Implementing th-WPS Office.pdf
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This document outlines how to implement a marketing plan and the importance of implementation. It discusses defining marketing implementation as turning a marketing strategy into actions, tasks, and deadlines. It recommends setting expectations, building a team, communicating the plan, tracking tasks, monitoring progress, and being willing to adapt. A good implementation strategy prioritizes projects and ensures crucial tasks are not delayed. It also provides nine steps for a strategic marketing plan including setting goals, conducting research, identifying audiences, determining budgets, developing strategies and schedules, and creating evaluations.
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- 2. Learning Objectives In this topic discus the following; 1. Define Marketing implementation 2. How to implement marketing plan 3. What is the importance of marketing implementation 4. Benefits of marketing plan 5. steps in strategic marketing plan
- 3. What is marketing implementation Marketing implementation is the process of turning your marketing strategy into real-life actions: tasks and projects, people responsible for them, and deadlines. In other words, it's about bringing your marketing plan to life.
- 4. How to implement marketing plan Set the right expectations. Build the team and secure resources. Communicate the plan. Build out timeline and tasks. Set up a dashboard for tracking success. Monitor and check-in regularly. Be willing to adapt. Communicate results and celebrate success
- 5. What is the importance of marketing implementation A good marketing implementation strategy also allows you to prioritize your projects and make sure that crucial tasks aren't delayed. In short, your marketing implementation strategy will help you outline the actions of your team in fixed timeframes and help bring your marketing plan to life in the most efficient way.
- 6. Nine steps to a strategic marketing plan 1.Set your marketing goals 2. Conduct marketing audit 3. Conduct market research 4. Analyze the research
- 7. 5. Identify a target audience 6. Determine a budget 7. Develop marketing strategies 8. Develop an implemention schedule 9. Create an evaluation process
- 8. The benefits of having a marketing plan *Identifies your Target Market *Identifies your Competitors *Defines your Unique Selling Position Supports ROI on Marketing Spend. *Sets out Strategy to Target Ideal Customer
- 9. Thank you! God bless us all