To understand how Facebook media is best used it's important to understand how Facebook uses social context & the convergence of brand storytelling with consumer storytelling through engagement to deliver tangible results for brands.
The document outlines 5 things brands should do more and less of in 2014 to better engage consumers. It recommends doing more of creating meaningful content that is insight-led and relevant to consumers, analyzing big data to gain actionable insights, considering mobile as part of an overall digital strategy, prioritizing simple consumer interactions over complex functionality, and embracing collaboration between clients, agencies and partners. The document advocates doing less of content without purpose, amassing unused data, siloing mobile strategies, complex consumer journeys, and resisting collaboration.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
7 Sales Techniques to Improve your Link OutreachSean Si
This document provides tips and strategies for improving outreach and building relationships to obtain links. Some of the key points include: sending follow up emails to non-respondents; finding the best times to contact people; listening to understand others' needs instead of just talking about your own; building small connections through questions and comments; and offering value like resources, images or writing help instead of just asking for links. Relationship building is emphasized over one-time requests, and referring others is suggested to strengthen networks.
The document outlines 5 things brands should do more and less of in 2014 to better engage consumers. It recommends doing more of creating meaningful content that is insight-led and relevant to consumers, analyzing big data to gain actionable insights, considering mobile as part of an overall digital strategy, prioritizing simple consumer interactions over complex functionality, and embracing collaboration between clients, agencies and partners. The document advocates doing less of content without purpose, amassing unused data, siloing mobile strategies, complex consumer journeys, and resisting collaboration.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
7 Sales Techniques to Improve your Link OutreachSean Si
This document provides tips and strategies for improving outreach and building relationships to obtain links. Some of the key points include: sending follow up emails to non-respondents; finding the best times to contact people; listening to understand others' needs instead of just talking about your own; building small connections through questions and comments; and offering value like resources, images or writing help instead of just asking for links. Relationship building is emphasized over one-time requests, and referring others is suggested to strengthen networks.
Social media presents opportunities to build brands, engage consumers, and build relationships. It also increases search engine rankings. Speakers provided examples of how MLB and others use social media platforms like Facebook and Twitter to engage audiences through contests, polls, exclusive content and more. They stressed the importance of listening to consumers, being authentic and responsive, and measuring social media efforts through metrics like fan growth, user interactions and engagement.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
Social Media Society May 2011 (actionitems) Dave Kerpen
The document provides tips and action items for using social media to make organizations more likeable. It discusses 18 rules for social media success, including listening to customers, engaging authentically, sharing stories, integrating social media into customer experiences, and providing value without overt selling. The document also provides guidance on getting started with social platforms like Facebook, Twitter, YouTube, LinkedIn and blogs.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
This document provides tips for optimizing Pinterest strategies to increase product engagement. It recommends focusing on keywords related to products and locations, using high-quality images that represent your brand well, ensuring links work properly and lead to relevant pages, including clear DIY instructions in posts to increase engagement, adding calls to action that prompt users to take immediate action, and integrating platforms by sharing content across social media.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
Marketing Resume Digital Marketing/Social Media Marketing/Content Marketing/P...Dan Galante
Dear Founders, CEOs, COOs, CMOs, CXOs, Hiring Managers & Recruiters:
Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding?
My combined experience in Sales, Marketing, Social Media, helping Customers and Classroom Teaching makes me a top Marketing hire.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews.
If you are not hiring, share this with people that are hiring.
See how I'll improve your Sales, Revenue and Organization using Marketing.
Thanks,
Dan
Dan@dangalante.com
Website http://www.dangalante.com
Blog http://www.dangalante.me/
LinkedIn https://lnkd.in/axcFbC
SlideShare https://lnkd.in/gQsFf3
Twitter https://lnkd.in/VAcvXh
InboundCertified by HubSpot
Dan
Email Dan@dangalante.com
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
Pinterest Strategy On How To Boost Your Brand’s Visibility Anna Zubarev
Getting started with Pinterest is easy as 1-2-3 process, however, making things happen the right way is a process that every future successful Pinner must know in order to Boost your Brand's Visibility on Pinterest.
