How Marketing to Moms and At-Home Millennials Can Help Retailers Thrive During a Recession
Price reductions have been retailers’ primary
response to the recession, but consumers’ responses are far more varied, particularly across cohorts. While Americans have demonstrably tempered their conspicuous consumption, other purchase factors such as brand affinities, social conformity and the need to be on-trend haven’t disappeared altogether.Younger millennials must balance their families’ new frugality with peer pressure to have and wear what’s in. Hear new consumer research into the millennial cohort and their Moms with whom they share the shopping process. Learn innovative ways marketers can use the online channel to drive purchases while providing better decision support, emotional reward
and budget-sensitive options for the recession-rewired.
Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth Janette Toral
Presentation and panelist notes handout shown at the 21st National Retail Conference & Stores Asia Expo last August 9, 2012 held at SMX Convention Center. Panel composition included: Janette Toral (DigitalFilipino.com), Jack Madrid (Multiply.com), Me-Anne Bundalian (Sulit.com.ph), and Gigi Mabanta (Zalora.com.ph).
Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth Janette Toral
Presentation and panelist notes handout shown at the 21st National Retail Conference & Stores Asia Expo last August 9, 2012 held at SMX Convention Center. Panel composition included: Janette Toral (DigitalFilipino.com), Jack Madrid (Multiply.com), Me-Anne Bundalian (Sulit.com.ph), and Gigi Mabanta (Zalora.com.ph).
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Broad concepts in marketing, communicating, and branding for real estate in an increasingly online landscape, with an emphasis on saving money while you're trying new things.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Dialogue. Trust. Creativity. Growth. These are all a result of Resource Interactive's dedication to a culture of openness. In this session, Nancy Kramer, Founder and CEO of Resource Interactive, will discuss how she created our winning culture that supports collaboration, personal development, creativity and business growth.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
iCitizen 2010: Nancy Kramer Introduces the Real-Time WebResource/Ammirati
Nancy Kramer, CEO and founder of Resource Interactive, kicks off iCitizen 2010: Go with the Flow: Embracing the Real-time Web with highlights of Resource and
The real-time web is fueled by the portability of information and the consumer's ability to respond instantaneously. The mobile channel's advances in location awareness have made mobile apps one of the most powerful tools for keeping a brand top of mind. Pam and Tip will discuss how best to prioritize your mobile initiatives and mobilize your consumers, as well as what Sherwin-Williams sees as the future of real-time for consumers on the move.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Broad concepts in marketing, communicating, and branding for real estate in an increasingly online landscape, with an emphasis on saving money while you're trying new things.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Dialogue. Trust. Creativity. Growth. These are all a result of Resource Interactive's dedication to a culture of openness. In this session, Nancy Kramer, Founder and CEO of Resource Interactive, will discuss how she created our winning culture that supports collaboration, personal development, creativity and business growth.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
iCitizen 2010: Nancy Kramer Introduces the Real-Time WebResource/Ammirati
Nancy Kramer, CEO and founder of Resource Interactive, kicks off iCitizen 2010: Go with the Flow: Embracing the Real-time Web with highlights of Resource and
The real-time web is fueled by the portability of information and the consumer's ability to respond instantaneously. The mobile channel's advances in location awareness have made mobile apps one of the most powerful tools for keeping a brand top of mind. Pam and Tip will discuss how best to prioritize your mobile initiatives and mobilize your consumers, as well as what Sherwin-Williams sees as the future of real-time for consumers on the move.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
They are the Digital Millennials, a.k.a. Echo Boomers, Gen Y, the IM or Bling Generation, and very few facets of their lives are not technology-enhanced and technology-connected. For this generation, technological convergence seems to blur the lines between private and public, consumption and production, entertainment and education, socializing and creativity, shopping and self-actualization.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
On the charts of currency rates it’s possible to highlight geometric models, which are formed after the price level has reached its maximum value in the current trend. Recognition of these figures indicates the end of the trend and the beginning of a new movement.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Promotional product samples is what we do at http://www.BrandShare.US. We help brands launch new key products by seeding their products into the exact demographic of the demographic they are looking for at the most opportune time. Customers get excited with they receive a free product sample for their hair, baby, beauty, cosmetics, or health. Our system ensures your sample gets received, recipients are incentivized to fill out a survey about the item, and give you an idea of how successful the product will be on a full scale launch.
