Marketing teams are increasingly focusing on building a strong pipeline of prospects that convert into paying customers. The focus has shifted from awareness building to lead generation. B2B (Business-To-Business) marketers have taken this a step further, by focusing their energies on what is referred to as demand generation. In a nutshell, demand generation marketing is the collection of strategies and tactics that are used to create qualified sales opportunities.

1. Building a Robust Demand
Generation Marketing
Program

2. Marketing teams are increasingly focusing on building a strong
pipeline of prospects that convert into paying customers..

3. The focus has shifted from awareness building to
lead generation

4. B2B (Business-To-Business) marketers have taken this a step further,
by focusing their energies on what is referred to as demand generation.

5. In a nutshell, demand generation marketing is the collection of
strategies that are used to create qualified sales opportunities.

6. Demand generation programs can help your company attract
new customers, tap into new markets, promote new products,
build consumer buzz, and re-engage existing customers.

7. Demand generation marketing enables B2B marketers to get
better at filling the pipeline with actual sales opportunities

8. By clearly outlining the demand generation program objectives
and creating metrics for measurement, one can:

9. A. Establish a Strong Marketing Program

10. B. Effectively use Marketing Automation

11. C. Nurture Top-of-Funnel Prospects

12. D. Establish Brand Loyalty

13. E. Improve Market-share

14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
✓ Convenient and Flexible Mode of Learning
✓ Innovative learning methodology backed by Contemporary Curriculum
✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
✓ Online Counseling Classes
✓ Web support for the students
✓ Easy fee payment patterns including EMIs
✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in