The document discusses marketing challenges and strategies for emerging markets like China, India, and countries in Eastern Europe. It notes that infrastructure and market segmentation are less developed than in Western countries. While income levels may be lower, consumers still demand quality and performance. Products developed specifically for local markets tend to have higher success. Pricing must balance affordability with premium positioning. Distribution beyond urban centers faces challenges of distance and infrastructure. Promotion uses mass media effectively and educational campaigns are important to build understanding in rural areas. Overall, emerging markets offer huge potential but require adapting to different market conditions than developed countries.

1. Marketing in Emerging Countries A General Marketing Knowledge