Walton aims to become the market leader in air conditioners in Bangladesh within 5 years. It will target both higher income customers and middle/lower middle income customers. For higher income customers, Walton will position itself as offering sophisticated, environmentally-friendly air conditioners with innovative technologies at prices from 90,000-120,000 Taka. For middle/lower income customers, Walton will position itself as offering economical, energy efficient air conditioners with basic features at prices from 45,000-50,000 Taka. Walton will distribute through its own outlets, dealers, agents and local electronics suppliers, as well as e-commerce, to reach both target markets.
Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
It is a sister concern of R.B. Group.
Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
It’s headquarters is situated at Dhaka, Bangladesh.
Mini class project of NSU and also it can be very good starting point of students who are looking for sample project on the best Bangladeshi electronics brand " WALTON" ; which is famous among the countrymen for stylish, colorful, innovative and affordable electronic products.
An organogram (often called organization chart, org chart, organigram(me), or organogram) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of knowledge or a group of languages
Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
It is a sister concern of R.B. Group.
Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
It’s headquarters is situated at Dhaka, Bangladesh.
Mini class project of NSU and also it can be very good starting point of students who are looking for sample project on the best Bangladeshi electronics brand " WALTON" ; which is famous among the countrymen for stylish, colorful, innovative and affordable electronic products.
An organogram (often called organization chart, org chart, organigram(me), or organogram) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of knowledge or a group of languages
These slides are on the marketing mix of Walton Group,prepared by me on behalf of the team Trend Setters.From these slides you can know about the 4p's of marketing and their application in Walton
WALTON BD LTD various product presentation..
The Presentation completed by Pheledendron group..
From Bangladesh University of Business & Technology (BUBT) .
Department of EEE...
From this file you can know about walton company. the main part of this slide is you can know some important things like history, there product, target market,competitors, advertisement policy, csr activities etc.
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
Marketing strategies and Marketing mix of Jamuna Electronics & AutomobilesMohammad Husain
Presentation on Marketing strategies and Marketing mix of Jamuna Electronics & Automobiles.
I made this presentation at November,2016. So i used the data of that time period.
Overview of historical and long-term growth of the Bangladesh economy. The report has a broad sweep covering monetary-fiscal-FX action, international trade, migration and remittance, demography, manufacturing, capital markets, infrastructure, energy, transportation, logistics and tourism.
These slides are on the marketing mix of Walton Group,prepared by me on behalf of the team Trend Setters.From these slides you can know about the 4p's of marketing and their application in Walton
WALTON BD LTD various product presentation..
The Presentation completed by Pheledendron group..
From Bangladesh University of Business & Technology (BUBT) .
Department of EEE...
From this file you can know about walton company. the main part of this slide is you can know some important things like history, there product, target market,competitors, advertisement policy, csr activities etc.
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
Marketing strategies and Marketing mix of Jamuna Electronics & AutomobilesMohammad Husain
Presentation on Marketing strategies and Marketing mix of Jamuna Electronics & Automobiles.
I made this presentation at November,2016. So i used the data of that time period.
Overview of historical and long-term growth of the Bangladesh economy. The report has a broad sweep covering monetary-fiscal-FX action, international trade, migration and remittance, demography, manufacturing, capital markets, infrastructure, energy, transportation, logistics and tourism.
Human Resource Management Functions of Standard Chartered Bank . Including process & chart. it was made for informal presentation of my BBA course. Hope you all find it helpful.
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
An evaluation of samsung's marketing strategy in bangladeshMehrab Al Islam
An internship report prepared for Business Administration Bachelors under Daffodil International University during my stay with Samsung mobile Bangladesh as one of the first SPC to work and help capture market
Rangdhanu has a lot of sales at this moment as there is no better alternatives. But when there will be a better alternative there is a high chance that customers will switch and their sales will decrease. The reason behind that is most of the customers are dissatisfied with Rangdhanu’s performance. Many do not find it reliable or trust worthy. There reason to shop back from Rangdhanu are very few and insignificant. So, it is high time for Rangdhanu to improve their service offerings and create a loyal customer base. So that if a big retail store decides to start their operation in Bangladesh, such as Amazon. Rangdhanu will have its loyal customer base. This market is fast growing and unpredictable is always wiser to prepare for the long run and build a reliable, strong brand image in customers mind.
