE COMPETITION OF GALAXY S6
It’s a combination of flawlessly beautiful crafted glass and solid precision-cut metal.
The appealing look of Samsung galaxy S6 gazes the eyes of the buyer that makes
them buy only after seeing it.
The 16 mp camera captures the instant crispier and clearer images and provides
amazing shots even in low light.
Long battery life is again an addition to its specs. 10 minutes of charging can give a
4 hours of usage, which means one time charging can let you watch a full 3 hours
movie. For this next generation, Galaxy s6 has a next generation processor, 3D
gaming or heavyweight multi-tasking is an add-on. Ultimate power efficiency is a
plus.
In Addition for the first time Samsung has introduced the wireless charging options
means no additional cover or accessories are needed when charging with wireless
charging pads. Galaxy S6 is compatible with two main wireless charging standards
(WPC and PMA). The new S Voice recognizes your voice commands right away,
and launches apps in seconds a one Shot Command which helps in simplifying the
routine for individuals.
Another unique feature has been introduced by Samsung Galaxy s6, here, you can
make the payment with no hassles as it’s fast, secure and convenient. You can also
sync your TV and can share content across screens.
Likewise Samsung galaxy s6 other luring features i.e. mobile security from virus and
hacking, apps for your fitness, gaming, various themes for your screen etc.
7. 7
BRAND ELEMENTS
For Samsung Galaxy S6, all of the six criteria for good brand elements are essential.
Because Samsung Galaxy S6 will be sold globally and it want to be the No.1 choice
of its target customers, and Samsung is one of the most famous brands in the world.
The tagline used by Samsung for Galaxy S6 -“Next is now”, meaning that the future
is already here makes fun of Apple’s promotional fan-boy aspect. It shows that it is
ridiculous to wait for long hours in a queue for a phone that is solely based on its
brand. The Apple iPhone 4s was hyped about so much by their fans but was almost
a disappointment when it was nearly the same as its predecessor, the iPhone 4.
The phone also is personalized so that the user can make it applicable to their life
and use it to benefit their own lifestyle.
Samsung's advertisement focuses primarily on slice-of-life advertising. This takes a
snapshot of the user's life and shows how the phone can be incorporated into that
life. While adopting this method, the message also shows demonstrations of the
product and how the product is being used. Simultaneously, the commercial would
also be informing the potential consumer about the product through these
demonstrations.
Packaging is also known as a 5th P of Marketing. If the package is well designed
and continues to carry out the message, the consumer will feel better about
purchasing that product. The package would focus less on the carriers and more on
Samsung's line.
EXSISTING DIFFERENT TOOLS& CHANNELS & MEDIA
OVERVIEW
Brand Element
Memorable
Meaningful
Transferable
Adaptable
Protectable
Likeable
8. 8
Before Galaxy S6 launched at market, Samsung had
begun their marketing campaign. As a big international
company like Samsung, they took many tools, different
channels and media to promote their latest product. You
can see their advertisements including videos and
pictures all of your country, and their supported some
films, like Avengers 2, which is a product placement.
Furthermore, their latest campaign outside Apple stores is
also a very interesting strategy. They took abundant
marketing campaigns globally. Their advertisements showed in
almost all of traditional tools like TV, newspaper, what’s more,
you can see many billboards and posters all over the city, like
the metro station and some landmark buildings.
They also introduced the Showcase Shelters at some bus
stops in Netherland (in 15 different locations) with the press-
button, passers could take a sneak preview of the smartphone.
These showcase shelters created a huge fan following and was
a successful
campaign as they attracted a lot of
consumers by showing them the latest
technology Samsung uses. It was a
good start of the campaign to promote
its “Next is Now” motto.
In Bangladesh,
Samsung in
collaboration with
Standard Chartered Bank, introduced a campaign of exchange
offer. The idea behind to allow their customer to buy this new
technology on credit at the same time get a discount on their old
phones. On top if the customer carries Standard Charted credit
cards they get a 10% cashback with 12 EMI offers.
Moreover, Samsung took many non-traditional tools and
channels. For example, in China, Galaxy S6 has several
endorsements including pop-star, writer and athlete, which
enhanced
their
influence
among all
of these
fields and
reduced the
risk of celebrity endorsement.
9. 9
MEDIA: TRADITIONAL TOOLS
Samsung focuses on several different types of media using their marketing
message. Their overall message is to be consistent throughout the different outlets
of media. By using different types of media, their goal is to be able to increase their
reach i.e. the count of the audience seeing their advertisements and frequency i.e.
the no. of times people view the same. In this manner, Samsung is able to better
segment their audience and reach their target audience specifically. Samsung also
uses traditional media such as television, radio, and print advertisements
incorporating them in new ways.
