Organisations spend large sums of money to get their products, management and company reputation to be projected in positive light. Despite all of this, it helps to get employees to spread the word. Simply because employee feedback is received with a lot more seriousness and credbility by their peers and friends than what a PR firm can ever manage to achieve. When looked at in this perspective, employee advocacy offers immense organisational benefits. Learn more in this presentation.
The world-over, marquee brands have seen their brand names turned to verbs. Xerox, Google, Godrej, etc have all seen their trademark brand names being used as verbs. View this visual recount of the "brand-verbing" phenomenon that has caught many a brand - and not entirely by design!
Defining Product Contours with Consumer FeedbackICFAIEDGE
When a new product is rolled-out, it could be an enhanced version of the previous offering – or a radically new product that is hitherto unavailable in the market. Product managers rely on research, inputs from the dealer network, learnings from competition and a host of other inputs while designing and developing a product. In order to be commercially successful, products should cater to the broad requirements of its customer-base. A number of organisations, across industries, are increasingly incorporating consumer feedback as part of their product enhancement efforts and roll-out. Social Media Monitoring constitutes a large part of this consumer feedback gathering exercise. Learn how consumer feedback can help enhance product management in this rich visual presentation.
Building a Robust Demand Generation Marketing ProgramICFAIEDGE
Marketing teams are increasingly focusing on building a strong pipeline of prospects that convert into paying customers. The focus has shifted from awareness building to lead generation. B2B (Business-To-Business) marketers have taken this a step further, by focusing their energies on what is referred to as demand generation. In a nutshell, demand generation marketing is the collection of strategies and tactics that are used to create qualified sales opportunities.
A large number of queries serviced by telcos are non-transactional in nature. These include queries related to bill summary, balance enquiry, talk-time related queries, etc. Though telcos have predefined options in the IVR (Integrated Voice Response), not all customers are comfortable interacting with the IVR option and prefer speaking with a representative. Hence, telcos are increasingly looking at equipping customers with self-care options.
Iconic Mascots that Have Dotted the Indian Branding LandscapeICFAIEDGE
Brand mascots lend a unique flavour to a brand's identity, helps establish brand salience and enables consistent and seamless brand messaging across touch-points. Over the decades, we have seen mascots that have gained great prominence in the public eye and have established iconic stature. Learn more in this presentation.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Technology has enabled near real-time reporting of marketing activities allowing marketers the opportunity to respond to campaign performance swiftly. This increasingly real-time nature of marketing is shrinking timelines – from planning to creative development to measurement and campaign optimisation. This calls for marketers to adapt quickly while following robust workflow mechanisms to respond efficiently to the dynamic environment. In this context, “agile” marketing is an approach that is increasingly gaining currency. Agile marketing is an iterative approach to planning and executing marketing activities which draws inspiration from Agile software development methodology.
The world-over, marquee brands have seen their brand names turned to verbs. Xerox, Google, Godrej, etc have all seen their trademark brand names being used as verbs. View this visual recount of the "brand-verbing" phenomenon that has caught many a brand - and not entirely by design!
Defining Product Contours with Consumer FeedbackICFAIEDGE
When a new product is rolled-out, it could be an enhanced version of the previous offering – or a radically new product that is hitherto unavailable in the market. Product managers rely on research, inputs from the dealer network, learnings from competition and a host of other inputs while designing and developing a product. In order to be commercially successful, products should cater to the broad requirements of its customer-base. A number of organisations, across industries, are increasingly incorporating consumer feedback as part of their product enhancement efforts and roll-out. Social Media Monitoring constitutes a large part of this consumer feedback gathering exercise. Learn how consumer feedback can help enhance product management in this rich visual presentation.
Building a Robust Demand Generation Marketing ProgramICFAIEDGE
Marketing teams are increasingly focusing on building a strong pipeline of prospects that convert into paying customers. The focus has shifted from awareness building to lead generation. B2B (Business-To-Business) marketers have taken this a step further, by focusing their energies on what is referred to as demand generation. In a nutshell, demand generation marketing is the collection of strategies and tactics that are used to create qualified sales opportunities.