I’d like to share with you these 13 Simple Steps on what you need to know, how to get your name and or your Brand Visible on Pinterest.
The document summarizes key points from a presentation on ageing, climate change, and livability. It discusses three main topics:
1) How population ageing and climate change pose compounding challenges, and older adults are especially vulnerable to health impacts of climate change. The built environment can help address these challenges through climate-resilient design.
2) Several research projects in Australia have examined these issues, including how climate change impacts older adults and the role of urban planning and housing.
3) A presentation covered these topics and discussed how climate change affects Australia through increased temperatures, sea level rise, and extreme weather, which can damage infrastructure and disproportionately impact health of older people. Adaptation strategies
This document discusses:
1. The AAL Joint Programme, an EU initiative using ICT to enhance quality of life for older people. It runs from 2008-2013 with 20 member states and 3 associated countries. The total budget is 600 million Euros.
2. The AAL JP's focus on social aspects of active aging according to the WHO definition. Call 2 specifically focuses on social interaction projects.
3. Upcoming AAL events in 2012, including the AAL Forum in September and AAL Summit in June, to continue developing solutions for active and healthy aging.
Social media presents opportunities to build brands, engage consumers, and build relationships. It also increases search engine rankings. Speakers provided examples of how MLB and others use social media platforms like Facebook and Twitter to engage audiences through contests, polls, exclusive content and more. They stressed the importance of listening to consumers, being authentic and responsive, and measuring social media efforts through metrics like fan growth, user interactions and engagement.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
Social Media Society May 2011 (actionitems) Dave Kerpen
The document provides tips and action items for using social media to make organizations more likeable. It discusses 18 rules for social media success, including listening to customers, engaging authentically, sharing stories, integrating social media into customer experiences, and providing value without overt selling. The document also provides guidance on getting started with social platforms like Facebook, Twitter, YouTube, LinkedIn and blogs.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
This document provides tips for optimizing Pinterest strategies to increase product engagement. It recommends focusing on keywords related to products and locations, using high-quality images that represent your brand well, ensuring links work properly and lead to relevant pages, including clear DIY instructions in posts to increase engagement, adding calls to action that prompt users to take immediate action, and integrating platforms by sharing content across social media.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
Marketing Resume Digital Marketing/Social Media Marketing/Content Marketing/P...Dan Galante
Dear Founders, CEOs, COOs, CMOs, CXOs, Hiring Managers & Recruiters:
Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding?
My combined experience in Sales, Marketing, Social Media, helping Customers and Classroom Teaching makes me a top Marketing hire.
Hiring?
Contact me via LinkedIn or E-Mail to set up interviews.
If you are not hiring, share this with people that are hiring.
See how I'll improve your Sales, Revenue and Organization using Marketing.
Thanks,
Dan
Dan@dangalante.com
Website http://www.dangalante.com
Blog http://www.dangalante.me/
LinkedIn https://lnkd.in/axcFbC
SlideShare https://lnkd.in/gQsFf3
Twitter https://lnkd.in/VAcvXh
InboundCertified by HubSpot
Dan
Email Dan@dangalante.com
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
Pinterest Strategy On How To Boost Your Brand’s Visibility Anna Zubarev
Getting started with Pinterest is easy as 1-2-3 process, however, making things happen the right way is a process that every future successful Pinner must know in order to Boost your Brand's Visibility on Pinterest.
I’d like to share with you these 13 Simple Steps on what you need to know, how to get your name and or your Brand Visible on Pinterest.
The document summarizes key points from a presentation on ageing, climate change, and livability. It discusses three main topics:
1) How population ageing and climate change pose compounding challenges, and older adults are especially vulnerable to health impacts of climate change. The built environment can help address these challenges through climate-resilient design.
2) Several research projects in Australia have examined these issues, including how climate change impacts older adults and the role of urban planning and housing.
