A complete feasibility study of Tata Nano for its venture to US Market. Includes SWOT, Competitive Analysis, PESTE, STP, 4P's and Marketing Dashboard on 3 segments.

1. Marketing Audit Presented by Ankit, Pooja, Tajan, Neha, Shreya, Ei Mon Ishita and Shadul

2. TATA NANO 9th Auto Expo, in January 2008 Commercial launch in March of 2009 Price around USD 2000 , became World Cheapest Car Expecting to penetrate into the global auto mobile market

3. Helpful Harmful Internal Origin External Origin

4. Vision - “To evolve into a world class Indian brand” , “To be the best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics“

6. Market is forecasted to accelerate with a CAGR of 1.1% for the period 2008-2013

7. Annual growth rate of 0.4% for the period of 2004-2008

9. Environmental Analysis

10. Environmental Analysis

11. T1 +3 +2 +1 0 -1 -2 -3 P2 Eco1 100% E2 S1 Eco2 T2 66 2/3% P1 E1 S2 33 1/3% 0 Excellent Indifferent Disastrous Environmental SCAN

12. Scenario a - utopia

13. Scenario a - utopia

14. Scenario a – utopia (financials)

15. Dashboard ( utopia ) H M Brand Awareness L Click Trough Rate

16. Scenario B - Neutral

17. Scenario B - Neutral

18. Scenario B – Neutral (financials)

19. Dashboard ( Neutral ) H M Brand Awareness L Click Trough Rate

20. Scenario C - Catastrophe

21. Scenario C - Catastrophe

22. Scenario C – Catastrophe (financials)

23. Dashboard (Catastrophe) H M Brand Awareness L Click Trough Rate

24. THANK YOU !!