Bringing You Closer to Your Social Customer


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  • Talk Track
    Through the customer journey we just described, we’ve touched on almost every product or solution in the ExactTarget Marketing Cloud - the world’s most powerful 1:1 digital marketing platform. Before we dive into the technology described in this diagram and how it all works, lets talk about the people and services that can help you get started.

  • Salesforce ExactTarget Marketing Cloud – is the only platform in the market today that provides a single platform for all digital marketing needs and brings the best products together. At the core of the ExactTarget Marketing Cloud is data. Our platform enables organizations to integrate and aggregate data from any conceivable source – Salesforce contact records, service cases, web analytics data, e-commerce purchase history -- to really form that single view of the customer and use those insights to drive relevant and highly personalized communications. And the Fuel platform makes it all available to developers, partners, and you, our customer.

    The ExactTarget Marketing Cloud is marketing automation at unrivaled scale. Our customers power more than a billion transactions every day -- Facebook posts, tweets, emails, text messages, web impressions, and our customers range from small B2B organizations to nonprofits to many of the largest B2C brands in the world, like Nike, Bank of America, Unilever, and the Gap.
  • Bringing You Closer to Your Social Customer

    1. 1. Bringing You Closer to Your Social Customers June 12, 2014
    2. 2. Get social with us Join the conversation: #socialstudio
    3. 3. Safe Harbor Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward looking statements.
    4. 4. Agenda • Introduction – Guest Speakers • What is the Salesforce ExactTarget Marketing Cloud • Our newest with Social Product • How does Citrix use Social to get close to their customers • Q&A
    5. 5. Marcel LeBrun SVP & GM Salesforce ExactTarget; Radian6 Founder & CEO Justin Levy Head of Global Social Media, Citrix @lebrun @justinlevy
    6. 6. The Platform for 1:1 Customer Journeys Build a Single View of the Customer Plan and Optimize the Customer Journey Deliver Personalized Content Across Every Channel and Device Measure the Impact on Your Business
    7. 7. Bringing You Closer to Your Social Customer Email Mobile Social Web Connected Products HubExchange Apps #1 in social listening #1 in social publishing Ads
    8. 8. Listen Engage Social Care / Business Process Publish Customer View Our Vision for Social Marketing
    9. 9. Introducing… Collaborative Spaces for Teams to Operate at Social Speed & Agility Plan, Source, and Publish Compelling, Brand-Safe Social Content Enable Authentic Interactions with Every Consumer Assess and Refine Your Strategy Based on Results and Data Workspaces Social Content Marketing Engagement Analytics Consumer Ease of Use + Enterprise Class Capabilities
    10. 10. Bringing Citrix Closer to their Social Customer. Head of Global Social Media, Citrix @justinlevy
    11. 11. Establishing Global Social Media Objectives Laying the foundational building blocks to scale social media Increase competitive insights & customer knowledge Drive advocacy, storytelling & retention, resulting in rabid fans Develop and drive our social business globally with regional & local focus Analyzing and optimizing social channels to drive impact for the business Engage in conversation & influence via onsite and offsite communities Drive competitive advantage through brand humanization & customer engagement Develop, drive and increase social operations and governance Drive demand and brand awareness volume and velocity
    12. 12. Launched a Social Media Center of Excellence Laying the foundational building blocks to scale social media The Citrix Social Media Center of Excellence is a centralized hub providing strategy, resources, training and enablement in order to provide company-wide standardization, increased efficiency, effectiveness and reduced costs.
    13. 13. Launched a Social Media Center of Excellence Laying the foundational building blocks to scale social media Social Media CoE • Policies/Guidelines • Governance/Ops • Training/Education/Best Practices • Crisis Management/M&A • Social Media Council • Corporate Blog • Branding Strategy & Enablement • Corporate Initiatives (Marketing, Web, Creative, Comms) Business Units/Geos • BU/Geo Social Campaign Execution • BU/Geo Community Management • BU/Geo Social Support • BU/Geo Blogs • CTO Office • CoE Strategic Support/Guidance Social Media CoE SaaS Enterprise Corporate Customer Support Geo Other Business Units
    14. 14. Establishing a Single SMMS Coordinating Social Across Brands and Geographies • A single social media platform - over dozens of point solutions • Increased business agility & enterprise governance • Connect 1:1 with customers on social channels • Improved social content marketing, creating a stronger and more consistent brand experience • Standardization of metrics and reporting across the organization
    15. 15. Questions? Please type questions in the CHAT panel to ‘ALL – Entire Audience’ Join the conversation: #socialstudio
    16. 16. Thank you.
    17. 17. Upcoming Webinars: June 26 @ 2:00 pm EDT Social in Action: Streamline Your Social Content Marketing July 24 @ 2:00 pm EDT Best of the Email Swipe File
    18. 18. Succeed with Social Media Text “SOCIAL” to 38767 Tips | Strategies | Trends *Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at
    19. 19. Experience Digital Marketing Like Never Before Join the journey at Connections 2014—transforming customer interactions into exceptional brand experiences for your business For one incredible week, the world’s best marketers come together to: Explore emerging connected technologies Hear from the brightest innovators and biggest brands Experience world-class education and entertainment
    20. 20.