We reach 46 million consumers per month who have placed an order online across more than 500+ retailers. Your brand sample, premium, digital content, offer, literature or invitation to try is included with the order shipped to your target consumer. We can target shipments to over 11 lifestyle and demographic segments. You have 100% share of voice. No competition in sight!
- You provide the consumer a surprise and delight moment when your brand arrives in their package. Recent online buyers are incredibly receptive and responsive to marketing messages.
- Your product sample or offer drives trial and purchase. Online buyers are TWICE as likely to share their recommendations about products they try.
- BrandShare generates an industry leading ROI as measured through independent custom studies.
- BrandShare conducts independant research on behalf of your brand to identify product sample trial and purchase conversion rates. We create a custom URL for your brand and have our consumers answer a survey regarding brand preference, purchase intent, conversion, consumer feedback and opt-in email addresses.
BrandShare is an integrated solution for national brands seeking to share their brand sample, premium, digital content, offer, literature or invitation to try with a very precise target consumer in order to reach mass-scale trial, drive immediate purchase conversion and create authentic word of mouth conversations online and offline.
Led by CPG, direct marketing, and internet industry veterans, BrandShare offers the most efficient and highest ROI campaigns for your brands — an industry leading cost-per-sample-tried by target consumers.
Founded in 1984, BrandShare is headquartered in New York, NYC and has offices in New York City, Philadelphia and Chicago.
<a>BrandShare</a>
We weten allemaal dat de echte macht verschoven is naar de koper. Die heeft tegenwoordig alle touwtjes in handen. Maar wat betekent dit nu voor de marketing? Hoe verkoop je iets aan de koper van nu? En wat heeft liefde daarmee te maken? Deze presentatie zal proberen jouw kijk en gedachtegang op de marketing en de generatie van meer omzet, te veranderen.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Exploring Patterns of Connection with Social Dreaming
The New Domestic Economy
1. THE NEW DOMESTIC ECONOMY:
How Marketing to Moms and At-Home Millennials Can Help Retailers
Thrive During a Recession
KELLY MOONEY
President and CXO, Resource Interactive and co-author of The Open Brand
PRESENTED BY: SPONSORED BY: SPONSORED BY:
3. THE LOST DECADE?
Median household income in 2008
slipped to $50,303 from $51,295
in 1998.
Source: U.S. Census Bureau, 2009
DEPRESSION
DEPRESSION
4.
5. Percent Change Same Store Sales August 2009 vs. August 2008
TJX
Aeropostale Companies
Costco
Limited
Kohl's Brands
Buckle
Gap, Inc.
American Target
Eagle
JCPenney
Neiman
Marcus
Hot Topic
Abercrombie
& Fitch
Saks
Source: Retail Forward, November 2009
6. Shifting gears...
Real Personal Consumption per Capita vs. Savings
YEAR OVER YEAR CHANGE / PERCENT
SAVINGS
CONSUMPTION
Source: EconomPic Data, June 2009
7. Sales at Goodwill stores open at least a year rose
7.1% in the first three months of 2009
over the same period a year earlier.
Source: NYT, June 10, 2009
8. 90% of the U.S. respondents said that
their households had reduced spending
as a result of the recession. 45% of
those who reduced spending did so by
necessity, 55% by choice
McKinsey Quarterly, March 2009
CONSPICUOUS CONSPICUOUS
CONSUMPTION CURTAILING
9. After completing a shopping
5.3% felt
guilty and 20% said they were
WWD, April 2009
CONSPICUOUS CONSPICUOUS
CONSUMPTION CURTAILING
10.
11. the web is projected to influence
50% of offline sales by 2012
TOTAL SALES (millions)
Offline Sales
Total Online
Impact
50%
48%
45% 47%
42%
38% Offline Sales
Influenced
by Online
Online Sales
2007 2008 2009 2010 2011 2012
Jupiter: US Online Retail Forecast, 2007 - 2012
12. Q.
How has the
consumer changed?
Will the changes be
enduring?
Is there untapped
opportunity in this
crisis for online
retailers?
16. 1st wave feel recession is unfair
Besides fear, how do most Millennials feel about the recession? A narcissistic
sense of being unfairly burdened. Yet some optimism emerges as well.
