This document discusses several key aspects of international marketing, including market segmentation, cultural differences, distribution channels, communication barriers, and pricing strategies. It explains that markets can be segmented by factors like age, gender, and lifestyle. The marketing mix should then be tailored to each segment. Distribution channels and communication approaches also need to account for cultural differences between countries as well as their levels of economic development. The document analyzes factors that influence international distribution channel choice and notes different push and pull advertising strategies. It also outlines several pricing approaches companies may use when operating in global markets.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption.
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
A short presentation showing types and causes of channel conflict arising in sales & distribution network.
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
A short presentation showing types and causes of channel conflict arising in sales & distribution network.
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
𝟏𝟎 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤
"𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐈𝐭 𝐭𝐨 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐈𝐭" by Brian Tracy and Christina Stein is a motivational book that focuses on the power of mindset and belief in achieving goals. Some key lessons from the book include:
1.The Power of Belief:
_______
The book emphasizes that your beliefs shape your actions and outcomes. Having a strong belief in your abilities and your goals can drive you towards success.
2.Positive Self-Talk:
_____
The authors stress the importance of using positive affirmations and self-talk to overcome self-doubt and build self-confidence.
3. Visualization:
____
The book encourages readers to visualize their goals and desired outcomes. Visualizing success can help in creating a clear mental image of what you want to achieve.
4. Setting Clear Goals:
___
Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals is essential for focused progress and achievement.
5. Perseverance:
______
The book highlights the need to stay persistent in the face of challenges and setbacks. Believing in your goals and maintaining determination can help you push through difficulties.
6. Taking Action:
_____
Belief alone isn't enough; taking consistent action towards your goals is crucial. The book emphasizes the importance of continuous effort.
7. Surrounding Yourself with Positivity:
_____
Surrounding yourself with supportive and positive influences can help reinforce your beliefs and motivate you to achieve your goals.
8. Mindset Shift:
__
The book advocates for shifting from a fixed mindset to a growth mindset, where you believe that your abilities and intelligence can be developed through dedication and hard work.
9. Overcoming Fear:
______
The authors discuss strategies for overcoming fear and doubt, which often hinder progress. Cultivating courage and facing challenges head-on is essential.
10. Learning and Adaptation:
____
Embracing a mindset of learning from failures and adapting your approach can lead to continuous improvement and eventual success.
Thanks for reading.
@tongsa guy
𝟏𝟎 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤
"𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐈𝐭 𝐭𝐨 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐈𝐭" by Brian Tracy and Christina Stein is a motivational book that focuses on the power of mindset and belief in achieving goals. Some key lessons from the book include:
1.The Power of Belief:
_______
The book emphasizes that your beliefs shape your actions and outcomes. Having a strong belief in your abilities and your goals can drive you towards success.
2.Positive Self-Talk:
_____
The authors stress the importance of using positive affirmations and self-talk to overcome self-doubt and build self-confidence.
3. Visualization:
____
The book encourages readers to visualize their goals and desired outcomes. Visualizing success can help in creating a clear mental image of what you want to achieve.
4. Setting Clear Goals:
___
Setting specific,
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
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Channel of Distribution – importance – Selection of distribution channel – Promotion Mix – Advertising – Personal Selling – Kinds of Salesmen – Sales Promotion
13th Jeddah Marketing Club (Introduction to FMCG) by Dr. Tarek SolimanMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
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■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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2. Identifying group of consumers whose
purchasing behavior is different from others
in an important way. Market can be
segmented by (age, sex, lifestyle)
Marketing mix should be adjusted based on
each market segment
This includes pricing strategy,
communication , channels, pricing strategy
3. Things that makes up a product such as design,
power, performance and quality )
1. cultural differences:
These make an important differences for a
product (includes language, religion, education
and social structure)
2. Economic development:
Consumer behavior is affected by the level of
economic development. In high developed
countries consumers demand lot of extra
performance attributes
3. Product and technical standards:
Set by the industry or government
4. It means the choice of delivering product to
consumers
Four different distribution channels based on
each country
Retail concentration:
Some countries got concentrated retail
system, while others had fragmented retail
system
Fragmented means allot of retail, no one got
a major share of the market
5. In developed countries there are a tendency
toward concentrated retailers. Why?
Increase of car ownership
Householders with big freezers
These factors changed shopping habits and
facilitated the growth of large retailers
Channel length:
Number of intermediaries between the producers
and consumers. If producers sell directly to
producers it is a short channel, but if there are a
number of retailers and wholesaler it is a long
channel.
6. Channel length depends on how the retail
system is fragmented. The more fragmented
the retail system the more expensive for
manufacturers to make contract with each
individual retailer.