A large number of queries serviced by telcos are non-transactional in nature. These include queries related to bill summary, balance enquiry, talk-time related queries, etc. Though telcos have predefined options in the IVR (Integrated Voice Response), not all customers are comfortable interacting with the IVR option and prefer speaking with a representative. Hence, telcos are increasingly looking at equipping customers with self-care options.
Iconic Mascots that Have Dotted the Indian Branding LandscapeICFAIEDGE
Brand mascots lend a unique flavour to a brand's identity, helps establish brand salience and enables consistent and seamless brand messaging across touch-points. Over the decades, we have seen mascots that have gained great prominence in the public eye and have established iconic stature. Learn more in this presentation.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Technology has enabled near real-time reporting of marketing activities allowing marketers the opportunity to respond to campaign performance swiftly. This increasingly real-time nature of marketing is shrinking timelines – from planning to creative development to measurement and campaign optimisation. This calls for marketers to adapt quickly while following robust workflow mechanisms to respond efficiently to the dynamic environment. In this context, “agile” marketing is an approach that is increasingly gaining currency. Agile marketing is an iterative approach to planning and executing marketing activities which draws inspiration from Agile software development methodology.
Patient-centric Healthcare using Mobile DevicesICFAIEDGE
Healthcare is an important sector. Technology advancements have made healthcare more affordable in comparison to the western markets. With the increasing use in smartphones, there are many utilities that have been built in to smartphones to make healthcare more immediate. If healthcare companies can take these to the masses patient-care can become a lot more efficient for first-aid, consultation, post-therapy monitoring, etc. Learn more in this presentation.
Post Graduate Diploma Courses – A Superior Choice Than Degree ProgramsVJIMHyderabad
They can go for a post graduate diploma in human resource management or opt for other fields of specialization such as IT, Marketing, Finance, Operations or even a general management program.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
Are you ready for 'Marketing in digital age' ?Farrah Arif
Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment.
Join the conversation using #mDigitalAge on Twitter.
Digital Media Training: How to Increase Confidence When Selling DigitalDigital Media Training
Digital Media Training provides sales skills and digital media sales training. We offer live training workshops, virtual live training, and ongoing mLearning reinforcement.
Retaining good employees and recruiting new ones are two tough issues that many employers deal with regularly. With unemployment rates fairly low in many parts of the country, these challenges are magnified. Accordingly, employee benefits are being used in different ways to address the problem. Here's how.
Flexible packaging is a growing trend for food companies in particular. Check out what some of flexible packaging's benefits are for both companies and consumers in this infographic. These include flexible packaging's shelf appeal and product visibility.
Patient-centric Healthcare using Mobile DevicesICFAIEDGE
Healthcare is an important sector. Technology advancements have made healthcare more affordable in comparison to the western markets. With the increasing use in smartphones, there are many utilities that have been built in to smartphones to make healthcare more immediate. If healthcare companies can take these to the masses patient-care can become a lot more efficient for first-aid, consultation, post-therapy monitoring, etc. Learn more in this presentation.
Post Graduate Diploma Courses – A Superior Choice Than Degree ProgramsVJIMHyderabad
They can go for a post graduate diploma in human resource management or opt for other fields of specialization such as IT, Marketing, Finance, Operations or even a general management program.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
Are you ready for 'Marketing in digital age' ?Farrah Arif
Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment.
Join the conversation using #mDigitalAge on Twitter.
Digital Media Training: How to Increase Confidence When Selling DigitalDigital Media Training
Digital Media Training provides sales skills and digital media sales training. We offer live training workshops, virtual live training, and ongoing mLearning reinforcement.
Retaining good employees and recruiting new ones are two tough issues that many employers deal with regularly. With unemployment rates fairly low in many parts of the country, these challenges are magnified. Accordingly, employee benefits are being used in different ways to address the problem. Here's how.
Flexible packaging is a growing trend for food companies in particular. Check out what some of flexible packaging's benefits are for both companies and consumers in this infographic. These include flexible packaging's shelf appeal and product visibility.
Smart brands are activating employees to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. We call it employee storytelling and the reason is simple - employees tell better stories than you do. Their voices are trusted among their peers and they already participate in industry conversations with your customers.
In this presentation, learn why employee advocacy is a critical piece of your marketing stack, understand the data that proves this and find out how to develop a communications blueprint that will help launch an effective program.