My generation is being dealt an unfair NO FAIR!
blow because of this recession
The current situation with housing prices
actually makes me feel optimistic about
buying a home
All of the online resources for jobs
searches and networking make me feel less
anxious about losing/finding a job
If the employment situation worsens, I may
have to move back in with my parents
My friends are doing interesting entrepreneurial
things to make more money
Most of the people my age that I know are
not that worried about the recession
% who agree
start my own business Among young adults 18-29
Source: JWT, 2009
18. OUR METHODOLOGY
SECONDARY SYNTHESIS
150+ articles, Forrester, Nielsen,
McKinsey, ExactTarget, JWT, Gen Buy
+ hief urchasing fficer
PRIMARY RESEARCH
• 20 in-person interviews
• 50 online participants in a 10-day forum
discussion with Harris Interactive
• Tested 3 RI visual prototypes
• Conducted survey with BIGResearch
• Partnered with ExpoTV
• Tapped RI Trendwatching practice
hief nfluencing fficer
19. DIGITAL TEEN
•Age 13-18, mix of race, income-
earning/non-income-earning
•Shops online, regular internet and
email user, use of social networking
and SMS and owns cell phone.
DIGITAL MOM
•Age 30-55, mix of married/single,
income, and race
•Shops and purchases online;
frequent email user; some use of
blogs, social networks, and/or
Twitter, online reviews and texting.
23. DIGITAL TEENS
Forced to grow up faster
Typical teen egocentric worries displaced.
DIGITAL MOMS
Reconciled yet feeling fortunate
Chance to reset family values, become more
resourceful, prepare for the future.
24. 81% of household heads say
that kids
are aware of
the recession and the
impact it is having on
household budgets.
Source: Ad Age, April 2009
generations who over-
consumed. So I
hope we
can learn from their
mistakes and be the
generation that lives within
Alicia, 18
25. 2nd wave facing recession head-on
Recession-related issues have replaced more typical teenage ego-centric
worries as their top concerns. (Among teenagers 13-19)
If there will be good jobs when I graduate 293
things I like because of the recession 251
How my parents are doing money-wise 249
The condition of planet Earth that will be 221
left to my generation
201
How attractive I am to others 180
Which college I/my family can afford 151
Which college will accept me 143
How many friends I have 92
How popular I am at school 78
75
Keeping up with what other kids my age have 73 Base = 100
Source: JWT, 2009
26. Teens have become more enterprising,
unemployment at record high 26%
grandparents, parents
aunts & uncles
eBay, Craigslist
jobs (babysitting,
dog walking, etc.)
allowance
27. recession can come on and
how long it can take to get
out of one.
set a good example
for my children and
teach them to be smarter
Alanna, 34
lesson in how to live within
your means and separate
wants from needs.
Pamela, 47
29. DIGITAL TEENS
Savvier about financing
their purchases
Have discovered online research, coupons,
clearance racks, selling and swapping.
DIGITAL MOMS
Smarter, prouder about living
with less
Distinguishing between needs vs. wants, relying
on codes and coupons, shopping clearance first.
30. actually save my money
before I make a purchase.
business as a young man
John, 16
69% of young people now
research all purchases
before they buy anything.
Source: OTX, May 2009 Luke, 13
31. Over the next five years,
moms of teens plan to:
57% consider purchases carefully
57% be more price conscious
55% stick to a budget
57% dine out less
Source: BIGResearch, July 2009
32. habits
will not change back
once the recession is over.
We are not lacking for the
basics and still have a
wonderful life. Less is more
Blanca, 43
Coupon sites have been
the second-most-visited
category on the Internet
behind job sites for about a
year.
Source: eMarketer, May 2009
34. DIGITAL TEEN
Holding out
Deferring purchases and selectively trading
down or changing channels
DIGITAL MOM
Trading WAY down
before their own; rethinking luxury
35. to give up. I notice the
difference in quality so I
usually compromise by
buying good brands
on sale. Alicia, 18
Brand loyalty is increasingly
important among 13-21 year any brands. I maybe
olds, as 73%now shop
at a fixed group of but I still buy the same
stores.
