The document discusses automating email marketing tactics so marketers can focus on strategy. It outlines reasons to automate like improving customer service and leveraging email's power. It also discusses what to automate such as opportunities throughout the customer lifecycle. The presentation then reviews how to automate through integration, automation, and optimization processes and tools. It provides examples from companies like SmartBargain.com and Realtor.com that automated tactics like welcome and re-engagement emails.
4 Steps to Better Obtain and Nurture New B2B RelationshipsVivastream
This document provides a 4-step process for onboarding B2B customers: 1) Take it slow when starting conversations with prospects, 2) Use data wisely to engage and stay connected with prospects and customers, 3) Contact people on their terms based on their needs and buying cycle, and 4) Know when the right time is to close the deal. It emphasizes tailoring communications based on insights gleaned from customer data to move prospects through the sales funnel.
This document discusses using data-driven approaches to improve online sales. It begins with an agenda that covers current challenges in increasing online sales, the idea of data-driven e-commerce, insights into better utilizing analytics data, and examples of how to boost sales using merged analytics data. The speaker is an experienced entrepreneur and investor in IT and e-commerce with 17 years of experience developing large e-commerce sites.
Barriers to Retail Growth - And How to Overcome ThemSarah Mitchell
The document discusses barriers to retail growth and how an outsourced ticketing service can help overcome them. The service allows marketing departments to directly control ticketing in stores in real time, enabling them to test offers and gain insights to improve the customer experience and increase sales. The service is affordable, requiring only a printer in stores, and provides marketing teams access to tools and expertise to better target promotions.
Input 1’s outsourcing platform expertly produces and delivers on major opportunities for interaction, such as invoices, reminders, emails, and mobile management. We specialize in crafting these touchpoints to successfully cross-market your products and services, build brand awareness, and align your product offerings with your customer’s needs. We provide a highly competitive edge by dramatically increasing the impact and frequency of these valuable interactions, which:
• Initiate important ongoing conversations with your customer
• Successfully predict your customer’s needs
• Align your brand with your customer’s goals
• Connect you to their personal lives
• Demonstrate unwavering dependability
The FACT is: your current touchpoints should be differentiating you from competitors by building product knowledge and increasing brand loyalty. If they’re not, you’re losing business. //
This document discusses customer relationship management (CRM) and provides examples of how CRM can be implemented. It outlines the four basic phases of a winning CRM system: identification, differentiation, interaction, and customization. It also discusses change management and the importance of identifying and interacting with the most valuable customers. Additionally, it presents examples of contact points and marketing programs that can be used as part of a CRM strategy.
The document discusses social media and web 2.0, including what they are, why companies should care about them, and things to consider when developing a social media strategy. Some key points include: social media allows for two-way dialogue rather than one-way broadcasts; over 80% of social media success depends on understanding customers and having a clear strategy; and social media provides opportunities to build communities and boost customer loyalty if companies embrace it. The presentation provides advice on conducting an audit, setting objectives, engaging audiences, and measuring social media performance.
4 Steps to Better Obtain and Nurture New B2B RelationshipsVivastream
This document provides a 4-step process for onboarding B2B customers: 1) Take it slow when starting conversations with prospects, 2) Use data wisely to engage and stay connected with prospects and customers, 3) Contact people on their terms based on their needs and buying cycle, and 4) Know when the right time is to close the deal. It emphasizes tailoring communications based on insights gleaned from customer data to move prospects through the sales funnel.
This document discusses using data-driven approaches to improve online sales. It begins with an agenda that covers current challenges in increasing online sales, the idea of data-driven e-commerce, insights into better utilizing analytics data, and examples of how to boost sales using merged analytics data. The speaker is an experienced entrepreneur and investor in IT and e-commerce with 17 years of experience developing large e-commerce sites.
Barriers to Retail Growth - And How to Overcome ThemSarah Mitchell
The document discusses barriers to retail growth and how an outsourced ticketing service can help overcome them. The service allows marketing departments to directly control ticketing in stores in real time, enabling them to test offers and gain insights to improve the customer experience and increase sales. The service is affordable, requiring only a printer in stores, and provides marketing teams access to tools and expertise to better target promotions.