This makes the channel system longer
Factors that shown to shorten the channel
length are
Internet
Large discount supermarkets
7. Channel exclusivity:
This means channel that is hard for others to
access. New producers find it hard to access
to shelf space in supermarkets. Retailers
prefer to carry existing products instead of
new ones.
Channel quality :
Refers to the skills of established retailers and
their ability to sell and support the product.
Lack of channel quality may prevent from
market entry
8. When channel quality is poor, international
business may have to pay attention to
upgrading the channel quality. This can be
done by providing extensive education to
existing retailers, and sometimes establishing
new owned channel
9. Which channel producers will use to reach
potential consumers. Should they sell directly
to consumers or go through retailers? Or may
they use wholesaler? Should they use existing
import agent or establish their own channel?
This depends on:
Retail concentration
Channel length
Channel quality
Channel exclusivity
10. Generally, the longer the channel the higher
the price consumers should be charged for
the product.; so if manufacturers have to
work with long channel, they may afford
small profit margin.
So if they need t increase their profit margin
and decrease the product price, they should
work to shorten the distribution channel
11. Sometimes there are some benefits of long
channel?
Cut selling cost
Enter exclusive channels
12. Barriers to international communication:
1. Cultural barriers
2. Source and country of origin effects: occurs
when the receiver of the message (consumer)
evaluate the message based on the sender
image.
So many companies may prefer to hide their
foreign origins to avoid evaluating the product
based on the product manufacturing country
13. Noise levels
Refers to the amount of other messages
competing for the consumers attention. In
developing countries noise is very high but in
less developed countries noise is less.
14. Push and pull strategies
Push selling emphasis personal selling than
mass media advertising, but using extensive
personal selling is usually costly
Pull strategy depends on mass media
advertising
Firms usually uses a mix of both strategies
15. Factors that determine the choice of pull or
push strategies include
1. Product type and consumers sophistication
Firms in consumer good industries that are
trying to sell to large segment of the market
generally favor a pull strategy. Firms that sell
industrial or complex products usually use
push strategy why?
Direct selling allows personal selling to teach
consumers about features of the product
16. This may not be necessary in developed
countries where a complex products have been in
use for long time , product attributes are well
understood and consumers are already
sophisticated and there are high quality media
channels that can provide point of sale assistance
2. Channel length: in longer distribution channels
where there are many intermediaries, using
selling personal will be expensive, so use pull
strategy, once demand is created selling people
will feel free to carry the product
17. 3. Media availability:
Some countries got no good quality mass
media such as printing and electronic
In general push strategy can be used when:
Selling industrial products
When distribution channel is short
When few print or electronic media are
available
18. In general pull strategy can be used when:
For consumers goods
When distribution channels are long
When sufficient print and electronic media are
available to carry the market
19. Standardized advertising:
Spreading the fixed cost of developing
advertisement over many countries
Fear about the scarcity of creative talent
some feel that one large campaign will be
enough than many small campaigns
Localized advertising:
Cultural difference among consumer should
be considered. Targeted messages are more
effective than global advertising
20. Advertising regulations in some countries
may block the implementation of
standardized advertising
21. Price discrimination
Means charging whatever the market will
bear, in competitive market, prices should be
lower than others in the market
business may achieve price discrimination by
engaging in an arbitrage
22. Arbitrage occurs when a company capitalize
on a product differential price between two
countries, by purchasing a product in a
country with low price and reselling it in other
country with high price
Second condition for success price
discrimination is price elasticity of demand in
different countries.
Price elasticity of demand measures the
responsive of demand due to change in price
23. Demand is elastic when a small change in
price causes a large change in demand.
Inelastic demand means that large change in
prices causes a small change in demand.
The elasticity of demand is determined by
some factors:
Income level
Competitive conditions
24. Price elasticity tend to be higher in countries
with low income level.
High competition usually results in high price
elasticity.
Three main pricing strategies:
Predatory pricing: using the price as a
competitive weapon to drive weaker
competitors out of the market, once
competitors are out companies can raise the
price and enjoy the high profits.
25. To success in predatory pricing strategies,
firm should have a profitable position in
other markets to support the aggressive
pricing in the market it is trying to
monopolize.
Multipoint pricing strategy:
This happens when two or more international
business compete against each others in two
national markets
26. Pricing strategy for one firm can affect its
competitors in other market. Aggressive
pricing strategy done by a firm in one country
may have a competitive response by
competitors in other foreign markets.
Experience curve pricing: means setting low
price worldwide to build global large sales
volume as rapidly as possible, even if this
means large losses at the mean time.
27. After several years, they will have cost
advantage over their competitors and large
profits.