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INTERNSHIP STUDY AT MADHUR DAIRY 
EXECUTIVE SUMMARY 
As a part of curriculum I have undergone internship in MADHUR DAIRY for 
four weeks. It becomes necessary for a postgraduate student to be well versed 
with both theoretical knowledge and its practical application in real situation. 
The internship training is an eye opener regarding the actual functioning of 
different departments in an organization. Also inter departmental relationships 
and its significance is thoroughly understood during this period. 
I studied the Theoretical aspect of Management Principle in the classroom. 
However, here at MADHUR DAIRY I could learn the application of that 
principle. I learned hoe these principles are applied the implemented in the 
organizational setting. The internship is an organization study. It is aimed at 
seeking information from various departments, its history, nature of business, 
vision, mission, policies, procedures, products, turnover and market share etc. 
Organization study helped to learn the new methods, technology used by the 
company. It enhances the knowledge about the company and its competitors 
and the techniques strategies adopted by them to beat their competition. 
Overall, it helped in knowing, learning and to study any organization closely. 
MADHUR DAIRY has a well-established Human Resources Management 
department, which looks after activities related to employees. There are 
different sub-divisions, which mainly deal with industrial relations, human 
resources development, welfare establishment and public relations. 
It was a great opportunity for me to undergo internship training in andhow 
company has coordinated its departments and in providing the timely and 
comfortable services to the public. The support and the hands on experience 
during the four weeks in the organization has become a value addition in my 
MBA curriculum. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
PATI – A 
INTRODUCTION 
The Gandhinagar District Cooperative Milk 
Producers' Union Ltd. 
Gandhinagar District centre of Gujarat, a state of Western India, well-known 
for co-operative dairying. Gandhinagar District co-operative Milk 
Producers’ union Ltd. Is the full name of MADHUR dairy. As the name 
suggests that it is a co-operative union. The company is engaged in the 
production of milk, flavored milk, butter and ghee, butter milk. The company 
also produces a wide variety of ice-cream, and many sweets through 
MADHUR unit, a subsidiary of Madhur dairy. 
The plant is situated in GIDC area, in the centre of the city. The plants of 
MADHUR dairy are fully equipped with latest technology and modern 
facilities. Madhur dairy always work for welfare of society. The Gandhinagar 
District Co – op. Milk producer’s Union Ltd. (MADHUR) was established 
during 1971 under Operation Flood II by keeping “Amul” as its Roll Model. 
At present MADHUR has Gandhinagar Urban, Gandhinagar Rural & 
GujaratState as its area of operation for Milk Procurement and selling Milk in 
part of Gandhinagar Mahanagar Palika area.Since its inception the Union is 
constantly striving further for dairy development and marketing activities in its 
milk shed area. 
The dairy sector in the India has shown remarkable development in the 
past decade and India has now become one of the largest producers of milk 
and value-added milk products in the world. The dairy sector has developed 
through co-operatives in many parts of the State. During 1997-98, the State 
had 60 milk processing plants with an aggregate processing capacity of 5.8 
CIMS B SCHOOL BANGALORE Page 2
INTERNSHIP STUDY AT MADHUR DAIRY 
million litres per day. In addition to these processing plants, 123 Government 
and 33 co-operatives milk chilling centres operate in the State. 
 Title of the Internship project: “STATUS OF MOTIVATION OF 
EMPLOYEES IN MADHUR DAIRY” 
 Duration of the Internship project: 30 days (4th August-3rd 
September, 2014). 
Importance of the study 
 To Familiarize with a business Organization 
 To understand the operations of the various Departments within the 
company. 
 To employees the skill and abilities of the work efficiently. 
Scope 
Internship training will help management gradutes to know about the 
functioning of an organization .it is means for bridging the gap between theory 
and practice. The study will investigate different areas which are related to our 
title of the study. The internship training was intended to provided industrial 
exposure to the trainee and bridge the gap between theory and practice. 
The study was mainly conducted to understand the functions, processes, 
and procedures of different departments of the company. This training reports 
covers details of the departments in which the trainee could get access and 
interact with responsible executives. 
Objectives of the study 
 To know about the production and manufacturing of milk. 
 To know about the function carried out in various departments in 
Madhur. 
 To study about the products of the company. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
 To study the structure of various Departments and its functions in this 
organization. 
INDUSTRY PROFILE 
Indian dairy industry: 
Dairy is a place where handling of milk and milk products is done and 
technology refers to the application of scientific knowledge for practical 
purposes. Dairy technology has been defined as that branch of dairy science, 
which deals with the processing of milk and the manufacture of milk products 
on an industrial scale 
In developed dairying countries such as the U.S.A., the year 1850 is seen as 
the dividing line between farm and factory-scale production. Various factors 
contributed to this change in these countries, viz. concentration of population 
in cities where jobs were plentiful, rapid industrialization, improvement of 
transportation facilities, development of machines, etc. whereas the rural areas 
were identified for milk production, the urban centres were selected for the 
location of milk processing plants and product manufacturing factories. These 
plants and factories were rapidly expanded and modernized with improved 
machinery and equipment to secure the various advantages of large-scale 
production. Nearly all the milk in the U.S.A. before 1900 was delivered as raw 
(natural) milk. Once pasteurization was introduced, it developed rapidly. 
Mechanical refrigeration helped in the rapid development of the factory 
system of market milk distribution. 
The highest milk producer in the entire globe – India boasts of that 
status. India is otherwise known as the ‘Oyster’ of the global dairy industry, 
with opportunities galore to the entrepreneurs globally. Anyone might want to 
capitalize on the largest and fastest growing milk and milk products' market. 
The dairy industry in India has been witnessing rapid growth. The liberalized 
economy provides more opportunities for MNCs and foreign investors to 
release the full potential of this industry. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
The main aim of the Indian dairy industry is only to better manage the 
national resources to enhance milk production and upgrade milk processing 
using innovative technologies. 
The Indian dairy industry has aimed at better management of the 
national resources to enhance milk production and upgrade milk processing 
involving new innovative technologies. Multinational dairy giants can also 
make their foray in the Indian dairy market in this challenging scenario and 
create a win-win situation for both. 
In India, dairying has been practiced as a rural cottage industry since the 
remote past. Semi-commercial dairying started with the establishment of 
military dairy farms and co-operative milk unions throughout the country 
towards the end of the nineteenth century. 
During the earlier years, each household in those countries maintained 
its ‘family cow’ or secured milk from its neighbor who supplied those living 
close by. As the urban population increased, fewer households could keep a 
cow for private use. The high cost of milk production, problems of sanitation 
etc., restricted the practice; and gradually the family cow in the city was 
eliminated and city cattle were all sent back to the rural areas. 
Gradually farmers within easy driving distance began delivering milk 
over regular routes in the cities. This was the beginning of the fluid milk-sheds 
which surround the large cities of today. Prior to the 1850s most milk was 
necessarily produced within a short distance of the place of consumption 
because of lack of suitable means of transportation and refrigeration. 
The Indian Dairy Industry has made rapid progress since 
Independence. A large number of modern milk plants and product factories 
have since been established. These organized dairies have been successfully 
engaged in the routine commercial production of pasteurized bottled milk and 
various Western and Indian dairy products. With modern knowledge of the 
protection of milk during transportation, it became possible to locate dairies 
where land was less expensive and crops could be grown more economically. 
In India, the market milk technology may be considered to have 
commenced in 1950, with the functioning of the Central Dairy of Aare Milk 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Colony, and milk product technology in 1971 with the establishment of 
Madhur Dairy, Ana. The industry is still in its infancy and barely 10% of our 
total milk production under goes organized handling. 
NATIONAL DAIRY DEVELOPMENT BOARD 
National Dairy Development Board (NDDB) was founded to replace... 
Exploitation with empowerment, 
Tradition with modernity, 
Stagnation with growth, 
An instrument for the development of India’s rural transforming 
dairying into an instrument for the development of India’s rural people. 
Prior to NDDB, the milk market was vastly governed by local private 
dairy and these dairies were neither producing milk nor they were animal 
breeders and hence law of demand and supply was unheard by those whose 
intentions were purely to make more money from both the sides – that is from 
producers of milk (farmers) and consumers at large. Establishment of NDDB 
broke that spell and traders were side lined in due course. 
The National Dairy Development Board was created in promote, 
finance and support producer-owned and controlled organizations. NDDB’s 
efforts are co-operative principles and the Madhur Pattern of Co-operation 
Philosophy of NDDB 
1. Co-operation is the preferred form of enterprise, giving people 
control over the resources, through democratic self governance. 
2. All beneficiaries, particularly women and under privileged, must be 
involved in co-operative management and decision making. 
3. Technological and evolution search for better way to achieve the 
objective in the dynamic market. 
The NDDB was created in 1965, fulfilling the desire of the Prime 
Minister of India – the late Lal Bahadur Shatri – to extend the success of the 
CIMS B SCHOOL BANGALORE Page 6
INTERNSHIP STUDY AT MADHUR DAIRY 
Madhur Co-operative Milk Producers union to other parts of India.That 
success combined the wisdom and energy of farmers with professional 
management to successfully capture liquid milk and milk product markets 
while supporting farmer investment with inputs and services. 
NDDB began its operations with the mission of making dairying a 
vehicle to a better future for millions of grassroots milk producers. The 
mission achieved thrust and direction with the launching of “Operation 
Flood”, a programme extending over 26 years and which used World Bank 
loan to finance India’s emergence as the world’s largest milk producing 
nation. Operation Flood’s third phase was completed in 1996 and has to its 
credit a number of significant achievements. 
NDDB also promotes other commodity-based co-operatives, allied 
industries and veterinary biological on an intensive and nation-wide basis. Dr. 
(Ms) Amrita Patel serves as the Chairman of NDDB; Dr. Varghese Kurien 
was the founder Chairman. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
COMPANY PROFILE 
Madhur Dairy was established in 1st June 1971. Its work is collection and 
sales of milk. In the initial stage 400-500 leaders were working together with 
2-3 permanent leaders. In 1982-83 they established a new processing plant at 
the capital of Gujarat. The capacity of that plant was 30000 litres per day. In 
1983 milk procurement was 8 to 10 thousand litres. In 1988 the government 
plant was gone. In 1990-91 they changed their processing plant. The capacity 
of that plant was 60000 litters per day. In 2002-03 they changed their 
processing plant. The capacity of that plant is 200000 litter per day. But now 
total production of milk daily is 175000 Litter.. It is one of the consumer 
goods producing industries. Its products are important item in diet as most of 
people in India are vegetarian. Therefore, milk and milk products assume great 
importance as the only source of animal fat in their diet and important source 
of animal protein. 
It gives production of milk and a milk product, which industries bring 
significant change in social-economic structure of rural economy. Dairy 
industry has important role in employment generation. It provides regular 
source of income and supplementary employment to small and marginal 
farmers and agricultural labourers. Therefore, it acts as a source of social 
change in the direction of equitable social. Initially the dairy industry was 
developed in rural areas only at a very small scale. The rate of growth of this 
industry was around 1% only. It has gone up to 4.2% now. A t the same time 
independence, there were 186 dairy plants in the country. There were 26 milk 
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INTERNSHIP STUDY AT MADHUR DAIRY 
products factories and three creameries. 51 products were in different stages of 
implementation. There were 72500dairy co-operations in 170 milk sheds by 
March 1996. 
Name of unit:- 
MADHUR DAIRY Gandhinagar District Co-operative Milk 
Producers Union ltd. 
Logo of Madhur Dairy:- 
Address of the unit:- 
Gandhinagar Co- operative Milk Producers Union Ltd. 
G.I.D.C. Sector-25 ‘K’ Road, 
Gandhinagar. 
Form of Organization:- 
The MADHUR DAIRY is Co- operative sector 
Registration No:- 
10807 
Number of Members:-114 
Shift of the unit:- 
 8.00 am to 4.00 pm 
 4:00 pm to 12:00 pm 
 12:0 pm to 08:00 am 
 9:00 am to 06:00pm 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Board Of Directors:- 
(1) shri Rohit Mehta ( Managing Director) 
(2) Urvashiben Brahmbhatt ( Dist. Registrar – Gandhinagar ) 
(3) Shri M.C.shah ( Representative – NDDB ) 
(4) Shri A.K.Dhagadh ( Representative – GCMMF ) 
(5) Dr. Shankarsinh R. Rana 
(6) Shri Somaji S. Bariya 
(7) Shri Prahladji B. Thakor 
(8) Shri Lalbhai G. Patel 
(9) shri Jilusinh B. Vaghela 
(10) Shri Manaji S. Thakor 
(11) Shri Naranbhai A. Chaudhari 
(12) Smt. Arkhaben V. Thakor 
(13) Shri Shivabhai D. Patel 
(14) Smt. Chadrikaben R. Patel 
(15) Smt. Kailashba J. Vaghela 
(16) Smt. Gitaben R.Rabari 
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INTERNSHIP STUDY AT MADHUR DAIRY 
OBJECTIVES 
 To provide maximum services to customers 
 To monitor the process to ensure the environ safety. 
 To provide necessary resources required for management system to 
prove excellence 
 To provide maximum services to milk production 
VISION 
 Model Co-Operative in the country 
MISSION 
 Mission is to pay maximum prices to milk producers. 
 Provide maximum customer satisfaction by quality of milk product 
diversification 
AWARDS & PRIZES: 
 1994-95:- Best productivity performance award by national 
productivity council 
For liquid milk plant. 
 1994-95:- Award for best performance 
 1994-95:- Udhyog Ratna award 
 Kohinoor of award presented from the Indian economic 
development & research 
 Association New Delhi (India) in 2008. 
Rastriya samman purskar with gold medal – 2008. 
 Bhaztiya udhyog Ratna award – 2008. 
 Lifetime achievement award for industrial development – 
2008. 
 Bharat Gaural award -2008. 
 International achieves award -2008. 
 Rajiv Gandhi shiromahi award -2009. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
GOVERNMENT ASSISTANANT 
The industry became significant with the launching at the operation flood 
programme under 9th 5year plan. The government for the development of this 
industry took following steps. 
 Dairy will now be focused as a viable enterprise. 
 International animal health code will be integral part of animal health 
management 
 Operation flood will be developed for the international market. 
 Buffalo’s milk product will be developed for the international market. 
 Foreign investment in food packaging, dairy equipments, technology 
driven units are training centers of dairy industry will be encouraged. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
ORGANISATION STRUCTURE 
Board of Directors 
Managing Director 
Marketing 
Manager 
ORGANISATION STATUS 
Account 
Manager 
The member producers and their Dairy Co-operative Societies (DCS) are the 
vital constituents of the Union and their progress is the judging yardstick on 
the efficiency of the Union’s operation. Hence the maximum importance has 
been given to their development. The Union is making intensive efforts over 
the years to organize DCSs in more and more villages of the three districts in 
the milk-shed area. 
CIMS B SCHOOL BANGALORE Page 13 
Human 
Resource 
Manager 
Production 
Manager 
Assistant 
Manager 
Assistant 
Manager 
Assistant 
Manager 
Assistant 
Manager 
Operators 
Workers 
Officers 
Staff 
Officers 
Staff 
Officers 
Staff
INTERNSHIP STUDY AT MADHUR DAIRY 
NO OF. MEMBERS SUPPLYING MILK 
33300 
35750 
38700 
40600 41350 
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 
DAILY AVERAGE OF MILK 
27000 
29770 
COLLECTION 
42500 42635 42635 
121275 122251 
127740 
134928 
148178 
155637 
138986 
123453 
138105 
146076 
180000 
160000 
140000 
120000 
100000 
80000 
60000 
40000 
20000 
0 
2004-052005-062006-072007-082008-092009-102010-112011-122012-132013-14 
Series 1 Column1 Column2 
CIMS B SCHOOL BANGALORE Page 14
INTERNSHIP STUDY AT MADHUR DAIRY 
PERCENTAGE OF SOUR MILK 
0.12 
0.1 
0.08 
0.06 
0.04 
0.02 
0 
SALES OF DAILY AVERAGE MIL ( IN LITRE) 
160000 
140000 
120000 
100000 
80000 
60000 
40000 
20000 
CIMS B SCHOOL BANGALORE Page 15 
Series 3 
Series 2 
Series 1 
0 
Series 3 
Series 2 
Series 1
INTERNSHIP STUDY AT MADHUR DAIRY 
SALESOF DAILY AVERAGE CHHASH(BUTTER MILK) ( IN 
LITRE) 
SALES OF SWEET ( IN KILO) 
18000 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
Column1 
Column2 
Series 1 
180000 
160000 
140000 
120000 
100000 
80000 
60000 
40000 
20000 
0 
CIMS B SCHOOL BANGALORE Page 16 
Column1 
Series 2 
Series 1
INTERNSHIP STUDY AT MADHUR DAIRY 
SALE OF ICE – CREAM ( IN LITRE) 
140000 
120000 
100000 
80000 
60000 
40000 
20000 
0 
MADHUR is offering the most remunerative milk procurement price to 
member producers The operational efficiency is reflected on procurement 
prices paid to the member producers. The average milk procurement price 
paid during the year was Rs. 22.16 for every Kg of Milk supplied to the Union 
Which is 80% of total cost of production. 
Int & Bank 
Chrgs 
2% 
Milk Purchase 
71% 
Ret. Margin 
Packing 
4% 
Process 
4% 
Transport 
5% 
3% 
Sal & Admin 
7% 
Misc 
4% 
CIMS B SCHOOL BANGALORE Page 17 
Series 3 
Series 2 
Series 1
INTERNSHIP STUDY AT MADHUR DAIRY 
Milk collected at DCS will be transported to Chilling Centres, through 107 
Milk Procurement Can Routes, by travelling 17,929 KM’s every day. 23 Bulk 
Milk Cooler Routes are also in operation, which collects milk from 121 
centres of 344 DCS directly transported to Madhur Dairy through insulated 
tankers. 
INFRASTRUCTURE DEVELOPMENT: 
The strategy of Madhur Dairy is “Produce More, Sell More & Serve More” 
and reaping the benefits of economies of scale. In order to realize this 
strategy, the Union has implemented the following projects so that more and 
more milk can be procured and processed. This will help us to serve our 
producer members by passing on the maximum benefits; we are consciously 
adopting the growth-oriented strategy of helping our producers to grow by 
ourselves growing constantly. 
Although Madhur sets standards for its products for better serve to customers, 
it was not possible to keep the standards stability due to manual operations. 
In designing mega dairy, Madhur looked towards an automated system that 
would allow it to achieve consistent quality parameters for each product. 
Energy and manpower would also be more effectively optimised and 
controlled and all plant equipment would be integrated. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
PRODUCT PROFILE 
Madhur mainly does purified milk and milk products. The products 
that are produced by these units are:- 
(1) Madhur Gold.. 
Madhur milk. Containing 6.0% Fat and 8.5 % SNF.9.0% rich, creamier and 
tastier Ideal for preparing home-made sweets & savouries. 
Available in 500ml., and 1ltr packs. 
(2) Madhur Fresh (TAAZA) :- 
TAAZA milk containing 3.0% Fat. And S.N.F 8.5% rich. It is useful for baby 
products. 
Available in 500ml., and 1ltr packs. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
(3) Madhur cow milk :- 
Madhur cow milk containing 3.5%Fat. And S.N.F 8.5% rich.. 
Available in 500ml., and 1ltr packs. 
(4) Madhur Ghee (cow ) ( Blue Pack) 
Madhur cow ghee contacting Total fat 90 gm.. And S.N.F 58 GM. Energy 
814 kcare 
Available in 500ml., and 1ltr packs. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
(5) Madhur Ice cream 
In ice cream ingredients milk & Milk products sugar, cashew 
pieces, Draksha permitted, and stabilizer ( E-407, E-466, E-412) and 
Artificial sustains. 
(6) Madhur family pack ice cream.. ( Kaju Draksh) 
In family pack ice cream the total size of ice cream is 100 ml.Total fat gm 
is 8.2% .Total saturated fat gm is 5%. Energy 133 Kcal. Total Energy from fat 
74kcal. 
(7) Madhur cho - cabar. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
In choc-bar The total size of 60 Ml. Total fat gm is 17.0%.. And 
saturated fat gm is 12.0%.. And Energy is 248Kcal. And Energy from fat is 
153 Kcal. 
( 8 ) Madhur Batter soach (cone) 
Cone the total size is 120 Ml.. Total fat gm is 10.8.and satuartd fat gm is 5.8%. 
And energy is 175 kcal. And energy feom fat is 93kcal. 
CIMS B SCHOOL BANGALORE Page 22
INTERNSHIP STUDY AT MADHUR DAIRY 
FUNCTIONAL 
DEPARTMENT 
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INTERNSHIP STUDY AT MADHUR DAIRY 
DEPARTMENT WISE STUDY 
Introduction 
Departmentation is a process of dividing the large functional 
organization in to small and flexible administrative units. The basic need of 
Departmentation arises because of limitation on the number of subordinates 
that can be directly managed by superior. 
Basis of Departmentation: 
Departmentation may be on the basis of function, products region 
customers, process, time, number and marketing channel. Functional basis is 
very popular method of Departmentation. It refers to grouping of actives of 
organization into major functional department like, production, purchase, 
marketing etc. Therefore the main departments which are operation in the 
company are as follows: 
Main Departments 
Production 
department 
Human resource 
department 
CIMS B SCHOOL BANGALORE Page 24 
Finance 
department 
Marketing 
department
INTERNSHIP STUDY AT MADHUR DAIRY 
(1) 
Production Department 
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INTERNSHIP STUDY AT MADHUR DAIRY 
INTRODUCTION 
“Anything that can be offered to a market for attention, acquisition, use or 
consumption that might satisfy a need or want of customer.” Production plant uses 
modern plant and machineries. Whole process complete very fast with introduction 
of milk. 
There are automatic system in the dairy. About 400 employees are working in the 
madhur dairy. There is official staff is about 100 and workers are about 300. 
The dairy’s plant is at – road, G.I.D.C., sector – 25, gandhinagar. 
In the madhur dairy there are modern milk processing machines in it. The 
production process is given below.in the first step purchased milk is bought in the 
dairy by the vehicle in can. After the milk is tested in particular machines and milk 
is stored in one place. The milk is taken in the process room after taken sample. 
The per day milk of the dairy is 175000 ltr.After the milk is boiled at 80.Cin 
machine. After the milk is taken to the different processes. 
OBJECTIVES 
Production is an organized activity in a manufacturing organization. 
Each organized.activity must spell out its objectives so that its existence can 
be justified. On the basis of the edger of attainment of this objectives. 
Moreover such identification of objectives increases the consciousness of the 
personal working in the respective work center checking their efforts by 
verifying whether confirming with the stated objective of the organization. 
 Execute co-ordinate, organize and monitor the production activities 
Decrease the cost of production and wastages in production as 
much as possible. 
 Ensure process, control and quality of products manufactured. 
 Also ensure that the production meets the planned requirements. 
Functions: 
 Procurement of raw material. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
 Maintain and produce the standard quality products. 
 Using of advanced technology. 
 Produce zero bacteria milk. 
 Maintaining inventory of both raw material and finished products. 
Types of Products Produced: 
 MADHUR MILK:- 
 Cow Milk 
 Buffalo Milk 
 MADHUR GHEE:- 
 Buffalo’s Ghee 
 Cow’s Ghee 
 MADHUR SWEET:- 
 Penda 
 Chocolate Barfi 
 Rajvadi Penda 
 Rajvadi Halvo 
 Mohanthad 
 Magas 
 Kajukatri 
 Kaju Barfi 
 MADHUR ICE-CREAM:- 
 Venila 
 Kaju Draksh 
 Butter Skotch 
 Kesar-Pista 
 Strawbary 
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INTERNSHIP STUDY AT MADHUR DAIRY 
HIERARCHY OF PRODUCTION DEPARTMENT 
MANAGER 
ASSISTANT MANAGER 
TECHNICAL OFFICERSRS 
TECHNICINAS 
CIANS 
SUPERVISORS 
HELPERS/ Workers. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
THE DIFFERENT STAGES OF PROCESSING 
1) COOLING 
On arrival at the dairy chilling centre, milk is immediately cooled 4-6 degree 
c and stored in storage tanks 
2) CLARIFACATION 
The chilled milk from the silos goes to the clarifier after preheating. The 
clarifier spins the warm milk at the high speed, removing dust and dirt 
particles invisible to the naked eye. 