Input 1’s outsourcing platform expertly produces and delivers on major opportunities for interaction, such as invoices, reminders, emails, and mobile management. We specialize in crafting these touchpoints to successfully cross-market your products and services, build brand awareness, and align your product offerings with your customer’s needs. We provide a highly competitive edge by dramatically increasing the impact and frequency of these valuable interactions, which:
• Initiate important ongoing conversations with your customer
• Successfully predict your customer’s needs
• Align your brand with your customer’s goals
• Connect you to their personal lives
• Demonstrate unwavering dependability
The FACT is: your current touchpoints should be differentiating you from competitors by building product knowledge and increasing brand loyalty. If they’re not, you’re losing business. //
This document discusses customer relationship management (CRM) and provides examples of how CRM can be implemented. It outlines the four basic phases of a winning CRM system: identification, differentiation, interaction, and customization. It also discusses change management and the importance of identifying and interacting with the most valuable customers. Additionally, it presents examples of contact points and marketing programs that can be used as part of a CRM strategy.
The document discusses social media and web 2.0, including what they are, why companies should care about them, and things to consider when developing a social media strategy. Some key points include: social media allows for two-way dialogue rather than one-way broadcasts; over 80% of social media success depends on understanding customers and having a clear strategy; and social media provides opportunities to build communities and boost customer loyalty if companies embrace it. The presentation provides advice on conducting an audit, setting objectives, engaging audiences, and measuring social media performance.
Taking Email Marketing Offline to Maximize ResultsAct-On Software
Harriet Schneider from CMS Solutions presented on how they take email marketing offline to maximize results. CMS utilizes Act-On's marketing platform to integrate online and offline tactics. They run call campaigns on prospects identified through email marketing reports in Act-On. This operational approach has led to higher contact and lead rates, and lower costs per lead, than traditional email marketing alone. CMS provided examples showing how their process moves contacts to suspects, prospects, and eventually customers to close more sales.
The Value of Marketing Automation in the Marketing to Sales ContinuumAct-On Software
The document discusses how marketing automation can help improve the relationship between marketing and sales. It outlines some of the typical problems like marketing generating too many low-quality leads and sales not following up. The presentation then provides strategies for marketing automation to help qualify and score leads better before handing them off to sales. It also emphasizes the importance of collaboration between marketing and sales as well as setting clear standards and providing feedback through metrics.
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
Discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
Acquisition marketing leads via the cloud march 13iCumulus
The document discusses acquisition marketing and lead generation, providing an overview of iCumulus' services around lead generation, management, and scoring leads within a sales funnel. It also covers topics like pricing models for leads, measuring ROI, and tips for effective lead buying and management.
Act-on Presentation for Chicago AMA CRM EventChicago AMA
The document discusses the challenges in the marketing to sales continuum and how marketing automation can help. It notes that traditionally marketing provides sales with leads that are often of poor quality, while sales complains that not all leads are followed up on. The document then outlines how marketing automation can help by enabling marketing to better qualify, score and nurture leads before handing them off to sales based on predefined criteria. It also discusses how automation facilitates measuring the handoff process and closing the loop between lead generation and revenue.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
This document discusses strategies for managing marketing campaigns and sales leads at a company called Charleston Gas Light. It provides guidelines for setting up marketing campaigns with defined targets, costs, and metrics. It also describes processes for capturing leads from various sources, qualifying them, routing them to sales reps, and tracking their progress through the sales pipeline. Key performance metrics like conversion rates and cost per lead are discussed. The overall aim is to establish standards and visibility for marketing and sales activities and results.
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
How Sales Team Use AI to Close More DealsVbout.com
The document discusses how sales teams are using AI to close more deals. It outlines several AI-powered applications that can help with prospecting, outreach, and closing stages of the sales process. Applications mentioned include LinkedIn Sales Navigator, Apollo.io, ZoomInfo for prospecting potential customers, and ChatGPT, Sendspark and VBOUT automations for personalized outreach. Tools like Gong.io and Zoom IQ help analyze interactions to improve closing rates. Overall, the document provides examples of AI tools that enhance each step of the sales cycle through automation, personalized engagement and data-driven insights.
Managing the Lifecycle of Large Sales looks at methods to make your revenue funnel run more effectively. We will discuss examples of revenue funnels, examine the importance of aligning marketing and sales, and dive into best practices for reporting and how to action on reported data. We'll also explores Marketing Automation and CRM as platforms to support the revenue funnel as well as tools and marketing tactics that can better enable sales and drive revenue.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
1. The document discusses understanding online retail, with a focus on Amazon and Staples' 2011 sales figures, online retail models, and strategies for multi-channel and pure play retailers.
2. Key considerations for online retailers include developing a clear value proposition, sourcing and delivering products effectively, and leveraging various marketing channels like search, email, social media, and affiliates.