For a full recording, visit www.lws.co/mile13
How Reebok Uses Employee Generated Content to Amplify Advocacy SocialChorus
Employee generated content is authentic, highly trusted by consumers and effective at driving brand engagement — internally as well as externally. But many brands struggle to take their employee advocacy programs to the next level with employee generated content. To solve this, Reebok launched multiple campaigns that leverage natural and easy ways for employees to share their brand passion and industry expertise.
View these slides to see how brands can implement Reebok’s employee advocacy best practices to drive authentic employee generated content.
Gallo Winery’s Guide for Training & Engaging Employee AdvocatesSocialChorus
Employee advocacy on social media is a natural fit for E. & J. Gallo Winery, where many employees are often asked for product recommendations by their social media networks. But Alcohol is a highly regulated industry, and Gallo employees must follow the rules when it comes to publicly talking about adult beverages. To solve this, E. & J. Gallo Winery trained and engaged their passionate employees to safely represent the brand online.
How Aetna Uses Employee Advocacy to Power Social Sharing in a Highly Regulate...SocialChorus
Despite being in a highly regulated industry like healthcare, Aetna’s innovative social media team guides and empowers hundreds of employees to represent the brand on social media. By investing in their employees’ social networks, Aetna is able to amplify brand content and increase consumer trust through authentic, employee-led social media engagement.
Does Empowerment Trigger Superior PerformanceICFAIEDGE
Different organisations use different management styles to drive performance. Empowering employees seems to have helped some organisations in getting the best out of their employees. Learn more about this in this visual presentation.
Minimising Turnover: Retention Strategies Organisations should Focus onICFAIEDGE
In a recent research, 97 percent of the top 1000 CEOs surveyed cited “access to, and retention of key talent” was their top priority. Talent retention is a key source of competitive advantage in achieving and sustaining an organisation’s growth. Organisations experiencing high rates of churn face several adverse consequences. Learn more in this presentation.
Managing your Brand Equity on Social MediaICFAIEDGE
Social media is an integral part of brands’ marketing outreach initiatives. Unlike most other media touchpoints, social media – given its very nature – allows brands to have a dialogue with their target audience. Unfortunately, social media can also be used for negative propaganda against the brand. Learn more in this presentation.
Today, the use of APIs is more pervasive than ever. APIs are accessed by business users to enhance product capabilities, implement customizations, etc. In order to simplify usage, API providers must build a highly customisable self-service component into their APIs to drive further adoption and usage among enterprise customers. Learn more in this presentation.
Technology has made significant inroads into the way business is carried out. Artificial Intelligence, Machine learning, Voice recognition and other areas are helping businesses build competitive differentiation. Cognitive marketing uses a “neural net” that uses machine learning capabilities to predict human behaviour to combine a deep understanding of prospects’ inclination to patterns, pricing, etc., to make recommendations based on this. Learn more in this presentation.
Omni-Channel Engagement with Consumer InsightsICFAIEDGE
Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.
Propelling Consumer Businesses using Artificial IntelligenceICFAIEDGE
Artificial Intelligence is being leveraged in several areas to achieve efficiency and scale consumer satisfaction. Artificial intelligence is being leveraged for predictive analysis, machine learning, speech recognition, natural language processing and a host of other areas. Learn more in this presentation.
Service Oriented Architecture - A Digital EnablerICFAIEDGE
Service Oriented Architecture (SoA) was used in the early 2000s. However, the concept seems to be gaining support in the digital sphere. Can Service Oriented Architecture become a digital enabler? Learn more in this presentation
In a difficult economic environment, reducing headcount to shape a leaner organisation becomes a neccesity at times. However, if not managed well, the right-sizing exercise could become a PR disaster, while triggering higher attrition (with employees becoming jittery), increased offer-decline rates, with increased risk of legal wrangles. Therefore, in order to avoid these implications, it is important to manage the "Right" in right-sizing. Learn more in this presentation.
Share Point Solutions for Enhanced ProductivityICFAIEDGE
SharePoint can be an efficient option when it comes to streamlining information dependency. Large organisations have a matrix structure and are hierarchy oriented. Subordinates wait for higher authorities for information. Information dependency can keep dependants waiting and reduce overall productivity. SharePoint helps managers communicate accurately and quickly with co-workers, which helps plug information dependency gaps. It helps organisations interlink processes, which helps lower information dependency among multiple processes.
