Its is a usefull to marketing students

1. Marketing management

2. Core concept of marketing
Need,
want,
demand
Product (or)
offering
Value &
satifaction
Exchange &
transaction
Marketing
management

3. Structure of marketing
Industry collection of
seller
Market collection of
communication
goods
cash buyer
information

4. Eras of marketing
Production
era (1920)
Selling era
(1920-1950)
Marketing era
(1950)

5. Concept of marketing
 production concept
 product concept
 selling concept
 marketing concept
Societal concept
1.society
2.consumer
3. company

6.  holisity concept
1 relationship marketing
2 intergirty marketing
3 internal marketing
4 social resposibility market

7. Different type of market
• Gerphice basic
1. local market
2.national market
3. international market
• on economice basic
• on business basic
1.wholesales
2.retail market

8. • On goods basic
1. commodity by market
A.manifurature goods market
B. bulian market
• capital market
1. money market
2. foregin exchange market
3. stock market
• regulation
1.regulated market
2.unregulated market

9. • Nature of transaction
1.spot market
2.future market