This document provides an introduction and outline for a marketing course. It begins with an overview of the class structure and expectations. It then defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create exchanges that will satisfy individual and organizational objectives." Key aspects of the definition are explained. The document outlines what marketers do, provides examples of a day in the life of different marketers, and discusses the value created by marketing and different eras in business and marketing approaches. It concludes with an overview of key concepts to be covered in the class.