This document discusses how companies can improve their marketing skills through effective marketing implementation, selecting the right target market, and developing characteristics of a great marketing company. Some key characteristics include having all employees and departments be customer-minded, maintaining good working relationships between different business functions, installing incentives to drive the right behaviors, continuously tracking customer satisfaction and loyalty, managing value delivery with suppliers and distributors, building a strong brand name and image, and being flexible to meet varying customer requirements.

1. HOW CAN A COMPANY IMPROVE
ITS MARKETING SKILLS?

2. MARKETING IMPLEMENTATION
THE PROCESS THAT TURNS MARKETING PLANS INTO ACTION
ASSIGNMENTS AND ENSURE THEY ECOMPLISH STATED OBJECTIVES

3. CHARACTERISTICS OF GREAT MARKETING COMPANY
SELECTING THE TARGET MARKET

4. CHARACTERISTICS OF GREAT MARKETING COMPANY
ALL EMPLOYEES AND DEPARTMENTS ARE
CUSTOMER MINDED

5. CHARACTERISTICS OF GREAT MARKETING COMPANY
GOOD WORKING RELATIONSHIP BETWEEN
MARKETING, R&D, MANUFACTURING

6. CHARACTERISTICS OF GREAT MARKETING COMPANY
GOOD WORKING RELATIONSHIP BETWEEN
MARKETING, SALES, AND SERVICE

7. CHARACTERISTICS OF GREAT MARKETING COMPANY
INSTALLED INCENTIVES DESIGNED
TO LEAD TO THE RIGHT BEHAVIORS

8. CHARACTERISTICS OF GREAT MARKETING COMPANY
CONTINUOUSLY BUILDS AND TRACKS
CUSTOMER SATISFACTION AND LOYALTY

9. CHARACTERISTICS OF GREAT MARKETING COMPANY
MANAGES A VALUE DELIVERY SYTEM
IN PARTNERSHIP WITH STRONG SUPPLIERS AND
DISTRIBUTORS

10. CHARACTERISTICS OF GREAT MARKETING COMPANY
SKILLED IN BUILDING ITS
BRAND NAME AND IMAGE

11. CHARACTERISTICS OF GREAT MARKETING COMPANY
FLEXIBLE IN MEETING CUSTOMER’S
VARYING REQUIREMENTS

12. THANK YOU