TELEVISION
Television, while not as powerful as before, is still used heavily in the marketing mix.
Advertisements are given 30 seconds to stream their product and its usage. The
introduction of DVRs have given consumers the ability to fast forward through
commercials. Samsung uses more entertaining commercials at instances when their
target audience would most likely be watchin. Since younger people generally get
home from school or work in the mid-afternoon, watch prime-time TV at night, and
often stay up late, those would be the main hours when Samsung advertises.
Samsung would keep away from early morning, rush hour, and daytime television
because young users are generally not awake or at home during those times.
Samsung also advertises during popular TV shows that their target audience is likely
to watch. These shows consists of prime-time television shows, reality shows,
sports, and late-night comedy. One of the newer innovations that is used to combat
fast-forwarding through commercials are On-Demand channels. When cable
networks give users the opportunity to watch some of their favorite shows at any
point, the fast-forward feature is often disabled as a trade-off for choosing what to
watch and when. Samsung would use that medium as well to ensure their
commercials are viewed.
Furthermore, Samsung also pays for their products to be used within television
shows and movies by using product integration. While the effects of product
10. 10
integration do not translate to immediate sales, it does create a more favorable
brand attitude towards the product if used by characters that viewers identify with.
RADIO
Radio is used to focus the message to consumers locally. Samsung uses radio to
reach users on their way to work or any other time when they are travelling by car.
Furthermore, Samsung reaches their young audiences by playing their commercials
on radio stations that youngsters are more likely to listen to. Samsung advertises
through Pandora and other sites to ensure their advertisements go heard by those
with free accounts.
PRINT MEDIA
Magazines are used to further segment Samsung's target audience. They tend to be
divided by gender. Women are more likely to read fashion, make- up, women's
health, women's lifestyle and gossip magazines. Men are more likely to read
magazines focused on sports, men's health, men's lifestyle, men's fashion, and
those that show provocative pictures of women. Some people keep magazines and
share them with their friends, increasing reach. Newspapers are used to reach a
national or a local audience. Samsung puts local ads out in local newspapers to
enhance their reach.
OTHER INTEGRATED MARKETING COMMUNICATION TOOLS
INTERNET
11. 11
Samsung utilizes the internet in various ways. By managing a website, users can go
directly to it to find news and information about the product. Samsung also
advertises on other websites such as news websites and search engines. They also
play their advertisements in videos that play on YouTube and Hulu, which users can
no longer skip. Facebook is used to build a community through message boards or
feedback with comments and messages. Twitter users can follow the Samsung
Twitter pages for updates about their phone or to provide feedback.
WEBSITE
http://www.samsung.com/fr/consumer/mobiledevices/smartphones/
Samsung's website is a place where consumers can go to find out more information
about Samsung's products. Samsung's website also provides the information that
consumers are looking for and provides a good navigational flow from page to page.
The website also provides an easy way for Samsung to sell their product. Their
website includes a homepage, the Galaxy line, individual pages for each phone
model, store locator, an online community, help & support, and a reward zone.
HOME PAGE
Samsung’s homepage is visually appealing and helps the consumer obtain the
information he is looking for. He can play a video advertisement for a featured
phone. The home page also has links to all their other product pages.
GALAXY LINE
The Galaxy Line page features all the phones that are on the Galaxy Line. This
eliminates any sort of confusion that can be caused by a consumer being unsure if a
Samsung phone had the Galaxy quality or not. Samsung organizes this page by
providing filters to manage the products. These filters are based on carrier, how new
the phone is, what types of features the phone has, and based on price.
STORE LOCATOR
12. 12
The store locator shows different types of stores that market the Galaxy line. The
recommended stores include the carrier stores and stores that have all brands such
as Best Buy and Radio Shack. It also includes the prices that these stores are
offering the different phone models. The store locator is also used to find phone
repair stores.
SAMSUNG BRAND ARCHITECTURE AND BRAND
STRATEGY
Samsung Galaxy Series shadows a Line extension strategy for the Galaxy Series.
Line extension has image carryover effect and spillover effect from advertising.
Communication investments are efficiently used to market more products. The
marketing of the entire Galaxy S series is emphasized on Television commercial
advertisements to get the spillover effect.
Samsung Galaxy S6 makes use of the tagline “Next is Now”. The tagline signifies
that the product would cater to the needs of the future. It also would signify that the
brand is innovative, consumer friendly and markets good products.
