This document provides information about Tata Motors' launch of the Tata Nano car in India in 2008. It was intended to be the world's cheapest car and increase car ownership among lower- and middle-income families. While initially successful, winning several awards, sales declined over time as issues arose regarding the car's small size not fitting families and safety issues when some cars caught fire. The launch failed to achieve Tata's long-term vision for making cars accessible to more of the Indian population.