3. Building an online store requires focusing on essential elements like search, navigation, product pages, checkout, and technology platforms to meet business requirements. Testing and iterating the store is important for success.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
The leading digital commerce company in Latin America, Paymentez, provides one-stop shop payment solutions for online and offline transactions across mobile, products, and services. It helps customers increase their user base, conversion rates, and minimize taxes and fees in the region. Paymentez has 4 million registered users and an optimized system to reduce fraud and chargebacks. It offers comprehensive marketing strategies along with ways for customers to monetize applications and games through an easy-to-use interface.
The document discusses common reasons why most websites don't work effectively. It outlines 9 key issues: 1) websites lack clear objectives, 2) they are overly technology-focused, 3) content is poorly written, 4) design is poor, 5) calls to action are unclear, 6) websites have low visibility, 7) functionality issues, 8) lack maintenance, and 9) it is difficult to measure return on investment. Addressing these issues is important to create a successful, customer-focused website that achieves business goals.
etouches Presents "Managing Your Conference Effectively & Efficiently" Suzanne Carawan
This document provides an overview of managing corporate meetings and conferences efficiently and effectively. It discusses how the corporate meetings market is large and growing, with many companies outsourcing some or all of their meeting management. It also outlines the services that travel management companies can provide to help clients better plan and run meetings, such as integrated event management platforms, project management, budgeting, marketing, and data analysis tools. The presentation encourages agencies to establish a niche in meeting management and capitalize on the opportunity to expand their service offerings and client relationships.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
More Related Content
Similar to Automated eMarketing by Metrics Marketing
Taking Email Marketing Offline to Maximize ResultsAct-On Software
Harriet Schneider from CMS Solutions presented on how they take email marketing offline to maximize results. CMS utilizes Act-On's marketing platform to integrate online and offline tactics. They run call campaigns on prospects identified through email marketing reports in Act-On. This operational approach has led to higher contact and lead rates, and lower costs per lead, than traditional email marketing alone. CMS provided examples showing how their process moves contacts to suspects, prospects, and eventually customers to close more sales.
The Value of Marketing Automation in the Marketing to Sales ContinuumAct-On Software
The document discusses how marketing automation can help improve the relationship between marketing and sales. It outlines some of the typical problems like marketing generating too many low-quality leads and sales not following up. The presentation then provides strategies for marketing automation to help qualify and score leads better before handing them off to sales. It also emphasizes the importance of collaboration between marketing and sales as well as setting clear standards and providing feedback through metrics.
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
Discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
Acquisition marketing leads via the cloud march 13iCumulus
The document discusses acquisition marketing and lead generation, providing an overview of iCumulus' services around lead generation, management, and scoring leads within a sales funnel. It also covers topics like pricing models for leads, measuring ROI, and tips for effective lead buying and management.
Act-on Presentation for Chicago AMA CRM EventChicago AMA
The document discusses the challenges in the marketing to sales continuum and how marketing automation can help. It notes that traditionally marketing provides sales with leads that are often of poor quality, while sales complains that not all leads are followed up on. The document then outlines how marketing automation can help by enabling marketing to better qualify, score and nurture leads before handing them off to sales based on predefined criteria. It also discusses how automation facilitates measuring the handoff process and closing the loop between lead generation and revenue.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
This document discusses strategies for managing marketing campaigns and sales leads at a company called Charleston Gas Light. It provides guidelines for setting up marketing campaigns with defined targets, costs, and metrics. It also describes processes for capturing leads from various sources, qualifying them, routing them to sales reps, and tracking their progress through the sales pipeline. Key performance metrics like conversion rates and cost per lead are discussed. The overall aim is to establish standards and visibility for marketing and sales activities and results.
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
How Sales Team Use AI to Close More DealsVbout.com
The document discusses how sales teams are using AI to close more deals. It outlines several AI-powered applications that can help with prospecting, outreach, and closing stages of the sales process. Applications mentioned include LinkedIn Sales Navigator, Apollo.io, ZoomInfo for prospecting potential customers, and ChatGPT, Sendspark and VBOUT automations for personalized outreach. Tools like Gong.io and Zoom IQ help analyze interactions to improve closing rates. Overall, the document provides examples of AI tools that enhance each step of the sales cycle through automation, personalized engagement and data-driven insights.
