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Marketech '09 - DesMoines, Iowa AMA - 1.7.09
The document discusses the challenges faced by traditional marketing models and highlights the shift towards digital marketing as a response to declining advertising effectiveness and consumer skepticism. It outlines nine major themes for marketers in 2009, such as utilizing existing platforms, leveraging data for customer insights, and embracing digital tools for engagement. Furthermore, it emphasizes the importance of listening to customers and adapting to the evolving communication landscape.