David, 17
Source: Euro RSCG Discovery survey, May, 2009
37. SHOPPING
DIGITAL MOMS Favorite Brands During the Recession,
Resource Interactive and Harris Interactive, 2009
38. specific brands anymore. I
realized that
a $300 purse as much as
my kids need clothes and
Keri-Anne, 32
43% are buying store Target shopping
brands instead of national going now ....
or high-end brands. previously it was
Source: TNS Retail Forward, August 2008 Sheryl, 49
40. DIGITAL TEENS
Seeking independence from
adults through digital devices
more ways to experience freedom
DIGITAL MOMS
Seeking control and connection
A means of getting answers and more value,
monitoring kids, finding social fulfillment
42. Reliance on texting and SNing
Net Change in Communication Usage by 15-17 year olds in last 6 months
44 • Texting, social networking grow
at IM's expense
• Email usage rising slightly,
% NET CHANGE IN USAGE
significantly more among
25 smartphone owners (25% of teens)
Instant
4 Message
% more often - % less often
Text Social Email
Network (7)
Source: Exact Target, July 2009
43. focused on communication
that iPhones are the
new jean.
Source: AdAge.com, April 2009
Most of 8-14 year olds report
having online chores
including sharing pictures
with relatives (38%) and
getting driving directions DIGITAL =
(35%). Teenage
Source: GenBuY, October 8, 2009 Freedom
44. almost always
check online
Louise, 49
40% of total online spending
came from $100K HH
consumers, who increased
shopping by 17% in Q4,
2008. Tracee, 51
Source: comScore, 2009
45. SHOPPING
Moms with teens said the internet...
46% Helped me save money through access to easier
price comparisons, coupons, and deal alerts.
41% Helped me become a smarter shopper; product
reviews and ratings, blogs, and product information has
helped me make more informed purchases.
21% Helped me make money through selling things I
no longer need on sites like Craigslist, eBay, etc.
DIGITAL MOMS Source: BIGresearch and Resource Interactive, August 2009
46. UNDERSTAND
THE REWIRING
Listen with a new ear let go
of truisms!
Seek to understand the
clashing value systems
Identify new segments to
serve or new ways to deliver
value
48. TEENS: I WANT I NEED I WANT
PRESENT SHARE
DESIRE BUILD THE CASE NEGOTIATE ACQUIRE
THE CASE & SWAP
Search
Text past
friends emails for
about promo Check Send
meeting codes Lucky at phone pix
Poll at mall Your to Mom
friends
Service from store
on
Check app Upload List new
Facebook
Mobile pix to item on
Download wall Review
SMS Facebook Craigslist
film trailer items
to iPhone Visit held in fan page
Stream Google brand/store cart Check her
Earmark fave TV site and build Check PayPal Wear to
wish list game & Post
magazine show on + brand store for Student
take outfit on
ad Hulu name clearance Account snaps Polyvore
Post
Q. on Say yes
Discuss on Bill Ratings
favorite
Google upcoming My &
mom Check
item reviews
blog Assign gift cards Parents
Check out more
comparison Visit the shopping
web chores in
shopping cart
site exchange
sites for $
MOMS:
SELF- EVALUATE COORDINAT OBSERVE
DIFFUSE NEGOTIATE E PURCHASE
EDUCATE RATIONALE & RE-ARM
49. DECONSTRUCT THE
(CO-) SHOPPING JOURNEY
Create new hooks that support
needs-based shopping and teens'
fact-finding zeal
Allow moms and teens to shop
together without being together
Look for ways to help moms help
teens become financially responsible
51. TEENS are impressively savvy MOMS want to feel smart
with their OWN money about how they maximize
because their shopping because
transaction more fully. they have budget limitations.
However, they need help However,
shopping within a budget.
for impulse.
52.
53.
54.
55.
56. TEENS MOMS
Very receptive overall Very receptive overall
Most indicated this saves
time and makes it easier Some questions/concerns
(and more fun) to shop
within their budget details and in-store pick-up
Some suggested it makes See the promise for their
them smarter about money teens, as it would teach
spending within their
means; and ideal for
holiday shopping
57. INNOVATE
YOUR WAY OUT
Begin with an Insight Formula
Create rapid prototypes
Test, (fail quickly), learn,
launch agility is key!
58. Enable social
Monetize your Facebook page Add Raves to your
shopping
Ratings & Reviews
Offer convenience through social
media
???
Stretch budgets with
collective gift giving
59. Use messaging to tap Use social networks to share
into thrift mentality shipping codes or offers
Make meaningful service
changes based on feedback
Autofill codesand special
offers; deal expiration alerts
Offer new utility/fun Shift the dialog
Get more relevant at the shelf level
60. A crisis is a terrible
thing to waste.
Paul Romer, Stanford economist