CREATING RED OCEAN TO BLUE OCEAN IN MEDIA
In addition to TV and magazines, Samsung has used other forms of Competitive
media. They use the Internet through their website which features all of their Galaxy
S6. They have a couple of Facebook and Twitter pages that give information about
their products. Samsung's advertisements are also played heavily through video
sites such as YouTube. However, we haven’t seen Samsung Galaxy S6 being
actively involved on the e-commerce platform nor have they focused on customer
retention through Internet.
The eventual goal would be to incorporate Samsung Galaxy 6 into the life of its
target audience such that these users would become brand-loyal to the Samsung
Galaxy line and in the process, would anticipate the arrival of the next model,
Samsung Galaxy S7 that would be Up-next. The Galaxy logo appears on several
places such as t-shirts and that becomes a status symbol for the brand.
The objectives to accomplish these goals would be to make Samsung the market
leader. This could be done by increasing the sales of Samsung, whilst on the other
hand decreasing that of Apple's. Another, objective could be to encourage repeat
13. 13
purchases so that consumers are constantly upgrading their old Galaxy phone with a
new Galaxy phone. This would create a loyal fan base of the Galaxy line. The final
objective is to make the Galaxy brand a cultural symbol.
14. 14
BRANDING STRATEGIES
Samsung reaches its goals and objectives by showing how
the Galaxy line can be incorporated into the user's life. This
is done with cerebral and emotional appeals. The cerebral
side shows features and the value whereas the emotional
side demonstrates the manner in which those
features connect the user with their values by exhibiting how
the phone already fits in with their life and their core values.
Samsung Galaxy S6 follows a Line extension of this
amazing series.
MARKETING MESSAGE
The message has designed to keep current users who
appreciate their phone and its powerful specifications. The
advertisements keep them from bemoaning their purchases
and encouraging purchasing that phone when they are due
for their next upgrade. Samsung modifies its message to
obtain new users by concentrating on how it turns into their
exclusive lifestyle. Samsung will accomplish this by using the
multi-line extension approach that features the
characteristics about the Galaxy S series that are significant
in the consumer's life.
BRANDING
The Galaxy line is a brand extension of Samsung’s mobile brand. Samsung wants to
build brand equity by differentiating their Galaxy line from other brand manufacturers.
When consumers think of Samsung, they want them to think of quality and
specifications and hence, they build the brand up according to the consumer’s
lifestyle and features. Samsung incorporates a graphic element of a galaxy to their
visual brand logo so that it could more easily be recalled by customers.
Product Life Cycle
15. 15
Currently Samsung Galaxy S6 is in the Growth Stage. In this stage the Samsung
keep established price point and continue to regulate the price, supply, and demand
of the product as a result of consumer acceptance. Companies will look to marketing
research and gather consumer statistics to understand consumer behavior, buying
patterns, and to determine how the product can be transformed to meet customer
needs and extend the life cycle of the product. Samsung Galaxy S5 has reached the
maturity stage and will soon start declining sharply as soon as Galaxy S7 is
launched. Samsung Galaxy S6 has more colors and more mobile content to increase
the product life cycle. However, there has been a drip in the sales of S6 after the
launch of IPhone 6S.
Samsung Smartphones has a shorter product cycles as it has multiple product
launches to the similar target audience. Thus, the Samsung’s product has greater
market cannibalization. Market cannibalization is when sales of one particular
product decreases due to the launch of another product from the same company i.e.
Samsung. Therefore, Samsung Galaxy S6 impacts the sale of other series of Galaxy
S Series like S5, S4 and S3. Thus, the introduction of the new product in the series
should be considered after evaluating the product life cycle in depth.
16. 16
NEW COMMUNICATION TOOLS
With the intergration of old tools the following are few communication tools samsung
can use :
GUERRILLA AND AMBUSH MARKETING
Samsung Can Effectively use Guerrilla Marketing to increase recognition of the logo
and its product. It can be targeted in the cities where 4G will be released. Samsung
could give away apparel with the Samsung Galaxy Logo on it. These items include
shirts, hats, stickers, pillows and blankets. For Example: Samsung sent a team of
representatives to parade outside the Regent Street Apple Store with promotional
flags advertising the Galaxy S6 Edge and Galaxy S6 Edge+
( http://www.dailydot.com/technology/apple-samsung-iphone-6s-launch-troll/).
They distributed pillows and blankets to all Apple customers who were waiting
outside the Apple Store to see the New IPhone 6S. The pillows and blankets had
tags #nextisnew and was in blue color. Such application of Guerrilla Marketing can
be done often. This creates a brand impact on the minds of the viewers, employees,
and also gives an opportunity to have free media publicity. Thus, a small creative act
like this can create a BIG Impact on the brand.
