Marketing management
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This document provides an overview of marketing management concepts including defining markets and classifications of traditional and modern markets. It also defines marketing as a social process where individuals obtain goods and services to meet wants and needs through exchange and creation of value. Some key characteristics of marketing discussed are that it is operational, customer oriented, provides mutual benefits, is value driven, and can apply to both profit and non-profit organizations.
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Marketing management
This document outlines key concepts in marketing management including the core concepts of need, want, demand, products, value, exchange and transactions. It describes the structure of marketing in terms of industries, markets and communications. Finally, it discusses different eras of marketing from the production era to the current marketing era and different types of markets such as local, national, international, wholesale, retail and commodity markets.
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2. Marketing has evolved through production-oriented, sales-oriented, and product-oriented stages to today's marketing-oriented or consumer-oriented approach where customer satisfaction is the primary goal.
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This document outlines key concepts in marketing management including the core concepts of need, want, demand, products, value, exchange and transactions. It describes the structure of marketing in terms of industries, markets and communications. Finally, it discusses different eras of marketing from the production era to the current marketing era and different types of markets such as local, national, international, wholesale, retail and commodity markets.
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2. It outlines the different types of retail outlets including traditional markets, family-run stores, large retail chains, and discusses products like food, durable goods, and consumables.
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Marketing involves creating and exchanging products and services to meet the needs of individuals and groups. Anything can be marketed, including goods, services, events, experiences, organizations, and ideas. Marketers seek responses from prospects in consumer markets, business markets, global markets, and nonprofit/governmental markets to promote attention, purchases, votes, or donations. Marketing requires both design and promotion to be effective.
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Ppt on marketing by neha soni
Organized retail involves bringing various products together under one roof for consumer convenience. It aims to offer customers more control, choice and experience than traditional unorganized retail. Major forms of organized retail include shopping malls, department stores, supermarkets and hypermarkets. Over time, organized retail has evolved to focus more on supply chain management, technology, mergers and acquisitions. It contributes to India's GDP and employment, while benefiting consumers through greater efficiency and shopping experience compared to unorganized retail formats.
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Marketing involves meeting human and social needs profitably. It can involve goods, services, events, experiences, people, places, organizations, properties, and information. Marketers seek responses from prospects in various demand states within consumer, business, global, and non-profit markets. Markets are collections of buyers and sellers transacting over particular products, while marketspaces are digital and metamarkets result from packaged systems.
1. Basics of retailing, Types of retailers
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
What is scope of marketing ?
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers and society. It is a process by which individuals and groups obtain what they need through offering products and services. Anything of value can be marketed, including physical goods, services, ideas, experiences, organizations, and people. A marketer is someone who seeks a response from prospects, such as gaining attention, purchases, votes or donations. Markets consist of potential customers who have needs and wants and are willing to engage in exchange. There are various types of markets including consumer, business, global, and nonprofit markets.
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This document provides an overview of merchandising management. It defines merchandising as planning the marketing, promotion, and sale of retail products. The key components of merchandising management are determining the appropriate product assortment, price, range of products, and store layout. Merchandisers must consider customer demands and trends to effectively buy and display merchandise. The roles of merchandisers and buyers include planning purchases, selecting vendors, pricing products, and ensuring adequate inventory levels.
04 theories and classification of retailing
The document discusses three main theories of retail: environmental theory, cyclical theory, and conflict theory. Environmental theory attributes changes in retail to changes in the retailers' operating environment. Cyclical theory views changes as following patterns and phases. Conflict theory proposes that competition between opposing retailer types leads to new formats developing. The document then provides more details on attributes, characteristics, and implications of each theory.
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This document provides an introduction to marketing. It defines marketing as managing demand and the sum of all activities that lead to a sales outlet. The key aspects of marketing include the 4 Ps of product, price, place, and promotion. There are different types of markets such as consumer, industrial, global, and non-profit markets. The marketing mix and marketing management are also introduced. Core concepts in marketing are discussed including needs, wants, demands, products, utility, value, satisfaction, exchange, transactions, relationships, and markets.
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This document discusses merchandise management in retail. It explains that merchandise management involves having the right products in the right quantities at the right locations, times, and prices. Key aspects of merchandise management include analysis of customer needs, planning product lines, acquiring inventory from vendors, handling inventory, and controlling spending. The roles of merchandisers and buyers are also outlined, such as forecasting, budgeting, guiding buyers, coordinating procurement teams, and assessing performance. Different approaches to buying are described for single stores, chains, and non-store retailers. The concept of lifestyle merchandising targeting specific customer lifestyles is also introduced.
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This document outlines four types of growth opportunities for retailers: market penetration, market expansion, retail format development, and diversification. It then provides details on each type, including examples. Additionally, it discusses global growth opportunities, why international expansion is attractive for retailers, keys to success abroad like developing competitive advantages and being adaptable, and common entry strategies into new markets.
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The document provides information on retail, including:
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- An overview of marketing challenges today and key trends/forces shaping the new marketing landscape.
marketing
Marketing involves identifying customer needs and wants, developing products and services to meet them, and promoting and distributing those offerings. It is a process of creating value for customers to build profitable relationships. Effective marketing requires understanding factors like customer behavior, competitors, and the broader business environment. The goal is to choose target markets and grow customer base through superior customer value and satisfaction.