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Orchestrating the balance between a growth strategy and cost efficiencies in ...Tristan Wiggill
A presentation by Elmien Sambandan PMP®, Manager Africa Team for Supply Chain Transformation and Operations Advisory, EY, South Africa.
Delivered during the 38th annual SAPICS event for supply chain professionals in Sun City, South Africa.
It takes a musical genius to orchestrate a rock band and classical orchestra at the same time. The contrast is similar when balancing cost efficiencies and investing in growth in an organisation. Nigeria is one of the most attractive consumer markets in Africa, with promising double digit growth whilst ensuring supply chain efficiencies. This presentation provides practical examples to address these key challenges, such as price sensitive consumers and distributors, fragmental logistics network, limited network visibility and complex product portfolios.
Briefs on the Retail industry of India and discusses ,under what market structure, it falls onto. Also , listed inside, are factors affecting demand and supply of Retail Industry. Discusses briefly COVID-19 impacts on retail industry.
Similar to Marketing plan for walton by faisal du (20)
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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3. Walton Hi-Tech Industries Ltd. is the one and only
manufacturer of multi-staged
Refrigerator, Freezer, Air Conditioner, Television and
Motorcycle and is treated as one of the sophisticated
manufacturing plant in Bangladesh and South Asia.
Now Walton is going to emerge as an AC producer.
4. Marketing objective
Be a market leader in Air conditioner market
in Bangladesh within Five years.
To build profitable customer relationship by
producing environmentally better AC
and getting them to market faster at lower cost.
5. Financial objective
To achieve break even at the first year
To achieve 25% sales growth in subsequent
years and to achieve at least 30% mark up
Capture 50% of local market share and
contribute billion taka profit in company
balance sheet from this business unit
7. Bargaining
power of
suppliers
●No backward linkage is
developed locally
● Raw materials are mostly
imported
●Depended on foreign
technological support
Low influence over Suppliers
8. Bargaining
power of
Buyers
Distributed through
• Own outlet
•Dealers and agents
• Local electronics retailers’
showroom
Final customers have lots of
option as reputed brands are
offering high tech products
Medium influence over
buyers
9. Threat
of entry
•Need high technological
support and expertise to set
industry
•High capital requirement and
fixed cost
•High sunk cost
Low threat of new entry in this
industry from local market
10. Threat
of
substitute
Substitute product of AC may be
cooling fan , ventilator fan but
those can not serve as required.
So no close substitution for AC is
available
Very low threat of substitute
product
11. Intensity
among
competitors
•Market is very much saturated
with renowned brands
•World class brands are
competing with cutting edge
technology
•Rapid innovation and
diversification by competitors
Competition is very acute in
market
18. Target market
Higher
class
customers
Economic class
customers
Customers having higher income
mostly corporate and business
customers and household customers
living in metropolitan cities having
income of above 50,000 tk.
• market size: about 65-%70% users are
located in this segments
• Market growth: market is growing
about 40%-50% each year
•Attractiveness: this customers are
willing to pay premium price for
environmental friendly and innovative
product more over it’s market growth is
moderate . Those data make the
Segmented marketing
19. Higher class
customers
Economic
class
customers
House hold customers having middle
income, living in zilla towns, suburb or
small town and villages: small and
medium enterprises
•Market size: comprises 30%-40%of
market share
•Growth rate: 80%-120% growth rate.
•Attractiveness: this customers’ income is
growing and they are demanding AC
more and more. So this customers can be
reached by already established brand and
distribution channel . Those situations
makes this segment Lucrative.
Target market
Concentrated or
niche marketing
20. Positioning strategy
Sophisticated AC
Offering an environment
friendly AC with sophisticated
tech innovation like
•Eco- navigation and HD filter
• good sleep and anti bacteria
coating tech.
• turbo cooling and anti-
humidification tech.
Economic AC
Offering a low cost, energy
efficient user friendly AC
with
• durability and reliability
•Low watt
•Triple weather protected
tech
• comfort air flow and
efficient tech.
More For The Same Same For The Less
21. Pricing strategy
Sophisticated AC
Adopting More For The
Same strategy
Price range may be 90,000 to
120,000 tk.
Economic AC
Adopting Same For The
Less strategy
Price range may be 45,000
to 50,000 tk.
23. ACs market
Higher class
corporate class
Middle income
SME
Lower middle income
Low income
Target
market
•Higher income
and economic
class
•Middle and
lower middle
income
Objective
Be Market
leader in
ACs market
Price
Product
Promotion
Place