3) PASTUERISATION 
The milk is then pasteurized. Named after Louis Pasteur, a French Scientist 
who invented the process for use in wine, pasteurization was first applied to 
milk by Dr. Soxhlet of Germany. This involves heating the milk to 72 degree c 
and holding at this temperature for 15 seconds. 
Other equivalent time-temperature combinations may also be used. After 
heating and holding the milk rapidly cooled at the temperature of 7 degree C 
or below. 
Pasteurization of milk results, in heat destruction of all the pathogenic (disease 
causing} bacteria do not get opportunity to proliferate due to the rapid cooling 
of milk after heating. Pasteurized inactivates even the TB bacteria. Therefore, 
it is always healthy to drink pasteurized milk. 
4) HOMOGENIZATION 
The milk then proceeds to a homogenizer. This is where the large size fat 
globules present in milk are broken down into tiny particles of less than 2 
micron size. The reduced size fatglobules cannot rice to the top in the milk to 
form a cream layer (malai) on the top of the milk. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
5) STANDARDIZATION 
Milk from breeds of cows and buffaloes may vary in its composition. Hence, 
to make milk of uniform composition for supply to the market it is 
standardized by raising or lowering, of fat and or solids-non-fat percentages 
of milk to a desired value, so as to conform to legal or other requirements 
prescribed. 
6) PACKAGING 
Traditionally the co-operatives used to pack milk in glass bottles. However, 
now all co-operatives milk is packed in plastic pouchestetra packsbulk 
vending etc. 
Some of the machines used for production 
process are: 
1. Milk reception lines. 
2. Milk chillers. 
3. Milk pasteurizes. 
4. Homogenize. 
5. Cream separators. 
6. Stando meter. 
7. Milk silos. 
8. Horizontal milk storage tanks. 
9. Creams pasteurize. 
10. Milk packing machines. 
11. Conveyer belts and chains. 
12. Crater and washers 
CIMS B SCHOOL BANGALORE Page 30
INTERNSHIP STUDY AT MADHUR DAIRY 
Production process of milk 
Receiving milk from 
mi lk co-operative 
producers 
Mi lk is chilled in 7 
Major Chilling 
centers and sent to 
dairy through Milk 
tankers 
Regeneration 
pasteurized 5 
degree C then to 
separator 
Each tanker is 
weighed at the weigh 
bridge and the 
sample milk is tested 
in electronic fat 
tester 
Mi lk is unloaded to 
raw milk silos (4 
si los each with a 
capacity of 1 lack 
l iters) 
Heating at 78 degree 
C and maintained at 
45 degree C 
Chilling of milk at 5 
degree in pasteurizer 
HMST where 
pasteurized milk 
is stored 
Packing section 
Dispatching 
section,Milk is kept 
at 5 degree c in the 
cold storage 
CIMS B SCHOOL BANGALORE Page 31
INTERNSHIP STUDY AT MADHUR DAIRY 
PROCESS FLOW FOR CURD PRODUCTION & 
PACKING 
Patesurised at 80Dc And Colled 
At 32 – 35 DC 
Addition of STARTER Culture 
Packaging 
Incubated at Room Temperature 
Transferd at Cold Storage 
Dispatched Market 
CIMS B SCHOOL BANGALORE Page 32
INTERNSHIP STUDY AT MADHUR DAIRY 
PROCESS FLOW FOR GHEE MAKING AND 
PACKING 
Butter milk At 120 – 130 DC 
Butter oil 
Ghee Boiler 115 – 120 DC 
Clarification 
Packed & Storage 
Dispatched Market 
CIMS B SCHOOL BANGALORE Page 33
INTERNSHIP STUDY AT MADHUR DAIRY 
PROCESS FLOW FOR BUTTER MAKING AND 
PACKING 
Raw – material PRE HEATED 
At 40 – 50 DC 
Cream Separator 
Cream Past 
Dispatched Market 
eurizers 
Cream Tanks At 10 DC 
Continues Butter Making 
Butter 
Packed And Storage in Deep 
Freezers At 20 DC 
Dispatched Market 
CIMS B SCHOOL BANGALORE Page 34
INTERNSHIP STUDY AT MADHUR DAIRY 
Process flow for flavoured milk production 
Standardization of milk 
of 
Addition of sugar 8 -9% 
Pasteurize at 80 Degree 
Temperature 
ture 
packing 
Addition of colour and 
flavours 
Filling of milk in 200 ml 
Sachets 
Dispatching 
CIMS B SCHOOL BANGALORE Page 35
INTERNSHIP STUDY AT MADHUR DAIRY 
PROCESS FLOW FOR MASALA BUTTER MILK 
Curd in Can 
Mixing Thoroughly using Plunger 
Adding of Pasteurized Water 
Adding to Masala Water 
Filtration to eliminate masala Fibers 
Transferring for packing 
Transferring to cold storage 
Dispatch in Market 
CIMS B SCHOOL BANGALORE Page 36
INTERNSHIP STUDY AT MADHUR DAIRY 
Sweet sction 
Introduction 
Sweet manufacturing is indigenous milk product production in the part of 
dairy processing. The importance of milk and milk products in this country 
has been recognized and the variety of ways in which milk is used for the 
preparation of indigenous product has developed more or less as an art. 
Indigenous milk product like khoa, Peda, Magas, chocolate Barfi, Shrikhand, 
Topara Park, kulfi, Dahi, etc manufacturing at dairy sector. 
CIMS B SCHOOL BANGALORE Page 37
INTERNSHIP STUDY AT MADHUR DAIRY 
Manufacturing process of khoa 
Raw Material = std. milk, sugar, cardamom 
Take a milk in shallow pan open container 
↓ 
Heat the milk and stirred with long handled flat edged metal scraper to prevent 
caramelization 
↓ 
The light brown mass is getting 
↓ 
Khoa is sometime further sweetened with sugar to yield of burfi 
Add cardamom for flavor 
↓ 
Use the khoa for Peda making 
CIMS B SCHOOL BANGALORE Page 38
INTERNSHIP STUDY AT MADHUR DAIRY 
Manufacturing process of kesar Peda 
Raw Material = Std. milk, sugar, Elaichi, Kesar 
Mix the khoa and sugar 
↓ 
Heated on a gentle fire till mixture turns relatively firm Pan is removed from 
fire 
↓ 
Desired flavour and colour by adding kesar colour and flavor 
↓ 
The contents are mix thoroughly 
↓ 
Transfer to the tray for cool at atmospheric temp. 
↓ 
Made in to ball of 15 to 20 gram size by rolling between the palms after 
applying a little ghee to avoid stricking 
↓ 
Giving the shape by Peda shaping moulds 
↓ 
Set on tray or packing box 
CIMS B SCHOOL BANGALORE Page 39
INTERNSHIP STUDY AT MADHUR DAIRY 
Manufacturing of kaju-katri 
Raw Material = Std. milk, sugar, Elaichi, Kesar 
Mix the khoa and sugar 
↓ 
Heated on a gentle fire till mixture turns relatively firm Pan is removed from 
fire 
↓ 
Desired flavour and colour by adding kesar colour and flavor 
↓ 
The contents are mix thoroughly 
↓ 
Transfer to the tray for cool at atmospheric temp. 
↓ 
Made in to ball of 15 to 20 gram size by rolling between the palms after 
applying a little ghee to avoid stricking 
↓ 
Giving the shape by Peda shaping moulds 
↓ 
Set on tray or packing box 
↓ 
Pack it and store at room temperature 
CIMS B SCHOOL BANGALORE Page 40
INTERNSHIP STUDY AT MADHUR DAIRY 
STORE DEPARTMENT 
After packing various pouches the dairy has to store the fresh and packed 
milk. The milk pouches are then taken to the cold storage under the 
temperature of 8 to 10 degree Celsius. It is maintained with the help of fans 
having silicon chips. The pouches are stored here for the whole night and in 
morning they are distributed 
Laboratory Section:- 
Standard of Diff. Product: 
(As per food safety and standards regulation, 2011) 
Milk Fat% SNF% 
Buffalo milk 6.0 9.0 
Cow milk 3.5 8.5 
Standardize milk 4.5 8.5 
Mixed milk 3.5 8.5 
Recombined milk 3.0 8.5 
Toned milk 3.0 8.5 
Double toned milk 1.5 9.0 
Cream, Malai, 
Low fat cream - 25 % 
Medium fat cream - 40 % 
High fat cream - 60 % 
Malai 
Not less than 25.0 % milk fat 
Paneer 
Moisture - 70 % (max.) 
Fat - 50 % (DMB) 
CIMS B SCHOOL BANGALORE Page 41
INTERNSHIP STUDY AT MADHUR DAIRY 
Ice cream 
Milk Fat - Not less than 10 % 
TS - Not less than 36 % 
Milk protein (N*6.38) - Not less than 3.5 % 
Ghee 
B.R. Reading at 40°C - 40.0 to 43.5 
R value - min. 24 
FFA as oleic acid - max.3 
Moisture - max. 0.5 
TESTS 
For raw milk-Fat 
-SNF-Acidity 
For Ghee 
-FFA 
-Moisture 
-BR reading 
For Ice Cream 
-%Fat 
-%SNF 
-%TS 
Standardize Milk 
-%fat 
-%SNF 
-MBRT 
-Microbial test 
CIMS B SCHOOL BANGALORE Page 42
INTERNSHIP STUDY AT MADHUR DAIRY 
QUALITY POLICY 
Madhur Dairy is committed to... 
 Improve life style of member milk producers 
 Achieve highest customer satisfaction by consistent supply of good 
quality, safe milk and milk products 
. 
MADHR Dairy Achieves this by… 
 Strengthening Co-Operative structure 
 Up gradation of processes and application of innovative techniques 
 Providing milk products and services par-excellence for total customer 
satisfaction. 
 Implementation of innovative welfare schemes and services for 
socioeconomic development of milk products. 
 Application of eco-friendly processes and operations. 
 Development of motivated, dedicated and devoted work force. 
CIMS B SCHOOL BANGALORE Page 43
INTERNSHIP STUDY AT MADHUR DAIRY 
(2) 
MARKETING 
DEPARTMENT 
CIMS B SCHOOL BANGALORE Page 44
INTERNSHIP STUDY AT MADHUR DAIRY 
MARKETING 
Marketing management in the analysis, planning, implementing and 
controlling of programs designed to bring about desired exchange of goods 
and money with target market needs and desires and using effective 
promotional activities to improve sale and attain the desired profit. 
Objectives of Marketing Department 
 To provide utmost satisfaction to the end consumers. 
 Create market awareness and preference for Madhur 
 Customer retention. 
 Balance the demand and supply of milk and milk products. 
 Organize and develop the market share of Madhur effectively. 
 Prepare sales budget. 
 Formulate strategies to compete with its competitors. 
 To procure more and produce more. 
Functions 
 To collect information about revenue. 
 Maintain sales and other accounts. 
 To attain major market shares 
 To capture market share. 
CIMS B SCHOOL BANGALORE Page 45
INTERNSHIP STUDY AT MADHUR DAIRY 
ORGANISATION CHART OF 
MARKETINGDEPARTMENT 
GeneralMANAGER Marketing & 
Society 
Marketing MANAGER 
Assistant manager 
Marketing officer 
Supervisors 
Helpers 
PRICE DETERMINANTION BASE OF MADHR 
 Cost 
 Commission 
 Margins 
 Policy 
CIMS B SCHOOL BANGALORE Page 46
INTERNSHIP STUDY AT MADHUR DAIRY 
Channels of distribution :- 
The main distribution channel comprises of numerous wholesalers in the city, 
then their agents and then the retailers. They supply them in shifts through 
their own vehicles. 
Madhur Dairy. 
RETAILERS PARLOURS FRANCHISES 
Other way of Marketing. 
ZERO LEVEL CHANNEl TWO LEVELCHANNEL 
MANUFACTURER 
CONSUMER 
MANUFACTURER 
WHOLESELLER 
RETAILER 
CONSUMER 
CIMS B SCHOOL BANGALORE Page 47
INTERNSHIP STUDY AT MADHUR DAIRY 
 ZERO LEVEL CHANNEL 
A zero level channel (also called as the direct marketing channel) consists of 
manufacturer selling directly to the final consumer. 
 TWO LEVEL CHANNEL 
Two level channels consist of two intermediaries. This intermediary is set 
according to the company. 
ADVERTISEMENT 
Advertising can be traced back to the very beginning of recorded 
history. Any paid form of non-personal, presentation and promotion of ideas, 
goods or a service by an identified sponsor is known as advertising. 
Advertising is very important tool to combat competition. 
The advertising by MADHUR Dairy is being done by following ways. 
 Wall Painting 
 Hoardings 
 Calendar 
 Posters 
 Vehicle Painting 
 Vehicle Sticker 
 On milk collection sticker 
 Cinema Slide 
 Signboard 
 Plastic Banner 
COMPETITOR 
Marketing of this product are done by Gujarat co-operation milk marketing 
federation ltd. We can say that private dairies are competitions of it main 
competitor of the madhur dairy. are as under. 
CIMS B SCHOOL BANGALORE Page 48
INTERNSHIP STUDY AT MADHUR DAIRY 
 Madhar Dairy 
 Amul Dairy 
Price chart of Milk as per july 2014 :- 
Serial 
No. 
Product Packing size Selling price 
(1) Madhur standard 500 ml. 21.00 
(2) Madhur full kreem 
millk 
500 ml 23.00 
(3) Madhur Tond Millk 500 ml 17.00 
(4) Madhur tond Millk 200 ml 07.00 
(5) Madhur Cow Millk 500 ml 19.00 
(6) Madhur chhach 500ml 10.00 
(7) Madhur standard Milk 
( loose) 
40 litre 1640.00 
(8) Madhur cow mikl 
(Loose) 
40 litre 1480.00 
(9) Madhur full cream 
milk 
( loose) 
40 Litre 1800.00 
(10) Madhur toned milk 
( loose) 
40 litre 1320.00 
(11) Madhur Chhase 
(Loose) 
40 litre 800.00 
(12) Madhur Tastey Dahi 
(curd) 
200 Ml 13.00 
(13) Madhur Tastey Dahi 
( Curd) 
400 Ml. 25.00 
(14) Madhur Tastey Curd 
( Loose) 
1Kg. 60.00 
CIMS B SCHOOL BANGALORE Page 49
INTERNSHIP STUDY AT MADHUR DAIRY 
(15) Madhur Ghee Pouch 
( Bufflow) 
500Ml. 180.00 
(16) Madhur Ghee Pouch 
( Cow) 
500 ml. 185.00 
(17) Madhur Ghee Tean 
(Buflow) 
1 Litre 370.00 
(18) Madhur Ghee 
( Bufflow) 
15 Kg. 6000.00 
(19) Madhur Ghee 
( Cow) 
15 Kg. 6150.00 
(20) Madhur Panner 100Gm. 25.00 
(21) Madhur Panner 200Gm. 50.00 
(22) Madhur Panner 500Gm. 120.00 
(23) Madhur Panner 5 kg. 1100.00 
(24) Madhur Cream 
50% FAT 
1kg. 200.00 
(25) Madur Tea special 
Milk 
1 Litre 42.00 
Price chart of Ice cream as per july 2014 :- 
Serial No. Product Packing Size Selling price 
(1) Venila cup 40 Ml 05.00 
(2) Venila cup 90 Ml. 10.00 
(3) Venila family pack 500 Ml. 40.00 
(4) Venila family pack 1 Litre 70.00 
(5) Strobary cup 40 Ml. 05.00 
(6) Strobary Cup 90 Ml 10.00 
(7) Strobary family pack 500 Ml. 40.00 
(8) Strobary family pack 1 Litre 70.00 
CIMS B SCHOOL BANGALORE Page 50
INTERNSHIP STUDY AT MADHUR DAIRY 
(9) Kaju Draksh Cup 90 Ml 15.00 
(10) Kaju Draksh Family 
pack 
500 Ml 55.00 
(11) Kaju Draksh Family 
pack 
1 Litre 90.00 
(12) Kesar – pista 90 Ml 15.00 
(13) Mava Badam 90 Ml 15.00 
(14) Kaju Anjer 100 Ml 15.00 
(15) Raj – Bhog 100 Ml. 20.00 
(16) Batar Soach Cup 100 Ml 15.00 
(17) Batar Soach Family 
pack 
500 Ml 55.00 
(18) Batar Soach Family 
pack 
1 Litre 90.00 
(19) Orange juice 60 Ml 05.00 
(20) Batar Soach Coun ( 
Big) 
120 Ml 15.00 
(21) Chocobar 60 Ml 15.00 
(22) Mangodolly 60 Ml 12.00 
(23) Batar Soach Coun ( 
Mini) 
50 Ml 10.00 
(24) Chocobar Mini 35Ml 07.00 
(25) Venila Family Pack 5 Litre 325.00 
(26) Strobary Family Pack 5 Litre 325.00 
(27) Kaju Draksh Family 
pack 
5 Litre 400.00 
(28) Batar Soach Family 
pack 
5 Litre 400.00 
(29) Kesar pista Family 
pack 
5 Litre 475.00 
(30) Raj Bhog Family Pack 5 Litre 525.00 
(31) Kaju Draksh Family 
pack 
5 Litre 475.00 
CIMS B SCHOOL BANGALORE Page 51
INTERNSHIP STUDY AT MADHUR DAIRY 
(32) Mava Badam Family 
pack 
5 Litre 475.00 
Price chart of Sweet as per july 2014 :- 
Serial 
Number 
Product Packing size Selling price 
(1) Mohanthal 1 Kg. 200.00 
(2) Magas 1Kg. 200.00 
(3) Topara park 1Kg. 260.00 
(4) Rajvadi paida 1 Kg. 280.00 
(5) Chocalate Barfi 1Kg. 280.00 
(6) Rajvadi Halvo 1Kg. 280.00 
(7) Kesar paida 1Kg. 280.00 
(8) Kaju Barfi 1Kg. 280.00 
(9) Kaju katari 1Kg. 480.00 
(10) Kaju Role 1kg. 480.00 
(11) Anjer Role 1kg. 480.00 
(12) Prasadiya paida 1kg. 280.00 
(13) Elayachi paida 1kg. 260.00 
(14) Molo mavo 1kg. 280.00 
CIMS B SCHOOL BANGALORE Page 52
INTERNSHIP STUDY AT MADHUR DAIRY 
(3) 
HUMAN 
RESOURCES 
DEPARTMENT 
CIMS B SCHOOL BANGALORE Page 53
INTERNSHIP STUDY AT MADHUR DAIRY 
INTRODUCTION 
Human resources Management (HRM) is a management function that helps 
managers for recruitment, selection, training and development of employees. 
HRM is concerned with people’s dimension in organization. In business 
organization management in managing the employees faces so many problems. 
To create a harmonious relationship between employees and employer Human 
Resource Department is required in each and every organization. 
Human resources Management refers to the practices & policies. You need 
to carry out the personal aspects of your management job, specifically 
acquiring training, apprising, rewarding environment for your company’s 
employee. 
Human resources Management is concern with planning, organizing, 
directing & controlling. The procurement & maintenance of the personal 
management in organization effective contribution to the required number 
of persons at the right place for the right job utilizing their capacity to the 
optimum level also producing them with relevant facility to achieve course 
of action. 
Some function of personnel management is selection process and 
promotion, wages and salary administration, industrial relationship etc. 
OBJECTIVES: 
The main objectives of the department are as follows: 
 Good relationships between employees and employers as well as 
employees 
themselves 
 Selection of right type of employees. 
 Proper orientation and introduction of new employees. 
CIMS B SCHOOL BANGALORE Page 54
INTERNSHIP STUDY AT MADHUR DAIRY 
 Individual development to maintain good relationships with trade 
unions. 
 Effective moulding of human resources. 
 Providing reasonable compensation and remuneration. 
 Building up employee morale. 
CIMS B SCHOOL BANGALORE Page 55
INTERNSHIP STUDY AT MADHUR DAIRY 
ADMINISTRATION DEPARTMENT STRUCTURE 
MANAGING DIRECTOR 
GENERAL MANAGER 
DEPUTY MANAGER 
ASSISTANT MANAGER 
PSAOTO 
MANAGING DIRECTOR 
SUPER INTENDENT 
ASSISTANT ADMINISTRATOR 
ASSISTANT ADMINISTRATOR S.TYPIST 
HELPERS 
CIMS B SCHOOL BANGALORE Page 56
INTERNSHIP STUDY AT MADHUR DAIRY 
RECRUITMENT & SELECTION 
RECRUITMENT 
Recruitment can be defined as, “it is process of searching for prospective 
employees and stimulating and encouraging them to apply for a job in an 
organization.” 
Recruitment is the most important task of personnel administration. 
InMADHUR DAIRY Recruitment of the employees is done as per the 
company using the following sources of market. 
I. By advertisement 
II. Government employment 
III. Internal promotion 
SELECTION 
The selection procedure is concerned to securing necessary 
information about an employee rather application. This information is secured 
in to different various kinds of steps or stages .Company screen out those 
applicants, which are suitable for that job. For selection MADHUR DAIRY 
uses internal & external sources. They have application blank for applicant 
they uses the employee’s references. 
The company is also advertisement and some other sources like 
advertisement and some other organization. The selection procedure of 
MADHUR DAIRYis quite simple and very clean. 
CIMS B SCHOOL BANGALORE Page 57
INTERNSHIP STUDY AT MADHUR DAIRY 
SELECTION PROCESS CHART 
SELECTION PROCEDURE OF MADHUR DAIRY IS ARE AS 
UNDER 
I 
Vacancy in any department 
ADVT. & CNV 
COLLECTION OF APPLICATION 
SCRUTINISATION OF 
INTERVIEW 
AAPPLICATION 
MEDICAL CHECK UP 
PLACEMENT 
APPLICATION 
PLACEMENT 
CIMS B SCHOOL BANGALORE Page 58
INTERNSHIP STUDY AT MADHUR DAIRY 
SELECTION PROCESS 
VACANCY IN ANY DEPARTMENT: 
Where there is any organization department then they collect 
information through collages, institution, university etc. 
COLLECTION OF APPLICATION: 
They collect application from post, which are directly received. They 
collect list from district employment exchange campus interview etc. 
SCRITINISATION OF APPLICATION: 
After collection of application .They are studies in detail & not suitable 
applications are rejected & other kept for further process. 
INTERVIEW: 
Remaining applications are then called for interview in this interview 
person personality, experiences, and subject knowledge, general knowledge 
etc. Are tested Interview result declared on that day. 
MEDICAL CHEACK UP: 
Selected person sent for medical checkup & when person medically fit 
then section is done 
TRAINING & DEVELOPMENT 
Every organization needs to have well-trained and experienced people to 
perform the activate that have to be done. 
Training is or process of leaving a sequence of programmed 
baheviour.It is a system to improve the skill. 
 Divisional 
 Manager proposal 
 Performance Appraisal 
Training is provided to the capable and responsible person in madhur dairy. 
CIMS B SCHOOL BANGALORE Page 59
INTERNSHIP STUDY AT MADHUR DAIRY 
Manager proposed for training is to be sending to different department 
like production, marketing, etc. Employments are analyzed about their 
performance to their job. Those who are selected for training has to submit 
their report after completed their training. So young talented officer are 
sending for training their time period 3 months. 
 ON THE JOB TRAINING 
Every person engaged with business enters into this type of the 
training. This type training states that the guidelines about the work should be 
given when the employees is actually engaged with the work under this 
technique the employees is placed in a new job and he is told how it may be 
performed. It mostly given for the UN skilled & semi- skilled job. 
OFF THE JOB TRAINING 
This training is given to highest level of the personnel. For this training 
trainee has to be left his place and devotes his working days in training. 
Generally this type of the training is given to managerial level & higher level. 
PERFORMANCE APPRAISAL 
An organization’s goals can be achieved only when people put in their best efforts. 
How to ascertain whether an employee has shown his or her best performance on a 
give job? The answer is Performance Appraisal. Employee assessment is one of the 
fundamental jobs of HRM, but not an easy one? 
In simple terms, performance Appraisal may be understood as the assessment of 
an individual’s performance in a systematic way, the performance being measured 
against such factors as job knowledge, quality, co-operation, judgment, versatility, 
health and the like. Assessment should not be confined to past performance along. 
Potentials of the employee for future performance must also be assessed. 
A formal definition of Performance Appraisal is the systematic evaluation of the 
individual with respect to his or her performance on the job and his or potential for 
development. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
A more comprehensive definition is Performance Appraisal is a formal, structured 
system of measuring and evaluating an employee’s job, relating behavior and 
outcomes to discover hoe and why the employee is presently performing on the job 
and how the employee can perform more effectively in the future. So that the 
employee, organization, and society all benefit. 
The definition includes employees’ behavior as part of the assessment. Behavior can 
be active or passive – do something or do nothing. Either way, behavior affects job 
results. The other terms used for performance Appraisal are: Performance Rating, 
Employee Assessment, Employee Evaluation and Merit Rating. In a formal sense, 
Employee Assessment is an old as the concept of management and in an informal 
sense, it is probably as old as mankind. 
PROMOTION & TRANSFER 
PROMOTION 
Generally promotion means increasing the salary, status, duties and 
responsibilities of employee in the company. Thus this company is giving 
promotion on the basis of seniority to its employees. 
Promotion means an improvement in pay, prestige and position, 
responsibilities of an employee within his or her organization. A mere shifting 
of an employee to a different job which has better working hours, better 
location and more pleasant working condition that does not amount to 
promotion. The new job is a promotion for the employee only when it carries 
increased responsibilities and enhanced pay. 
A promotion represents the ultimate accomplishment for some employees. 
Many achieve it though hard work and good performance. A few follow short 
cuts to achieve the desired goal. Instead of trying to deserve a promotion 
through better performance, they believe in staying close to the boss. Cynics 
may say that the easy way of climbing the ladder of promotion is belong the 
community of the boss, marry into his or her family, or at least come from the 
same region as he or she does. 
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For some employees, a promotion is not worth trying for. In fact, some refuse 
to be promoted on the ground that, once promoted, they lose the benefits of 
overtime and profit-sharing bonus, and become liable to transfer. 
Promotion is double-edged weapon. If handled carefully, it contributes to 
employee satisfaction and motivation. If mishandled, it leads to 
discontentment, frustration, scepticism and bickering among the employees, 
and calumniates in a high rate of labour turnover. It is the responsibility of the 
HR department to lay down a sound promotional policy and ensure its 
implementation. The policy of promotion should be clear on the following 
matter: 
 The management must take it clear whether to fill up higher position 
by internal promotion or recruit people from outside. Generally 
speaking, top positions in an organization are filled through external 
recruitment. The lower positions however, are filled up by promotions 
from within. 
 When it has been decided to fill up higher positions with promotions, a 
future decision on determining the basis of promotion should be made 
up the management. The basis of promotion may be seniority or merit 
or both. 
If seniority is the basis for promotion an employee with the longest period of 
service will get promoted, irrespective of whether he or she is competent to 
occupy higher post or not. This is the practice followed in unionized industrial 
establishment, government owned undertakings and educational institution. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
TYPES OF PROMOTION 
There are three types of promotion methods. 
1. HORIZONTAL PROMOTION 
This type of promotion involves an increasing responsibilities and pay 
and a charge in designation. But the employee concerned does not 
transgress the job classification.. 
2.VERTICAL PROMOTION 
This type of promotion results in greater responsibilities, prestige and 
pay, together with a change in the nature of the job. 
3.DRY PROMOTION 
Dry promotion is sometimes given in lieu of increases in remuneration. 
Designations are different but no change in responsibilities. Promotion 
may be given one or two increments. 
PROMOTION BASIS OF MADHUR DAIRY 
 Performance Base 
 Confidential Report 
TRANSFER 
A transfer involves a change in the job of an employee without 
a change in responsibilities or remuneration. A transfer differs from a 
promotion in that the later involves a change in which a significant increase in 
responsibility, status and income occur, but all these elements are stagnant in 
the former. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
TYPES OF TRANSFER 
1. Those designed to enhance training and development. 
2. Those making possible adjustment to verifying volumes of work 
within the firm. 
3. Those designed to remedy the problems of poor placement. 
 PRODUCTION TRANSFERS: - As mentioned earlier, a 
shortage or surplus of the labor force is common in different 
departments in a plant or several plants in an organization. Surplus 
employees in a department have to be laid off, unless they are such 
transferred to another department. Transfers affected to avoid such 
imminent lay-offs are called as production transfers. 
 REPLACEMENT TRANSFERS: - Replacement 
Transfers, too, are intended to avoid imminent lay-offs, particularly, of 
senior employees. A senior employee to avoid lying off the latter may 
replace a junior employee. A replacement transfer programmed is used 
when all the operations are declining, and is designed to retain long-services 
employees as long as possible. 
 VERSATILITY TRANSFERS: - Versatility Transfers are 
affected to make employees versatile and competent in more than one 
skill. 
 SHIFT TRANSFERS: - Generally speaking, industrial 
establishments operate more than one shift. Transfers between shifts 
are common, such transfers being made mostly on a rotation basis. 
Transfers may also be affected on special request from employees. 
Some employees request a transfer to the second shift or the night shift 
CIMS B SCHOOL BANGALORE Page 64
INTERNSHIP STUDY AT MADHUR DAIRY 
in order to avail the free time during the day to take up part-time jobs, 
although law does not permit thi. 
 REMEDIAL TRANSFERS: - Remedial transfers are 
affected at the request of employees and are, therefore, called 
Personnel Transfers. Remedial transfers take place because the initial 
placement of an employee may have faulty or the worker may not get 
along with his or her supervisor or with other worker in department. 
He or she may be getting too old continue in his or regular job, or the 
type of job or working conditions may not be well-adapted regular job, 
to his or her present health or accident record. If the job is repetitive, 
the worker may stagnate and would benefit by transfer to different kind 
of work. 
WAGES AND SALARY 
“Employees State Insurance Scheme” this applies to the all factor in India, for 
whom that the employee work under the electrical processes. So basically it is 
safety tool for employees. Under E.S.I. scheme employees can get the benefit 
of Medical Allowance for themselves and for their family also. For working of 
the salary of employees is deducted at 4.75% and of employer at 1.75% at 
basic. 
TIME-KEEPING DEPARTMENT 
This department is one of the most important departments of the Raja 
Industries. This department is engaged in taking the attendance of the all 
employees and the of workers. It is do calculate the over time given to the 
employees basically there are three shifts. 
 8:00A.M. To 4:00P.M. 
 4:00 P.M. To 12:00A.M. 
 12:00A.M. To 8:00A.M. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
The workers are allowed to work for 8 hours in a day. In 
cause they want to take the overtime. One has to first take permission of the 
shift engineer. After the permission is granted, he can do overtime. 
EMPLOYEE WELFARE:- 
The success of the organization depends on its employees. Hence it is 
necessary for a firm to satisfy its employees. To satisfy employees different 
kind of benefits or incentives are provided to the employees. 
FACILITIES PROVIDED TO THE EMPLOYEES OF MADHUR 
DAIRY 
 Education Allowance 
 City Compensation Allowance 
 Transportation Allowance 
 Canteen Facility 
 Uniform Facility 
 Leave 
 Accident Benefit Scheme 
 Bonus 
 Rest Intervals 
Termination of employees in madhur 
The employees will be terminated from the MADHURon happenings of the 
following events: 
1. If a permanent employee completes 60 years of age 
2. Expired while on service 
3. Terminated for resigned from service. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
VOLUNTARY RETIREMENT SCHEME: 
VRS can be taken after the age of 50 years or after completing 20 years of 
service in Madhur.. 
MAINTENANCE OF SERVICE REGISTER/PERSONNEL 
FILES 
MADHUR maintains a service register of each employee mentioning 
all the service records and the below mentioned facts: 
 Particular of the employees. 
 Date of joining. 
 History of services. 
 Pay scale/increment/advance increment/stagnation increment. 
 Particulars of leave availed including leave encashment/maternity 
leave/miscarriage etc. 
 Particulars of record of rewards, praise, punishment or censure 
including suspension. 
 Place of position. 
 Permanent residence address and present postal address. 
FUNCTIONS: 
 Recruitment of candidates. 
 Selection of best suited and right person. 
 Training and development of employees. 
 Framing of rules 
Salary of employees: 
Salary of employees include Basic pay, Dearness allowance, house rent 
allowance and other allowances, at the rate prevailing and in practice and in as 
revised from time to time as per the government notification and ordered from 
time to time.. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Helpers / sweepers (iv) 9600-14550 
A/c Assistant/Admi Assist -III 11600-21000 
A/c Admi Asst & Dairy Operator-II, Tech-II 14550- 26700 
A/c Asst-I/Admin assistant-I, Dairy supervisor-I 17650-32000 
A/c & Admin Superintendent 21600-40050 
A/c & Admin Officer, Tech of DT & DE 22800-43200 
Asst Managers 28100-50100 
Deputy Managers 30400-51300 
Managers 36300-53830 
CIMS B SCHOOL BANGALORE Page 68
INTERNSHIP STUDY AT MADHUR DAIRY 
(4) 
FINANCE 
DEPARTMENT 
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INTERNSHIP STUDY AT MADHUR DAIRY 
INTRODUCTION 
“Financial management means raising of adequate fund 
(money/finance) at the minimum cost and using them effective and efficiently 
in business. 
Any organization, whether it is small or large scale, clears with financing 
every businessman keeps separate records of financial matters finance and 
account department of the business depends upon the financial policy of the 
firm. 
Financial management is mainly concerned with finding out rational 
basis through answering following three questing. 
 What total value of funds should be invested in the business? 
 What specific assets should the business require? 
 How should the required funds be raised? 
The scope of financial management comprises traditional approach on 
procurement of funds rather than its allocation and use. While modern. 
CIMS B SCHOOL BANGALORE Page 70
INTERNSHIP STUDY AT MADHUR DAIRY 
ORGANISATION CHART OF FINANCE 
DEPARTMENT 
GENERAL MANAGER 
MANAGER 
DEPUTY MANAGER 
ASSISTANT MANAGER 
ACCOUNTS OFFICER 
ACCOUNT 
SUPERINDENTANT 
ACCOUNTS ASSISTANT1 
ACCOUNTS ASSISTANT 2 
HELPERS 
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INTERNSHIP STUDY AT MADHUR DAIRY 
SOURCES OF FINANCE 
Source of finance of MADHUR : 
 Federation gives them dairy amount decided by union. 
 Fix deposit of society is major source of finance. 
 Interest of fix deposit of bank like SBI, BOB, and Sardar 
Sarovar Bond etc. is one of the sources of finance. 
 Share Capital of MADHUR. Share of MADHUR is not for public but 
only for the society members. 
 Net profit of MADHUR during the year 2009 – 2010 is 59,00,110 
lack. 
Bankers: 
1 Panjab national bank.ghandhinagar branch 
2 State bank of India GIDC branch 
3 Bank of baroda, vidhansabha branch 
4 Ahmedabad dist.co- op.bank capital city branch 
5 Ahmedabad dist.co- op bank ghandhinagar branch 
Functions 
 To manage cash. 
 To manage bills. 
 To manage transportation bills. 
 To manage pay bills. 
 To manage accounts. 
 Prepare IBP(Integrated Business Plan). 
 File IT returns and other statements returns. 
 To manage milk purchase. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Collection of sales proceeds counter 
This is for cash collection of sales proceeds of milk and milk products. 
Cash remitted from various milk distribution route for sale. A receipt is passed 
for the net amount collected from each of the distribution route salesmen and 
this is being recorded in a on-line account. This entire amount collected by 
the end of the day is remitted to bank the same day to the current account of 
the milk union. 
Cash counter is for handling imprested cash. ( Imprested cash means amount 
required for meeting various payments.) 
Receipts are being issued for collection of cash towards receipts of 
Earnest Money Deposit (Security deposit repayment of advance drawn and 
such other outstanding). Cheques are also being drawn for payments of bills 
whenever payments are made. For receipt of any cheques received from 
outside official, general receipts are being passed in this cash section. All 
these transactions of receipt and payments are entered into computer and cash 
book entry is also being made in computers. The union uses 9.0 Version Tally 
Package. 
Bills 
Bills are being received from various suppliers and usually the 
purchase section after getting the Material Receipts Information (MRI) from 
stores duly certified for quality and quantity, sends bills to finance section in 
the related files and these bills are processed and entered in the control 
register and after scrutiny from pre-auditors bills are put up for passing 
before MD through General Manager Finance. After the approval of MD the 
cheques are drawn in the name of the parties. File with entries of cheque No. 
and a copy of the voucher is returned to purchase section / to the concerned 
section. And the payment vouchers are accounted in computer. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Transportation Bills 
Following are the types of transportation bills: 
i) Procurement Transportation Bills (PTC) 
ii) Distribution Transportation Bills (DTC) 
iii) Mobile veterinary root bills 
iv) Cattle feed transportation bills 
v) LN2 transportation bills (Liquid Nitrogen) 
vi) Hire vehicle transportation bills 
All these above bills are received from different user section once in a 
fortnight, duly certified for having hired the vehicle for the purpose of milk 
procurement, distribution, mobile veterinary service; cattle feed transportation, 
transportation of milk to other dairies in hired transportation tankers. All these 
bills are duly scrutinized in account section in different aspects such as 
correction of the distance, deduction towards TDS (Tax Deducted at Source), 
any other recoveries and / or passed for payment through cheques. Since these 
bills are in No.; once in a fortnight for total amount of payment is made to 
their bank accounts. 
CAPITAL STRUCTURE 
MADHUR is co – operative organization therefore is nothing like market 
value of share whenever MADHUR needs funds it issue adequate number of 
share, but only to its shareholders or members of societies and not to the 
others. The capital structure of a firm would generally denote the ratio of own 
capital do the borrowed capital. The capital structure thus, indicates how the 
capital has been raised. The capital structure of the MADHUR Dairy figure is 
given below. 
CIMS B SCHOOL BANGALORE Page 74
INTERNSHIP STUDY AT MADHUR DAIRY 
Capital structure 2012-2013 2013-2014 
Authorised share 
capital 
5,00,00,000 5,00,00,000 
Subscribed capital - - 
Reserve fund 7,31,12,261 75179417 
Redeemable - - 
Loan’s 2,38,75,375 1,75,67,550 
Net profit for the year 80,67,756 1,10,80,631 
MANAGEMENT OF WORKING CAPITAL 
Generally, business capital is broadly divided in to two groups. One fixed 
capital and second working capital. The gross capital is the summation of all 
the current assets and the gross working capital is the difference between all 
the current asset and current liabilities. Management of working capital refers 
to the management of current asset as well as current liabilities. The object is 
only that to manage firm’s current assets and liabilities in such a way that a 
satisfactory of working capital is maintained. 
The organization receives its money return after some time. The capital of the 
firm is engaged in the cycle of cash to inventory and inventory to receivables 
and receivables to cash. The cycle posses the longer time that much amount 
the company requires. Requirement of the working capital is depend upon 
some basic factor that the company posses. They are nature of business, 
responsibilities of operations, production cycle, business cycle, production 
policy, market conditions, condition of supply etc. every company requires 
working capital because the finished goods that the company produced can be 
immediately sales out. 
CIMS B SCHOOL BANGALORE Page 75
INTERNSHIP STUDY AT MADHUR DAIRY 
Most of the companies are making an arrangement of the working capital 
from its own. Working capital describes the capital that the company requires 
for dealing with day-to-day requirements. 
MADHUR DAIRY is making the arrangement of the working capital from 
itself. But, sometime company takes short-term loan from State Bank of India 
(Baroda branch). The organization requires working capital on small basis. 
The level of working capital is not stable. It is generally fluctuating. 
WORKING CAPITAL CHART 
CASH / BANK 
Phase 1 Phase 2 
FINISH GOODS 
Phase 5 Phase 3 
DEBTORS 
RATIO ANALYSIS 
Phase 4 
RAW MATERIAL 
WORK IN PROGRESS 
Ratio analysis is a widely – used tool of financial analysis it is defined as a 
systematic use of ratio to interpret the financial statement so that the strength and 
the weakness of the firm as well as its historical performance and its current 
financial condition can be determined. The term ratio refers to the numerical or 
quantitative relationship between to variables or items. 
CIMS B SCHOOL BANGALORE Page 76
INTERNSHIP STUDY AT MADHUR DAIRY 
TYPES OF RATIO : 
1) Total assets turnover ratio 
2) Net profit ratio 
3) Current ratio 
4) Acid test ratio 
5) Fixed turnover ratio 
TOTAL ASSETS TURN OVER RATIO 
It is a ratio expressing relationship between total sales and total assets . It is a 
useful indication of the to know. 
Total Assets Turn over Ratio = Total sales 
Total assets (Amount in lacks) 
Year Total sales Total assets Total assets 
turn over ratios 
2012 2,06,95,41,085 24,60,46,527 6.02 
2013 2,33,52,52,366 22,66,75,965 10.30 
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INTERNSHIP STUDY AT MADHUR DAIRY 
12 
10 
8 
6 
4 
2 
0 
2012 2013 
Net Profit Ratio 
Turnover Ratio 
Total Assets 
Total sales 
The ratio is valuable for the purpose of as certaining the over-all profitability 
of business and shows the efficiency or otherwise of operating the business. 
Net Profit Ratio = Net Profit × 100 
Net Sales 
(Amount 
in lacks) 
Year Net Profit Net Sales Net Profit Ratio 
2012 80,67,756 2,06,95,41,085 0.39 
2013 1,10,80,631 2,33,52,52,366 0.47 
CIMS B SCHOOL BANGALORE Page 78
INTERNSHIP STUDY AT MADHUR DAIRY 
0.5 
0.45 
0.4 
0.35 
0.3 
0.25 
0.2 
0.15 
0.1 
0.05 
0 
2012 2013 
Current Ratio: 
The Current Ratio is the Ratio of total current assets to current liabilities. It 
can be calculated by dividing current assets by current liability. 
Current Ratio = Current Assets 
Current Liability 
(Amount 
in lacks) 
Year Current assets Current Liability Current Ratio 
2012 14,16,91,718 16,44,53,449 0.86 
2013 13,66,64,235 12,76,16,108 1.07 
CIMS B SCHOOL BANGALORE Page 79 
Ratio 
Net Sales 
Net Profit
INTERNSHIP STUDY AT MADHUR DAIRY 
1.2 
1 
0.8 
0.6 
0.4 
0.2 
0 
2012 2013 
Acid-Test Ratio/ Quick Assets: 
Ratio 
Current Liability 
Current Assets 
This Ratio indicates a danger signal. It suggests that immediate steps 
should be taken to increase quick assets. 
Acid-Test Ratio = Quick Asset ∕Liquid liability 
(Amount 
in lacks) 
Year Quick Assets Liquid liability Acid Test Ratio 
2012 8,24,75,207 16,44,53,449 0.50 
2013 6,88,02,604 12,78,16,108 0.54 
CIMS B SCHOOL BANGALORE Page 80
INTERNSHIP STUDY AT MADHUR DAIRY 
0.6 
0.5 
0.4 
0.3 
0.2 
0.1 
0 
2012 2013 
FIXED ASSETS TURN OVER RATIO; 
Ratio 
Liquid Liabilites 
Quick Assets 
This ratio indicate that to know how efficiently the fixed assets are used in 
the business 
Fixed assets ratio = Sales 
Total fixed assets 
Year Sales Total fixed Assets Net Profit Ratio 
2013 2,06,95,41,085 9,80,35,976 14.96 
2012 2,33,52,52,366 9,03,29,815 18.68 
CIMS B SCHOOL BANGALORE Page 81
INTERNSHIP STUDY AT MADHUR DAIRY 
20 
18 
16 
14 
12 
10 
8 
6 
4 
2 
0 
2012 2013 
BALANCE SHEET AS ON 01-04-2013 TO 31-03-2014 
ratio 
fixesd assets 
sales 
Funds & Debts 31-03-2014 Assets & Due 31-03-2014 
Authorised Share 
5,00,00,000 Assets 22,67,75,965 
Capital 
(500000 Share of 
Rs.100) 
Paid up share capital 2,22,69,800 Investment 1,74,59,260 
Nominal member 
21,300 Stock 7,20,03,531 
fees 
Reserve & Other 
Funds 
7,51,79,417 Advance & Other 
Dues 
---------- 
Loans 1,75,67,550 Advance Tax 46,35,000 
Current Debts 
--------------- Staff & Milk 
21,58,603 
provision 
Societies Adv. 
Deposit 8,22,84,240 Deposit 46,12,431 
Debts of milk co-op. 
societies 
25,45,20,836 Trade dues & 
Advance 
9,04,98,538 
Debts Against 
expenditure 
2,42,87,327 T.D.S 2,80,410 
Debts against 
purchase 
1,62,15,773 Cash & Bank 9,80,35,976 
Provision made for 
the 
Income Tax 
1,29,32,840 
Net profit of the year 1,10,80,631 ------------- 
Total 51,63,59,714 51,63,59,714 
CIMS B SCHOOL BANGALORE Page 82
INTERNSHIP STUDY AT MADHUR DAIRY 
PART – B 
RESERCH STUDY 
STATEMENT OF THE PROBLEM – EMPLOYEES 
ATTRITION 
Introduction: 
Employee turnover refers to the proportion of employees who leave an 
organization over a set period (often on a year-on-year basis), expressed as a 
percentage of total workforce numbers. 
Employee Turnover is the number of permanent employees leaving the 
company within the reported period versus the number of actual Active 
Permanent employees on the last day of the previous reported period. 
Statement of the problem: 
Human resources are almost treated as human capital and precious 
resources of the any company and they act as foundation pillar of any entity. 
During internship study from the observation it was found that in the 
organization employees turnover or attrition rate was very high. If the 
employee’s turnover is high generally it affects the smooth functioning of the 
system and also it disturbs the manufacturing process. In this background it is 
appropriate to study the reasons for employees Attrition. 
Hence study is opting to know the reasons for employee’s turnover in 
the company. 
Objectives of the study;- 
1. To understand the concept of employees turnover 
2. To identify the rate of employee turnover of worker 
3. To identify the causes of employee turnover. 
4. To offer suggestions based on findings of the study. 
CIMS B SCHOOL BANGALORE Page 83
INTERNSHIP STUDY AT MADHUR DAIRY 
SAMPLING:- 
I approached nearly 50 employees of HR Department in MADHUR and asked 
about the sudden discounting of job by the employees. 
DATA COLLACTION 
 PRIMARY DATA: - The Primary data is collected by direct 
interview, because of its simplicity and reliability direct interview 
method was chosen. Interpretation can also be done by the direct 
interview. 
 SECONDARY DATA: - The secondary data were collected 
through old reports are available in MADHUR. These respondents 
consist of employees view point, Management opinion and from other 
departmental employees 
CIMS B SCHOOL BANGALORE Page 84
INTERNSHIP STUDY AT MADHUR DAIRY 
DATA ANALYSIS AND INTERPRETATION 
The below table shows the result of the questions asked to the employees of 
MADHUR DAIRY 
1) Whether Employees are Satisfied with Workload given by the Company? 
Statement No. of Employees 
Very satisfied 20 
Somewhat satisfied 20 
Neutral 10 
Somewhat dissatisfied - 
Very dissatisfied 
Graph -1 showing the results of employees given response for the above 
question: 
Whether Employees are Satisfied with 
Workload given by the Compny? 
20 20 
No.of Respondent 
Very satisfied Somewhat satisfied netural Somewhat 
Interpretation: 
10 
0 0 
dissatified 
Very dissatified 
From the above graph it has been found that, out of 50 employees, 20 of them 
are very satisfied with the workload being bestowed upon them, whereas 10 of 
them are in neutral status, So, I can conclude that the employees are more or 
less satisfied with the workload. 
CIMS B SCHOOL BANGALORE Page 85
INTERNSHIP STUDY AT MADHUR DAIRY 
2) Whether Employees are Satisfied with the Flexibility of work hours of the 
company? 
Statement No. of Employees 
Very satisfied 10 
Somewhat satisfied 30 
Neutral 10 
Somewhat dissatisfied - 
Very dissatisfied - 
Graph-2 showing the results of employees given response for the above 
question: 
Whether Employees are Satisfied with the 
Flexibility of work hours of the company? 
10 
No.of Respondent 
Very satisfied Somewhat satisfied netural Somewhat 
Interpretation: 
30 
10 
0 0 
dissatified 
From the above graph it has been found out that, out of 50 employees, 30 of 
them are some what satisfied with the workload being bestowed upon them, 
whereas 10 of them are in neutral & very satisfied status, So, I can conclude 
that the employees are more or less flexibility of working hours…. 
Very dissatified 
CIMS B SCHOOL BANGALORE Page 86
INTERNSHIP STUDY AT MADHUR DAIRY 
3 ) Whether employees are Satisfied with the Job security by the company? 
Statement No. of Employees 
Very satisfied 40 
Somewhat satisfied 10 
Neutral - 
Somewhat dissatisfied - 
Very dissatisfied - 
Graph-3 showing the results of employees given response for the above 
question: 
Whether employees are Satisfied with the 
40 
Job security by the company? 
No.of Respondent 
Very satisfied Somewhat satisfied netural Somewhat 
Interpretation: 
10 
0 0 0 
dissatified 
Very dissatified 
From the above graph it has been found out that, out of 50 employees, 40 of 
them are very satisfied with the workload being bestowed upon them, whereas 
10 of them are in some what satisfied status, So, I can conclude that the 
employees are or less satisfied with the company job security. 
4 ) Whether employees are satisfied with Salary given by the company? 
Statement No. of Employees 
Very satisfied - 
Somewhat satisfied 10 
Neutral 5 
Somewhat dissatisfied 20 
Very dissatisfied 15 
CIMS B SCHOOL BANGALORE Page 87
INTERNSHIP STUDY AT MADHUR DAIRY 
Graph-4 showing the results of employees given response for the above 
question: 
25 
20 
15 
10 
5 
0 
Whether employees are satisfied with Salary 
given by the company? 
Very Satisfied Somewhat 
Interpretation: 
satified 
Neutral Somewhat 
dissatified 
Very 
dissatisfied 
No. of Employees 
From the above graph it has been found out that, out of 50 employees, 20 of 
them are some what dissatisfied with the workload being bestowed upon them, 
whereas 15 of them are in very dissatisfied status, So, I can conclude that the 
employees are less satisfied with the given company are given salary. 
5 ) Whether employees are satisfied with the overall relationship with their 
Manager? 
Statement No. of Employees 
Very satisfied 10 
Somewhat satisfied 5 
Neutral 10 
Somewhat dissatisfied 20 
Very dissatisfied 5 
Graph-5showing the results of employees given response for the above 
question: 
CIMS B SCHOOL BANGALORE Page 88
INTERNSHIP STUDY AT MADHUR DAIRY 
10 
Whether employees are satisfied with the 
overall relationship with their Manager? 
Interpretation: 
5 
10 
20 
From the above graph it has been found out that, out of 50 employees, 20 of 
them are some what dissatisfied with the workload being bestowed upon them, 
whereas 10 of them are in neutral status, So, I can conclude that the employees 
are more or satisfied with the relationship with manager… 
6. Is that current working environment is satisfactory for the employees??? 
Table no -6 
Statements No of respondents 
Very good 14 
Good 20 
Average 12 
Poor 4 
Graph-6 showing the results of above table: 
CIMS B SCHOOL BANGALORE Page 89 
5 
Very satisfied Somewhat satisfied netural Somewhat 
dissatified 
Very dissatified 
No.of Respondent
INTERNSHIP STUDY AT MADHUR DAIRY 
25 
20 
15 
10 
5 
0 
very good good average poor 
working environment no of 
respondents 
Interpretation – From the above graph it has been found out that, out of 50 
employees, 20 of them are very good with the workload being bestowed upon 
them, whereas 13 of them are in very good, So, I can conclude that the 
employees are more or satisfied with the working environment.. 
7. What according to you are the causes of employee turnover? 
Compensation package difference 8 % 
Job and employee skill mismatch 17 % 
Inferior facilities, tools, etc 5 % 
Less reorganization 12 % 
Less or no appreciation for work 
7 % 
done 
Less growth opportunities 14 % 
.poor supervision 
37 % 
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INTERNSHIP STUDY AT MADHUR DAIRY 
Compensation 
package 
differences 
8% Job and employee 
skill mismatch 
17% 
Inferior facilities, 
tools, etc 
5% 
Less reorganization 
Poor supervision 
Interpretation :-– From the above graph it has been found out that, out of 50 
employees, 37 % poor supervision them are very less job and sequirty 
mismatch 17 % whereas not good, So, I can conclude that the employees are 
not more satisfied with the employees turnover. 
8 ) employees are satisfied with salary / Recognition 
Dissatisfaction with pay 40 % 
Internal pay inequality 30 % 
Lack of promotion/ career development 20 % 
Less or no appreciation 10 % 
CIMS B SCHOOL BANGALORE Page 91 
12% 
Less or no 
appreciation for 
work done 
7% 
Less growth 
opportunities 
14% 
Poor training 
0% 
37% 
%
INTERNSHIP STUDY AT MADHUR DAIRY 
Interpretation: 
Salary 
Dissatisfaction with pay Internal Pay Inequality 
Lack of promotion No Appreciation for Work 
40% 
10% 
20% 
30% 
From the above graph it has been found that, out of 50 employees, 40% of 
them are very dissatisfied with salary paid by company. Salary being bestowed 
upon them, whereas 30 % of them are internal pay inequality in, So, I can 
conclude that the employees are less satisfied with the salary. 
9 ) employees personal reasons.... 
Maternity 30 % 
Difficulty in Balancing work life and life 
15 % 
issues 
Child care issues 07 % 
Elder care issues 10 % 
Health related issues 05 % 
Retirement 20 % 
Relocation ti follow / partner 03 % 
Difficulty travelling to and from work 07 % 
Other domestic reasons 03 % 
CIMS B SCHOOL BANGALORE Page 92
INTERNSHIP STUDY AT MADHUR DAIRY 
maternity difficulty in balancing work and life issue 
child care issue Elder care isue 
Health care related issue Retirement 
Relocation ti follow/ partner difficulty in balancing work and life issue 
other domestic reason 
Interpretation: 
personal Reason 
30% 
15% 
3% 7% 3% 
7% 
20% 
10% 
5% 
From the above graph it has been found that, out of 50 employees, 30% of 
them are maternity by company. bestowed upon them, whereas 15 % of 
them are difficulty in balancing and life issue. pay inequality in, So, I can 
conclude that the employees are not satisfied with the personal Reasons. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
SWOT ANALYSIS 
SWOT analysis is an extremely useful tool for understanding and decision-making 
for all sorts of situations in business and organizations. SWOT is an 
acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT 
analysis headings provide a good framework for reviewing strategy, position 
and direction of a company or business proposition, or any other idea. 
SWOT ANALYSIS 
INTERNAL EXTERNAL 
STRENGHT WEAKNESS OPPORTUNITY THREATS 
CIMS B SCHOOL BANGALORE Page 94
INTERNSHIP STUDY AT MADHUR DAIRY 
STRENGTH 
It’s about what advantages the company has over others and what the 
company can do better than anyone else. The strength of the company are: 
1. MADHUR has a strong brand image in south India. 
2. An ISO, HACCP, EMS certified company. 
3. Winner of “Best Productivity Award” by National Productivity 
Council (NPC) for five times and “Energy Conservation Award” by 
Bureau of Energy Efficiency (BEE). 
4. Maintaining uniform quality. 
5. Company has good relationship with customers. 
6. Market leader with brand identity. 
7. Well-organized distribution channel. 
8. Supply chain management 
WEAKNESS 
Weakness better in terms referred what the company could improve, what it 
should avoid and what the people in the market likely to see as weakness. 
MADHUR has some weakness in the following areas: 
1. Lack of effective media advertising. 
2. Slow decision making process. 
3. Inflexible traditional government structure. 
4. High manpower overheads. 
5. External interference from state federation. 
6. Non- availability of own water source. 
7. Promotion is based on seniority. 
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INTERNSHIP STUDY AT MADHUR DAIRY 
OPPORTUNITIES 
Opportunities are the advantages to the companies which are beneficial to the 
company production. 
1. MADHUR can maintain and improve the quality to build customer’s 
confidence. 
2. Existing brand “MADHUR” can be used to expand its product line. 
Need not to invest on brand awareness.. 
3. The existing infrastructure can be used to meet the consideration rise in 
demand in future, with little or no change. 
THREATS 
Threats are the obstacles, which the company faces by the external 
environmental in its process of development. The threats in the way of 
MADHUR are: 
1. Entering of MNC’s into dairy industry with cheap milk and milk 
products, may creates stiff competition. 
2. Losing market share because of price changes. 
3. Very attractive commission for agents from rivals. 
4. External political interference may create unfavorable circumstances. 
CIMS B SCHOOL BANGALORE Page 96
INTERNSHIP STUDY AT MADHUR DAIRY 
FINDINGS 
1. Employees are 60 % of employees are more and 40% employees are less 
satisfied withthe workload in Madhur Dairy. 
2. From the above that it can be easily found that there is no employee which 
is dissatisfied with the work load 
3. More or less employees are satisfied with work load 
4. Workings of activities are smoothly diversified in the organization. 
5. It provides good training facilities to employees. Training would be a 
predetermine activity such as apprentice section department. 
6. It provides the education of those person who is belongs to farms 
activities. And also development its veterinary section to distinct level. 
7. It has development small pouch packaging and bottle. 
8. Replacement is the main expectation of retailers from Madhur dairy. 
9. Mostly in Gandhinagar the people area likes to buy Madhur milk 
reasonable prose and good quality. 
10. In the Gandhinagar most of the people wants to buy pouch milk. 
11. Employees are not satisfied with the relationship with manger. 
12. 90 % employees are very satisfied with job security. 10 % employees are 
somewhat satisfied with job security. 
CIMS B SCHOOL BANGALORE Page 97
INTERNSHIP STUDY AT MADHUR DAIRY 
SUGGESTIONS 
1. Company should introduce some scheme for customers which can play an 
important role in increasing awareness and interest in buying which 
increase the sales volume. 
2. Company should request to retailers to recommend Madhur dairy to the 
customer. 
3. Nearly Local outdoor and T.V media in their purchasing decision. So that 
the company’s task is to give more advertisement Local outdoor & T.V 
media. 
4. Satisfaction level of customers should be raised by providing good quality 
product at low price, and should try to remove reasons for dissatisfaction 
of customers. 
5. Company should try to make available their product at all most retailer’s 
shops by improving their distribution channel. 
6. Brand madhur should maintain a good quality in order to maintain its 
existing importance and the level of satisfaction 
7. Good relationship should be maintained with marketing channels by 
solving their problems & taking suggestions. 
8. Feedback, suggestion & complaints should be revised by Madhur if they 
are appropriate & Good. It should also try to take actions for 
Implementation. 
9. Remember that benefits are important too. Although benefits are not a key 
reason why employees stick with a company, the benefits you offer can't be 
markedly worse than those offered. 
10. Train your front-line supervisors, managers and administrators. It can't be said 
often enough: People stay or leave because of their bosses, not their companies. 
A good employee/manager relationship is critical to employee satisfaction and 
retention. Make sure your managers aren't driving technologists away. Give them 
the training they need to develop good supervisory and people-management. 
CIMS B SCHOOL BANGALORE Page 98
INTERNSHIP STUDY AT MADHUR DAIRY 
LEARNING EXPERIENCE 
 Earlier to this Industrial training, I was familiar to only the theoretical 
aspects of the organization in general and the study gave me the 
practical experience of corporate world. 
 Corporate culture and its difference functional activities were known in 
detail. 
 Co-ordination of the activities by the organization and interdependence 
of one of the department with other department to achieve the 
organizational objectives was studied during the in plant training. 
 Importance of time management, which helps the entire organization in 
meeting delivery dates of customers. 
 Employees have different Skills, talents,abilities,attitude,etc.and how 
they are being utilized in optimum manner in achieving organization 
goals. 
 Managerial knowledge such as planning, organizing, directing, 
controlling and decision – making. 
 Knowledge of rules, regulations, policies, procedures, etc. of the 
company, which guide of performing the work. 
CIMS B SCHOOL BANGALORE Page 99
INTERNSHIP STUDY AT MADHUR DAIRY 
CONCLUSION 
MADHUR, is playing a vital role in serving the rural class & 
contribution for the economic upliftment of farmers. It is helping the farmers 
by giving them all facilities to rural people by supplying fodder & feed, 
improving the breed by artificial insemination with the help of their veterinary 
services. MADHURis reaping profit by equipping the latest technology& 
producing better quality products. It is serving the best quality milk & milk 
products to its customers, thereby maintaining their top position in the market. 
It has atomized manufacturing and every process is computerized. In other 
words, through automation it has achieved great success and a good 
recognition. 
CIMS B SCHOOL BANGALORE Page 100
INTERNSHIP STUDY AT MADHUR DAIRY 
BIBLIOGRAPHY 
1. CONCEPT OF DAIRY, RETRIVED FIRM 
(http:// www.conceptofdairy) 
2. MISSION AND VISION, RETRIVED FIRM 
(http:// www.missionandvision) 
3.GOVERNMENT ASSISTANCE, RETRIVED FIRM 
(http:// www.government assistance) 
4. For more visit of Madhur Dairy:- 
(http:/ www.madhurdairy.org.in). 
CIMS B SCHOOL BANGALORE Page 101
INTERNSHIP STUDY AT MADHUR DAIRY 
Annexure:- 1. 
BALANCE SHEET AS ON 01-04-2013 TO 31-03-2014 
Funds & Debts 31-03-2014 Assets & Due 31-03-2014 
Authorised Share 
5,00,00,000 Assets 22,67,75,965 
Capital 
(500000 Share of 
Rs.100) 
Paid up share capital 2,22,69,800 Investment 1,74,59,260 
Nominal member 
21,300 Stock 7,20,03,531 
fees 
Reserve & Other 
Funds 
7,51,79,417 Advance & Other 
Dues 
---------- 
Loans 1,75,67,550 Advance Tax 46,35,000 
Current Debts 
--------------- Staff & Milk 
21,58,603 
provision 
Societies Adv. 
Deposit 8,22,84,240 Deposit 46,12,431 
Debts of milk co-op. 
societies 
25,45,20,836 Trade dues & 
Advance 
9,04,98,538 
Debts Against 
expenditure 
2,42,87,327 T.D.S 2,80,410 
Debts against 
purchase 
1,62,15,773 Cash & Bank 9,80,35,976 
Provision made for 
the 
Income Tax 
1,29,32,840 
Net profit of the year 1,10,80,631 ------------- 
Total 51,63,59,714 51,63,59,714 
CIMS B SCHOOL BANGALORE Page 102
INTERNSHIP STUDY AT MADHUR DAIRY 
Annexure:- 2. 
Purchase 
Sr. 
No 
Details 2012-2013 2013-2014 
1 Milk 1,74,27,75,903 – 
37 
1,96,47,31,941-68 
2 Milk Product 8,45,557 – 
34 
9,41,910 – 20 
3 Cattle – feed ( Dan) 1,52,29,200 – 
00 
1,31,19,300 – 00 
4 Seeds ( Foddder) 4,91,958 – 00 4,04,840 – 00 
5 Testing Materials 2,35,970 – 00 1,81,530 – 00 
6 Materials of madhur milk 
products 
1,00,77,674 – 11 1,07,11,310 – 12 
7 Cartage of collection of milk 1,42,12,480 – 24 1,47,05,570 – 55 
8 Materials of madhur ice – 
cream 
9,22,785 – 29 10,66,141 – 35 
9 Skim milk powder 2,12,05,700 – 00 2,45,27,700 – 00 
10 Suda purchase 1,19,047 – 50 -------------- 
11 Butter purchase ( Makhan) 76,91,360 – 00 36,24,690 – 00 
12 Other items 40,000 – 00 ------------- 
Total 1,81,38,46,768 – 
85 
2,03,40,14,933 – 90 
Annexure:- 3 
Sales 
Sr.No. 
Detais 2012-2013 2013-14 
1 Milk 1,75,59,22,804 - 
30 
2,00,91,04,271 – 
77 
2 Ghee 15,76,25,333 - 43 17,00,71,279 – 41 
3 Chhas 8,69,61,722 – 69 8,99,89,125 – 06 
4 Milk product 9,85,741 – 54 12,04,951 – 58 
5 Cattle – Feed ( Dan) 1,50,75,000 – 00 1,29,93,000 – 00 
6 Seeds ( Fodder) 4,91,640 – 00 4,04,840 – 00 
7 Testing material 1,97,785 – 34 2,02,518 – 01 
8 Cream 42,608 – 70 32,369 – 56 
9 Milk products 2,97,58,688 – 78 2,97,94,380 – 20 
10 Madhur ice – cream 56,95,651 – 67 59,60,950 – 6 
11 Madhur panner 38,34,353 – 39 32,82,258 – 93 
12 Other items 54,166 – 70 ----------- 
13 Note – books 2,07,771 – 29 ---------- 
CIMS B SCHOOL BANGALORE Page 103
INTERNSHIP STUDY AT MADHUR DAIRY 
14 Sasti Dahin ( Curd) 1,25,68,770 – 00 1,21,17,390 – 16 
15 Other product of 
madhur 
-------------- 95,030 – 54 
16 Suda 1,19,047 – 59 ----------- 
Total 2,06,95,41,085 - 
42 
2,33,52,52,365 – 
83 
Annexure:- 4 
INVESTMENT 
Sr No. Details 2013 – 2014 
1 Ahmedabad Dist. Co – op. Bank Ltd. 50,000 – 00 
2 Gujarat state Co – op. Housing Finance Society 
Ltd. 
500 – 00 
3 Gujarat state Co – op. Bank Ltd. 5,000 – 00 
4 Gujarat Co – op. Land Dev. Bank Ltd 10 – 00 
5 Gujarat Co – op. Milk marketing federation Ltd. 1,74,00,000 – 00 
6 Gandhinagar Dist. Co.- op. Union Ltd 1,000 – 00 
7 Gandhinagar State Co – op. Union Ltd 250 – 00 
8 Gandhinagar District Central Co – op. Bank 2,500 – 00 
Total 1,74,59,260 – 00 
Annexure:- 5 
RESERVE AND OTHER FUNDS 
Sr. 
No. 
Details 2012 – 2013 2013 -2014 
A. Reserve Fund. 1,17,27,646 –10 1,37,44,585 – 14 
B. Other Funds. 
General Reserve Fund 83,23,780 – 56 1,07,13,491 – 07 
Dividend equilisation Fund 10,700 – 06 10,700 – 06 
Milk meter Subsidy 47,186 – 00 47,186 – 00 
Doubtful debts fund 32,02,125 – 82 44,12,289 – 24 
Total 1,15,83,792 – 44 1,51,83,666 – 37 
C. Capital Reserve Subsidy 
Dairy project subsidy 17,91,900 – 00 17,91,900 – 00 
Operation flood subsidy 16,10,426 – 15 16,10,426 – 15 
Animal husbandry subsidy 67,33,357 – 70 7,41,000 – 00 
Milk Scheme subsidy 45,000 – 00 45,000 – 00 
Chilling plant subsidy 1,19,000 – 00 1,19,000 – 00 
Subsidy for the development 
37,601 – 00 37,601 – 00 
of the 
Co – operation programme 
CIMS B SCHOOL BANGALORE Page 104
INTERNSHIP STUDY AT MADHUR DAIRY 
Subsidy for district rural 
development agency 
1,99,538 – 00 1,99,538 – 00 
G.C.M.M.F. bouns shares 67,00,000 – 00 67,00,000 – 00 
National mission for protein 
supplement Subsidy 
2,75,64,000 – 00 2,75,64,000 – 00 
N.C.D.C.D.M.I subsidy 50,00,000 – 00 74,42,700 – 00 
4,98,00,822- 85 4,62,51,165 – 15 
Total (A +B + C ) 7,31,12,261 – 39 7,51,79,416 – 66 
Annexure:- 6 
CASH & BANK BALANCE 
Sr no. Details 2012 – 2013 2013 -2014 
A. Cash Balance on Hand 22,958 – 00 65,607 – 00 
B Cash Balance in Bank 
Punjab National Bank 38,08,370 – 19 
Ahmedabad Dist.Co – op. Bank 4,21,33,190 – 28 
Bank of Baroda 96,99,398 – 59 
Ahmedabad Dist Co – op. Bank 2,35,061 – 10 
Ahmedanad Dist Co – op. Bank 4,12,120 – 27 
State Bank of India 9,31,337 – 15 
UCO Bank 2,42,548 – 27 
Central Bank of India 8,348 – 19 
C Bank Deposit 
State Bank of India 1,50,00,000 – 00 1,50,00,000 – 00 
Dena Bank 1,00,00,000 – 00 2,00 00 000 – 00 
Punjab National Bank 55,00,000 – 00 55,00,000 – 00 
Total 9,03,29,814 – 81 9,80,35,976 – 04 
CIMS B SCHOOL BANGALORE Page 105
INTERNSHIP STUDY AT MADHUR DAIRY 
Questioners:- 
1 . Employees are satisfied with workload given by the company? 
Very satisfied [ ] 
Somewhat satisfied [ ] 
Neutrals [ ] 
Somewhat dissatisfied [ ] 
Very dissatisfied [ ] 
2 ) whether employees are satisfied with the flexibility of work hours of the 
company? 
Very satisfied [ ] 
Somewhat satisfied [ ] 
Neutrals [ ] 
Somewhat dissatisfied [ ] 
Very dissatisfied [ ] 
3) Whether employees are satisfied with the job security by the company ? 
Very satisfied [ ] 
Somewhat satisfied [ ] 
Netural [ ] 
Somewhat dissatisfied [ ] 
Very dissatisfied [ ] 
4) Whether the employees are satisfied with salary given by the company? 
Very satisfied [ ] 
Somewhat satisfied [ ] 
Netural [ ] 
CIMS B SCHOOL BANGALORE Page 106
INTERNSHIP STUDY AT MADHUR DAIRY 
Somewhat dissatisfied [ ] 
Very dissatisfied [ ] 
5) Whether the employees are satisfied with overall relationship with manger? 
Very satisfied [ ] 
Somewhat satisfied [ ] 
Netural [ ] 
Somewhat dissatisfied [ ] 
Very dissatisfied [ ] 
6) What are the various reasons for employee turnover ? 
a. Management demands that one person do the jobs of two or more 
people . 
b. management doesn’t allow the rank and the file to make decision about 
their work 
c. Management constantly reorganizes, shuffles people around and 
changes direction constantly. 
d. management doesn’t take time to clarify their decisions 
e. management promotes department to complete against each others 
f. Management throws a temper tantrum, point fingers and assigns 
blame. 
8. In an organization, a little rate of employee turnover may result into? 
a. Bringing in new ideas and skills from new hires 
b. Better employee – job matches 
c. More staffing flexibility 
d. facilitate changes and innovation 
9. High rate of turn may lead to decrease in ? 
a. Productivity 
b. Service delivery 
c. Spread of organization knowledge 
10. What according to you are the causes of employee turnover? 
a. Compensation package differences 
b. Job and employee skill mismatch 
CIMS B SCHOOL BANGALORE Page 107
INTERNSHIP STUDY AT MADHUR DAIRY 
c. Inferior facilities, tools, etc 
d. Less reorganization 
e. Less or no appreciation for work done 
f. Less growth opportunities 
g. Poor training 
h. Poor supervision 
11. What according to you are the few ideas that a smart company use to keep 
their employee turnover rate low. 
a. Pay them well 
b. Treat each employee with respect regardless of their jobs, 
c. Offer good health care plans. 
d. Offer a bonus plan to safe and effiecient workers 
e. Offers flexible hours and generous vacation plans, 
f. Begin a profit sharing 
No. Sources of Employee Turnover Assign a score to 
represent the relative 
importance 
1 Personal Reason 
1 Maternity 1 2 3 4 5 
2 Difficulty in balancing work and life issues 1 2 3 4 5 
3 Child care issues 1 2 3 4 5 
4 Elder care issues 1 2 3 4 5 
5 Health – related issues 1 2 3 4 5 
6 Retirement 1 2 3 4 5 
7 Relocation ti follow spouse/ partner 1 2 3 4 5 
8 Difficulty travelling to and from work 1 2 3 4 5 
9 Other domestic reasons 1 2 3 4 5 
Work Enviroment 
1 Way work is organized 1 2 3 4 5 
2 Work load / Stress 1 2 3 4 5 
3 Work Environment 1 2 3 4 5 
4 Job Satisfacation 1 2 3 4 5 
5 Insufficient Challenges 1 2 3 4 5 
6 Worried about job security 1 2 3 4 5 
7 Poor fit between the employee and the job 1 2 3 4 5 
8 Inferior facilities, tools, etc 1 2 3 4 5 
9 Risky working conditions 1 2 3 4 5 
10 Inadequate employee oritenttion and training 1 2 3 4 5 
11 Lack of meaningful and challenging work 1 2 3 4 5 
Salary/ Recognition 
1 Dissatification with pay 1 2 3 4 5 
2 Internal pay inequality 1 2 3 4 5 
3 Lack of promotion/ career development 1 2 3 4 5 
CIMS B SCHOOL BANGALORE Page 108
INTERNSHIP STUDY AT MADHUR DAIRY 
4 Less or no appreciation for work done 1 2 3 4 5 
Organizational management Style 
1 Conflicts with supervisior or co – workers 1 2 3 4 5 
2 Dissatisfaction with management style 1 2 3 4 5 
3 Perception of unfair treatment 1 2 3 4 5 
4 Ineffective communication 1 2 3 4 5 
5 Poor supervision 1 2 3 4 5 
6 Management care how you really felt about 
your work? 
1 2 3 4 5 
7 Management open and honest in dealing with 
employees 
1 2 3 4 5 
8 Management ability to solve major 
administrive problems. 
1 2 3 4 5 
CIMS B SCHOOL BANGALORE Page 109

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MADHUR DAIRY GANDHINAGAR . SUMMER INTERNSHIP REPORT

  • 1. INTERNSHIP STUDY AT MADHUR DAIRY EXECUTIVE SUMMARY As a part of curriculum I have undergone internship in MADHUR DAIRY for four weeks. It becomes necessary for a postgraduate student to be well versed with both theoretical knowledge and its practical application in real situation. The internship training is an eye opener regarding the actual functioning of different departments in an organization. Also inter departmental relationships and its significance is thoroughly understood during this period. I studied the Theoretical aspect of Management Principle in the classroom. However, here at MADHUR DAIRY I could learn the application of that principle. I learned hoe these principles are applied the implemented in the organizational setting. The internship is an organization study. It is aimed at seeking information from various departments, its history, nature of business, vision, mission, policies, procedures, products, turnover and market share etc. Organization study helped to learn the new methods, technology used by the company. It enhances the knowledge about the company and its competitors and the techniques strategies adopted by them to beat their competition. Overall, it helped in knowing, learning and to study any organization closely. MADHUR DAIRY has a well-established Human Resources Management department, which looks after activities related to employees. There are different sub-divisions, which mainly deal with industrial relations, human resources development, welfare establishment and public relations. It was a great opportunity for me to undergo internship training in andhow company has coordinated its departments and in providing the timely and comfortable services to the public. The support and the hands on experience during the four weeks in the organization has become a value addition in my MBA curriculum. CIMS B SCHOOL BANGALORE Page 1
  • 2. INTERNSHIP STUDY AT MADHUR DAIRY PATI – A INTRODUCTION The Gandhinagar District Cooperative Milk Producers' Union Ltd. Gandhinagar District centre of Gujarat, a state of Western India, well-known for co-operative dairying. Gandhinagar District co-operative Milk Producers’ union Ltd. Is the full name of MADHUR dairy. As the name suggests that it is a co-operative union. The company is engaged in the production of milk, flavored milk, butter and ghee, butter milk. The company also produces a wide variety of ice-cream, and many sweets through MADHUR unit, a subsidiary of Madhur dairy. The plant is situated in GIDC area, in the centre of the city. The plants of MADHUR dairy are fully equipped with latest technology and modern facilities. Madhur dairy always work for welfare of society. The Gandhinagar District Co – op. Milk producer’s Union Ltd. (MADHUR) was established during 1971 under Operation Flood II by keeping “Amul” as its Roll Model. At present MADHUR has Gandhinagar Urban, Gandhinagar Rural & GujaratState as its area of operation for Milk Procurement and selling Milk in part of Gandhinagar Mahanagar Palika area.Since its inception the Union is constantly striving further for dairy development and marketing activities in its milk shed area. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 CIMS B SCHOOL BANGALORE Page 2
  • 3. INTERNSHIP STUDY AT MADHUR DAIRY million litres per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centres operate in the State.  Title of the Internship project: “STATUS OF MOTIVATION OF EMPLOYEES IN MADHUR DAIRY”  Duration of the Internship project: 30 days (4th August-3rd September, 2014). Importance of the study  To Familiarize with a business Organization  To understand the operations of the various Departments within the company.  To employees the skill and abilities of the work efficiently. Scope Internship training will help management gradutes to know about the functioning of an organization .it is means for bridging the gap between theory and practice. The study will investigate different areas which are related to our title of the study. The internship training was intended to provided industrial exposure to the trainee and bridge the gap between theory and practice. The study was mainly conducted to understand the functions, processes, and procedures of different departments of the company. This training reports covers details of the departments in which the trainee could get access and interact with responsible executives. Objectives of the study  To know about the production and manufacturing of milk.  To know about the function carried out in various departments in Madhur.  To study about the products of the company. CIMS B SCHOOL BANGALORE Page 3
  • 4. INTERNSHIP STUDY AT MADHUR DAIRY  To study the structure of various Departments and its functions in this organization. INDUSTRY PROFILE Indian dairy industry: Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale In developed dairying countries such as the U.S.A., the year 1850 is seen as the dividing line between farm and factory-scale production. Various factors contributed to this change in these countries, viz. concentration of population in cities where jobs were plentiful, rapid industrialization, improvement of transportation facilities, development of machines, etc. whereas the rural areas were identified for milk production, the urban centres were selected for the location of milk processing plants and product manufacturing factories. These plants and factories were rapidly expanded and modernized with improved machinery and equipment to secure the various advantages of large-scale production. Nearly all the milk in the U.S.A. before 1900 was delivered as raw (natural) milk. Once pasteurization was introduced, it developed rapidly. Mechanical refrigeration helped in the rapid development of the factory system of market milk distribution. The highest milk producer in the entire globe – India boasts of that status. India is otherwise known as the ‘Oyster’ of the global dairy industry, with opportunities galore to the entrepreneurs globally. Anyone might want to capitalize on the largest and fastest growing milk and milk products' market. The dairy industry in India has been witnessing rapid growth. The liberalized economy provides more opportunities for MNCs and foreign investors to release the full potential of this industry. CIMS B SCHOOL BANGALORE Page 4
  • 5. INTERNSHIP STUDY AT MADHUR DAIRY The main aim of the Indian dairy industry is only to better manage the national resources to enhance milk production and upgrade milk processing using innovative technologies. The Indian dairy industry has aimed at better management of the national resources to enhance milk production and upgrade milk processing involving new innovative technologies. Multinational dairy giants can also make their foray in the Indian dairy market in this challenging scenario and create a win-win situation for both. In India, dairying has been practiced as a rural cottage industry since the remote past. Semi-commercial dairying started with the establishment of military dairy farms and co-operative milk unions throughout the country towards the end of the nineteenth century. During the earlier years, each household in those countries maintained its ‘family cow’ or secured milk from its neighbor who supplied those living close by. As the urban population increased, fewer households could keep a cow for private use. The high cost of milk production, problems of sanitation etc., restricted the practice; and gradually the family cow in the city was eliminated and city cattle were all sent back to the rural areas. Gradually farmers within easy driving distance began delivering milk over regular routes in the cities. This was the beginning of the fluid milk-sheds which surround the large cities of today. Prior to the 1850s most milk was necessarily produced within a short distance of the place of consumption because of lack of suitable means of transportation and refrigeration. The Indian Dairy Industry has made rapid progress since Independence. A large number of modern milk plants and product factories have since been established. These organized dairies have been successfully engaged in the routine commercial production of pasteurized bottled milk and various Western and Indian dairy products. With modern knowledge of the protection of milk during transportation, it became possible to locate dairies where land was less expensive and crops could be grown more economically. In India, the market milk technology may be considered to have commenced in 1950, with the functioning of the Central Dairy of Aare Milk CIMS B SCHOOL BANGALORE Page 5
  • 6. INTERNSHIP STUDY AT MADHUR DAIRY Colony, and milk product technology in 1971 with the establishment of Madhur Dairy, Ana. The industry is still in its infancy and barely 10% of our total milk production under goes organized handling. NATIONAL DAIRY DEVELOPMENT BOARD National Dairy Development Board (NDDB) was founded to replace... Exploitation with empowerment, Tradition with modernity, Stagnation with growth, An instrument for the development of India’s rural transforming dairying into an instrument for the development of India’s rural people. Prior to NDDB, the milk market was vastly governed by local private dairy and these dairies were neither producing milk nor they were animal breeders and hence law of demand and supply was unheard by those whose intentions were purely to make more money from both the sides – that is from producers of milk (farmers) and consumers at large. Establishment of NDDB broke that spell and traders were side lined in due course. The National Dairy Development Board was created in promote, finance and support producer-owned and controlled organizations. NDDB’s efforts are co-operative principles and the Madhur Pattern of Co-operation Philosophy of NDDB 1. Co-operation is the preferred form of enterprise, giving people control over the resources, through democratic self governance. 2. All beneficiaries, particularly women and under privileged, must be involved in co-operative management and decision making. 3. Technological and evolution search for better way to achieve the objective in the dynamic market. The NDDB was created in 1965, fulfilling the desire of the Prime Minister of India – the late Lal Bahadur Shatri – to extend the success of the CIMS B SCHOOL BANGALORE Page 6
  • 7. INTERNSHIP STUDY AT MADHUR DAIRY Madhur Co-operative Milk Producers union to other parts of India.That success combined the wisdom and energy of farmers with professional management to successfully capture liquid milk and milk product markets while supporting farmer investment with inputs and services. NDDB began its operations with the mission of making dairying a vehicle to a better future for millions of grassroots milk producers. The mission achieved thrust and direction with the launching of “Operation Flood”, a programme extending over 26 years and which used World Bank loan to finance India’s emergence as the world’s largest milk producing nation. Operation Flood’s third phase was completed in 1996 and has to its credit a number of significant achievements. NDDB also promotes other commodity-based co-operatives, allied industries and veterinary biological on an intensive and nation-wide basis. Dr. (Ms) Amrita Patel serves as the Chairman of NDDB; Dr. Varghese Kurien was the founder Chairman. CIMS B SCHOOL BANGALORE Page 7
  • 8. INTERNSHIP STUDY AT MADHUR DAIRY COMPANY PROFILE Madhur Dairy was established in 1st June 1971. Its work is collection and sales of milk. In the initial stage 400-500 leaders were working together with 2-3 permanent leaders. In 1982-83 they established a new processing plant at the capital of Gujarat. The capacity of that plant was 30000 litres per day. In 1983 milk procurement was 8 to 10 thousand litres. In 1988 the government plant was gone. In 1990-91 they changed their processing plant. The capacity of that plant was 60000 litters per day. In 2002-03 they changed their processing plant. The capacity of that plant is 200000 litter per day. But now total production of milk daily is 175000 Litter.. It is one of the consumer goods producing industries. Its products are important item in diet as most of people in India are vegetarian. Therefore, milk and milk products assume great importance as the only source of animal fat in their diet and important source of animal protein. It gives production of milk and a milk product, which industries bring significant change in social-economic structure of rural economy. Dairy industry has important role in employment generation. It provides regular source of income and supplementary employment to small and marginal farmers and agricultural labourers. Therefore, it acts as a source of social change in the direction of equitable social. Initially the dairy industry was developed in rural areas only at a very small scale. The rate of growth of this industry was around 1% only. It has gone up to 4.2% now. A t the same time independence, there were 186 dairy plants in the country. There were 26 milk CIMS B SCHOOL BANGALORE Page 8
  • 9. INTERNSHIP STUDY AT MADHUR DAIRY products factories and three creameries. 51 products were in different stages of implementation. There were 72500dairy co-operations in 170 milk sheds by March 1996. Name of unit:- MADHUR DAIRY Gandhinagar District Co-operative Milk Producers Union ltd. Logo of Madhur Dairy:- Address of the unit:- Gandhinagar Co- operative Milk Producers Union Ltd. G.I.D.C. Sector-25 ‘K’ Road, Gandhinagar. Form of Organization:- The MADHUR DAIRY is Co- operative sector Registration No:- 10807 Number of Members:-114 Shift of the unit:-  8.00 am to 4.00 pm  4:00 pm to 12:00 pm  12:0 pm to 08:00 am  9:00 am to 06:00pm CIMS B SCHOOL BANGALORE Page 9
  • 10. INTERNSHIP STUDY AT MADHUR DAIRY Board Of Directors:- (1) shri Rohit Mehta ( Managing Director) (2) Urvashiben Brahmbhatt ( Dist. Registrar – Gandhinagar ) (3) Shri M.C.shah ( Representative – NDDB ) (4) Shri A.K.Dhagadh ( Representative – GCMMF ) (5) Dr. Shankarsinh R. Rana (6) Shri Somaji S. Bariya (7) Shri Prahladji B. Thakor (8) Shri Lalbhai G. Patel (9) shri Jilusinh B. Vaghela (10) Shri Manaji S. Thakor (11) Shri Naranbhai A. Chaudhari (12) Smt. Arkhaben V. Thakor (13) Shri Shivabhai D. Patel (14) Smt. Chadrikaben R. Patel (15) Smt. Kailashba J. Vaghela (16) Smt. Gitaben R.Rabari CIMS B SCHOOL BANGALORE Page 10
  • 11. INTERNSHIP STUDY AT MADHUR DAIRY OBJECTIVES  To provide maximum services to customers  To monitor the process to ensure the environ safety.  To provide necessary resources required for management system to prove excellence  To provide maximum services to milk production VISION  Model Co-Operative in the country MISSION  Mission is to pay maximum prices to milk producers.  Provide maximum customer satisfaction by quality of milk product diversification AWARDS & PRIZES:  1994-95:- Best productivity performance award by national productivity council For liquid milk plant.  1994-95:- Award for best performance  1994-95:- Udhyog Ratna award  Kohinoor of award presented from the Indian economic development & research  Association New Delhi (India) in 2008. Rastriya samman purskar with gold medal – 2008.  Bhaztiya udhyog Ratna award – 2008.  Lifetime achievement award for industrial development – 2008.  Bharat Gaural award -2008.  International achieves award -2008.  Rajiv Gandhi shiromahi award -2009. CIMS B SCHOOL BANGALORE Page 11
  • 12. INTERNSHIP STUDY AT MADHUR DAIRY GOVERNMENT ASSISTANANT The industry became significant with the launching at the operation flood programme under 9th 5year plan. The government for the development of this industry took following steps.  Dairy will now be focused as a viable enterprise.  International animal health code will be integral part of animal health management  Operation flood will be developed for the international market.  Buffalo’s milk product will be developed for the international market.  Foreign investment in food packaging, dairy equipments, technology driven units are training centers of dairy industry will be encouraged. CIMS B SCHOOL BANGALORE Page 12
  • 13. INTERNSHIP STUDY AT MADHUR DAIRY ORGANISATION STRUCTURE Board of Directors Managing Director Marketing Manager ORGANISATION STATUS Account Manager The member producers and their Dairy Co-operative Societies (DCS) are the vital constituents of the Union and their progress is the judging yardstick on the efficiency of the Union’s operation. Hence the maximum importance has been given to their development. The Union is making intensive efforts over the years to organize DCSs in more and more villages of the three districts in the milk-shed area. CIMS B SCHOOL BANGALORE Page 13 Human Resource Manager Production Manager Assistant Manager Assistant Manager Assistant Manager Assistant Manager Operators Workers Officers Staff Officers Staff Officers Staff
  • 14. INTERNSHIP STUDY AT MADHUR DAIRY NO OF. MEMBERS SUPPLYING MILK 33300 35750 38700 40600 41350 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 DAILY AVERAGE OF MILK 27000 29770 COLLECTION 42500 42635 42635 121275 122251 127740 134928 148178 155637 138986 123453 138105 146076 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 2004-052005-062006-072007-082008-092009-102010-112011-122012-132013-14 Series 1 Column1 Column2 CIMS B SCHOOL BANGALORE Page 14
  • 15. INTERNSHIP STUDY AT MADHUR DAIRY PERCENTAGE OF SOUR MILK 0.12 0.1 0.08 0.06 0.04 0.02 0 SALES OF DAILY AVERAGE MIL ( IN LITRE) 160000 140000 120000 100000 80000 60000 40000 20000 CIMS B SCHOOL BANGALORE Page 15 Series 3 Series 2 Series 1 0 Series 3 Series 2 Series 1
  • 16. INTERNSHIP STUDY AT MADHUR DAIRY SALESOF DAILY AVERAGE CHHASH(BUTTER MILK) ( IN LITRE) SALES OF SWEET ( IN KILO) 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 Column1 Column2 Series 1 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 CIMS B SCHOOL BANGALORE Page 16 Column1 Series 2 Series 1
  • 17. INTERNSHIP STUDY AT MADHUR DAIRY SALE OF ICE – CREAM ( IN LITRE) 140000 120000 100000 80000 60000 40000 20000 0 MADHUR is offering the most remunerative milk procurement price to member producers The operational efficiency is reflected on procurement prices paid to the member producers. The average milk procurement price paid during the year was Rs. 22.16 for every Kg of Milk supplied to the Union Which is 80% of total cost of production. Int & Bank Chrgs 2% Milk Purchase 71% Ret. Margin Packing 4% Process 4% Transport 5% 3% Sal & Admin 7% Misc 4% CIMS B SCHOOL BANGALORE Page 17 Series 3 Series 2 Series 1
  • 18. INTERNSHIP STUDY AT MADHUR DAIRY Milk collected at DCS will be transported to Chilling Centres, through 107 Milk Procurement Can Routes, by travelling 17,929 KM’s every day. 23 Bulk Milk Cooler Routes are also in operation, which collects milk from 121 centres of 344 DCS directly transported to Madhur Dairy through insulated tankers. INFRASTRUCTURE DEVELOPMENT: The strategy of Madhur Dairy is “Produce More, Sell More & Serve More” and reaping the benefits of economies of scale. In order to realize this strategy, the Union has implemented the following projects so that more and more milk can be procured and processed. This will help us to serve our producer members by passing on the maximum benefits; we are consciously adopting the growth-oriented strategy of helping our producers to grow by ourselves growing constantly. Although Madhur sets standards for its products for better serve to customers, it was not possible to keep the standards stability due to manual operations. In designing mega dairy, Madhur looked towards an automated system that would allow it to achieve consistent quality parameters for each product. Energy and manpower would also be more effectively optimised and controlled and all plant equipment would be integrated. CIMS B SCHOOL BANGALORE Page 18
  • 19. INTERNSHIP STUDY AT MADHUR DAIRY PRODUCT PROFILE Madhur mainly does purified milk and milk products. The products that are produced by these units are:- (1) Madhur Gold.. Madhur milk. Containing 6.0% Fat and 8.5 % SNF.9.0% rich, creamier and tastier Ideal for preparing home-made sweets & savouries. Available in 500ml., and 1ltr packs. (2) Madhur Fresh (TAAZA) :- TAAZA milk containing 3.0% Fat. And S.N.F 8.5% rich. It is useful for baby products. Available in 500ml., and 1ltr packs. CIMS B SCHOOL BANGALORE Page 19
  • 20. INTERNSHIP STUDY AT MADHUR DAIRY (3) Madhur cow milk :- Madhur cow milk containing 3.5%Fat. And S.N.F 8.5% rich.. Available in 500ml., and 1ltr packs. (4) Madhur Ghee (cow ) ( Blue Pack) Madhur cow ghee contacting Total fat 90 gm.. And S.N.F 58 GM. Energy 814 kcare Available in 500ml., and 1ltr packs. CIMS B SCHOOL BANGALORE Page 20
  • 21. INTERNSHIP STUDY AT MADHUR DAIRY (5) Madhur Ice cream In ice cream ingredients milk & Milk products sugar, cashew pieces, Draksha permitted, and stabilizer ( E-407, E-466, E-412) and Artificial sustains. (6) Madhur family pack ice cream.. ( Kaju Draksh) In family pack ice cream the total size of ice cream is 100 ml.Total fat gm is 8.2% .Total saturated fat gm is 5%. Energy 133 Kcal. Total Energy from fat 74kcal. (7) Madhur cho - cabar. CIMS B SCHOOL BANGALORE Page 21
  • 22. INTERNSHIP STUDY AT MADHUR DAIRY In choc-bar The total size of 60 Ml. Total fat gm is 17.0%.. And saturated fat gm is 12.0%.. And Energy is 248Kcal. And Energy from fat is 153 Kcal. ( 8 ) Madhur Batter soach (cone) Cone the total size is 120 Ml.. Total fat gm is 10.8.and satuartd fat gm is 5.8%. And energy is 175 kcal. And energy feom fat is 93kcal. CIMS B SCHOOL BANGALORE Page 22
  • 23. INTERNSHIP STUDY AT MADHUR DAIRY FUNCTIONAL DEPARTMENT CIMS B SCHOOL BANGALORE Page 23
  • 24. INTERNSHIP STUDY AT MADHUR DAIRY DEPARTMENT WISE STUDY Introduction Departmentation is a process of dividing the large functional organization in to small and flexible administrative units. The basic need of Departmentation arises because of limitation on the number of subordinates that can be directly managed by superior. Basis of Departmentation: Departmentation may be on the basis of function, products region customers, process, time, number and marketing channel. Functional basis is very popular method of Departmentation. It refers to grouping of actives of organization into major functional department like, production, purchase, marketing etc. Therefore the main departments which are operation in the company are as follows: Main Departments Production department Human resource department CIMS B SCHOOL BANGALORE Page 24 Finance department Marketing department
  • 25. INTERNSHIP STUDY AT MADHUR DAIRY (1) Production Department CIMS B SCHOOL BANGALORE Page 25
  • 26. INTERNSHIP STUDY AT MADHUR DAIRY INTRODUCTION “Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want of customer.” Production plant uses modern plant and machineries. Whole process complete very fast with introduction of milk. There are automatic system in the dairy. About 400 employees are working in the madhur dairy. There is official staff is about 100 and workers are about 300. The dairy’s plant is at – road, G.I.D.C., sector – 25, gandhinagar. In the madhur dairy there are modern milk processing machines in it. The production process is given below.in the first step purchased milk is bought in the dairy by the vehicle in can. After the milk is tested in particular machines and milk is stored in one place. The milk is taken in the process room after taken sample. The per day milk of the dairy is 175000 ltr.After the milk is boiled at 80.Cin machine. After the milk is taken to the different processes. OBJECTIVES Production is an organized activity in a manufacturing organization. Each organized.activity must spell out its objectives so that its existence can be justified. On the basis of the edger of attainment of this objectives. Moreover such identification of objectives increases the consciousness of the personal working in the respective work center checking their efforts by verifying whether confirming with the stated objective of the organization.  Execute co-ordinate, organize and monitor the production activities Decrease the cost of production and wastages in production as much as possible.  Ensure process, control and quality of products manufactured.  Also ensure that the production meets the planned requirements. Functions:  Procurement of raw material. CIMS B SCHOOL BANGALORE Page 26
  • 27. INTERNSHIP STUDY AT MADHUR DAIRY  Maintain and produce the standard quality products.  Using of advanced technology.  Produce zero bacteria milk.  Maintaining inventory of both raw material and finished products. Types of Products Produced:  MADHUR MILK:-  Cow Milk  Buffalo Milk  MADHUR GHEE:-  Buffalo’s Ghee  Cow’s Ghee  MADHUR SWEET:-  Penda  Chocolate Barfi  Rajvadi Penda  Rajvadi Halvo  Mohanthad  Magas  Kajukatri  Kaju Barfi  MADHUR ICE-CREAM:-  Venila  Kaju Draksh  Butter Skotch  Kesar-Pista  Strawbary CIMS B SCHOOL BANGALORE Page 27
  • 28. INTERNSHIP STUDY AT MADHUR DAIRY HIERARCHY OF PRODUCTION DEPARTMENT MANAGER ASSISTANT MANAGER TECHNICAL OFFICERSRS TECHNICINAS CIANS SUPERVISORS HELPERS/ Workers. CIMS B SCHOOL BANGALORE Page 28
  • 29. INTERNSHIP STUDY AT MADHUR DAIRY THE DIFFERENT STAGES OF PROCESSING 1) COOLING On arrival at the dairy chilling centre, milk is immediately cooled 4-6 degree c and stored in storage tanks 2) CLARIFACATION The chilled milk from the silos goes to the clarifier after preheating. The clarifier spins the warm milk at the high speed, removing dust and dirt particles invisible to the naked eye. 3) PASTUERISATION The milk is then pasteurized. Named after Louis Pasteur, a French Scientist who invented the process for use in wine, pasteurization was first applied to milk by Dr. Soxhlet of Germany. This involves heating the milk to 72 degree c and holding at this temperature for 15 seconds. Other equivalent time-temperature combinations may also be used. After heating and holding the milk rapidly cooled at the temperature of 7 degree C or below. Pasteurization of milk results, in heat destruction of all the pathogenic (disease causing} bacteria do not get opportunity to proliferate due to the rapid cooling of milk after heating. Pasteurized inactivates even the TB bacteria. Therefore, it is always healthy to drink pasteurized milk. 4) HOMOGENIZATION The milk then proceeds to a homogenizer. This is where the large size fat globules present in milk are broken down into tiny particles of less than 2 micron size. The reduced size fatglobules cannot rice to the top in the milk to form a cream layer (malai) on the top of the milk. CIMS B SCHOOL BANGALORE Page 29
  • 30. INTERNSHIP STUDY AT MADHUR DAIRY 5) STANDARDIZATION Milk from breeds of cows and buffaloes may vary in its composition. Hence, to make milk of uniform composition for supply to the market it is standardized by raising or lowering, of fat and or solids-non-fat percentages of milk to a desired value, so as to conform to legal or other requirements prescribed. 6) PACKAGING Traditionally the co-operatives used to pack milk in glass bottles. However, now all co-operatives milk is packed in plastic pouchestetra packsbulk vending etc. Some of the machines used for production process are: 1. Milk reception lines. 2. Milk chillers. 3. Milk pasteurizes. 4. Homogenize. 5. Cream separators. 6. Stando meter. 7. Milk silos. 8. Horizontal milk storage tanks. 9. Creams pasteurize. 10. Milk packing machines. 11. Conveyer belts and chains. 12. Crater and washers CIMS B SCHOOL BANGALORE Page 30
  • 31. INTERNSHIP STUDY AT MADHUR DAIRY Production process of milk Receiving milk from mi lk co-operative producers Mi lk is chilled in 7 Major Chilling centers and sent to dairy through Milk tankers Regeneration pasteurized 5 degree C then to separator Each tanker is weighed at the weigh bridge and the sample milk is tested in electronic fat tester Mi lk is unloaded to raw milk silos (4 si los each with a capacity of 1 lack l iters) Heating at 78 degree C and maintained at 45 degree C Chilling of milk at 5 degree in pasteurizer HMST where pasteurized milk is stored Packing section Dispatching section,Milk is kept at 5 degree c in the cold storage CIMS B SCHOOL BANGALORE Page 31
  • 32. INTERNSHIP STUDY AT MADHUR DAIRY PROCESS FLOW FOR CURD PRODUCTION & PACKING Patesurised at 80Dc And Colled At 32 – 35 DC Addition of STARTER Culture Packaging Incubated at Room Temperature Transferd at Cold Storage Dispatched Market CIMS B SCHOOL BANGALORE Page 32
  • 33. INTERNSHIP STUDY AT MADHUR DAIRY PROCESS FLOW FOR GHEE MAKING AND PACKING Butter milk At 120 – 130 DC Butter oil Ghee Boiler 115 – 120 DC Clarification Packed & Storage Dispatched Market CIMS B SCHOOL BANGALORE Page 33
  • 34. INTERNSHIP STUDY AT MADHUR DAIRY PROCESS FLOW FOR BUTTER MAKING AND PACKING Raw – material PRE HEATED At 40 – 50 DC Cream Separator Cream Past Dispatched Market eurizers Cream Tanks At 10 DC Continues Butter Making Butter Packed And Storage in Deep Freezers At 20 DC Dispatched Market CIMS B SCHOOL BANGALORE Page 34
  • 35. INTERNSHIP STUDY AT MADHUR DAIRY Process flow for flavoured milk production Standardization of milk of Addition of sugar 8 -9% Pasteurize at 80 Degree Temperature ture packing Addition of colour and flavours Filling of milk in 200 ml Sachets Dispatching CIMS B SCHOOL BANGALORE Page 35
  • 36. INTERNSHIP STUDY AT MADHUR DAIRY PROCESS FLOW FOR MASALA BUTTER MILK Curd in Can Mixing Thoroughly using Plunger Adding of Pasteurized Water Adding to Masala Water Filtration to eliminate masala Fibers Transferring for packing Transferring to cold storage Dispatch in Market CIMS B SCHOOL BANGALORE Page 36
  • 37. INTERNSHIP STUDY AT MADHUR DAIRY Sweet sction Introduction Sweet manufacturing is indigenous milk product production in the part of dairy processing. The importance of milk and milk products in this country has been recognized and the variety of ways in which milk is used for the preparation of indigenous product has developed more or less as an art. Indigenous milk product like khoa, Peda, Magas, chocolate Barfi, Shrikhand, Topara Park, kulfi, Dahi, etc manufacturing at dairy sector. CIMS B SCHOOL BANGALORE Page 37
  • 38. INTERNSHIP STUDY AT MADHUR DAIRY Manufacturing process of khoa Raw Material = std. milk, sugar, cardamom Take a milk in shallow pan open container ↓ Heat the milk and stirred with long handled flat edged metal scraper to prevent caramelization ↓ The light brown mass is getting ↓ Khoa is sometime further sweetened with sugar to yield of burfi Add cardamom for flavor ↓ Use the khoa for Peda making CIMS B SCHOOL BANGALORE Page 38
  • 39. INTERNSHIP STUDY AT MADHUR DAIRY Manufacturing process of kesar Peda Raw Material = Std. milk, sugar, Elaichi, Kesar Mix the khoa and sugar ↓ Heated on a gentle fire till mixture turns relatively firm Pan is removed from fire ↓ Desired flavour and colour by adding kesar colour and flavor ↓ The contents are mix thoroughly ↓ Transfer to the tray for cool at atmospheric temp. ↓ Made in to ball of 15 to 20 gram size by rolling between the palms after applying a little ghee to avoid stricking ↓ Giving the shape by Peda shaping moulds ↓ Set on tray or packing box CIMS B SCHOOL BANGALORE Page 39
  • 40. INTERNSHIP STUDY AT MADHUR DAIRY Manufacturing of kaju-katri Raw Material = Std. milk, sugar, Elaichi, Kesar Mix the khoa and sugar ↓ Heated on a gentle fire till mixture turns relatively firm Pan is removed from fire ↓ Desired flavour and colour by adding kesar colour and flavor ↓ The contents are mix thoroughly ↓ Transfer to the tray for cool at atmospheric temp. ↓ Made in to ball of 15 to 20 gram size by rolling between the palms after applying a little ghee to avoid stricking ↓ Giving the shape by Peda shaping moulds ↓ Set on tray or packing box ↓ Pack it and store at room temperature CIMS B SCHOOL BANGALORE Page 40
  • 41. INTERNSHIP STUDY AT MADHUR DAIRY STORE DEPARTMENT After packing various pouches the dairy has to store the fresh and packed milk. The milk pouches are then taken to the cold storage under the temperature of 8 to 10 degree Celsius. It is maintained with the help of fans having silicon chips. The pouches are stored here for the whole night and in morning they are distributed Laboratory Section:- Standard of Diff. Product: (As per food safety and standards regulation, 2011) Milk Fat% SNF% Buffalo milk 6.0 9.0 Cow milk 3.5 8.5 Standardize milk 4.5 8.5 Mixed milk 3.5 8.5 Recombined milk 3.0 8.5 Toned milk 3.0 8.5 Double toned milk 1.5 9.0 Cream, Malai, Low fat cream - 25 % Medium fat cream - 40 % High fat cream - 60 % Malai Not less than 25.0 % milk fat Paneer Moisture - 70 % (max.) Fat - 50 % (DMB) CIMS B SCHOOL BANGALORE Page 41
  • 42. INTERNSHIP STUDY AT MADHUR DAIRY Ice cream Milk Fat - Not less than 10 % TS - Not less than 36 % Milk protein (N*6.38) - Not less than 3.5 % Ghee B.R. Reading at 40°C - 40.0 to 43.5 R value - min. 24 FFA as oleic acid - max.3 Moisture - max. 0.5 TESTS For raw milk-Fat -SNF-Acidity For Ghee -FFA -Moisture -BR reading For Ice Cream -%Fat -%SNF -%TS Standardize Milk -%fat -%SNF -MBRT -Microbial test CIMS B SCHOOL BANGALORE Page 42
  • 43. INTERNSHIP STUDY AT MADHUR DAIRY QUALITY POLICY Madhur Dairy is committed to...  Improve life style of member milk producers  Achieve highest customer satisfaction by consistent supply of good quality, safe milk and milk products . MADHR Dairy Achieves this by…  Strengthening Co-Operative structure  Up gradation of processes and application of innovative techniques  Providing milk products and services par-excellence for total customer satisfaction.  Implementation of innovative welfare schemes and services for socioeconomic development of milk products.  Application of eco-friendly processes and operations.  Development of motivated, dedicated and devoted work force. CIMS B SCHOOL BANGALORE Page 43
  • 44. INTERNSHIP STUDY AT MADHUR DAIRY (2) MARKETING DEPARTMENT CIMS B SCHOOL BANGALORE Page 44
  • 45. INTERNSHIP STUDY AT MADHUR DAIRY MARKETING Marketing management in the analysis, planning, implementing and controlling of programs designed to bring about desired exchange of goods and money with target market needs and desires and using effective promotional activities to improve sale and attain the desired profit. Objectives of Marketing Department  To provide utmost satisfaction to the end consumers.  Create market awareness and preference for Madhur  Customer retention.  Balance the demand and supply of milk and milk products.  Organize and develop the market share of Madhur effectively.  Prepare sales budget.  Formulate strategies to compete with its competitors.  To procure more and produce more. Functions  To collect information about revenue.  Maintain sales and other accounts.  To attain major market shares  To capture market share. CIMS B SCHOOL BANGALORE Page 45
  • 46. INTERNSHIP STUDY AT MADHUR DAIRY ORGANISATION CHART OF MARKETINGDEPARTMENT GeneralMANAGER Marketing & Society Marketing MANAGER Assistant manager Marketing officer Supervisors Helpers PRICE DETERMINANTION BASE OF MADHR  Cost  Commission  Margins  Policy CIMS B SCHOOL BANGALORE Page 46
  • 47. INTERNSHIP STUDY AT MADHUR DAIRY Channels of distribution :- The main distribution channel comprises of numerous wholesalers in the city, then their agents and then the retailers. They supply them in shifts through their own vehicles. Madhur Dairy. RETAILERS PARLOURS FRANCHISES Other way of Marketing. ZERO LEVEL CHANNEl TWO LEVELCHANNEL MANUFACTURER CONSUMER MANUFACTURER WHOLESELLER RETAILER CONSUMER CIMS B SCHOOL BANGALORE Page 47
  • 48. INTERNSHIP STUDY AT MADHUR DAIRY  ZERO LEVEL CHANNEL A zero level channel (also called as the direct marketing channel) consists of manufacturer selling directly to the final consumer.  TWO LEVEL CHANNEL Two level channels consist of two intermediaries. This intermediary is set according to the company. ADVERTISEMENT Advertising can be traced back to the very beginning of recorded history. Any paid form of non-personal, presentation and promotion of ideas, goods or a service by an identified sponsor is known as advertising. Advertising is very important tool to combat competition. The advertising by MADHUR Dairy is being done by following ways.  Wall Painting  Hoardings  Calendar  Posters  Vehicle Painting  Vehicle Sticker  On milk collection sticker  Cinema Slide  Signboard  Plastic Banner COMPETITOR Marketing of this product are done by Gujarat co-operation milk marketing federation ltd. We can say that private dairies are competitions of it main competitor of the madhur dairy. are as under. CIMS B SCHOOL BANGALORE Page 48
  • 49. INTERNSHIP STUDY AT MADHUR DAIRY  Madhar Dairy  Amul Dairy Price chart of Milk as per july 2014 :- Serial No. Product Packing size Selling price (1) Madhur standard 500 ml. 21.00 (2) Madhur full kreem millk 500 ml 23.00 (3) Madhur Tond Millk 500 ml 17.00 (4) Madhur tond Millk 200 ml 07.00 (5) Madhur Cow Millk 500 ml 19.00 (6) Madhur chhach 500ml 10.00 (7) Madhur standard Milk ( loose) 40 litre 1640.00 (8) Madhur cow mikl (Loose) 40 litre 1480.00 (9) Madhur full cream milk ( loose) 40 Litre 1800.00 (10) Madhur toned milk ( loose) 40 litre 1320.00 (11) Madhur Chhase (Loose) 40 litre 800.00 (12) Madhur Tastey Dahi (curd) 200 Ml 13.00 (13) Madhur Tastey Dahi ( Curd) 400 Ml. 25.00 (14) Madhur Tastey Curd ( Loose) 1Kg. 60.00 CIMS B SCHOOL BANGALORE Page 49
  • 50. INTERNSHIP STUDY AT MADHUR DAIRY (15) Madhur Ghee Pouch ( Bufflow) 500Ml. 180.00 (16) Madhur Ghee Pouch ( Cow) 500 ml. 185.00 (17) Madhur Ghee Tean (Buflow) 1 Litre 370.00 (18) Madhur Ghee ( Bufflow) 15 Kg. 6000.00 (19) Madhur Ghee ( Cow) 15 Kg. 6150.00 (20) Madhur Panner 100Gm. 25.00 (21) Madhur Panner 200Gm. 50.00 (22) Madhur Panner 500Gm. 120.00 (23) Madhur Panner 5 kg. 1100.00 (24) Madhur Cream 50% FAT 1kg. 200.00 (25) Madur Tea special Milk 1 Litre 42.00 Price chart of Ice cream as per july 2014 :- Serial No. Product Packing Size Selling price (1) Venila cup 40 Ml 05.00 (2) Venila cup 90 Ml. 10.00 (3) Venila family pack 500 Ml. 40.00 (4) Venila family pack 1 Litre 70.00 (5) Strobary cup 40 Ml. 05.00 (6) Strobary Cup 90 Ml 10.00 (7) Strobary family pack 500 Ml. 40.00 (8) Strobary family pack 1 Litre 70.00 CIMS B SCHOOL BANGALORE Page 50
  • 51. INTERNSHIP STUDY AT MADHUR DAIRY (9) Kaju Draksh Cup 90 Ml 15.00 (10) Kaju Draksh Family pack 500 Ml 55.00 (11) Kaju Draksh Family pack 1 Litre 90.00 (12) Kesar – pista 90 Ml 15.00 (13) Mava Badam 90 Ml 15.00 (14) Kaju Anjer 100 Ml 15.00 (15) Raj – Bhog 100 Ml. 20.00 (16) Batar Soach Cup 100 Ml 15.00 (17) Batar Soach Family pack 500 Ml 55.00 (18) Batar Soach Family pack 1 Litre 90.00 (19) Orange juice 60 Ml 05.00 (20) Batar Soach Coun ( Big) 120 Ml 15.00 (21) Chocobar 60 Ml 15.00 (22) Mangodolly 60 Ml 12.00 (23) Batar Soach Coun ( Mini) 50 Ml 10.00 (24) Chocobar Mini 35Ml 07.00 (25) Venila Family Pack 5 Litre 325.00 (26) Strobary Family Pack 5 Litre 325.00 (27) Kaju Draksh Family pack 5 Litre 400.00 (28) Batar Soach Family pack 5 Litre 400.00 (29) Kesar pista Family pack 5 Litre 475.00 (30) Raj Bhog Family Pack 5 Litre 525.00 (31) Kaju Draksh Family pack 5 Litre 475.00 CIMS B SCHOOL BANGALORE Page 51
  • 52. INTERNSHIP STUDY AT MADHUR DAIRY (32) Mava Badam Family pack 5 Litre 475.00 Price chart of Sweet as per july 2014 :- Serial Number Product Packing size Selling price (1) Mohanthal 1 Kg. 200.00 (2) Magas 1Kg. 200.00 (3) Topara park 1Kg. 260.00 (4) Rajvadi paida 1 Kg. 280.00 (5) Chocalate Barfi 1Kg. 280.00 (6) Rajvadi Halvo 1Kg. 280.00 (7) Kesar paida 1Kg. 280.00 (8) Kaju Barfi 1Kg. 280.00 (9) Kaju katari 1Kg. 480.00 (10) Kaju Role 1kg. 480.00 (11) Anjer Role 1kg. 480.00 (12) Prasadiya paida 1kg. 280.00 (13) Elayachi paida 1kg. 260.00 (14) Molo mavo 1kg. 280.00 CIMS B SCHOOL BANGALORE Page 52
  • 53. INTERNSHIP STUDY AT MADHUR DAIRY (3) HUMAN RESOURCES DEPARTMENT CIMS B SCHOOL BANGALORE Page 53
  • 54. INTERNSHIP STUDY AT MADHUR DAIRY INTRODUCTION Human resources Management (HRM) is a management function that helps managers for recruitment, selection, training and development of employees. HRM is concerned with people’s dimension in organization. In business organization management in managing the employees faces so many problems. To create a harmonious relationship between employees and employer Human Resource Department is required in each and every organization. Human resources Management refers to the practices & policies. You need to carry out the personal aspects of your management job, specifically acquiring training, apprising, rewarding environment for your company’s employee. Human resources Management is concern with planning, organizing, directing & controlling. The procurement & maintenance of the personal management in organization effective contribution to the required number of persons at the right place for the right job utilizing their capacity to the optimum level also producing them with relevant facility to achieve course of action. Some function of personnel management is selection process and promotion, wages and salary administration, industrial relationship etc. OBJECTIVES: The main objectives of the department are as follows:  Good relationships between employees and employers as well as employees themselves  Selection of right type of employees.  Proper orientation and introduction of new employees. CIMS B SCHOOL BANGALORE Page 54
  • 55. INTERNSHIP STUDY AT MADHUR DAIRY  Individual development to maintain good relationships with trade unions.  Effective moulding of human resources.  Providing reasonable compensation and remuneration.  Building up employee morale. CIMS B SCHOOL BANGALORE Page 55
  • 56. INTERNSHIP STUDY AT MADHUR DAIRY ADMINISTRATION DEPARTMENT STRUCTURE MANAGING DIRECTOR GENERAL MANAGER DEPUTY MANAGER ASSISTANT MANAGER PSAOTO MANAGING DIRECTOR SUPER INTENDENT ASSISTANT ADMINISTRATOR ASSISTANT ADMINISTRATOR S.TYPIST HELPERS CIMS B SCHOOL BANGALORE Page 56
  • 57. INTERNSHIP STUDY AT MADHUR DAIRY RECRUITMENT & SELECTION RECRUITMENT Recruitment can be defined as, “it is process of searching for prospective employees and stimulating and encouraging them to apply for a job in an organization.” Recruitment is the most important task of personnel administration. InMADHUR DAIRY Recruitment of the employees is done as per the company using the following sources of market. I. By advertisement II. Government employment III. Internal promotion SELECTION The selection procedure is concerned to securing necessary information about an employee rather application. This information is secured in to different various kinds of steps or stages .Company screen out those applicants, which are suitable for that job. For selection MADHUR DAIRY uses internal & external sources. They have application blank for applicant they uses the employee’s references. The company is also advertisement and some other sources like advertisement and some other organization. The selection procedure of MADHUR DAIRYis quite simple and very clean. CIMS B SCHOOL BANGALORE Page 57
  • 58. INTERNSHIP STUDY AT MADHUR DAIRY SELECTION PROCESS CHART SELECTION PROCEDURE OF MADHUR DAIRY IS ARE AS UNDER I Vacancy in any department ADVT. & CNV COLLECTION OF APPLICATION SCRUTINISATION OF INTERVIEW AAPPLICATION MEDICAL CHECK UP PLACEMENT APPLICATION PLACEMENT CIMS B SCHOOL BANGALORE Page 58
  • 59. INTERNSHIP STUDY AT MADHUR DAIRY SELECTION PROCESS VACANCY IN ANY DEPARTMENT: Where there is any organization department then they collect information through collages, institution, university etc. COLLECTION OF APPLICATION: They collect application from post, which are directly received. They collect list from district employment exchange campus interview etc. SCRITINISATION OF APPLICATION: After collection of application .They are studies in detail & not suitable applications are rejected & other kept for further process. INTERVIEW: Remaining applications are then called for interview in this interview person personality, experiences, and subject knowledge, general knowledge etc. Are tested Interview result declared on that day. MEDICAL CHEACK UP: Selected person sent for medical checkup & when person medically fit then section is done TRAINING & DEVELOPMENT Every organization needs to have well-trained and experienced people to perform the activate that have to be done. Training is or process of leaving a sequence of programmed baheviour.It is a system to improve the skill.  Divisional  Manager proposal  Performance Appraisal Training is provided to the capable and responsible person in madhur dairy. CIMS B SCHOOL BANGALORE Page 59
  • 60. INTERNSHIP STUDY AT MADHUR DAIRY Manager proposed for training is to be sending to different department like production, marketing, etc. Employments are analyzed about their performance to their job. Those who are selected for training has to submit their report after completed their training. So young talented officer are sending for training their time period 3 months.  ON THE JOB TRAINING Every person engaged with business enters into this type of the training. This type training states that the guidelines about the work should be given when the employees is actually engaged with the work under this technique the employees is placed in a new job and he is told how it may be performed. It mostly given for the UN skilled & semi- skilled job. OFF THE JOB TRAINING This training is given to highest level of the personnel. For this training trainee has to be left his place and devotes his working days in training. Generally this type of the training is given to managerial level & higher level. PERFORMANCE APPRAISAL An organization’s goals can be achieved only when people put in their best efforts. How to ascertain whether an employee has shown his or her best performance on a give job? The answer is Performance Appraisal. Employee assessment is one of the fundamental jobs of HRM, but not an easy one? In simple terms, performance Appraisal may be understood as the assessment of an individual’s performance in a systematic way, the performance being measured against such factors as job knowledge, quality, co-operation, judgment, versatility, health and the like. Assessment should not be confined to past performance along. Potentials of the employee for future performance must also be assessed. A formal definition of Performance Appraisal is the systematic evaluation of the individual with respect to his or her performance on the job and his or potential for development. CIMS B SCHOOL BANGALORE Page 60
  • 61. INTERNSHIP STUDY AT MADHUR DAIRY A more comprehensive definition is Performance Appraisal is a formal, structured system of measuring and evaluating an employee’s job, relating behavior and outcomes to discover hoe and why the employee is presently performing on the job and how the employee can perform more effectively in the future. So that the employee, organization, and society all benefit. The definition includes employees’ behavior as part of the assessment. Behavior can be active or passive – do something or do nothing. Either way, behavior affects job results. The other terms used for performance Appraisal are: Performance Rating, Employee Assessment, Employee Evaluation and Merit Rating. In a formal sense, Employee Assessment is an old as the concept of management and in an informal sense, it is probably as old as mankind. PROMOTION & TRANSFER PROMOTION Generally promotion means increasing the salary, status, duties and responsibilities of employee in the company. Thus this company is giving promotion on the basis of seniority to its employees. Promotion means an improvement in pay, prestige and position, responsibilities of an employee within his or her organization. A mere shifting of an employee to a different job which has better working hours, better location and more pleasant working condition that does not amount to promotion. The new job is a promotion for the employee only when it carries increased responsibilities and enhanced pay. A promotion represents the ultimate accomplishment for some employees. Many achieve it though hard work and good performance. A few follow short cuts to achieve the desired goal. Instead of trying to deserve a promotion through better performance, they believe in staying close to the boss. Cynics may say that the easy way of climbing the ladder of promotion is belong the community of the boss, marry into his or her family, or at least come from the same region as he or she does. CIMS B SCHOOL BANGALORE Page 61
  • 62. INTERNSHIP STUDY AT MADHUR DAIRY For some employees, a promotion is not worth trying for. In fact, some refuse to be promoted on the ground that, once promoted, they lose the benefits of overtime and profit-sharing bonus, and become liable to transfer. Promotion is double-edged weapon. If handled carefully, it contributes to employee satisfaction and motivation. If mishandled, it leads to discontentment, frustration, scepticism and bickering among the employees, and calumniates in a high rate of labour turnover. It is the responsibility of the HR department to lay down a sound promotional policy and ensure its implementation. The policy of promotion should be clear on the following matter:  The management must take it clear whether to fill up higher position by internal promotion or recruit people from outside. Generally speaking, top positions in an organization are filled through external recruitment. The lower positions however, are filled up by promotions from within.  When it has been decided to fill up higher positions with promotions, a future decision on determining the basis of promotion should be made up the management. The basis of promotion may be seniority or merit or both. If seniority is the basis for promotion an employee with the longest period of service will get promoted, irrespective of whether he or she is competent to occupy higher post or not. This is the practice followed in unionized industrial establishment, government owned undertakings and educational institution. CIMS B SCHOOL BANGALORE Page 62
  • 63. INTERNSHIP STUDY AT MADHUR DAIRY TYPES OF PROMOTION There are three types of promotion methods. 1. HORIZONTAL PROMOTION This type of promotion involves an increasing responsibilities and pay and a charge in designation. But the employee concerned does not transgress the job classification.. 2.VERTICAL PROMOTION This type of promotion results in greater responsibilities, prestige and pay, together with a change in the nature of the job. 3.DRY PROMOTION Dry promotion is sometimes given in lieu of increases in remuneration. Designations are different but no change in responsibilities. Promotion may be given one or two increments. PROMOTION BASIS OF MADHUR DAIRY  Performance Base  Confidential Report TRANSFER A transfer involves a change in the job of an employee without a change in responsibilities or remuneration. A transfer differs from a promotion in that the later involves a change in which a significant increase in responsibility, status and income occur, but all these elements are stagnant in the former. CIMS B SCHOOL BANGALORE Page 63
  • 64. INTERNSHIP STUDY AT MADHUR DAIRY TYPES OF TRANSFER 1. Those designed to enhance training and development. 2. Those making possible adjustment to verifying volumes of work within the firm. 3. Those designed to remedy the problems of poor placement.  PRODUCTION TRANSFERS: - As mentioned earlier, a shortage or surplus of the labor force is common in different departments in a plant or several plants in an organization. Surplus employees in a department have to be laid off, unless they are such transferred to another department. Transfers affected to avoid such imminent lay-offs are called as production transfers.  REPLACEMENT TRANSFERS: - Replacement Transfers, too, are intended to avoid imminent lay-offs, particularly, of senior employees. A senior employee to avoid lying off the latter may replace a junior employee. A replacement transfer programmed is used when all the operations are declining, and is designed to retain long-services employees as long as possible.  VERSATILITY TRANSFERS: - Versatility Transfers are affected to make employees versatile and competent in more than one skill.  SHIFT TRANSFERS: - Generally speaking, industrial establishments operate more than one shift. Transfers between shifts are common, such transfers being made mostly on a rotation basis. Transfers may also be affected on special request from employees. Some employees request a transfer to the second shift or the night shift CIMS B SCHOOL BANGALORE Page 64
  • 65. INTERNSHIP STUDY AT MADHUR DAIRY in order to avail the free time during the day to take up part-time jobs, although law does not permit thi.  REMEDIAL TRANSFERS: - Remedial transfers are affected at the request of employees and are, therefore, called Personnel Transfers. Remedial transfers take place because the initial placement of an employee may have faulty or the worker may not get along with his or her supervisor or with other worker in department. He or she may be getting too old continue in his or regular job, or the type of job or working conditions may not be well-adapted regular job, to his or her present health or accident record. If the job is repetitive, the worker may stagnate and would benefit by transfer to different kind of work. WAGES AND SALARY “Employees State Insurance Scheme” this applies to the all factor in India, for whom that the employee work under the electrical processes. So basically it is safety tool for employees. Under E.S.I. scheme employees can get the benefit of Medical Allowance for themselves and for their family also. For working of the salary of employees is deducted at 4.75% and of employer at 1.75% at basic. TIME-KEEPING DEPARTMENT This department is one of the most important departments of the Raja Industries. This department is engaged in taking the attendance of the all employees and the of workers. It is do calculate the over time given to the employees basically there are three shifts.  8:00A.M. To 4:00P.M.  4:00 P.M. To 12:00A.M.  12:00A.M. To 8:00A.M. CIMS B SCHOOL BANGALORE Page 65
  • 66. INTERNSHIP STUDY AT MADHUR DAIRY The workers are allowed to work for 8 hours in a day. In cause they want to take the overtime. One has to first take permission of the shift engineer. After the permission is granted, he can do overtime. EMPLOYEE WELFARE:- The success of the organization depends on its employees. Hence it is necessary for a firm to satisfy its employees. To satisfy employees different kind of benefits or incentives are provided to the employees. FACILITIES PROVIDED TO THE EMPLOYEES OF MADHUR DAIRY  Education Allowance  City Compensation Allowance  Transportation Allowance  Canteen Facility  Uniform Facility  Leave  Accident Benefit Scheme  Bonus  Rest Intervals Termination of employees in madhur The employees will be terminated from the MADHURon happenings of the following events: 1. If a permanent employee completes 60 years of age 2. Expired while on service 3. Terminated for resigned from service. CIMS B SCHOOL BANGALORE Page 66
  • 67. INTERNSHIP STUDY AT MADHUR DAIRY VOLUNTARY RETIREMENT SCHEME: VRS can be taken after the age of 50 years or after completing 20 years of service in Madhur.. MAINTENANCE OF SERVICE REGISTER/PERSONNEL FILES MADHUR maintains a service register of each employee mentioning all the service records and the below mentioned facts:  Particular of the employees.  Date of joining.  History of services.  Pay scale/increment/advance increment/stagnation increment.  Particulars of leave availed including leave encashment/maternity leave/miscarriage etc.  Particulars of record of rewards, praise, punishment or censure including suspension.  Place of position.  Permanent residence address and present postal address. FUNCTIONS:  Recruitment of candidates.  Selection of best suited and right person.  Training and development of employees.  Framing of rules Salary of employees: Salary of employees include Basic pay, Dearness allowance, house rent allowance and other allowances, at the rate prevailing and in practice and in as revised from time to time as per the government notification and ordered from time to time.. CIMS B SCHOOL BANGALORE Page 67
  • 68. INTERNSHIP STUDY AT MADHUR DAIRY Helpers / sweepers (iv) 9600-14550 A/c Assistant/Admi Assist -III 11600-21000 A/c Admi Asst & Dairy Operator-II, Tech-II 14550- 26700 A/c Asst-I/Admin assistant-I, Dairy supervisor-I 17650-32000 A/c & Admin Superintendent 21600-40050 A/c & Admin Officer, Tech of DT & DE 22800-43200 Asst Managers 28100-50100 Deputy Managers 30400-51300 Managers 36300-53830 CIMS B SCHOOL BANGALORE Page 68
  • 69. INTERNSHIP STUDY AT MADHUR DAIRY (4) FINANCE DEPARTMENT CIMS B SCHOOL BANGALORE Page 69
  • 70. INTERNSHIP STUDY AT MADHUR DAIRY INTRODUCTION “Financial management means raising of adequate fund (money/finance) at the minimum cost and using them effective and efficiently in business. Any organization, whether it is small or large scale, clears with financing every businessman keeps separate records of financial matters finance and account department of the business depends upon the financial policy of the firm. Financial management is mainly concerned with finding out rational basis through answering following three questing.  What total value of funds should be invested in the business?  What specific assets should the business require?  How should the required funds be raised? The scope of financial management comprises traditional approach on procurement of funds rather than its allocation and use. While modern. CIMS B SCHOOL BANGALORE Page 70
  • 71. INTERNSHIP STUDY AT MADHUR DAIRY ORGANISATION CHART OF FINANCE DEPARTMENT GENERAL MANAGER MANAGER DEPUTY MANAGER ASSISTANT MANAGER ACCOUNTS OFFICER ACCOUNT SUPERINDENTANT ACCOUNTS ASSISTANT1 ACCOUNTS ASSISTANT 2 HELPERS CIMS B SCHOOL BANGALORE Page 71
  • 72. INTERNSHIP STUDY AT MADHUR DAIRY SOURCES OF FINANCE Source of finance of MADHUR :  Federation gives them dairy amount decided by union.  Fix deposit of society is major source of finance.  Interest of fix deposit of bank like SBI, BOB, and Sardar Sarovar Bond etc. is one of the sources of finance.  Share Capital of MADHUR. Share of MADHUR is not for public but only for the society members.  Net profit of MADHUR during the year 2009 – 2010 is 59,00,110 lack. Bankers: 1 Panjab national bank.ghandhinagar branch 2 State bank of India GIDC branch 3 Bank of baroda, vidhansabha branch 4 Ahmedabad dist.co- op.bank capital city branch 5 Ahmedabad dist.co- op bank ghandhinagar branch Functions  To manage cash.  To manage bills.  To manage transportation bills.  To manage pay bills.  To manage accounts.  Prepare IBP(Integrated Business Plan).  File IT returns and other statements returns.  To manage milk purchase. CIMS B SCHOOL BANGALORE Page 72
  • 73. INTERNSHIP STUDY AT MADHUR DAIRY Collection of sales proceeds counter This is for cash collection of sales proceeds of milk and milk products. Cash remitted from various milk distribution route for sale. A receipt is passed for the net amount collected from each of the distribution route salesmen and this is being recorded in a on-line account. This entire amount collected by the end of the day is remitted to bank the same day to the current account of the milk union. Cash counter is for handling imprested cash. ( Imprested cash means amount required for meeting various payments.) Receipts are being issued for collection of cash towards receipts of Earnest Money Deposit (Security deposit repayment of advance drawn and such other outstanding). Cheques are also being drawn for payments of bills whenever payments are made. For receipt of any cheques received from outside official, general receipts are being passed in this cash section. All these transactions of receipt and payments are entered into computer and cash book entry is also being made in computers. The union uses 9.0 Version Tally Package. Bills Bills are being received from various suppliers and usually the purchase section after getting the Material Receipts Information (MRI) from stores duly certified for quality and quantity, sends bills to finance section in the related files and these bills are processed and entered in the control register and after scrutiny from pre-auditors bills are put up for passing before MD through General Manager Finance. After the approval of MD the cheques are drawn in the name of the parties. File with entries of cheque No. and a copy of the voucher is returned to purchase section / to the concerned section. And the payment vouchers are accounted in computer. CIMS B SCHOOL BANGALORE Page 73
  • 74. INTERNSHIP STUDY AT MADHUR DAIRY Transportation Bills Following are the types of transportation bills: i) Procurement Transportation Bills (PTC) ii) Distribution Transportation Bills (DTC) iii) Mobile veterinary root bills iv) Cattle feed transportation bills v) LN2 transportation bills (Liquid Nitrogen) vi) Hire vehicle transportation bills All these above bills are received from different user section once in a fortnight, duly certified for having hired the vehicle for the purpose of milk procurement, distribution, mobile veterinary service; cattle feed transportation, transportation of milk to other dairies in hired transportation tankers. All these bills are duly scrutinized in account section in different aspects such as correction of the distance, deduction towards TDS (Tax Deducted at Source), any other recoveries and / or passed for payment through cheques. Since these bills are in No.; once in a fortnight for total amount of payment is made to their bank accounts. CAPITAL STRUCTURE MADHUR is co – operative organization therefore is nothing like market value of share whenever MADHUR needs funds it issue adequate number of share, but only to its shareholders or members of societies and not to the others. The capital structure of a firm would generally denote the ratio of own capital do the borrowed capital. The capital structure thus, indicates how the capital has been raised. The capital structure of the MADHUR Dairy figure is given below. CIMS B SCHOOL BANGALORE Page 74
  • 75. INTERNSHIP STUDY AT MADHUR DAIRY Capital structure 2012-2013 2013-2014 Authorised share capital 5,00,00,000 5,00,00,000 Subscribed capital - - Reserve fund 7,31,12,261 75179417 Redeemable - - Loan’s 2,38,75,375 1,75,67,550 Net profit for the year 80,67,756 1,10,80,631 MANAGEMENT OF WORKING CAPITAL Generally, business capital is broadly divided in to two groups. One fixed capital and second working capital. The gross capital is the summation of all the current assets and the gross working capital is the difference between all the current asset and current liabilities. Management of working capital refers to the management of current asset as well as current liabilities. The object is only that to manage firm’s current assets and liabilities in such a way that a satisfactory of working capital is maintained. The organization receives its money return after some time. The capital of the firm is engaged in the cycle of cash to inventory and inventory to receivables and receivables to cash. The cycle posses the longer time that much amount the company requires. Requirement of the working capital is depend upon some basic factor that the company posses. They are nature of business, responsibilities of operations, production cycle, business cycle, production policy, market conditions, condition of supply etc. every company requires working capital because the finished goods that the company produced can be immediately sales out. CIMS B SCHOOL BANGALORE Page 75
  • 76. INTERNSHIP STUDY AT MADHUR DAIRY Most of the companies are making an arrangement of the working capital from its own. Working capital describes the capital that the company requires for dealing with day-to-day requirements. MADHUR DAIRY is making the arrangement of the working capital from itself. But, sometime company takes short-term loan from State Bank of India (Baroda branch). The organization requires working capital on small basis. The level of working capital is not stable. It is generally fluctuating. WORKING CAPITAL CHART CASH / BANK Phase 1 Phase 2 FINISH GOODS Phase 5 Phase 3 DEBTORS RATIO ANALYSIS Phase 4 RAW MATERIAL WORK IN PROGRESS Ratio analysis is a widely – used tool of financial analysis it is defined as a systematic use of ratio to interpret the financial statement so that the strength and the weakness of the firm as well as its historical performance and its current financial condition can be determined. The term ratio refers to the numerical or quantitative relationship between to variables or items. CIMS B SCHOOL BANGALORE Page 76
  • 77. INTERNSHIP STUDY AT MADHUR DAIRY TYPES OF RATIO : 1) Total assets turnover ratio 2) Net profit ratio 3) Current ratio 4) Acid test ratio 5) Fixed turnover ratio TOTAL ASSETS TURN OVER RATIO It is a ratio expressing relationship between total sales and total assets . It is a useful indication of the to know. Total Assets Turn over Ratio = Total sales Total assets (Amount in lacks) Year Total sales Total assets Total assets turn over ratios 2012 2,06,95,41,085 24,60,46,527 6.02 2013 2,33,52,52,366 22,66,75,965 10.30 CIMS B SCHOOL BANGALORE Page 77
  • 78. INTERNSHIP STUDY AT MADHUR DAIRY 12 10 8 6 4 2 0 2012 2013 Net Profit Ratio Turnover Ratio Total Assets Total sales The ratio is valuable for the purpose of as certaining the over-all profitability of business and shows the efficiency or otherwise of operating the business. Net Profit Ratio = Net Profit × 100 Net Sales (Amount in lacks) Year Net Profit Net Sales Net Profit Ratio 2012 80,67,756 2,06,95,41,085 0.39 2013 1,10,80,631 2,33,52,52,366 0.47 CIMS B SCHOOL BANGALORE Page 78
  • 79. INTERNSHIP STUDY AT MADHUR DAIRY 0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 2012 2013 Current Ratio: The Current Ratio is the Ratio of total current assets to current liabilities. It can be calculated by dividing current assets by current liability. Current Ratio = Current Assets Current Liability (Amount in lacks) Year Current assets Current Liability Current Ratio 2012 14,16,91,718 16,44,53,449 0.86 2013 13,66,64,235 12,76,16,108 1.07 CIMS B SCHOOL BANGALORE Page 79 Ratio Net Sales Net Profit
  • 80. INTERNSHIP STUDY AT MADHUR DAIRY 1.2 1 0.8 0.6 0.4 0.2 0 2012 2013 Acid-Test Ratio/ Quick Assets: Ratio Current Liability Current Assets This Ratio indicates a danger signal. It suggests that immediate steps should be taken to increase quick assets. Acid-Test Ratio = Quick Asset ∕Liquid liability (Amount in lacks) Year Quick Assets Liquid liability Acid Test Ratio 2012 8,24,75,207 16,44,53,449 0.50 2013 6,88,02,604 12,78,16,108 0.54 CIMS B SCHOOL BANGALORE Page 80
  • 81. INTERNSHIP STUDY AT MADHUR DAIRY 0.6 0.5 0.4 0.3 0.2 0.1 0 2012 2013 FIXED ASSETS TURN OVER RATIO; Ratio Liquid Liabilites Quick Assets This ratio indicate that to know how efficiently the fixed assets are used in the business Fixed assets ratio = Sales Total fixed assets Year Sales Total fixed Assets Net Profit Ratio 2013 2,06,95,41,085 9,80,35,976 14.96 2012 2,33,52,52,366 9,03,29,815 18.68 CIMS B SCHOOL BANGALORE Page 81
  • 82. INTERNSHIP STUDY AT MADHUR DAIRY 20 18 16 14 12 10 8 6 4 2 0 2012 2013 BALANCE SHEET AS ON 01-04-2013 TO 31-03-2014 ratio fixesd assets sales Funds & Debts 31-03-2014 Assets & Due 31-03-2014 Authorised Share 5,00,00,000 Assets 22,67,75,965 Capital (500000 Share of Rs.100) Paid up share capital 2,22,69,800 Investment 1,74,59,260 Nominal member 21,300 Stock 7,20,03,531 fees Reserve & Other Funds 7,51,79,417 Advance & Other Dues ---------- Loans 1,75,67,550 Advance Tax 46,35,000 Current Debts --------------- Staff & Milk 21,58,603 provision Societies Adv. Deposit 8,22,84,240 Deposit 46,12,431 Debts of milk co-op. societies 25,45,20,836 Trade dues & Advance 9,04,98,538 Debts Against expenditure 2,42,87,327 T.D.S 2,80,410 Debts against purchase 1,62,15,773 Cash & Bank 9,80,35,976 Provision made for the Income Tax 1,29,32,840 Net profit of the year 1,10,80,631 ------------- Total 51,63,59,714 51,63,59,714 CIMS B SCHOOL BANGALORE Page 82
  • 83. INTERNSHIP STUDY AT MADHUR DAIRY PART – B RESERCH STUDY STATEMENT OF THE PROBLEM – EMPLOYEES ATTRITION Introduction: Employee turnover refers to the proportion of employees who leave an organization over a set period (often on a year-on-year basis), expressed as a percentage of total workforce numbers. Employee Turnover is the number of permanent employees leaving the company within the reported period versus the number of actual Active Permanent employees on the last day of the previous reported period. Statement of the problem: Human resources are almost treated as human capital and precious resources of the any company and they act as foundation pillar of any entity. During internship study from the observation it was found that in the organization employees turnover or attrition rate was very high. If the employee’s turnover is high generally it affects the smooth functioning of the system and also it disturbs the manufacturing process. In this background it is appropriate to study the reasons for employees Attrition. Hence study is opting to know the reasons for employee’s turnover in the company. Objectives of the study;- 1. To understand the concept of employees turnover 2. To identify the rate of employee turnover of worker 3. To identify the causes of employee turnover. 4. To offer suggestions based on findings of the study. CIMS B SCHOOL BANGALORE Page 83
  • 84. INTERNSHIP STUDY AT MADHUR DAIRY SAMPLING:- I approached nearly 50 employees of HR Department in MADHUR and asked about the sudden discounting of job by the employees. DATA COLLACTION  PRIMARY DATA: - The Primary data is collected by direct interview, because of its simplicity and reliability direct interview method was chosen. Interpretation can also be done by the direct interview.  SECONDARY DATA: - The secondary data were collected through old reports are available in MADHUR. These respondents consist of employees view point, Management opinion and from other departmental employees CIMS B SCHOOL BANGALORE Page 84
  • 85. INTERNSHIP STUDY AT MADHUR DAIRY DATA ANALYSIS AND INTERPRETATION The below table shows the result of the questions asked to the employees of MADHUR DAIRY 1) Whether Employees are Satisfied with Workload given by the Company? Statement No. of Employees Very satisfied 20 Somewhat satisfied 20 Neutral 10 Somewhat dissatisfied - Very dissatisfied Graph -1 showing the results of employees given response for the above question: Whether Employees are Satisfied with Workload given by the Compny? 20 20 No.of Respondent Very satisfied Somewhat satisfied netural Somewhat Interpretation: 10 0 0 dissatified Very dissatified From the above graph it has been found that, out of 50 employees, 20 of them are very satisfied with the workload being bestowed upon them, whereas 10 of them are in neutral status, So, I can conclude that the employees are more or less satisfied with the workload. CIMS B SCHOOL BANGALORE Page 85
  • 86. INTERNSHIP STUDY AT MADHUR DAIRY 2) Whether Employees are Satisfied with the Flexibility of work hours of the company? Statement No. of Employees Very satisfied 10 Somewhat satisfied 30 Neutral 10 Somewhat dissatisfied - Very dissatisfied - Graph-2 showing the results of employees given response for the above question: Whether Employees are Satisfied with the Flexibility of work hours of the company? 10 No.of Respondent Very satisfied Somewhat satisfied netural Somewhat Interpretation: 30 10 0 0 dissatified From the above graph it has been found out that, out of 50 employees, 30 of them are some what satisfied with the workload being bestowed upon them, whereas 10 of them are in neutral & very satisfied status, So, I can conclude that the employees are more or less flexibility of working hours…. Very dissatified CIMS B SCHOOL BANGALORE Page 86
  • 87. INTERNSHIP STUDY AT MADHUR DAIRY 3 ) Whether employees are Satisfied with the Job security by the company? Statement No. of Employees Very satisfied 40 Somewhat satisfied 10 Neutral - Somewhat dissatisfied - Very dissatisfied - Graph-3 showing the results of employees given response for the above question: Whether employees are Satisfied with the 40 Job security by the company? No.of Respondent Very satisfied Somewhat satisfied netural Somewhat Interpretation: 10 0 0 0 dissatified Very dissatified From the above graph it has been found out that, out of 50 employees, 40 of them are very satisfied with the workload being bestowed upon them, whereas 10 of them are in some what satisfied status, So, I can conclude that the employees are or less satisfied with the company job security. 4 ) Whether employees are satisfied with Salary given by the company? Statement No. of Employees Very satisfied - Somewhat satisfied 10 Neutral 5 Somewhat dissatisfied 20 Very dissatisfied 15 CIMS B SCHOOL BANGALORE Page 87
  • 88. INTERNSHIP STUDY AT MADHUR DAIRY Graph-4 showing the results of employees given response for the above question: 25 20 15 10 5 0 Whether employees are satisfied with Salary given by the company? Very Satisfied Somewhat Interpretation: satified Neutral Somewhat dissatified Very dissatisfied No. of Employees From the above graph it has been found out that, out of 50 employees, 20 of them are some what dissatisfied with the workload being bestowed upon them, whereas 15 of them are in very dissatisfied status, So, I can conclude that the employees are less satisfied with the given company are given salary. 5 ) Whether employees are satisfied with the overall relationship with their Manager? Statement No. of Employees Very satisfied 10 Somewhat satisfied 5 Neutral 10 Somewhat dissatisfied 20 Very dissatisfied 5 Graph-5showing the results of employees given response for the above question: CIMS B SCHOOL BANGALORE Page 88
  • 89. INTERNSHIP STUDY AT MADHUR DAIRY 10 Whether employees are satisfied with the overall relationship with their Manager? Interpretation: 5 10 20 From the above graph it has been found out that, out of 50 employees, 20 of them are some what dissatisfied with the workload being bestowed upon them, whereas 10 of them are in neutral status, So, I can conclude that the employees are more or satisfied with the relationship with manager… 6. Is that current working environment is satisfactory for the employees??? Table no -6 Statements No of respondents Very good 14 Good 20 Average 12 Poor 4 Graph-6 showing the results of above table: CIMS B SCHOOL BANGALORE Page 89 5 Very satisfied Somewhat satisfied netural Somewhat dissatified Very dissatified No.of Respondent
  • 90. INTERNSHIP STUDY AT MADHUR DAIRY 25 20 15 10 5 0 very good good average poor working environment no of respondents Interpretation – From the above graph it has been found out that, out of 50 employees, 20 of them are very good with the workload being bestowed upon them, whereas 13 of them are in very good, So, I can conclude that the employees are more or satisfied with the working environment.. 7. What according to you are the causes of employee turnover? Compensation package difference 8 % Job and employee skill mismatch 17 % Inferior facilities, tools, etc 5 % Less reorganization 12 % Less or no appreciation for work 7 % done Less growth opportunities 14 % .poor supervision 37 % CIMS B SCHOOL BANGALORE Page 90
  • 91. INTERNSHIP STUDY AT MADHUR DAIRY Compensation package differences 8% Job and employee skill mismatch 17% Inferior facilities, tools, etc 5% Less reorganization Poor supervision Interpretation :-– From the above graph it has been found out that, out of 50 employees, 37 % poor supervision them are very less job and sequirty mismatch 17 % whereas not good, So, I can conclude that the employees are not more satisfied with the employees turnover. 8 ) employees are satisfied with salary / Recognition Dissatisfaction with pay 40 % Internal pay inequality 30 % Lack of promotion/ career development 20 % Less or no appreciation 10 % CIMS B SCHOOL BANGALORE Page 91 12% Less or no appreciation for work done 7% Less growth opportunities 14% Poor training 0% 37% %
  • 92. INTERNSHIP STUDY AT MADHUR DAIRY Interpretation: Salary Dissatisfaction with pay Internal Pay Inequality Lack of promotion No Appreciation for Work 40% 10% 20% 30% From the above graph it has been found that, out of 50 employees, 40% of them are very dissatisfied with salary paid by company. Salary being bestowed upon them, whereas 30 % of them are internal pay inequality in, So, I can conclude that the employees are less satisfied with the salary. 9 ) employees personal reasons.... Maternity 30 % Difficulty in Balancing work life and life 15 % issues Child care issues 07 % Elder care issues 10 % Health related issues 05 % Retirement 20 % Relocation ti follow / partner 03 % Difficulty travelling to and from work 07 % Other domestic reasons 03 % CIMS B SCHOOL BANGALORE Page 92
  • 93. INTERNSHIP STUDY AT MADHUR DAIRY maternity difficulty in balancing work and life issue child care issue Elder care isue Health care related issue Retirement Relocation ti follow/ partner difficulty in balancing work and life issue other domestic reason Interpretation: personal Reason 30% 15% 3% 7% 3% 7% 20% 10% 5% From the above graph it has been found that, out of 50 employees, 30% of them are maternity by company. bestowed upon them, whereas 15 % of them are difficulty in balancing and life issue. pay inequality in, So, I can conclude that the employees are not satisfied with the personal Reasons. CIMS B SCHOOL BANGALORE Page 93
  • 94. INTERNSHIP STUDY AT MADHUR DAIRY SWOT ANALYSIS SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. SWOT ANALYSIS INTERNAL EXTERNAL STRENGHT WEAKNESS OPPORTUNITY THREATS CIMS B SCHOOL BANGALORE Page 94
  • 95. INTERNSHIP STUDY AT MADHUR DAIRY STRENGTH It’s about what advantages the company has over others and what the company can do better than anyone else. The strength of the company are: 1. MADHUR has a strong brand image in south India. 2. An ISO, HACCP, EMS certified company. 3. Winner of “Best Productivity Award” by National Productivity Council (NPC) for five times and “Energy Conservation Award” by Bureau of Energy Efficiency (BEE). 4. Maintaining uniform quality. 5. Company has good relationship with customers. 6. Market leader with brand identity. 7. Well-organized distribution channel. 8. Supply chain management WEAKNESS Weakness better in terms referred what the company could improve, what it should avoid and what the people in the market likely to see as weakness. MADHUR has some weakness in the following areas: 1. Lack of effective media advertising. 2. Slow decision making process. 3. Inflexible traditional government structure. 4. High manpower overheads. 5. External interference from state federation. 6. Non- availability of own water source. 7. Promotion is based on seniority. CIMS B SCHOOL BANGALORE Page 95
  • 96. INTERNSHIP STUDY AT MADHUR DAIRY OPPORTUNITIES Opportunities are the advantages to the companies which are beneficial to the company production. 1. MADHUR can maintain and improve the quality to build customer’s confidence. 2. Existing brand “MADHUR” can be used to expand its product line. Need not to invest on brand awareness.. 3. The existing infrastructure can be used to meet the consideration rise in demand in future, with little or no change. THREATS Threats are the obstacles, which the company faces by the external environmental in its process of development. The threats in the way of MADHUR are: 1. Entering of MNC’s into dairy industry with cheap milk and milk products, may creates stiff competition. 2. Losing market share because of price changes. 3. Very attractive commission for agents from rivals. 4. External political interference may create unfavorable circumstances. CIMS B SCHOOL BANGALORE Page 96
  • 97. INTERNSHIP STUDY AT MADHUR DAIRY FINDINGS 1. Employees are 60 % of employees are more and 40% employees are less satisfied withthe workload in Madhur Dairy. 2. From the above that it can be easily found that there is no employee which is dissatisfied with the work load 3. More or less employees are satisfied with work load 4. Workings of activities are smoothly diversified in the organization. 5. It provides good training facilities to employees. Training would be a predetermine activity such as apprentice section department. 6. It provides the education of those person who is belongs to farms activities. And also development its veterinary section to distinct level. 7. It has development small pouch packaging and bottle. 8. Replacement is the main expectation of retailers from Madhur dairy. 9. Mostly in Gandhinagar the people area likes to buy Madhur milk reasonable prose and good quality. 10. In the Gandhinagar most of the people wants to buy pouch milk. 11. Employees are not satisfied with the relationship with manger. 12. 90 % employees are very satisfied with job security. 10 % employees are somewhat satisfied with job security. CIMS B SCHOOL BANGALORE Page 97
  • 98. INTERNSHIP STUDY AT MADHUR DAIRY SUGGESTIONS 1. Company should introduce some scheme for customers which can play an important role in increasing awareness and interest in buying which increase the sales volume. 2. Company should request to retailers to recommend Madhur dairy to the customer. 3. Nearly Local outdoor and T.V media in their purchasing decision. So that the company’s task is to give more advertisement Local outdoor & T.V media. 4. Satisfaction level of customers should be raised by providing good quality product at low price, and should try to remove reasons for dissatisfaction of customers. 5. Company should try to make available their product at all most retailer’s shops by improving their distribution channel. 6. Brand madhur should maintain a good quality in order to maintain its existing importance and the level of satisfaction 7. Good relationship should be maintained with marketing channels by solving their problems & taking suggestions. 8. Feedback, suggestion & complaints should be revised by Madhur if they are appropriate & Good. It should also try to take actions for Implementation. 9. Remember that benefits are important too. Although benefits are not a key reason why employees stick with a company, the benefits you offer can't be markedly worse than those offered. 10. Train your front-line supervisors, managers and administrators. It can't be said often enough: People stay or leave because of their bosses, not their companies. A good employee/manager relationship is critical to employee satisfaction and retention. Make sure your managers aren't driving technologists away. Give them the training they need to develop good supervisory and people-management. CIMS B SCHOOL BANGALORE Page 98
  • 99. INTERNSHIP STUDY AT MADHUR DAIRY LEARNING EXPERIENCE  Earlier to this Industrial training, I was familiar to only the theoretical aspects of the organization in general and the study gave me the practical experience of corporate world.  Corporate culture and its difference functional activities were known in detail.  Co-ordination of the activities by the organization and interdependence of one of the department with other department to achieve the organizational objectives was studied during the in plant training.  Importance of time management, which helps the entire organization in meeting delivery dates of customers.  Employees have different Skills, talents,abilities,attitude,etc.and how they are being utilized in optimum manner in achieving organization goals.  Managerial knowledge such as planning, organizing, directing, controlling and decision – making.  Knowledge of rules, regulations, policies, procedures, etc. of the company, which guide of performing the work. CIMS B SCHOOL BANGALORE Page 99
  • 100. INTERNSHIP STUDY AT MADHUR DAIRY CONCLUSION MADHUR, is playing a vital role in serving the rural class & contribution for the economic upliftment of farmers. It is helping the farmers by giving them all facilities to rural people by supplying fodder & feed, improving the breed by artificial insemination with the help of their veterinary services. MADHURis reaping profit by equipping the latest technology& producing better quality products. It is serving the best quality milk & milk products to its customers, thereby maintaining their top position in the market. It has atomized manufacturing and every process is computerized. In other words, through automation it has achieved great success and a good recognition. CIMS B SCHOOL BANGALORE Page 100
  • 101. INTERNSHIP STUDY AT MADHUR DAIRY BIBLIOGRAPHY 1. CONCEPT OF DAIRY, RETRIVED FIRM (http:// www.conceptofdairy) 2. MISSION AND VISION, RETRIVED FIRM (http:// www.missionandvision) 3.GOVERNMENT ASSISTANCE, RETRIVED FIRM (http:// www.government assistance) 4. For more visit of Madhur Dairy:- (http:/ www.madhurdairy.org.in). CIMS B SCHOOL BANGALORE Page 101
  • 102. INTERNSHIP STUDY AT MADHUR DAIRY Annexure:- 1. BALANCE SHEET AS ON 01-04-2013 TO 31-03-2014 Funds & Debts 31-03-2014 Assets & Due 31-03-2014 Authorised Share 5,00,00,000 Assets 22,67,75,965 Capital (500000 Share of Rs.100) Paid up share capital 2,22,69,800 Investment 1,74,59,260 Nominal member 21,300 Stock 7,20,03,531 fees Reserve & Other Funds 7,51,79,417 Advance & Other Dues ---------- Loans 1,75,67,550 Advance Tax 46,35,000 Current Debts --------------- Staff & Milk 21,58,603 provision Societies Adv. Deposit 8,22,84,240 Deposit 46,12,431 Debts of milk co-op. societies 25,45,20,836 Trade dues & Advance 9,04,98,538 Debts Against expenditure 2,42,87,327 T.D.S 2,80,410 Debts against purchase 1,62,15,773 Cash & Bank 9,80,35,976 Provision made for the Income Tax 1,29,32,840 Net profit of the year 1,10,80,631 ------------- Total 51,63,59,714 51,63,59,714 CIMS B SCHOOL BANGALORE Page 102
  • 103. INTERNSHIP STUDY AT MADHUR DAIRY Annexure:- 2. Purchase Sr. No Details 2012-2013 2013-2014 1 Milk 1,74,27,75,903 – 37 1,96,47,31,941-68 2 Milk Product 8,45,557 – 34 9,41,910 – 20 3 Cattle – feed ( Dan) 1,52,29,200 – 00 1,31,19,300 – 00 4 Seeds ( Foddder) 4,91,958 – 00 4,04,840 – 00 5 Testing Materials 2,35,970 – 00 1,81,530 – 00 6 Materials of madhur milk products 1,00,77,674 – 11 1,07,11,310 – 12 7 Cartage of collection of milk 1,42,12,480 – 24 1,47,05,570 – 55 8 Materials of madhur ice – cream 9,22,785 – 29 10,66,141 – 35 9 Skim milk powder 2,12,05,700 – 00 2,45,27,700 – 00 10 Suda purchase 1,19,047 – 50 -------------- 11 Butter purchase ( Makhan) 76,91,360 – 00 36,24,690 – 00 12 Other items 40,000 – 00 ------------- Total 1,81,38,46,768 – 85 2,03,40,14,933 – 90 Annexure:- 3 Sales Sr.No. Detais 2012-2013 2013-14 1 Milk 1,75,59,22,804 - 30 2,00,91,04,271 – 77 2 Ghee 15,76,25,333 - 43 17,00,71,279 – 41 3 Chhas 8,69,61,722 – 69 8,99,89,125 – 06 4 Milk product 9,85,741 – 54 12,04,951 – 58 5 Cattle – Feed ( Dan) 1,50,75,000 – 00 1,29,93,000 – 00 6 Seeds ( Fodder) 4,91,640 – 00 4,04,840 – 00 7 Testing material 1,97,785 – 34 2,02,518 – 01 8 Cream 42,608 – 70 32,369 – 56 9 Milk products 2,97,58,688 – 78 2,97,94,380 – 20 10 Madhur ice – cream 56,95,651 – 67 59,60,950 – 6 11 Madhur panner 38,34,353 – 39 32,82,258 – 93 12 Other items 54,166 – 70 ----------- 13 Note – books 2,07,771 – 29 ---------- CIMS B SCHOOL BANGALORE Page 103
  • 104. INTERNSHIP STUDY AT MADHUR DAIRY 14 Sasti Dahin ( Curd) 1,25,68,770 – 00 1,21,17,390 – 16 15 Other product of madhur -------------- 95,030 – 54 16 Suda 1,19,047 – 59 ----------- Total 2,06,95,41,085 - 42 2,33,52,52,365 – 83 Annexure:- 4 INVESTMENT Sr No. Details 2013 – 2014 1 Ahmedabad Dist. Co – op. Bank Ltd. 50,000 – 00 2 Gujarat state Co – op. Housing Finance Society Ltd. 500 – 00 3 Gujarat state Co – op. Bank Ltd. 5,000 – 00 4 Gujarat Co – op. Land Dev. Bank Ltd 10 – 00 5 Gujarat Co – op. Milk marketing federation Ltd. 1,74,00,000 – 00 6 Gandhinagar Dist. Co.- op. Union Ltd 1,000 – 00 7 Gandhinagar State Co – op. Union Ltd 250 – 00 8 Gandhinagar District Central Co – op. Bank 2,500 – 00 Total 1,74,59,260 – 00 Annexure:- 5 RESERVE AND OTHER FUNDS Sr. No. Details 2012 – 2013 2013 -2014 A. Reserve Fund. 1,17,27,646 –10 1,37,44,585 – 14 B. Other Funds. General Reserve Fund 83,23,780 – 56 1,07,13,491 – 07 Dividend equilisation Fund 10,700 – 06 10,700 – 06 Milk meter Subsidy 47,186 – 00 47,186 – 00 Doubtful debts fund 32,02,125 – 82 44,12,289 – 24 Total 1,15,83,792 – 44 1,51,83,666 – 37 C. Capital Reserve Subsidy Dairy project subsidy 17,91,900 – 00 17,91,900 – 00 Operation flood subsidy 16,10,426 – 15 16,10,426 – 15 Animal husbandry subsidy 67,33,357 – 70 7,41,000 – 00 Milk Scheme subsidy 45,000 – 00 45,000 – 00 Chilling plant subsidy 1,19,000 – 00 1,19,000 – 00 Subsidy for the development 37,601 – 00 37,601 – 00 of the Co – operation programme CIMS B SCHOOL BANGALORE Page 104
  • 105. INTERNSHIP STUDY AT MADHUR DAIRY Subsidy for district rural development agency 1,99,538 – 00 1,99,538 – 00 G.C.M.M.F. bouns shares 67,00,000 – 00 67,00,000 – 00 National mission for protein supplement Subsidy 2,75,64,000 – 00 2,75,64,000 – 00 N.C.D.C.D.M.I subsidy 50,00,000 – 00 74,42,700 – 00 4,98,00,822- 85 4,62,51,165 – 15 Total (A +B + C ) 7,31,12,261 – 39 7,51,79,416 – 66 Annexure:- 6 CASH & BANK BALANCE Sr no. Details 2012 – 2013 2013 -2014 A. Cash Balance on Hand 22,958 – 00 65,607 – 00 B Cash Balance in Bank Punjab National Bank 38,08,370 – 19 Ahmedabad Dist.Co – op. Bank 4,21,33,190 – 28 Bank of Baroda 96,99,398 – 59 Ahmedabad Dist Co – op. Bank 2,35,061 – 10 Ahmedanad Dist Co – op. Bank 4,12,120 – 27 State Bank of India 9,31,337 – 15 UCO Bank 2,42,548 – 27 Central Bank of India 8,348 – 19 C Bank Deposit State Bank of India 1,50,00,000 – 00 1,50,00,000 – 00 Dena Bank 1,00,00,000 – 00 2,00 00 000 – 00 Punjab National Bank 55,00,000 – 00 55,00,000 – 00 Total 9,03,29,814 – 81 9,80,35,976 – 04 CIMS B SCHOOL BANGALORE Page 105
  • 106. INTERNSHIP STUDY AT MADHUR DAIRY Questioners:- 1 . Employees are satisfied with workload given by the company? Very satisfied [ ] Somewhat satisfied [ ] Neutrals [ ] Somewhat dissatisfied [ ] Very dissatisfied [ ] 2 ) whether employees are satisfied with the flexibility of work hours of the company? Very satisfied [ ] Somewhat satisfied [ ] Neutrals [ ] Somewhat dissatisfied [ ] Very dissatisfied [ ] 3) Whether employees are satisfied with the job security by the company ? Very satisfied [ ] Somewhat satisfied [ ] Netural [ ] Somewhat dissatisfied [ ] Very dissatisfied [ ] 4) Whether the employees are satisfied with salary given by the company? Very satisfied [ ] Somewhat satisfied [ ] Netural [ ] CIMS B SCHOOL BANGALORE Page 106
  • 107. INTERNSHIP STUDY AT MADHUR DAIRY Somewhat dissatisfied [ ] Very dissatisfied [ ] 5) Whether the employees are satisfied with overall relationship with manger? Very satisfied [ ] Somewhat satisfied [ ] Netural [ ] Somewhat dissatisfied [ ] Very dissatisfied [ ] 6) What are the various reasons for employee turnover ? a. Management demands that one person do the jobs of two or more people . b. management doesn’t allow the rank and the file to make decision about their work c. Management constantly reorganizes, shuffles people around and changes direction constantly. d. management doesn’t take time to clarify their decisions e. management promotes department to complete against each others f. Management throws a temper tantrum, point fingers and assigns blame. 8. In an organization, a little rate of employee turnover may result into? a. Bringing in new ideas and skills from new hires b. Better employee – job matches c. More staffing flexibility d. facilitate changes and innovation 9. High rate of turn may lead to decrease in ? a. Productivity b. Service delivery c. Spread of organization knowledge 10. What according to you are the causes of employee turnover? a. Compensation package differences b. Job and employee skill mismatch CIMS B SCHOOL BANGALORE Page 107
  • 108. INTERNSHIP STUDY AT MADHUR DAIRY c. Inferior facilities, tools, etc d. Less reorganization e. Less or no appreciation for work done f. Less growth opportunities g. Poor training h. Poor supervision 11. What according to you are the few ideas that a smart company use to keep their employee turnover rate low. a. Pay them well b. Treat each employee with respect regardless of their jobs, c. Offer good health care plans. d. Offer a bonus plan to safe and effiecient workers e. Offers flexible hours and generous vacation plans, f. Begin a profit sharing No. Sources of Employee Turnover Assign a score to represent the relative importance 1 Personal Reason 1 Maternity 1 2 3 4 5 2 Difficulty in balancing work and life issues 1 2 3 4 5 3 Child care issues 1 2 3 4 5 4 Elder care issues 1 2 3 4 5 5 Health – related issues 1 2 3 4 5 6 Retirement 1 2 3 4 5 7 Relocation ti follow spouse/ partner 1 2 3 4 5 8 Difficulty travelling to and from work 1 2 3 4 5 9 Other domestic reasons 1 2 3 4 5 Work Enviroment 1 Way work is organized 1 2 3 4 5 2 Work load / Stress 1 2 3 4 5 3 Work Environment 1 2 3 4 5 4 Job Satisfacation 1 2 3 4 5 5 Insufficient Challenges 1 2 3 4 5 6 Worried about job security 1 2 3 4 5 7 Poor fit between the employee and the job 1 2 3 4 5 8 Inferior facilities, tools, etc 1 2 3 4 5 9 Risky working conditions 1 2 3 4 5 10 Inadequate employee oritenttion and training 1 2 3 4 5 11 Lack of meaningful and challenging work 1 2 3 4 5 Salary/ Recognition 1 Dissatification with pay 1 2 3 4 5 2 Internal pay inequality 1 2 3 4 5 3 Lack of promotion/ career development 1 2 3 4 5 CIMS B SCHOOL BANGALORE Page 108
  • 109. INTERNSHIP STUDY AT MADHUR DAIRY 4 Less or no appreciation for work done 1 2 3 4 5 Organizational management Style 1 Conflicts with supervisior or co – workers 1 2 3 4 5 2 Dissatisfaction with management style 1 2 3 4 5 3 Perception of unfair treatment 1 2 3 4 5 4 Ineffective communication 1 2 3 4 5 5 Poor supervision 1 2 3 4 5 6 Management care how you really felt about your work? 1 2 3 4 5 7 Management open and honest in dealing with employees 1 2 3 4 5 8 Management ability to solve major administrive problems. 1 2 3 4 5 CIMS B SCHOOL BANGALORE Page 109