Retail merchandising involves keeping track of hundreds of thousands of stock-keeping-units (SKUs). Retailers go over sales data to understand what sells better and what kind of products should be stocked up for better sales in the future. By analysing this information in a more granular fashion, retailers will get a better handle of their business.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Predictive Analytics is already being leveraged in several sectors and has helped businesses gain efficiency. In the field of healthcare, Predictive Analytics promises to improve healthcare by forecasting the likelihood of an event enabling healthcare providers to take pre-emptive action where possible.
Predictive Analytics uses statistical analysis and other techniques to search through reams of patient data and analyses it to predict outcomes for individual patients.
Human Resource Management System (HRMS) has become a critical tool at the modern workplace. It deals with matters such as salary, hiring, training & development, performance appraisal, attendance, and other areas including Employee Self Service. HR heads have the task of choosing the right technology and Human Resource Management System (HRMS) for managing the entire employee lifecycle – both globally and locally. For most organisations, this has proved easier said than done. Choosing from among on-premise and cloud-based solutions can be difficult for decision-makers.
With close to 950 million mobile phone subscribers, telecom operators wield an enviable base of customers to whom ancillary and unrelated services can be marketed. Billing is a perennial issue in a market riddled with security concerns, lack of payment alternatives, low credit card penetration, etc. Given this situation, Direct Carrier Billing seems to come as a viable and trust-worthy alternative. It is for telecom operators to examine this option assess its viability and implement it.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Industrial Analytics for Improved Business SuccessICFAIEDGE
Progressive organisations are beginning to understand and acknowledge the business impact that analytics offers. In their quest to obtain deeper consumer insights, improve efficiency, scale productivity, and make more informed business decisions, organisations are driving the need to “industrialise” analytics. Learn more in this presentation.
Are Marketing Automation Opportunities UnderutilizedICFAIEDGE
As the name suggests, marketing automation involves the automation of repetitive marketing tasks thereby helping improve marketing efficiency, lower costs and streamline operations. Marketing Automation systems are designed to carry out outreach campaigns on a consistent basis across different stages of the buying cycle. The objective is to nurture the leads and move them lower down the purchase funnel. Learn more in this presentation.
Marketing in the Age of Customer ExperienceICFAIEDGE
While customers’ buying journey has grown more complex than ever before, they expect highly relevant and smooth brand experiences through the purchase path. Customers who do not receive relevant communication are likely to drift away from the brand. Therefore, personalisation is very much a part of the marketing strategy.
Optimising Retail Revenue through Payment OptionsICFAIEDGE
Traditionally, customers could pay using their debit/credit cards; besides cash. Today, consumers have a range of payment options to choose from – mobile wallets, cash cards, net banking, EMI, Cash on Delivery (COD), etc. Card payments have become contactless giving even more convenience to customers. Having a wide variety of payment options enables retailers to improve their revenue by making sure they don’t miss out on sales for lack of payment options.
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Enabling Digital Transformation Through Hybrid CloudICFAIEDGE
Digitization is gaining traction across industry verticals. Digitization is sought with the objective of reducing reliance on paper-based transactions while improving business efficiency. There are several key advantages of digital enablement. Organisations are looking at ways to transform their business by leveraging the power of digital. Digital transformation is essentially the use of technological innovations to enhance the way a business operates. A key component of digital transformation is the shift from on-premise data storage to cloud-based storage in order to achieve optimal performance.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
The familiar Point of Sale (POS) device that you find in retail stores is poised to undergo a major change in the coming years. This transformation is expected to result from the combined force of mobile device and sensor proliferation. Customers are experiencing seamless service delivery resulting from unparalled omnichannel retail experiences meticulously built and delivered across several retail touch-points.
Sustainable Financial Innovation for Organisational TurnaroundICFAIEDGE
Businesses are expected to be prudent with managing their finances especially when they find themselves short of capital. Cash-flow crisis caused as a result of slowdown in business, macro-economic crisis, innovative and disruptive competitive strategy, or other factors can see liquidity plummeting. If organisations do not take note of the situation and take timely corrective measures, it could lead to complete collapse. Financial innovation and industriousness are prerequisites to deftly handle cash-flow challenges. This requires out-of-the-box solutions and hence out-of-the-box thinking.