Introduction to Market and Marketing - Session 1
This is the Power Point Presentation of the First Unit of Marketing in CBSE syllabus Introduction to Market and Marketing - Part 1 .
This session includes :
What is Market and the Classifications of Market
What is Marketing and its Components
What is an Exchange Process
Marketing is an Art as well as an Science
1natureandscopeofmarketing2011 12-120121075134-phpapp01
This document provides an overview of the history and evolution of marketing. It discusses how early humans traded through bartering and how the introduction of money led to the establishment of markets. It describes how producers began directly selling to consumers at marketplaces and how specialists known as middlemen later emerged. The document defines marketing according to several experts and outlines different marketing management orientations including production, product, and selling concepts that preceded the modern marketing concept. It also discusses relationship marketing and how maintaining long-term customer relationships provides benefits over single transactions. Finally, it identifies challenges to developing a marketing orientation within an organization.
Marketing Management
Marketing management :-
1.what is marketing
2.meaning and definition of marketing
3.marketing management
4.inteoduction of marketing
5.need,wants,demands and exchange process
6.evolution of marketing philosophies
7.marketing mix
8.consumer buying and organisational bying
9.scaning the market environment
10.market segmentation
11.target marketing and market positioning
12.consumer satisfication
13.feedback
14.internal and external marking environment
15.product mix
prin-intro.ppt
This document provides an introduction and outline for a marketing course. It begins with an overview of the class structure and expectations. It then defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives." Key aspects of the definition are explained. The document outlines what marketers do, provides examples of a day in the life of different marketers, and discusses the value created by marketing and different eras in business and marketing approaches. It concludes with an overview of key concepts to be covered in the class.
prin-intro.ppt
This document provides an introduction and outline for a marketing course. It begins with an overview of the class structure and expectations. It then defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives." Key aspects of the definition are explained. The document outlines what marketers do, provides examples of a day in the life of different marketers, and discusses the value created by marketing and different eras in business and marketing approaches. It concludes with an overview of key concepts to be covered in the class.
fundamentalsofmarketing_2024_The best course.ppt
This document provides an introduction and outline for a marketing course. It begins with an overview of the class structure and expectations. It then defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives." Key aspects of the definition are explained. The document outlines what marketers do, provides examples of a day in the life of different marketers, and discusses the value created by marketing and different eras in business and marketing approaches. It concludes with an overview of key concepts to be covered in the class.
marketing principles introduction of marketing concept
This document provides an introduction and outline for a marketing course. It begins with an overview of the class structure and expectations. It then defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives." Key aspects of the definition are explained. The document outlines what marketers do, provides examples of a day in the life of different marketers, and discusses the value created by marketing and different eras in business and marketing approaches. It concludes with an overview of key concepts to be covered in the class.
Retailing
Retailing involves adding value to products and services sold to consumers for personal use. It includes all activities related to selling goods or services to final consumers. Retailing provides assortments of products and services in convenient locations while breaking bulk and managing inventory. In India, retailing is evolving from traditional formats like markets to established formats like department stores and emerging formats like hypermarkets and malls. There are various types of retail formats classified by ownership, merchandise offered, and whether they are store-based, non-store based, or service-based.
Marketing management
1. Marketing is the process of creating, communicating, and delivering value for customers in order to benefit the company. Marketing management involves choosing target markets and growing customers through superior value.
2. Marketing deals with customer needs and demands across different types of markets including consumer, business, global, and nonprofit markets. Companies can focus on production, products, selling, or marketing.
3. The core concepts of marketing include understanding customers' needs and wants, targeting markets, branding, delivering value, and managing competition, channels, and planning. Marketing mixes products, price, place, and promotion with customers' solutions, costs, convenience, and communication.
Marketing Management - Brief Complete Beginners Guide
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
Winning at Retail
The document discusses different types of retail classifications including organized retailers like department stores, hypermarkets, and supermarkets as well as unorganized retailers like kirana stores. It also covers the evolution of retail in Pakistan from traditional formats to modern retailers. Finally, the document outlines factors that are increasing the importance of retail like the changing nature of products, media fragmentation, and a more discerning Pakistani consumer.
Marketing Management
meaning of marketing, features of marketing, marketing management, function of marketing management, retailing, store and non- store organisation
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Marketing management
- 1. Marketing management Module 1
- 2. What is a market? • The whole of any region in which buyers and sellers are brought into contact with one another and by means of which the prices of the goods tend to be equalized easily and quickly.
- 3. Classification of markets • Traditional markets • Modern markets
- 4. Traditional markets • On the basis of area • On the basis of time • Transactions • On the basis of regulation • On the basis of volume of business • Nature of goods • Nature of competition
- 5. Modern markets • Consumer markets • Business markets • Global markets • Non-profit and government markets.
- 6. What is marketing? • Marketing is a social and marketing process by which individuals and groups obtain what they need and want through creating and exchanging of products and value. Philip kotler
- 7. Basic characteristic of marketing • It is operational • It is customer oriented • It is mutuality of benefits • It is value driven • It is proactive to the environment • It covers both profit and non-profit making organization.