3) A presentation covered these topics and discussed how climate change affects Australia through increased temperatures, sea level rise, and extreme weather, which can damage infrastructure and disproportionately impact health of older people. Adaptation strategies
This document discusses:
1. The AAL Joint Programme, an EU initiative using ICT to enhance quality of life for older people. It runs from 2008-2013 with 20 member states and 3 associated countries. The total budget is 600 million Euros.
2. The AAL JP's focus on social aspects of active aging according to the WHO definition. Call 2 specifically focuses on social interaction projects.
3. Upcoming AAL events in 2012, including the AAL Forum in September and AAL Summit in June, to continue developing solutions for active and healthy aging.
A simply written description of the evolution of Capoeira in Timor-Leste...and the dynamic of how it is practiced by the young people at MAC Criancas Unidas.
The document outlines the role and responsibilities of the Commissioner for Older People for Northern Ireland. The Commissioner advocates for the interests and rights of older people in Northern Ireland and ensures their voices are heard in decision making. Some key duties include reviewing laws and services, advising government, and conducting investigations when the interests of older people are at risk. The Commissioner aims to promote dignity and fulfillment for older people throughout their lives.
1. The role of civil society in health and social services in Sweden has increased over the past two decades as the public welfare system has scaled back home care services.
2. A national survey from 1992-2009 found that while volunteering has remained steady, informal caregiving has increased, with many Swedes now engaging in both activities.
3. This "crowding in" effect suggests that informal and voluntary care complement rather than replace public services, with volunteers and caregivers taking on lighter tasks while the state focuses on intensive personal care needs.
4 lowenstein prague with mary mc call may 2012ifa2012_2
This document summarizes a lecture on planning and developing integrated communities for older adults in Israel. It discusses factors related to service planning, Israel's aging population and socio-demographic characteristics. It outlines different models for eldercare services, including a complementary approach that shares responsibility between families and the state by developing services to support family caregiving. The lecture emphasizes developing a public-private mix of eldercare tailored to each country's family culture and service availability.
This document outlines a plan by the Ministry for Senior Citizens to reform services for citizens aged 65 and older. It presents statistics showing that 13% of seniors are aged 85+ and the majority are aged 65-74. The plan focuses on four central layers: interministerial staff work, strategic planning cycles, consciousness raising, and influence. The vision is for seniors to actively contribute to their communities each day. The principles guiding the plan emphasize clear messaging, participation, ongoing learning, and shifting perspectives to view seniors as assets rather than burdens.
The document discusses a study on the perceptions of mental well-being in aging South Asian populations in the UK. It finds that respondents faced difficulties settling in due to lack of jobs and racism. They had traditional expectations of living with and being cared for by adult children, but most now live separately, causing distress and depression. Changes in family values have also impacted their cultural identity and mental health.
Andrés Daza enseñó a José Joaquín Barreto, quien solo sabía escribir su nombre, a usar la tecnología como computadores y teléfonos. José fue un estudiante difícil pero con empeño aprendió. Ahora entiende el uso de la tecnología y está contento porque puede comprar y usar un celular.
This document provides an overview of topics related to architectural design, including architectural design decisions, views, patterns, and application architectures. It discusses software architecture and the goals of architectural design. Specific architectural patterns covered include Model-View-Controller (MVC) and layered architectures. Examples are provided to illustrate how these patterns can be applied.
La señora Nivi Johana Buitrago de 35 años, ama de casa de Maní-Casanare, quería aprender a crear una cuenta de Facebook, descargar imágenes e videos. A través del programa Redvolución, Leidy Solanyi Soler Buitrago le enseñó a crear una cuenta de Facebook, invitar amigos, chatear, descargar imágenes para usar como perfil y publicar, y cómo buscar y descargar videos de YouTube para compartir en Facebook. La señora Buitrago agradeció al programa por la oportunidad de aprender nuevas
This document summarizes key findings from a new report by Age UK on pathways to better health for older people in England and the UK. [1] It examines how successful the countries have been in preventing later life disease and disability and delivering high quality medical treatments. [2] While life expectancy has increased, healthy life expectancy has not kept pace. There are also major gaps in integrated care delivery and public health priorities for older adults remain low. [3] The report calls for a shift towards shared decision making, comprehensive needs assessments, and support for older people to manage their own conditions and stay independent.
