The document provides a series of tips for building and managing an online reputation, emphasizing honesty, effective crisis management, and the importance of engaging content. It suggests recruiting experienced professionals, utilizing online advertising, and maintaining communication through regular newsletters and diverse content formats. Additionally, it highlights the significance of personal connections, audience interaction, and strategically managing relationships with journalists and customers.

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Tip 1: Don’t lie about anything, because the
truth will eventually come out.

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Tip 2: Recruit senior level professionals for
your crisis management team to turn a crisis
into an opportunity by communicating
efficiently.

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Tip 3: Online Advertising can also be used
together with Online Reputation
Management.

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Tip 4: You will build reputation simply by
having your business name or logo on the
event listing, or delivering a presentation
about a new product or innovation.

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Tip 5: Building your reputation as an expert
also builds the reputation of your business
and draws new customers.

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Tip 6: Regular newsletters can strengthen
your personal connections with customers
and reflect your business brand and
personality.

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Tip 7: Content can and should be videos,
photos, podcasts, e-books and newsletters as
well.

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Tip 8: Pictures are great tools for maintaining
your online reputation, whether you use
photographs, cartoons, graphs, charts,
illustrations, visuals can communicate
complex messages in an instant.

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Tip 9: Infographics are a great way to share
your branding online.

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Tip 10: Making email newsletters personal
and effective, when it comes to establishing
and maintaining your reputation online.

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Tip 11: Surveys and polls are still a great way
to get your audience’s opinion.

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Tip 12: Sharing written content (blog posts,
whitepapers or e-books) is the strongest
thing you can do to create a strong, positive
online reputation.

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Tip 13: The most effective thing you can do to
promote your online reputation is to
recognize that all online activity is really
about interacting with audiences of
audiences.

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Tip 14: Maintain relationships with journalists
and gets the good news about your
organization out there.

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Tip 15: Build your strongest reputation online
by contributing useful content to your
audiences on the different social networks.

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Tip 16: If your brand is confined to a city,
establish yourself on a geo-location service
such as google places.

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Tip 17: If somebody’s using your image and
information to create a fake profile online,
then complain to his domain registrar or the
relevant social network.

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Tip 18: Crisis management is largely about
prevention.

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Tip 19: Your crisis management team needs
to craft an overall strategy that the everyday
team will be able to follow, so that you have
more coverage in the event of an emergency.

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Tip 20: Maintain a daily schedule for online
engagement.

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Tip 21: Resolve only the issues you can and
allow senseless issues to rest.

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Tip 22: Cultivate and deepen influential online
relationships.

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Tip 23: Engage with people about your brand,
industry and so on.

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Tip 24: Share company blog posts and
respond to commenters on the blog.

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Tip 25: Get online and establish a strong and
positive presence.