Managing the Lifecycle of Large Sales looks at methods to make your revenue funnel run more effectively. We will discuss examples of revenue funnels, examine the importance of aligning marketing and sales, and dive into best practices for reporting and how to action on reported data. We'll also explores Marketing Automation and CRM as platforms to support the revenue funnel as well as tools and marketing tactics that can better enable sales and drive revenue.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
1. The document discusses understanding online retail, with a focus on Amazon and Staples' 2011 sales figures, online retail models, and strategies for multi-channel and pure play retailers.
2. Key considerations for online retailers include developing a clear value proposition, sourcing and delivering products effectively, and leveraging various marketing channels like search, email, social media, and affiliates.
3. Building an online store requires focusing on essential elements like search, navigation, product pages, checkout, and technology platforms to meet business requirements. Testing and iterating the store is important for success.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
The leading digital commerce company in Latin America, Paymentez, provides one-stop shop payment solutions for online and offline transactions across mobile, products, and services. It helps customers increase their user base, conversion rates, and minimize taxes and fees in the region. Paymentez has 4 million registered users and an optimized system to reduce fraud and chargebacks. It offers comprehensive marketing strategies along with ways for customers to monetize applications and games through an easy-to-use interface.
The document discusses common reasons why most websites don't work effectively. It outlines 9 key issues: 1) websites lack clear objectives, 2) they are overly technology-focused, 3) content is poorly written, 4) design is poor, 5) calls to action are unclear, 6) websites have low visibility, 7) functionality issues, 8) lack maintenance, and 9) it is difficult to measure return on investment. Addressing these issues is important to create a successful, customer-focused website that achieves business goals.
etouches Presents "Managing Your Conference Effectively & Efficiently" Suzanne Carawan
This document provides an overview of managing corporate meetings and conferences efficiently and effectively. It discusses how the corporate meetings market is large and growing, with many companies outsourcing some or all of their meeting management. It also outlines the services that travel management companies can provide to help clients better plan and run meetings, such as integrated event management platforms, project management, budgeting, marketing, and data analysis tools. The presentation encourages agencies to establish a niche in meeting management and capitalize on the opportunity to expand their service offerings and client relationships.
Similar to Automated eMarketing by Metrics Marketing (20)
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Automated eMarketing by Metrics Marketing
1. Automated eMarketing:
Getting the Tactical Execution Automated So You
Getting the Tactical Execution Automated So You
Can Focus on the Strategy
Thursday, January 21, 2010
1/21/2010 1
2. Webcast Housekeeping
Webcast “Housekeeping”
• Ask questions throughout the presentation using the
q g p g
“Questions” button at the top of the screen
• All questions will be answered at the end of the presentation
• Please report any technical difficulties to
Please report any technical difficulties to
seminars@metricsmarketing.com
• At the end of the presentation, please evaluate the webcast
by clicking the “Rate” button at the top of your screen
1/21/2010 2
3. Today s Presenters
Today’s Presenters
• Marci Hower
– Marci Hower manages Metrics’ interactive services offerings.
Marci Hower manages Metrics interactive services offerings
Marci has 15 years experience in online direct marketing. Prior to joining
Metrics, Marci was a Business Development Manager with a national e‐
strategy consulting firm. She was also an integral part of growing a start‐up
company as the General Manager of a Midwest interactive agency.
Marci blends her experience in sales, marketing, design and interactive
Marci blends her experience in sales marketing design and interactive
technologies to help clients such as National City, Kelly Services, Midas, World
Market Center and American Greetings create and implement their online
strategies. A local thought leader, Marci is honored to be a past president of
DMA Cleveland. She was instrumental in developing a regional conference
that is now in its 4th year, Interaction 2009. Marci is a past recipient of Crains
Forty under Forty award, and she is a frequent speaker at events and
seminars.
1/21/2010 3
4. Automated eMarketing
g
Getting the Tactical Execution Automated So You Can Focus on the Strategy
• Why automate?
• What to automate?
• How to automate
• Automation in practice…
1/21/2010 4
6. Why Automate?
Why Automate?
• 89% of retailers cited email is the most mentioned successful tactic
overall.‐ Forrester Research and Shop.org Retailing Online 2009:
overall Forrester Research and Shop org "Retailing Online 2009:
Marketing Report' (2009)
• As a direct result of receiving email, 82% of respondents accessed their
As a direct result of receiving email 82% of respondents accessed their
account via online customer service. ‐ Epsilon (Oct 2008)
• 66% of those surveyed said they had made a purchase because of a
66% of those surveyed said they had made a purchase because of a
marketing message received through email. ‐ ExactTarget, "2008 Channel
Preference Survey" (2008)
6
7. Why Automate?
Why Automate?