Internet, blog e social. Pericoli e vantaggi.Deepcode
Cos'è internet, cosa sono i social network, i blog. Quali sono i pericoli della rete e le occasioni che può dare. Un introduzione per poi approfondire.
Experis is a professional recruiting and engineering services firm with over 40 years of experience. They have nearly 100 offices in the US and over 10,000 consultants. Experis specializes in finding engineering talent for oil and gas companies, with over 150 engineering clients and 3 million hours of engineering expertise delivered annually. They provide both contract staffing and project solutions to help companies improve flexibility and growth.
Dagoberto Lara Henao presenta a su madre Alba Rosa Henao como una de sus inspiraciones para el programa Redvolucion. Alba Rosa vive en una finca rural donde el acceso a la tecnología es limitado debido a problemas económicos. Gracias a Redvolucion, Dagoberto pudo enseñarle a su madre sobre internet y la tecnología, llevándola al pueblo para que experimentara el "otro mundo" de internet.
This document provides instructions for using Grunt to compress JavaScript files. It describes installing Node.js and Grunt CLI, creating a project structure and package.json file, installing Grunt plugins, configuring Gruntfile.js to first concatenate JS files and then minify them into a single compressed file, and running Grunt to perform these tasks. The Gruntfile configuration concatenates source files into a combined.js file in the defined order, then uglifies this file to minify it.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachAlan Martínez
1) Organic reach of content posted on Facebook brand pages has declined significantly from 16% in 2012 to an average of 6% in February 2014 and is expected to continue declining to near zero.
2) With the loss of organic reach, brands will need to use paid distribution to reach existing fans and fuel word-of-mouth sharing, but fans will still share content and have incremental value compared to average consumers.
3) Brands need to publish less but higher quality content targeted to interested fans and advocates, use paid distribution strategically, and pursue a platform-neutral social media strategy not dependent on any single platform like Facebook.
What Facebook’s Algorithm Change
Means for Brands and the Future of Media
One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.
That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.
Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones.
Why it still matter?
They offer a free, easy-to-maintain online presence for people to discover and learn about a your brand
They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business
They also offer tools to create videos, photos and events that bring a business’ story to life
Many businesses also use Pages as a customer service channel
Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
ISS Social Media Seminar :: Slides on Facebook: It's Not Enough To Be Liked, ...NUS-ISS
This document discusses trends in social media marketing and content marketing. It notes that content marketing has grown significantly in recent years as a marketing tactic. It also discusses how social media, particularly Facebook, can be used as both a distribution channel for content as well as a platform for social media marketing. The document provides tips on creating social media content and developing a brand voice on social media. It also presents case studies on how organizations are using branded content and co-creation with customers on social media.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
Facebook Marketing Strategies for Turning Likes into LoyaltyJulie Benlolo
1) The document summarizes strategies for using Facebook marketing to engage consumers beyond just getting them to "like" a brand's page. It provides case studies of how companies like Adobe Photoshop, Discovery Communications, Chef Boyardee, and Clarisonic have effectively used Facebook.
2) Key strategies discussed include posting engaging content like questions, videos and discounts, responding quickly to users, and rewarding fans with exclusive access.
3) The case studies show how implementing these strategies helped brands significantly grow their Facebook fan bases and engagement over time.
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...eMarketer
1) The document summarizes strategies for using Facebook marketing to engage consumers beyond just getting them to "like" a brand's page. It provides case studies of how companies like Adobe Photoshop, Discovery Communications, Chef Boyardee, and Clarisonic have effectively used Facebook.
2) Key strategies discussed include posting engaging content like questions, videos and discounts, responding quickly to users, and rewarding fans with exclusive access.
3) The case studies show how implementing these strategies helped brands significantly increase their number of Facebook likes and user engagement over time.
Facebook Marketing Strategies for Turning Likes into LoyaltyJulie Benlolo
1) The document summarizes strategies for using Facebook marketing to engage consumers beyond just getting them to "like" a brand's page. It provides case studies of how companies like Adobe Photoshop, Discovery Communications, Chef Boyardee, and Clarisonic have effectively used Facebook.
