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Facebook and Email - Integrating Two Important Channels

Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.

Learn 17 ways to integrate these two important marketing channels.

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Facebook and Email - Integrating Two Important Channels

  1. Facebook & Email @jaybaer Let’s be friends!
  2. Jay BaerConvince & Convertwww.ConvinceAndConvert.comwww.SocialPros.com@jaybaer Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Company, Sesame Workshop, The Muppets Studio
  3. Don’tPANIC
  4. 58%of Adults in U.S.Check EmailFirst Thing inthe Morning ExactTarget 2011
  5. 77%Prefer EmailforPromotionalMessages ExactTarget 2012
  6. MUST GETMORECUSTOMERS - ON -FACEBOOK!
  7. of corporate social marketers look atFacebook as a way to get new customers Wildfire 2012
  8. We “Like” What We Like
  9. Accidental Marketers
  10. of the Fans of Company Facebook Pages Are Current or Former Customers DDB 2011
  11. So does this!This helps me remember you!
  12. Email is MadonnaFacebook is Lady Gaga Same Thing, But With a Fresh Coat of Paint
  13. integrate
  14. 3 Areas of Integration:Operations & MeasurementChannel & AudienceMessage & Content
  15. Operations &Measurement Integration
  16. similar metrics Email subscribes = Facebook likes Email unsubscribes = Facebook unlikes or hides Email opens = Facebook Reach Email clicks = Facebook Engaged Users Email forwards = Facebook People Talking About This
  17. Is a Fac e b ook fan worth $136? … $ 9.56? … $ 3.80? Imaginary Friend,or Imaginary Math?
  18. Measure Cross-Channel Impact
  19. value FACEBOOKthrough EMAIL Determine TRUE Cost Per Email Sent Multiply by Unique Clicks = Cost Per Unique Email Click Calculate Total Facebook Engaged Users Multiply by Cost Per Unique Email Click = Value Per Click on Facebook
  20. Value Facebook Through Email .02 per email sent X 10% click rate = .20 cost per click Pagelever.com X 86,151 Facebook Consumptions Monthly = $17,230 in Facebook value http://ar.gy/Facebook (free worksheet)
  21. Your Email People and Your Facebook People Should be the Same People
  22. &channel audience integration
  23. inboxes are EXPLODING. Build a Touch-point Corral Email subscription Facebook like Twitter follow SMS sign up Linkedin connection Google + circle
  24. Email Opt-Ins on Facebook
  25. Promote Facebook in Email Confirmation
  26. Promote Facebook in Email Unsubscribe
  27. Gather Email Data with Social Log-in
  28. of online buyers desire social log-in Janrain 2012
  29. Create Socially Active Email Segment Smart Bargains
  30. of corporate email marketers include social icons in their emails Get Response 2011
  31. Test F-Commerce Inventory via Email Gilt
  32. Promote Facebook Threshold Deals in Email Hydroflask
  33. messageINTEGRATION
  34. time of dayday of week testing
  35. Headline Testing Frontgate
  36. Image Testing Frontgate
  37. Use Facebook to Source Email Content Visit California
  38. Use Fan Posts as Email Content J Jill
  39. Promote Email (Pre-Launch) on Facebook CB2
  40. Real-Time Integration Pagelever.com With EdgeRank, the Rich Get RicherIf You Have a Successful Status Update, Email it ASAP to Keep the Momentum Rolling Social Segmentation Helps Here
  41. To integrate Facebook and Email
  42. DO NOTeat all cookies atsame time
  43. Friends = Results
  44. Jay BaerConvince & Convertwww.ConvinceAndConvert.comwww.SocialPros.com@jaybaer Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Company, Sesame Workshop, The Muppets Studio

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