Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Want to know what makes a direct mail campaign successful? Need some creative advice on your direct mail? Find out this and more! Presented by Justin Sharaf, Acquisition Associate Manager and Kim DiVincenzo, Creative Manager
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Want to know what makes a direct mail campaign successful? Need some creative advice on your direct mail? Find out this and more! Presented by Justin Sharaf, Acquisition Associate Manager and Kim DiVincenzo, Creative Manager
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
The document discusses content marketing strategies for businesses. It defines content marketing and outlines types of content like blogging, videos, and eBooks that can be used. It also discusses distribution channels for content, such as websites, email, and social media. Metrics for measuring the success of content marketing efforts are described, including metrics for traffic, sharing, leads, and sales. The document provides tips for content marketing and additional resources.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
How Can Brands Keep Up With Facebook Changes? Dave Kerpen
Evolution of Your Brand's Facebook Strategy WOMMA11
Facebook changes, a lot. This is how to focus on tried and true evergreen Facebook marketing principles while preparing for changes and remaining nimble and flexible.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Facebook and Email - Integrating Two Important ChannelsJay Baer
Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.
Learn 17 ways to integrate these two important marketing channels.
To understand how Facebook media is best used it's important to understand how Facebook uses social context & the convergence of brand storytelling with consumer storytelling through engagement to deliver tangible results for brands.
Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.
Join us for our next webinar on social media.
http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/
Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
TAFE 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business pages and pushing advertising. This document outlines new Facebook advertising strategies and tactics to maximize reach and engagement. It recommends (1) re-evaluating Facebook investment, (2) optimizing posts for sharing, (3) engaging fans elsewhere, and (4) paying for ads. Specific ad types are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting, budgeting, testing, and applying strategies across platforms are also covered to optimize Facebook advertising.
This document provides an overview of using Facebook for business purposes. It discusses that 26 million people in the UK are registered Facebook users, including 9 million aged over 35. It then covers how to create an effective social media strategy for Facebook, how to set up a Facebook page for business, how to drive traffic to the page and measure results. The document also provides tips on using Facebook to promote a business and engage customers.
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
The document discusses content marketing strategies for businesses. It defines content marketing and outlines types of content like blogging, videos, and eBooks that can be used. It also discusses distribution channels for content, such as websites, email, and social media. Metrics for measuring the success of content marketing efforts are described, including metrics for traffic, sharing, leads, and sales. The document provides tips for content marketing and additional resources.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
How Can Brands Keep Up With Facebook Changes? Dave Kerpen
Evolution of Your Brand's Facebook Strategy WOMMA11
Facebook changes, a lot. This is how to focus on tried and true evergreen Facebook marketing principles while preparing for changes and remaining nimble and flexible.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
Facebook and Email - Integrating Two Important ChannelsJay Baer
Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.
Learn 17 ways to integrate these two important marketing channels.
To understand how Facebook media is best used it's important to understand how Facebook uses social context & the convergence of brand storytelling with consumer storytelling through engagement to deliver tangible results for brands.
Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA.
Join us for our next webinar on social media.
http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/
Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
TAFE 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business pages and pushing advertising. This document outlines new Facebook advertising strategies and tactics to maximize reach and engagement. It recommends (1) re-evaluating Facebook investment, (2) optimizing posts for sharing, (3) engaging fans elsewhere, and (4) paying for ads. Specific ad types are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting, budgeting, testing, and applying strategies across platforms are also covered to optimize Facebook advertising.
This document provides an overview of using Facebook for business purposes. It discusses that 26 million people in the UK are registered Facebook users, including 9 million aged over 35. It then covers how to create an effective social media strategy for Facebook, how to set up a Facebook page for business, how to drive traffic to the page and measure results. The document also provides tips on using Facebook to promote a business and engage customers.
Vistaprint is an online printing company founded in 1994 that serves over 16 million customers annually through 25 localized websites. Jeff Espo has been Vistaprint's Social Media Manager since 2008 and helps align the company's marketing, customer support, and other departments through social listening and analyzing customer data from platforms like Facebook. The presentation emphasizes optimizing various areas like content marketing, advertising, and customer support based on insights gleaned from listening to customers and competitors online.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as:
- How to create the right content for your business
- Facebook best practices
- Paid Facebook marketing (DIY v. DIFM)
To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing
This document provides tips on how to gain more profit using Facebook. It discusses identifying super fans and building a foundation through strategies like quick tips, engaging content, and moving fans to super fan status. Case studies are presented, like a photographer who generated $100,000 annually through Facebook photos and referrals. The document outlines a 4 step process to success including growing a lucrative fan base and engaging fans to turn them into profitable super fans. Tips include using features like the timeline, tabs/apps, and contests to promote brands and drive sales on Facebook.