2) Key strategies discussed include posting engaging content like questions, videos and discounts, responding quickly to users, and rewarding fans with exclusive access.
3) The case studies show how implementing these strategies helped brands greatly increase their number of Facebook likes and user engagement over time.
Facebook Marketing Strategies For Turning Likes Into LoyaltyJulie Benlolo
1) The document summarizes strategies for using Facebook marketing to engage consumers beyond just getting them to "like" a brand's page. It provides case studies of how companies like Adobe Photoshop, Discovery Communications, Chef Boyardee, and Clarisonic have effectively used Facebook.
2) Key strategies discussed include posting engaging content like questions, videos and discounts, responding quickly to users, and rewarding fans with exclusive access.
3) The case studies show how implementing these strategies helped brands grow their Facebook likes and engagement. For example, Photoshop increased its likes from 240k to 2.6 million through active involvement on its page.
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
1) Social media engagement for brands has evolved over time from a focus on visibility and volume to prioritizing sentiment, creativity, and paid components to drive engagement.
2) Organic reach on Facebook has significantly decreased over time, leading brands to rely more on paid media, owned channels, and developing a broader social ecosystem.
3) Several speakers discussed strategies for social media success, including developing shareable, high-quality content; actively engaging fans; having a consistent paid media plan; and treating social media as a living, evolving process rather than one-time projects.
This document provides an overview of social media and how businesses can use social media. It discusses the history of communication moving from a monologue to a dialogue with the rise of tools like blogs, Facebook, and Flickr that allow people to share content and have online conversations. The document then outlines several ways businesses can use social media, including generating sales leads, product development, customer support, and more. It provides tips on developing a social media strategy and gives examples of analytics tools and paid analysis services. The document cautions that social media will not fix problems with a company's products or customer service and emphasizes the importance of listening to customers.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Ramon Ray provides an overview of using Facebook for businesses. He discusses posting engaging content regularly but not too frequently, 1-4 times per week. Content should be relevant to the business and audience, under 80 characters, and ask questions to encourage engagement. Facebook insights and advertising options are also covered, with tips on using images and cover photos that attract attention.
The document discusses social media etiquette and best practices for platforms like Facebook, Twitter, LinkedIn and Google+. It provides tips for using social media appropriately and effectively as part of personal branding or for business purposes. These include being transparent, playing by each platform's rules, listening to others, engaging respectfully and providing value through high-quality content. Specific guidance is offered for optimizing profiles, posts and interactions across different social networks.
Let's Be Social is a social media marketing agency that specializes in Facebook ads, funnel building, and content marketing for startups, entrepreneurs and local businesses. Their target audiences are startups, entrepreneurs and local business owners. They plan to run social media campaigns on Facebook, Instagram and LinkedIn to build brand awareness, generate leads and make sales. Their content plan includes regular posts and live videos on each channel with calls to action. They will collaborate with influencers and run paid ads to promote content and drive traffic.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Information and Communication Technology in EducationMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
4. Why do we Facebook?
+ Because the people we are talking to do.
USERS PER AVG. NUMBER
MONTH OF FRIENDS
12 MIL 234
* Australian Stats – Facebook Internal Data April 2012
5. QUIZ
Of the 12 million Aussies on Facebook every
month – how many are accessing it from
their mobile?
9 million
6. What do people do on Facebook?
+ Share A LOT of stories
* Australian Stats – Facebook Internal Data April 2012
8. We become part of the stories
+ Brands have stories to tell, so do people.
On Facebook, consumers will interact with
a brand story if it helps them tell their
personal one.
10. Not surprisingly…
92% of Australian
consumers trust
earned media (word
of mouth) more than
any other type of
media.
* Up from 75% two years ago. Nielsen 2012 Global Trust in Advertising & Brand Messages
11. Which is great because
+ Facebook is a recommendation engine
with all functionality focused on
generating stories, stories & more stories.
