Successfully reported this slideshow.

Inbound marketing for construction companies

838 views

Published on

Inbound marketing for construction companies

Published in: Social Media, Business, Technology
  • Be the first to comment

Inbound marketing for construction companies

  1. 1. INBOUND MARKETING FOR CONSTRUCTION COMPANIES A publication of
  2. 2. BUILD A STRONG FOUNDATION
  3. 3. SET GOALS & STRATEGY
  4. 4. The primary aim of inbound marketing is to create an awareness about the quality and credibility of your services thereby creating relationships: people work with individuals and companies they know, like and trust.
  5. 5. • What are your goals? • What are your current marketing efforts? • What have you tried? • Who is your target audience? • Where is your target audience located? • What are their problems? What are they looking for?
  6. 6. RESPONSIVE WEBSITE
  7. 7. • Build Smart and Effective Website with the right tools • Your website is the epicenter of all marketing activities. • Connect marketing channels in some way to the website in order to measure and track the effectiveness of inbound marketing efforts.
  8. 8. CREATE TRAFFIC
  9. 9. By creating large amounts of helpful, valuable information, your target audience will be led to your website.
  10. 10. • Blogs • Website pages • Social media • Press releases • Photos • Video
  11. 11. • Webinars • Presentations • Video Testimonials • Branded Social Media Channels • Informational Blogs
  12. 12. • Newsworthy Press Releases • Targeted Emails and Lead Nurturing • Project Portfolios • EBooks and Whitepapers • Search Engine Optimization
  13. 13. LEADS & SALES
  14. 14. Traffic is very nice, but leads are better. So, how is traffic turned into leads? You can •Develop compelling offers (eBooks, webinars, free trials, consultations) •Design eye-catching call-to-action (CTA) buttons •Craft perfect landing pages (conversion pages)
  15. 15. MEASURE YOUR SUCCESS
  16. 16. Today, everything we do on the web can be measured and it should be! Measurement is the most important part of building an ever-improving marketing program.
  17. 17. • Website visitors • Organic visitors • Paid visitors • Social media visitors • Keyword rankings • Inbound links
  18. 18. • Search rankings • Number leads • Source of the leads • Activity of the leads • Conversion rates
  19. 19. Credits: http://www.constructionmarketingassociation.org/blog/2014- construction-marketing-outlook-survey-results/ https://www.flickr.com/photos/bradhoc/ https://www.flickr.com/photos/ginnerobot/ https://www.flickr.com/photos/epsos
  20. 20. P.O.Box : 123314, Dubai UAE Tel: +971 4 3343290 Fax: +971 4 3343241 Email: contact@reyamisocial.com Web: www.reyamisocial.com /ReyamiSocial /ReyamiSocial /ReyamiSocial /ReyamiSocial

×