• Improve customer service
• Leverage the unrivaled power of recency
L th i l d f
• Consistently deliver relevant messages
• Reduce missed opportunities
• Strengthen relationships
• Set it and forget it (well, almost)
• Significantly outperform standard messages
Significantly outperform standard messages
8. Automated eMarketing
g
Getting the Tactical Execution Automated So You Can Focus on the Strategy
• Why automate?
• What to automate?
• How to automate
• Automation in practice…
1/21/2010 8
9. Win‐back alert
ck of activity touch point
Target reached
Membership guides
Topic alert
Profile viewed
Profile viewed
Membership anniversary Friend request
Customer service messages
On‐boarding messages Recommendations from friends
Lapsed activity Service notifications C fi
Confirmation message
i Web page behavi
W b b h i
Welcome message Registration information Billing/Payment notices
Download alert
Download alert
h
Post purchase messages Shopping cart abando
h b d
Birthday greeting
rofile update notifications Meeting confirmations
Acknowledgement email
Transactional messages
Transactional messages
Available now notices Profile viewed alert
havior
Anniversary Social networking updates Shipment notifications
Bonus notice Change Notices
Return notices
Return notices
opping cart abandonment Announcements Information posting notices
Information request response Cross‐sell messages
Failure notices
F il ti Profile update not
Profile update not
Status notifications Account information
10. What to Automate?
What to Automate?
• Opportunities are countless
The more triggers you implement the more revenue
you will generate over time.
• Reality Check
The majority of your subscribers are not likely to meet the criteria
of your triggers in any given month. Volume is low.
Controls and frequency caps must be in place
11. What to Automate?
What to Automate?
• Start small, automate and measure
You don’t need a complicated system to boost the bottom line
– Low hanging fruit
Low hanging fruit
– Easy to implement
– Simple arbitration
– Simple measurement
12. What to Automate?
What to Automate?
• Know your audience
– Demographics
D hi
– Attitudes
– Behavior
– Financial
Fi i l
– Segmentation
• Brainstorm Triggers
– Life Stage Triggers
– Life Cycle Triggers
– Transactional Triggers
– Customer Initiated Triggers
– External Triggers
13. What to Automate?
What to Automate?
• Develop a business case
– Conversion rate projections
C i t j ti
– Financial projections
– Align with organizational objectives and system capabilities
– Addresses current customer life‐cycle, purchase cycle or business needs
Add t t lif l h l b i d
– Do not duplicate existing marketing programs
– Define trigger qualification criteria and size audience
• Prioritize
Pi ii
• Continually evaluate and add programs
• Scale your programs
– Triggers based on pattern detection
– Optimize based on arbitration
– Design of testing methodologies
19. Automated eMarketing
g
Getting the Tactical Execution Automated So You Can Focus on the Strategy
• Why automate?
• What to automate?
• How to automate
• Automation in practice…
1/21/2010 19
21. How to Automate?
Integration
• Marketing Messages
– St t
Strategy & development of incentives
&d l t fi ti
• Channels
– What channel will be used to deliver message
• Arbitration
– Maximum number of contacts per day
– Maximum number of contacts per year
– Minimum time between contacts
– Lead Prioritization
• Databases
• Platforms
– Web analytic platform
– Email service provider
p
– Others?
22. How to Automate?
Automation
• Finalize triggers
• Combine recommended triggers with budget, offers/messages
C bi d dt i ith b d t ff /
and channel
• Supports business case development
• Data sourcing and transfer
– Identify files required
– Design frequency
– Exchange protocol information to establish transfers
– Request and deliver on going file feeds as well as historical extracts
• Content
– Finalize creative and messages
– Manage personalization
– Create dynamic content areas where needed
23. How to Automate?
Optimization
• Analysis of current programs
– Supports business case
S t b i
– Design trigger performance reports and develop code to automate
– ROI calculations
• Tweak triggers based on results
T kt i b d lt
– Widen deployment of the most effective triggers
– Seek additional triggers with similar attributes of your best
– Discontinue use of less effective triggers
• Develop greater insights with test methodologies
– Test: Offer, audience, creative, cadence, personalization
• Create new triggers based on more sophisticated analysis
– Statistically meaningful changes in transactions
– Store visit behavior changes
– Site engagement levels
24. Automated eMarketing
g
Getting the Tactical Execution Automated So You Can Focus on the Strategy
• Why automate?
