Briefly discusses the scope of marketing

1. What is scope
of marketing ?

2. Understanding Basics
What is
Marketing?
What is
Marketed?
Who Markets
and where?

3. What is marketing?

4. Marketing is a societal process by which
individuals and groups obtain what they
need and want through creating,
offering, and freely exchanging products
and services of value with others.

5. What is Marketed?

6. Goods Services Events Experiences Persons
Places Properties Organizations Information Ideas

7. Who Markets and where?

8. A marketer is someone who seeks a response—attention,
a purchase, a vote, a donation—from another party,
called the prospect.

9. A simple marketing system

10. Consumer markets
Business markets
Global markets
Nonprofit and Governmental markets
Key
consumer
markets

11. “Marketing without design is lifeless, and
design without marketing is mute”
Von R. Glitschka

13. These slides were created by Sharang Agarwal, IIT Kharagpur as part
of an internship done under the guidance of Prof. Sameer Mathur,
IIM Lucknow (www.IIMInternship.com)
Disclaimer