This document provides guidance for students on the structure and content of a marketing project, recommending it include sections on the topic, acknowledgments, introduction, competitive brands, product details, packaging, distribution, pricing, promotion, and bibliography. Students are instructed to include their name and school information on the cover page and get their teacher's signature on the certificate of completion. The project aims to help students understand the key principles of marketing through applying them to a selected product.

2. COVER PAGE
• Write your name, CBSE roll no.,
class and school name
• Make it creative to gain a good
first impression
• Can design the cover page using
Word/PPT
• Do not add unnecessary stickers

3. PAGE 1: TOPIC
• Name the topic selected by you
for your project

4. PAGE 2: ACKNOWLEDGEMENT
• Acknowledge the people who
have helped you in completing
this project like your principal,
teacher, friends, family etc.
Add your
name, roll no.
and signature

5. PAGE 3: CERTIFICATE
• Certification by the teacher on
successful completion of the
project
Get it signed by
your teacher

6. PAGE 4: INDEX/TABLE OF CONTENTS
• Prepare a proper index for
meaningful reference

7. PAGE 5: INTRODUCTION / PRODUCT SELECTED
• Give introduction of the product
you have selected
• State the reason for selecting
the product

8. PAGE 6: COMPETITIVE BRANDS
• List at least five competitive
brands
• Give brief information about the
competitive brands like year of
establishment, headquarters,
their USPs, taglines etc.
• Paste pictures/wrappers

9. PAGE 7: PERMISSIONS AND LICENSES
• Mention about the permissions
or licenses required for
producing or selling the product
that you have selected

10. PAGE 8: NAME, USP AND FEATURES OF YOUR
PRODUCT
• Give the brand name of your
product
• List the features of your product
and range of products offered
• Mention the Unique Selling
Proposition (USP) of your
product – features which make it
unique/distinct from the rest of
the market

11. PAGE 9: LOGO AND TAGLINE
• Draw a logo of your product
• Give a tagline to your product

12. PAGE 10: LABEL
• Draw the label for your product
• Show both front and back sides

13. PAGE 11: PRICING
• State the price at which you are
going to sell the product to
→Wholesaler
→Retailer
→Customer
• Also, compare your prices with
your competitors’

14. PRICING

15. PAGE 12: PACKAGING
• State the levels of packaging
used along with its desired
purpose
• Mention if any innovative
packaging used
• Mention if any packaging used
keeping in mind the interest of
society

16. PAGE 13: CHANNEL OF DISTRIBUTION
• Name the type of channel used
for distribution of your product
• State the reasons for selecting
the channel

17. PAGE 14: MODE OF TRANSPORTATION
• List the means of transport used
for distribution of your product
• State the reasons for selecting

18. PAGE 15: WAREHOUSING
• Mention if you have used any
warehouses for storing your
products
• State whether its owned or
rented

19. PAGE 16: PROMOTION
• State at least five different ways
by which you are going to
promote your product
• You can use a combination of
two or more different tools
(Advertising, Personal Selling,
Sales promotion and Public
Relations)

20. PAGE 17: CONCLUSION
• Share your learnings from the
project
• Mention about significance of
understanding 4 Ps of marketing
• List your findings and
suggestions
• State about future scope of the
study

21. PAGE 18: BIBLIOGRAPHY
• List all the sources you have
used for this project
• Give credit to authors whose
work you have consulted while
doing your project

22. IMPORTANT POINTS
• The project should be handwritten.
• The images added in this PPT are for guidance purpose only. Use you
own creativity and come up with innovative and original projects.
• Selected product should not be one of the items whose use is
discouraged by the society or the government.

23. Preksha Mehta
PGT-Commerce
M.Com, Delhi School of Economics, UGC Net (Commerce)
https://businessstudieswizard.blogspot.com/