• What to automate?
• How to automate
• Automation in practice…
1/21/2010 24
26. Case Study: Midas
Case Study: Midas
• Started small, low hanging fruit
• Continually evaluating and growing programs
• Analyzed audience
• Developed a business case
Developed a business case
• Integrated with current marketing programs
• Combined recommended triggers with budget, Direct
Mail
offers/messages and channel
offers/messages and channel
• Integrated data sources and platforms Mobile Email
Customer
Phone Web
1/21/2010
27. Midas triggers
Midas triggers
Purchase &
P h &
Retention
Repurchase
Repurchase timing
triggers Purchase pattern
disruption
Factory service
Factory service
maintenance
Declined services
Loyalty
L lt
“Most likely” communications
models/triggers
1/21/2010
28. ATOM℠ ‐‐ Automated, Triggered‐Opportunity
Marketing
Purchase &
Purchase &
Retention
Repurchase
Repurchase timing triggers
Purchase pattern disruption
h di i
Factory service maintenance
Declined services
Loyalty communications
L lt i ti
“Most likely” models/triggers
ATOM manages trigger identification
and optimization process
1/21/2010
29. ATOM process
ATOM process
Objectives & strategies Marketing & retention Tracking at trigger
drive trigger decisions opportunities are generated & program level
Opportunity arbitration Trigger opportunities
Alternative trigger types
Alternative trigger types matches best
matches best delivered through
delivered through
offer/channel to customer multiple channels
29
30. Case Study: Midas
Case Study: Midas
Purchase Trigger
Conveys Midas brand
Coupon print‐out
Clear call to action
Personalized
Personalized
• Name
• Store
• Store manager
• Date
Dynamic Content:
• Coupon
• Service
1/21/2010
31. Case Study: Midas
Case Study: Midas
FSM Trigger
Conveys Midas brand
Coupon print‐out
Clear call to action
Personalized
Personalized
• Name
• Car Make
• Mileage
• Store
• Date
Dynamic Content:
Dynamic Content:
• Coupon
• Recommended Services
1/21/2010
32. eCRM Deployment Process
eCRM Deployment Process
Midas eCRM Process BEFORE Automation: Midas eCRM Process AFTER Automation:
– Individual list loads took several – Data Extension Import and filters
hours now take minutes
– C ti
Creative was paste HTML and did
t HTML d did – Creative was updated to allow for
not allow for dynamic content dynamic content rules, making
– Limited manual communication communications more relevant to
between CRM database and Exact
between CRM database and Exact the recipient
the recipient
Target for contact history – Consistent communication
– No Tracking data was getting between CRM database and Exact
communicated to the CRM Target for contact history
database from Exact Target – Tracking data is now imported
– Opt‐outs were updated monthly into CRM database, allowing
closed‐loop reporting
– Opt‐outs are managed daily
dd l
1/21/2010 32
33. eCRM Metrics Comparison
eCRM Metrics Comparison
Before Automation After Automation 4/09‐9/09
Delivery Rate: 90.8% Delivery Rate: 94.2%
Open Rate: 17.0% Open Rate: 23.9%
Click through Rate: 1.6%
Click‐through Rate: 1 6% Click through Rate: 1.9%
Click‐through Rate: 1 9%
(note emails do not have many reasons for clicking) (note emails do not have many reasons for clicking)
Conversions: Unknown Conversion Rate: 19.6%
Conversion Rate: Unknown
Conversion Rate: Unknown Higher ticket items through
Higher ticket items through
online channel
1/21/2010 33
34. Other Metrics Marketing Webinars
Other Metrics Marketing Webinars
• Next Webinar: The Value of Eye Tracking Software
February 18, 2010 12:00 PM ‐ 1:00 PM EST
February 18 2010 12:00 PM ‐ 1:00 PM EST
Presenter: Cathy Zapata, VP of Research and Customer Experience
Learn more at http://events.metricsmarketing.com
• Other Previously Recorded BrightTalk Webcasts:
Other Previously Recorded BrightTalk Webcasts:
Automated Triggered Opportunity Marketing
Presenter: Todd Thompson
BrightTalk: http://www.brighttalk.com/webcasts/7621/play
Landing Page Optimization
Presenter: Cathy Zapata
BrightTalk: http://www.brighttalk.com/webcasts/7618/play
Customer Conversion Optimization
Presenter: Mike Kihalek
BrightTalk: http://www.brighttalk.com/webcasts/7622/play
1/21/2010