17. 17
SPONSORED CONSUMERS AND DATABASE
Sponsored Consumers are helpful to the campaigns because Samsung has reached
these consumers who have become fans of the product and genuinely enjoy using
the phones and can hopefully convince others to do the same. Using its database
and finding people based on age (in target audience) and purchase history, these
sponsored consumers can be asked to share their story through a variety of media.
These include television commercials, trade shows, radio, and social networking.
These sponsored consumers can be rewarded with more points in the reward
program and be given free guerilla marketing apparel as well. Thus, this is a great
tool for integrated marketing that can leverage all media activities.
The database can be used to further customize whom the phone is marketed to. We
can get information when people sign up for new phones through the lengthy
process. The information that Samsung would connect would be names, contact
information such as phone number, email address, and address. If they sign up
online, Samsung can track how many times the logged on or checked in on the site.
This database would also keep track of the purchases with a transaction history.
Using this information, Samsung can further customize their marketing plan to further
segmented groups. They can send information about accessories to new customers
to encourage them to keep purchasing Samsung products.
TRADE SHOWS AND IN-STORE PROMOTION
Trade shows can create excitement for many new phones. Many phone reviewers
come to trade shows to see what the trends are in mobile devices and see what
18. 18
phones will be coming out in the near future. These trade shows would be a good
venue to reach consumers who are specifically in the market for the phone. Even if
they are not looking to purchase a phone at that time, they may be looking just to get
educated about which phone they want. If Samsung can rise above the competition
and create a unique, high quality phone, then it may be more noticed. The phone
may also reach consumers who already purchased a Samsung but are looking just
to confirm that they made the right decision and are still happy. Even for those who
did not attend the show, many phone reviewers post these videos on YouTube so
that consumers at home can get a glimpse of future phones.
The in-store advertising would have posters and video advertisements of the
product. This would help reach an audience that they may not have reached through
any of their other advertisements. The most important part of the in-store promotion
would be a demo product. This would allow the consumer to see and use the
product. This can further solidify the consumer's mind so that they know that they will
not have a problem using this phone or convince consumers that they would enjoy
this phone. It shows consumers first hand how the product can be used and the
powerful specifications.
19. 19
Other Non-Traditionaltools for Integration with TraditionalTools
Product placement - Since the popularity of TV
serials / series are becoming more and more
popular among the new generation, e.g. Netflix
TV series in India and Europe and South Korea
culture increases, more and more Korean
dramas, TV series, even movies have been
spread world-widely, Samsung can use the
product placement option in the following years
in order to gain more popularity. People likes to
follow their ideals yet can be attracted. More and
more scenes could show up with the characters
using with Samsung smartphones hinting that
the intimacy of handoffs in daily life.
Buzz marketing - Samsung has an opportunity
to use buzz marketing through posting to the
‘unboxing’ articles in blogs. Introduction of product is also important. Bloggers
can indicate why buyers should choose Samsung and differentiate
themselves from other competitors. It can also instruct buyers to understand
which product by the We can further make a video clip by testing mobile
devices. With the demonstration of Samsung galaxy S6, the company can win
confidence by existing consumers and attract more new consumers.
E-marketing – Creative emails with relevant content and specifying the target
audience can be useful. A campaign that can deliver the right information to
the respective customer.
Online advertising - Samsung can conduct small video clips of commoners
using their smartphones and sharing their experiences/ feedbacks and air it
on internet platform such as YouTube. Free upload to the platform can save
enormous amount of advertisement fee. Besides, YouTube has big market
share of online viewer market. It’s a good channel to access massive viewers
and potential customers. Another strategy to go on online marketing is
20. 20
cooperate with the platform. Since there is around five to 10 seconds lead
time in the beginning of video play on YouTube, show up a short teaser may
be a good idea to provoke viewers’ interest.
Sponsoring events: As the market for Samsung Galaxy s6 is very niche,
Samsung can put in money in sponsoring some events like Fashion shows or
Awards ceremony which directly attract the live spectators, active participants,
media followers.
