Building a brand that people want to share: I amsterdam – Amsterdam Marketing | Charel van Dam | #SoMeT15EU Amsterdam, Netherlands
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The I amsterdam brand marked its 10 year anniversary in 2014 and has grown to become one of tourism’s most iconic and recognizable city brands. The unifying character of the brand has always been social at its core, something that has resonated well with an increasingly social, authentic and visually driven audience. Charel van Dam will take a closer look at the social success of I amsterdam and what it has done to raise awareness and excitement for the destination by both its visitors and locals. Charel has been working in the travel and tourism industry for over 10 years working for companies such as Holland Marketing, KLM Royal Dutch Airlines & currently Amsterdam Marketing. As Digital Media Manager, he is responsible for the I amsterdam digital strategy & channels. He is an avid traveller, design & architecture enthusiast, phantom furniture maker and fond of anything Amsterdam.
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• How to turn one idea into 10 pieces of content (without writing 10 times as much)
• How to greatly increase sharing and “stickiness” by harnessing the power of visual media
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Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to:
- Better understand visiting travelers through public reviews
- Know specifics of what guests like and dislike about their hospitality offering
- Benchmark guest satisfaction levels between cities or regions
- Assist operators in improving the guest experience through providing tools and educationThe marketing of tomorrow: How to transform a DMO
Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival.
Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box.
Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College.
He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.
A changing landscape – how Instagram is paving the way for a new style of des...
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Lauren Bath was back on the stage at SoMeT again this year! Lauren’s presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you.
Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram.
Becoming Australia’s first “professional Instagrammer” two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist.
Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPI’s, working with influencers and more.Next level social media thinking and video content | Aaron Nissen | #SoMeT15...
Next level social media thinking and video content | Aaron Nissen | #SoMeT15...SoMeT: A New Model for Destination Marketing
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.How to collaborate with travel bloggers to share your destination through the...
How to collaborate with travel bloggers to share your destination through the...SoMeT: A New Model for Destination Marketing
A travel blogger’s influence extends across multiple channels where they share stories, destination highlights, tips and recommendations that targets people moving through each of the five stages of travel. How can you then collaborate with travel bloggers in a way that maintains the integrity of their story, yet tap into their influence to showcase your destination, and commit them to visiting?
Caroline (‘Caz’) Makepeace shared her insights into how they effectively marketed destinations on their road trip while keeping it very real to their own story. She offered tips on how to create these campaigns, choose the right bloggers and how to effectively work with them.
Caz is the co-founder of yTravel blog with her husband, Craig. They’ve just finished an 18-month road trip around Australia with their children, collaborating with many tourism boards along the way.
They’ve been featured on Lonely Planet, National Geographic Online, Virgin Australia, Expedia, and the Today Show. Their reach extends into the millions.
yTravel have partnered with brands such as Nissan, Ford, Qantas, Amex, and Canon. They were invited as one of the top travel bloggers in the world to attend the first ever travel summit at the White House and regularly speak at travel, blogging, and social media conferences.More from SoMeT: A New Model for Destination Marketing (20)
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A changing landscape – how Instagram is paving the way for a new style of des...
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Building a brand that people want to share: I amsterdam – Amsterdam Marketing | Charel van Dam | #SoMeT15EU Amsterdam, Netherlands
- 1. 1 I amsterdam a brand people love to share #charelvandam #iamsterdam #Stichting_AM charel van dam digital media manager amsterdam marketing
- 2. 2 video
- 3. 3 welcome to I amsterdam
- 5. Video
- 6. 6 world’s best marketing campaign ever I amsterdam a brand people love to share how to build a colosseum for < 50K
- 7. 7
- 10. 10 I amsterdam is a movement, a spirit and an attitude I amsterdam shows participation in the promise of Amsterdam I amsterdam tells the human story of our city
- 13. 13 I amsterdam is you
- 14. 14 video
- 15. “a brand is a story that is always being told”scott bedbury
- 16. 16
- 17. 17 8,000
- 18. 18 “story telling is about connecting to other people and helping people see what you see” east of eden
- 19. 19
- 20. 20 “if a story is not about the hearer he will not listen. a great and interesting story is about everyone or it will not last” michael margolis
- 21. 21
- 22. 22 163,318
- 23. 23
Editor's Notes
- video
- video
- I amsterdam helps to tell everyone’s story
- I amsterdam helps to tell everyone’s story