Stories about brands act as
implied word-of-mouth
endorsement.
12. Two big questions
+ Do stories about brands in Facebook work.
I mean actually drive awareness / trial /
sales?
+ How do we generate THE most effective
stories of all?
13. Yes – brands can be effective on Facebook
Facebook fans are much more likely to
purchase, consider & recommend the
brands they engage with on Facebook than
non-fans.
* Forrester research “The Facebook Factor” April 2012
14. Value of a Facebook Fan to Apple
+ A Facebook fan of Apple
is worth 90% more than a
non-fan.
+ Every Apple Facebook
fan results in one new
customer.
+ Fans make up 17% of all
Apple’s new customers.
16. To create stories
+ Wall content needs to generate
engagement: Likes | Comments | Shares.
+ This puts branded content into the
newsfeed of fans & their friends.
+ The more engagement the post generates,
the more people will see it, the more it will
be worth to our brands.
17. Posted 4 hours ago
+ And already
viewed by
35,552 people.
18. Tips for posts that drive engagement
+ Short & Sweet: Posts should be less than 90 characters.
+ Pictures tell a 1000 words: Posts with images
consistently outperform those without.
+ Invoke-a-need-to-share: A post that helps the
consumer build on their personal story.
+ Strong call-to-action: Tell the consumer what to do –
they're more likely to do it then!
+ Keep it simple: Posts are usually viewed in the
newsfeed and viewed quickly. The simpler the
message, the more likely they are to respond.
26. Facebook Paid Media helps you reach
+ Fans
+ Friends of fans
+ A targeted but broader
audience beyond fans &
their friends.
27. Friends of Fans Effect
+ The trick to clever marketing in Facebook
is to tell so compelling a story that only
some of your fans engage but that
engagement impacts their friends.
Starbucks fans & friends of fans spent 8%
more & purchased 11% more frequently
than non-fans who are Starbucks buyers.*
* comScore 2011 The Power of a Like
28. Loosely, there are 3 types of Facebook Ads
+ Page Post Ads + Featured
Stories
+ Standard Ads
29. Page Post Ads
+ Select the most compelling
stories from your brand page to
run in this format.
+ You can run anything that you
post onto your brand page wall
but anything over 90 characters
long will be automatically
shortened & any posts that do not
follow Facebook’s advertising
code will be rejected.
+ The aim of this placement is to
generate additional reach &
visibility of highly engaging
posts & as much engagement as
possible [likes | shares |
comments].
30. Featured Stories
+ Amplifies the actions of a person with
a brand to their friends. This gives
the brand social context.
+ Actions that can be amplified include
page likes, post likes, comments,
shares & app interactions.
+ This placement is a good option
when you have a number of fans
already engaging with your content
& can be used instead of other ad
formats to reach a broader audience
than just your page fans.
+ These can be displayed on the right-
hand side with other ads or featured
more prominently in the newsfeed.
31. Standard Ads
+ Should you wish to run
Facebook ads to promote a
brand that is not on
Facebook, standard ads
may be the best format.
They can link to external
websites & display with an
image or video & no social
context.
32. Proof that engaging content + Facebook Ads work!
https://www.facebook.com/video/video.php?v=10101363593993523
34. AND Don't forget to review the media
plan!
+ It’s common to have more than one ad Facebook ad format
on a media plan & as Facebook has changed the format’s
names several times in recent years, they may be labelled
differently. Follow up with your media agency if you have
questions.
36. References
+ Facebook Ad Guidelines:
+ https://www.facebook.com/ad_guidelines.php
+ Value of an Apple Fan (Satmetrix Net Promotor
Economics)
+ http://www.satmetrix.com/pdfs/NP_Economics_Technology_Final
.pdf
+ The Facebook Factor (Forrester):
+ http://www.forrester.com/The+Facebook+Factor/fulltext/-/E-
RES70661
+ Global Trust in Advertising (Nielsen):
+ http://www.nielsen.com/content/dam/corporate/us/en/reports-
downloads/2012-Reports/global-trust-in-advertising-2012.pdf