The document outlines the process of effective marketing management, including strategic planning, situation analysis, marketing strategies and tactics, implementation, and monitoring. It discusses defining objectives and strategies, analyzing internal/external factors, determining target markets, and implementing the marketing mix. Implementation involves identifying responsible parties, timelines, budgets, and control techniques to ensure the strategies achieve the desired results.

1. Prepared By: ABUSUFIAN RASHEED
Monitoring and Implementing Marketing

2. CONTENTS
 What is marketing Management
 Process of effective Marketing Management
 What is Strategic marketing Plan
 Marketing Objectives
 Situation Analysis
 Marketing Strategies
 What is Marketing Tactics
 Marketing Implementation
 Marketing Mix Tactics
 The Target Market Implementation
 Market Implementation Process
 Implementation and Monitoring tools and Techniques

3. WHAT IS MARKETING MANAGEMENT
Marketing management is the process of carrying out
tactics and strategies in order to achieve desired
results-which may be in the form of marketing
exchange or sales.
 Modern marketing management
trends to be related to marketing
concept

4. PROCESS OF EFFECTIVE MARKETING
MANAGEMENT
Planning
Research
Implementa
tion
Control
Evaluation

5. WHAT IS STRATEGIC MARKETING PLAN
How an organization will work within the
marketplace to market and sell its product.
 Strategic marketing plan focuses on
 Marketing Objectives
 Situation analysis
 Marketing Strategy
 Marketing Tactics
 Implementation Plan
 Marketing Control

6. Marketing Objectives

7. SITUATION ANALYSIS
Analyzing an organization's internal and external
environment to understand the organization's capabilities,
customers, and business environment.

8. SITUATION ANALYSIS
Government
Actions
Demographic
Changes
Technology
Culture SWOT
Analysis

9. MARKETING STRATEGIES
Differentiation
Cost LeadershipFocus

10. WHAT IS MARKETING TACTICS
Putting Marketing Strategy into practice

11. MARKETING IMPLEMENTATION
Involves how 5p’s will be utilized to actually allow the
organization to reach its overall goals and
objectives.
 Identify the Marketing Mix Tactics
 Clearly identify what action to be taken
 People responsible for specific action
 What budget to be applied
 Timetable for implementation

12. PRODUCT STRATEGIES

13. PROMOTION STRATEGIES

14. PRICING STRATEGIES
 Penetration pricing
 Premium pricing
 Skim pricing
 Economy pricing
 Psychological pricing
 Product line pricing
 Promotional pricing

15. PLACE STRATEGIES
Direct Distribution Indirect Distribution

16. TARGET MARKET IMPLEMENTATION
 Description should include,
 Demographic characteristics
 Geographic Characteristics
 Psychographic characteristics
 Basic Needs and Benefits Sought

17. MARKET IMPLEMENTATION PROCESS
 Marketing implementation is the process of turning
your marketing strategies into actions.
Specially you need to address
 Who is responsible for each action
 Where will action take place
 When does it need to occur and how will the action
actually implemented.

18. STEPS IN THE PROCESS
Describe any Risk
Define The Various Control
Analyze the Financial Aspects
Design and Implementation Schedule
Personnel
Budgets
Analyse and Assess Organizational Preparedness
Clarify the Implementation Objectives

19. IMPLEMENTATION AND MONITORING TOOLS
AND TECHNIQUES
 The McKinsey 7Ss modal