Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Want to know what makes a direct mail campaign successful? Need some creative advice on your direct mail? Find out this and more! Presented by Justin Sharaf, Acquisition Associate Manager and Kim DiVincenzo, Creative Manager
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Want to start seeing positive results on facebook Ad campaigns? 10 Must do St...Noel Johnson
Steps to take to run a successful Facebook ad campaign. Facebook campaigns that utilize these steps see better results with Facebook ads and greater return on investment
Want to know what makes a direct mail campaign successful? Need some creative advice on your direct mail? Find out this and more! Presented by Justin Sharaf, Acquisition Associate Manager and Kim DiVincenzo, Creative Manager
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Want to start seeing positive results on facebook Ad campaigns? 10 Must do St...Noel Johnson
Steps to take to run a successful Facebook ad campaign. Facebook campaigns that utilize these steps see better results with Facebook ads and greater return on investment
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
Sending the Right Email to the Right PersonHubSpot
Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)Fotis Antonopoulos
Introduction to the eCommerce Business Models, including definitions, examples, future trends and the necessary field tips and tricks, at the end.
Presented as a visitor, to the eCommerce Seminar, hosted by ELTRUN, the e-Business center of the University of Athens. (October 19th) :-)
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
During the Internet Retailer 2014 conference, I gave this presentation. on how ecommerce companies can leverage the data that social networks like Facebook to market to their customers and prospects.
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here from Gerry O’Brion, an expert at building big brands.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know.
The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
Sending the Right Email to the Right PersonHubSpot
Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)Fotis Antonopoulos
Introduction to the eCommerce Business Models, including definitions, examples, future trends and the necessary field tips and tricks, at the end.
Presented as a visitor, to the eCommerce Seminar, hosted by ELTRUN, the e-Business center of the University of Athens. (October 19th) :-)
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
During the Internet Retailer 2014 conference, I gave this presentation. on how ecommerce companies can leverage the data that social networks like Facebook to market to their customers and prospects.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
Beyond the Basics: Advanced Marketing PlanningVistaprint
Get pointers on where and when to advertise that will help you spend wisely while driving a high response. Presented by Melissa Eckert, Marketing Communications Manager
Παρουσίαση για τη χρησιμότητα και τα ερωτήματα που απαντάει ένα business plan.
Τα ερωτήματα απαντώνται με case study το e-food.gr όπως τα σκεφτήκαμε οι ιδρυτές κατά την σύλληψη της ιδέας το 2011.
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark.
In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
A guide with actionable tips on how to best ensure that your emails (1) make it to your subscriber's inbox, (2) are compelling enough to open, and (3) have the most effective design and content possible. Recorded on 10/24/12 by UMGD.
Growing your email list is one of the most important things to do for your business. In this first webinar of the year, we’ll dive deep into the most important elements of your email list.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Similar to Beyond the Basics: Email Marketing (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Businesses engage in email marketing because it works. DMA predicts that in 2012, for every $1 a company invests in email marketing, they’ll get back $39.40Email is one of the most cost effective channels to grow and retain customers.Acquire: Introduce yourself, build awareness, consider you, tell your storyUse promotions/offersTalk about a cool new product or service you offerInvite them to an event Ask them to download a white paper or article about something that you know they will be interested inRetention: Goal is to develop a long-term impact on readers. Provide readers with value – more than just sales messages. Deliver content that informs, entertains or benefits the readers. Polls: Likes/dislikes – improve your product/service – Ask them what they expect from you, what features of products/service they like or could improve, how likely to recommend your product/service? – use multiple questions for simple surveys (radio buttons, check boxes, free form)Get referrals: people forward emails to their network – word of mouth
References: DMA/Epsilon study, iContact, Constant Contact and BtoB MagazineGrow:Email lets you deliver your message to the people vs a website where the people have to come to your messageMake sure you manage it as a valuable channelTriggers: Emails that are prompted by the action of a subscriber-Customer makes a purchase – thank themCustomer abandons a shopping cart – remind themSocial: Including chicklets in emails will help you grow your social network following. Capture email addresses on FB. Let them share your offers with their networks.Repurpose content to use across different channels to drive engagementMobile:Nielsen study showed email is the number-one mobile phone functionBetween April and Sept of last year, mobile email consumption was up 34%During that same period, email views on Apple’s iPad increased 73%More and more people check email on mobile devices numerous times throughout the dayMake sure newsletters are readable on iPhoneRelevant:Email marketing is all about delivering value to your subscribers. It’s all about tailoring your message and offers to match your audience or you will wind up in the junk folder.
What ever happened to thinking about the person that they are trying to establish a relationship with? I am tired of fitting into their marketing needs instead of the other way around. They should realize that I am a new customer. Proceed more slowly to educate me about what their product can do for me and try to build a relationship based upon my understanding of their product instead of their need to reach lots of people in order to sell a little more.What level of New customer need to educate more Current customer – assume intimate knowledge of products
So we know that email marketing can work, but we need to get the basics right.
Engage: Reader has 3 seconds or less to decide if they want to open the emailKeep it short: SL with 50 characters have open rates that are 12.5 % higher than 50+ characters and 75 % higher CRTsVP uses 35 characters or less and includes offerReason to open:Inform: Important, timely, unique and relevant informationCreate a need: Open now or you could be missing out on something, make situation worse, opportunity to improve situationCreate curiosity: Tease, intrigue, entice, questions are much more engaging than statements. Wouldn’t you agree? Personalize: Include “you” words for warmer messaging, “We need your help”. VP uses Fname but you don’t have toSPAM – free is not an absolute No No, but use wisely and sparingly with retention customers only, not acquisition. Don’t make free the first word. People respond to freeTest: keep watch of your open rates and the response from your readers to see which ones are most effective
Audience: Subscribers won’t mind getting emails from you if the messages are relevantCustomer types – new customer, long time customer, prospect from a tradeshow, purchased listCustomer behaviors – recently purchased in store, opted in on site, signed up on your blog, visited site but abandoned cartConsolidate multiple alerts to avoid subscriber fatigue or break up and deliver information in separate messages to make it easierConsider your business and review the frequency that makes sense for you. Seasonal spikes. Focus: What do you want them to do? Click to go to a landing page to purchase now, read more about your product, register for an eventBenefits:Copy aligns with why customer “needs” or “wants” product/service - “What’s in it for me?” Focus on why what you have to offer is important to the customer, because that’s what they care aboutimprove your situation, make life easierNever exceed 100kb file size, 550 px wide for partners, 600 px wide is industry standards
(300px down from the top)If I don’t know what you want me to do, I won’t take the action you want me to take.
Format so people recognize your email and companyMake it stand out and is attractive.Product is the hero Bold, engaging elementsDesign leads the eye throughHierchary of informationStrong call-to-actionEasy to download100kb or less