Reasons Why Businesses Must Use the CloudICFAIEDGE
Organisations are increasingly shifting to the cloud. The approach could be piecemeal or comprehensive – i.e. organisations could choose to move select software installations or their entire software application stack to a cloud-based solution. In either case, it is important for organisations to weigh the alternatives available viz. on-premise solutions versus cloud solutions.
Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.
Businesses constantly look for opportunities to grow their market-share. In order to achieve rapid market expansion, businesses explore markets outside their country of origin or outside existing market segments. This is done with the expectation that being the first to enter the market/segment will give the business an edge over competition. Commonly referred to as “First Mover Advantage”. Businesses expects to garner greater brand loyalty, high recall value and control over pricing owing to the “first mover” factor. Though it might seem intuitive, but is the first mover advantage guaranteed? Do all companies that make the first move succeed?
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Need for an Integrated Workforce Management SystemICFAIEDGE
Human Resource departments have an arduous task of linking processes to build efficiency while streamlining workforce management. In order to build the desired efficiency, HR systems are expected to work in conjunction with each other. However, this is not always the case. Many a times, HR systems work in complete silos. This slackens the core objective of enabling business and employee needs. Adopting an integrated workforce management system can bring about significant business benefits. Utilising an integrated system for carrying out HR tasks is no longer a “nice-to-have” feature. An integrated workforce management system is a key attribute to improved efficiency for mid-sized companies.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
Data is one of the most critical assets of a business. Therefore, managing data is of paramount importance for every business. Data management is, however, an arduous task. Hence it is imperative for organisations to identify reliable and secure data management services which will ensure data flow between numerous applications, systems and services within the enterprise level is devoid of risks.
Organisations are witnessing rapid changes in business environment that necessitates businesses to be nimble. Large organisations, given their scale of operations, find it particularly challenging to roll-out changes – especially if the change/s involved constitute a major departure from established and institutionalized procedures. Change Management comes in as an important discipline in this context.
As Human Resource managers continue to look for ways to improve efficiency, there is an increasing reliance on technology to augment HR processes. In the last few years, HR solutions have moved to cloud-based subscription models; employees too have come to expect HR processes to be digitized. Several organisations have invested in technology to make a lot of HR processes paperless thereby streamlining the administrative process involved. Domain experts are evaluating the use cases of Blockchain beyond the world of finance. Organisations can make the most of Blockchain’s potential in areas like recruitment, talent management, skill development, etc.
The Significance of L&D in Organisational DevelopmentICFAIEDGE
Learning and Development (L&D) is an essential element in attracting and retaining talent. Employees look for opportunities to learn and grow while in an organisation. As a result, learning and development have become a critical talent management tool helping organisations shape future leaders and hone employee skills thereby improving organisational effectiveness and productivity. In a fast-paced corporate environment, learning and development programs allow employees to upskill, learn new concepts so they can become adept at what they do.
Given the flux in the sector, telcos desperately needed to find ways to reduce debt and cost of operations. Investing in towers individually was not a viable business option for most telcos. Hence the idea of tower sharing emerged as a feasible alternative. With encouragement from the government, the concept became popular. Today, a single tower is shared by several operators.
3. Media and PR professionals are engaged to
communicate the brand promise
4. With the advent of Social Media, customers
have easier access to brands.
Also, customers rely on their peers and friends for
feedback on product quality, performance, etc.
5. Therefore, the need for establishing channels that are
perceived as more credible than chat-bots and other
traditional service mechanisms.
6. Hence the rise of and emphasis on “Employee Advocacy”
which brings Human Resources at the forefront of these
initiatives.
“Employee advocacy refers to organisations empowering and equipping
their employees to share company-specific content with their network.”
7. There are several advantages of this approach. These include:
A. Establish Employees as Thought-leaders
14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
Convenient and Flexible Mode of Learning
Innovative learning methodology backed by Contemporary Curriculum
Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
Online Counseling Classes
Web support for the students
Easy fee payment patterns including EMIs
Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules
