1. Sales or Marketing Manager
I,the undersigned, have the honor of submitting this application for the Sales and Marketing Manager. I
am a graduate of Business Management( B.A. Degree: CGPA :3.26:graduated with distinction ) I
have a total of 16 years in Sales and Marketing Manager and Administrator experience .,Out of which
I had been Working Agro-Industry ,Raya Brewery S.C. , Jemar Hulegeb Industry S.C. Addis Africa
International Convention and Exhibition Center in Sales & Marketing Manager position
I am an enthusiastic, ambitious and professional individual who has a proven track record of achieving
results in highly competitive environments. A true Sales and Marketing professional who is develop and
implement strong brand strategies, driven to hunt for new business, and push existing limits in search of
sales. And planning ,executing and evaluating sales, availability, visibility, affordability, service and quality
of key target outlets. Belay is a talented Sales and Marketing manager who can enhance the performance
of any business by using energy, drive and commitment to succeed to build outstanding relationships with
customers and drive overall revenue growth. My performance is results driven and as a quick learner. Have
knowledge & experience of Sales and market analysis, market research, market strategy and commercial
operation. Besides, have the sense of initiative ,persistent and strong decision making skills,expriance of
project mgt skills, working strong team driven environment, interpersonal and negotiation skills, knowledge
of Microsoft office packages, have driving license etc.
I hope my academic preparation and experience is very suitable for the post. So, I should be grateful if you
kindly consider the attach document and get employed in your organization I assure you that I will dedicate
myself and fully commit to satisfy the organization objectives. Moreover, I can discharge my responsibility
with maximum due professional care and Ethical integrity to the benefit of your esteemed organization.
Furthermore , I believed that I can add value to your organization by pursuing tremendous experience I have
acquired during the course of my career. I attached my CV .
Thank you for your time and consideration.
Best Regards
Belay Asfaw
TO:
Belay Asfaw, male, Ethiopian
Tel.0911444993/0913730017
Email:belay_azi@yahoo.com
Addis Ababa, Ethiopia
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2. CurriculumVita
Name
Belay
Belay Asfaw Endeshaw
Date of Birth :Aug,03/1973GC
Nationality:Ethiopian
Marital StatusMarried
Language: English, Amharic and Oromiffa.
Address:Addis Ababa, Ethiopia
Tel.0911 444993/ 0913 730017
Email: belay_azi@yahoo.com
2. Educational Background
2.1. HamaresaElementry and junior Secondary School
2.2. Dader Senior Scondary School
2.3 . Diploma Information Science (AAU)
2.4. Degree: Business Management (CGPA: 3.26: graduated with distinction)
3. Additional Training
3.1. Computer Application
3.2. WINISIS Computer programming
3.3. Advanced Information Science

3. 4. Work Experience
4.1. Addis Africa Convention and Exhibition Center
Marketing Manager ( July 2015 to Present )
4.2 JemarHulegeb Industry S.C
Marketing Manager (Feb.01,2013 to April 30,2014)
4.3. Raya Brewery (Beer) S.C.
.Sales and Promotion Manager : (Feb. 08/ 2011 GC. upto Jan.31/2013)
4.4. Timiret Agro Industry S.C.
. Sales and Marketing Manager: (10/11/2010GC upto 02/10/2011GC)
4.5. Bethel Teaching General Hospital
. Sales Supervisor :(01/11/94GC upto 05/19/96GC)
. Sales and Marketing Manager :(05/22/96GC upto10/08/ 2009GC)
. Administrator : (10/09/2009GC upto 03/23/2010GC)
Job Summary and Role : Sales and MarketingManager
As Marketing Manager, I Utilize a strong command of the marketing discipline to
lead, direct and refine the strategic marketing direction and support/develop the
Marketing competency within the Company to continuously enhance the value
proposition and brand value in the market place. Keep pace with the program and
event needs of the Company and develop a strong strategic marketing plan that
builds and enhances Company’s relevance to the customers and the industry.
Develops the vision, and implements the annual plans that will propel the company
towards increased market share and greater brand recognition. Accomplish all my
level best with a strong command of modern marketing practicesand appropriate
utilization of modern technology and social media.

4. Key Duties and Responsibilities : Marketing Manager
Marketing Strategy Implementation
 Develop and implement a marketing strategy that that would be executed
and measured across the Company.
 Proficient in financial analysis and establishing Marketing budget and action
plan.
 Manage profit margin and market share and establish a plan in order to
execute such strategies.
 Create and execute marketing plans to achieve the revenue and net profit
objectives.
 Understand market needs, market segmentation, and create compelling
value propositions to position Company’s products & Services and offerings
to current and potential customers.
 Work directly with the CEO to develop and implement key promotional
strategies and tactics to gain additional business with current and new
customers.
 Keep Company’s image fresh and focused.
 Develop innovative ideas that turn into profitable sales.
Products & Services:
 Create and manage entire Marketing department (package /design/
advertising /media campaign /etc., data and statistical analysis and new
product development.)
 Continually conduct and properly analyze market research into segments
that are actionable to create new products, services and events that solve
customer problems and opportunities.
 Measure results versus goals and adjust marketing plans, communication
techniques and market research analysis to satisfy customers and to achieve
budgeted results.

5. Communications and Publicity:
 Develop and enhance business relationships with different national and
regional chain accounts, as well as institutional customers. And also establish
and maintain strong internal and external relationships.
 Coordinate and execute trade shows and conferences, as required. Develop
Marketing objectives for each conference, trade show, and workshops.
 Develop data-based, targeted communication systems that focus on
customers where they look for solutions and how they understand our
services and products.
 Evaluate and Implement new forms of communication and market research
techniques that employ all the relevant and current media that are available
and practical.
 Employ search programs that will look for desired information around the
market place
 Develop Publicity system that promote our products and services, protect our
businesses, and promote research & development within the Company.
Other Duties:
 Be the spokesperson for Company’s in communications with media, different
associations and other external body
 Develop a strong team. Ensure best practices in the development of retail
brand programs. Coach, mentor and develop existing professionals.
 Perform other similar or related duties as assigned by the CEO.
Skills and Personal Attributes:
 Successful experience in brand positioning and creative strategy.
 History of managing a large number of product lines, distribution channels,
and marketing activities.
 Demonstrated expertise in market and distribution channel management
 Proven ability to manage entire marketing department and a team of
professionals

6.  Data/statistical analytical abilities and able to interpret market data. Strong
competency in using Technology especially able to use and apply different
marketing software.
 Strategic thinker, Strong leadership skills, able to lead , mentor, and
motivate individuals/teams.
 Having Innovative and entrepreneurial skills
 Excellent interpersonal and communication skills.
 Strong negotiating skills.
 Winning personality and Enthusiastic
 Ability to present ideas in business-friendly and user-friendly language.
 Exceptionally self-motivated and directed.
 Exceptional service orientation.