Viral marketing: Its another way of creating a buzz “word or mouth” but on
internet. Making an animated short video/ or awareness video and putting it
online has become a new trend. There are many such marekitng campaigns
has become a viral HIT e.g GoPro, Hero in Action
Online contests and sweepstakes: Through
online contests and sweepstakes, Samsung can
set up a series of campaign such a helping
Samsung to figure out their
To put in nutshells, there are more and more
communication tools emerge and have the possibility in
commercial usage. twitter, Facebook, snapshot may be
great tools to interact with potential customers; however,
everything is a double-edged sword. The usage of
communication tools have pros and cons. Samsung
Galaxy S6 is regarded as high class product. Misuse of
communication tools can lead a negative image on the product. Over-publicity may
also make Samsung Galaxy S6 looks cheap. How Samsung conduct the tools
properly and prevent from over-exposure is an art of communication.
Impact Of Integration of New with Old Tools
After discussing communication tools we have examine why we have to
communicate with customers. Basically, Marketing communications are the means
by which firms attempt to inform, persuade and remind consumers - directly or
indirectly - about the product and brands that they sell. In a sense, It represents the
‘voice’ of the band and means by which it can establish relationships with
consumers. How do we increase brand knowledge and differentiate from other
competitors are two main goals of communications. Marketing communications
activities contribute to brand equity by creating awareness of the brand, linking the
right associations to the brand image in customers’ memory, eliciting positive
judgments or feelings, and facilitating connection between customers and brand.
Though Samsung has conducted various communication tools, it has to emphasis
the importance of good integration in both traditional tools and non-traditional tools.
Integrating communication tools can leverage Samsung’s brand equity.
21. 21
Why we have to integrate traditional and nontraditional marketing tools? Since
every customer have different touching point to know about the brand. For example,
Samsung has to integrate its communications tools with its consumer’s journey. In
traditional communication tools, when Samsung’s potential customer after looking
the advertisement on TV, even from the billboard on the way going home, they may
want to see further information about Samsung Galaxy S6. They may check the
forums online, perhaps reading some comments and opinions through their social
medias, then went to the real stores for consulting about the products. During the
whole customer journey, consumers keep absorbing information about how the
brand is.
Integration of Communication Tools and Media builds greater brand equity. It helps
to establish differential effect that brand knowledge has on consumer response to
the marketing. Integration of traditional and non-traditional tools creates high level of
awareness, favorable, and unique brand associations in memory of the consumers.
No matter in advertising, sales promotion, events or experiences, every brand
contact delivers an impression that can strengthen or weaken a customer’s view of
the brand. Each communication tool should be integrated to deliver a consistent
message and achieve the strategic positioning.
Conclusion
Samsung is the market leader in the Smartphone Era. In order to continue to be on
the top it has to use creative tools as mentioned in the report and integrate them
well. Samsung should test the effectiveness of their commercials before they actually
launch. They could do this with Internet testing, sending the video to a few randomly
selected audience members and asking them to rate it. In post-production
evaluation, if there is an increase in sales, Samsung must determine if it was caused
by the advertising or by other factors. Samsung can evaluate quickly over the
Internet with page views. For banner advertisements they can use dwell-rate and
dwell-time that specify how many times and how long they were on the website. It
can also test how many consumers clicked onto the website from a banner.
Samsung can test the effectiveness of their campaign by also seeing how close they
were to their objectives.
Samsung Galaxy S6 has to increase its awareness, perceived quality, associations
and loyalty. We are confident that with the tools explained in the report, Samsung
can achieve its objectives.
22. 22
Thank You
References and Appendix
Kellogg on Integrated Marketing
Dawn Iacobucci (Editor), Bobby J. Calder (Editor)
ISBN: 978-0-471-20476-3
AllYouCanRead.com - The World's Largest Online Newsstand - 28,000
Newspapers and Magazines from 200 Countries. (n.d.). AllYouCanRead.com
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Magazines from 200 Countries. Retrieved May 2, 2012, from
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Brownlow, M., & 2010), A. 2. (n.d.). Smartphone sales and statistics. Email
Marketing Reports. Retrieved April 10, 2012, from http://www.email-
marketing- reports.com/wireless-mobile/smartphone-statistics.htm
Smartphone Market Hits All-Time Quarterly High Due To Seasonal Strength
and Wider Variety of Offerings, According to IDC - prUS23299912. (n.d.). IDC
Home: The premier global market intelligence firm.. Retrieved May 2, 2012,
from http://www.idc.com/getdoc.jsp?containerId=prUS23299912
Viral Video Chart: Another Hit for Samsung | Viral Video Charts: Week's Top
23. 23
Brand- Driven Viral Ads - Advertising Age. (n.d.). Advertising Agency &
Marketing Industry News - Advertising Age. Retrieved May 2, 2012, from
http://adage.com/article/the-viral- video-chart/viral-video-chart-hit-
samsung/233939
Thank You