gender and age representations in the media

1. Thisrepresentationisstereotypical because the stereotypeisthatwomenhave the responsibilityof
doinghouseholdjobssuchascleaning,cookingetc.andthisadvertimpliesthatcleaningisa
woman’sjob,evenonmother’sday.Thisrepresentationiscommunicatedtothe audiencebecause
it showsa womancleaningwiththe caption‘ThisMother’sDay,GetBack To The JobThat Really
Matters.’This isan advertfor cleaningproducts,implyingthatitisthe woman’sjobtodo household
cleaningandisreachingoutdirectlytowomen.
Thisadvertis anti-stereotypical intermsof gender.Thisisbecause itisamotorbike advert,usually
aimedat menhoweverthisone isaimedinstead atwomen.Itshowsa womanona Harley
motorbike,whichstereotypicallymenride.Thisrepresentationisanti-stereotypicalbecause itis
stereotyped thatmenlike fastcarsandmotorbikes,notwomenhoweverthisadvertdoesnotfollow

2. thisstereotype.Itdemonstratesthe ideathatwomencanenjoyandride motorbikestoo, they’re not
justfor menand thisrepresentationiscommunicatedtothe audience byshowingawomansitting
on topof a motorbike howevernotdressedinskimpyclotheslike mostmotorbike advertsaimedat
men,butdressedasif she isaboutto ride it.
Thisadvertis an anti-stereotypical representationof age.Thisisbecause beautyadvertsare
generallyaimedatand showveryyoungandvibrantwomenwithnowrinklesandclearskin
howeverthisadvertisinsteadshowingaslightlyolderwoman,withgrey hairanda lesstonedbody.
Thisadvertdemonstratesthe ideathatbeautydoeshave noage limitandwomenof anyage can
wearmakeupandlookgood anduse high-endskincare products.These ideasandrepresentations
are demonstratedbecausethe womanshowninthe advertisseentobe an olderwomanhoweveris
still wearingmakeupandlooksgoodandhappy.
Thisadvertis stereotypical of age.Thisimpliesthat
elderlypeople needassistance intheirhome more
than anyone else.Itdemonstratesthe ideathat
elderlypeople cannotlookafterthemselvesand
needassistance astheyare not capable enough.It
demonstratesthisideaandrepresentationbecause
it showsa youngerwomanwithherhandsonan
elderlywoman,inapatronisingway,whilst
advertisingahealthcare alertadvert.Thissignifies
that healthcare andlife alertisneededmainlyby
elderlypeople astheyare notable to keep
themselvessafe andneedassistance.