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
4 Simple Steps to Help Your Association Tackle Twitter and Increase Member En...WebLink International
In today's tech driven environment, there are an array of communication outlets that you can utilize to interact with others. From your organization website to your monthly newsletter to your social media sites, the means by which you can reach your members on a daily basis are endless.
With this in mind, it is no surprise that in order to effectively interact and engage with those who matter most to your association, you must find new ways to share information. This webinar will give you a place to start sharpening your social media skills by providing you with 4 simple steps to help your association tackle Twitter.
Discover how to encourage interaction, increase membership, and get more recommendations
by making your Facebook page stand out using advanced techniques that get results.
In this interactive webinar, you’ll learn:
- 5 secrets to designing a dynamic landing tab for your page; we’ll review the elements of
a great landing tab and how to optimize your content for “shareablility”
- How to leverage “Places” as a nonprofit
- Best practices for promoting your page (both inside and outside of Facebook!)
- How to run a successful Facebook ad campaign
- Strategies to increase awareness and engagement including contests and custom apps
- What you need to know about admins, policies, and privacy
ABOUT THE PRESENTER:
Rosie Branstetter, Principal, fiveseed
Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community.
Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for
account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S.
Today Rosie develops and manages integrated marketing campaigns for forward‐thinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding,
social media, and international marketing.
Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Non‐profit Professionals Network; and is actively involved in the Business
Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookChris Johnstone
The document outlines strategies for using Facebook to generate business for mortgage brokers. It recommends brokers (1) build connections through their personal Facebook account and business page, (2) engage their network with regular posts including questions, resources and testimonials, and (3) leverage Facebook ads to find new clients and drive referrals from existing customers. The goal is to complete customer's full lifetime buying cycle and capitalize on referral opportunities through an active social media presence.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Helen Todd is the CEO and co-founder of Sociality Squared, a social media agency. She presented on how to set up an optimize a business Facebook page. The presentation covered creating a Facebook page for a business, optimizing the page details and profile, growing fans organically and through ads, mastering news feed optimization through consistent posting of relevant content, and using Facebook insights to improve performance. The goal is to engage customers and drive awareness, traffic, and sales through an optimized Facebook presence.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.
The document discusses how Vistaprint leverages social media to keep customers engaged throughout the sales cycle. It describes Vistaprint's social media presence and personas. It also outlines how Vistaprint measures the value of social media conversations and keeps customers engaged by integrating social promotions. Finally, it proposes further integrating social media across the company through ambassadors, advertising, analytics, and content strategies.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
This document provides an overview of using Facebook for a digital discipleship boot camp. It discusses creating a Facebook account and joining the boot camp's Facebook group. It covers basic Facebook features like privacy settings and the difference between Facebook pages and groups. The homework is to set up a personal Facebook account, join the boot camp's group, and adjust privacy settings. Videos are also listed that provide Facebook tutorials for beginners.
Similar to Marketing Essentials: Facebook 101 (20)
The document provides tips and questions for small business owners to develop a smart marketing strategy. It discusses determining the ideal customer, identifying marketing goals and channels, creating targeted messages, and measuring return on investment. Key questions include identifying the primary marketing goal, who the ideal customer is and why they buy, how to find and communicate with customers, and knowing if marketing is working. The document emphasizes the importance of integrated marketing across channels to support business goals.
Beyond the Basics: Advanced Marketing PlanningVistaprint
Get pointers on where and when to advertise that will help you spend wisely while driving a high response. Presented by Melissa Eckert, Marketing Communications Manager
15 Social Media Tips for Micro BusinessesVistaprint
Vistaprint provides printing and marketing services for small businesses through their website at www.vistaprint.com. They also have a presence on Facebook at www.facebook.com/vistaprint and Twitter at www.twitter.com/vistaprint. Vistaprint offers additional resources for microbusinesses through their microbusiness website at www.microbusiness.vistaprint.com.
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
The document discusses Google Quality Score, which measures the quality of an advertiser's keywords. Quality Score is determined by click-through rate, relevance of keywords and ads, and landing page quality. It is not fixed and updates based on performance. The document aims to dispel myths about Quality Score and provides tips to improve it, such as organizing tight ad groups, using relevant keywords and ads, and creating landing pages with unique, relevant content and fast load times.
- Half of small businesses consider marketing important to success but over half have budgets under $500
- Email marketing and social media are most commonly used, while direct mail has high dropout rates
- Small businesses spend an average of 4 hours per week on marketing, ranging from 3 to 7 hours depending on size
- While 38% have websites, likelihood increases with size; building websites is a top area for increased spending
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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