This document provides marketing advice for trainers and outlines a "flop proof recipe" for setting up basic digital marketing. It discusses viewing oneself as a product and understanding the key marketing concepts of product, place, price, positioning, and promotion. It then provides steps to quickly set up basic digital profiles and platforms, including getting contact details, a website, Facebook, LinkedIn, and Twitter accounts. The goal is to get noticed online through links across these platforms and content strategy.

1. MARKETING “ME”
A FLOP PROOF MARKETING RECIPE FOR TRAINERS
…BY WENDY MONKLEY
28/05/2016

2. MY JOURNEY
 Education - MBA
 Career overview
 Insurance advertising
 Advertising Agency (retail, education, start-up, property)
 Education marketing (Radio, TV, Cinema, Press, PR)
 Corporate Communications (Internal branding, Africa)
 Services marketing (Radio, TV, relationship marketing, franchising, product development, B2B, PR)
 Education Marketing (Distance learning and business school)
 Direct Marketing Planning (Retail mail-order, catalogue, email, SMS, database segmentation, e-commerce)
 Services Marketing (Digital, Direct, Radio, Social Media, SEO, PR, Blogging, Lead generation)
 Part-time academic and lecturer
 Awards
 Loerie, Assegai
 Paul Harris Fellow (Rotary)

3. MARKETING 101
 Product
 Place
 Price
 Positioning
 Promotion
Super - “POWER”

4. YOU ARE THE PRODUCT
 How well is your product aligned to your personal brand?
 How is it aligned to latest market trends?
 Can your product be adapted to the needs of your client?
 What value are you adding?
 Does it have a name and is the name trendy?
 Does it have a brand and is the brand obvious?
 How does your product compare to your competition?

5. THE PLACE IS ANYWHERE YOU WANT IT TO BE
 Where are your customers looking for you?
 Will they be able to find you there?
 What is your sales strategy?
 Where are your competitors?

6. YOUR VALUE WILL INFLUENCE YOUR PRICE
 What is the norm in the industry?
 How can you disrupt it?
 Should you advertise your fee?
 Have you positioned your super power as a value add?

7. YOUR “SUPER – POWER” PROMOTES YOU
 Your super power positions you to win
 How are you going to communicate this to future customers?
 Seasons change, so should your messaging
 What are your competitors doing?
 What are you prepared to spend?
 Who is sharing your story?

8. IT’S LIKE A GAME OF HIDE AND SEEK
 Have you ever tried to find a trainer?
 Put yourself in their shoes…

9. WHERE IS WALLY?
 Wally is a trainer
 Specialising in change management
 He lives in Cape Town
 He is the best trainer available
 Lets try and find him…

10. WE CANT FIND WALLY…
Johanna Boshoff
the winner is…

11. STOP BEING A WALLY!
 NEWSFLASH
 You don't HAVE to find customers
 If you do things right, your customers will FIND YOU!

12. MARKETING “ME” IN A DIGITAL WORLD
WHY DIGITAL?
 Unlike other traditional marketing platforms, the Internet allows smaller guys to compete
against larger companies
 Its cheap!
SOME TIPS
 Digital marketing is not much different to putting up a sign on the street
 The principals are the same, it just has much further reach and is more targeted
 A website is not enough anymore, if you don’t promote your website, no one will ever find it
 No online marketing should exist in isolation
 Whatever platform(s) you choose, they must all interact with each other
 You must inspire action or you won’t find success in the digital space

13. GET NOTICED BY GOOGLE
Where is the best place to hide a body?
…anywhere here
 Know your goal
 Have a plan and build a strategy
 Plan your content in advance
 Build a community
 Track your progress
 Keep an eye open for trends and keep your knowledge up-to-date

14. FLOP PROOF RECIPE FOR A QUICK LITTLE SET UP
Ingredients:
 Company name
 Company Logo
 Photograph of yourself
 Credit Card
Method:
 Step 1 – Get an email address and telephone number
 Step 2 – Get a website address (URL)
 Step 3 – Create a website
 Step 4 – Create a Facebook page
 Step 5 – Create a LinkedIn profile
 Step 6 – Create a Twitter account
 Step 7 – Prepare a content strategy
 Step 8 – Start linking them all
Now we’re going to be mixing it up….

15. STEP 1 – GET AN EMAIL ADDRESS AND TELEPHONE NUMBER

16. STEP 2 – GET A WEB ADDRESS (URL)

17. QUICK STEP 3 – CREATE YOUR WEBSITE

18. QUICK STEP 3 – CREATE YOUR FACEBOOK PAGE

19. QUICK STEP 5 - CREATE A LINKEDIN PROFILE

20. QUICK STEP 6 – CREATE A TWITTER ACCOUNT

21. QUICK STEP 7
PREPARE YOUR CONTENT STRATEGY

22. QUICK STEP 8 – START LINKING THEM TOGETHER

23. WATCH YOUR GOOGLE RANKING GROW

24. GOOD LUCK
THANK YOU AND
Google found
me…