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2. Cover Letter for Ecommerce Services
2
Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive
market, (Client_name) needs an attractive digital platform. The visitors can get more insights about
(client_name) offerings and buy them. The firm can get more visitor’s attention by customizing ecommerce
store. Chances of them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
› Improving conversion and client engagement by providing beautiful and logical shopping experience
› Revenue generation through cross- selling, strategic selling up, and product recommendation
› Automating of inventory management process
› Add Text Here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the
brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
3. Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive market,
(Client_name) needs an attractive digital platform. The visitors can get more insights about (client_name) offerings
and buy them. The firm can get more visitor’s attention by customizing ecommerce store. Chances of them
becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
• Improving conversion and client engagement by providing beautiful and logical shopping experience
• Revenue generation through cross- selling, strategic selling up, and product recommendation
• Automating of inventory management process
• Add text here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the brand
and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
Cover Letter for Ecommerce Services
Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive market,
(Client_name) needs an attractive digital platform. The visitors can get more insights about (client_name) offerings
and buy them. The firm can get more visitor’s attention by customizing ecommerce store. Chances of them
becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
• Improving conversion and client engagement by providing beautiful and logical shopping experience
• Revenue generation through cross- selling, strategic selling up, and product recommendation
• Automating of inventory management process
• Add text here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the brand
and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
4. 4
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
5. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
6. 6
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
7. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
8. Project Context and Objectives for Ecommerce Services
8
› We have identified that your firm (client_name) is facing Ecommerce challenges due to which their client engagement
has been hampered.
› The firm is also facing issue regarding revenue as the revenue generation is not up to the mark.
Create customize online store to cater (client_name)’s unique needs – In competitive scenario, to grab customer’s attention and conveying unique
offerings to them is crucial. Unlike others, we design from scratch, allowing client to have complete flexibility at end product with unique and engaging look
Developing Revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which will
be ready to process sales
Streamlining (client_name)’s online store for convenient usability & updates – Deign a store that is easy to use and modify with firm’s growth.
Managing and keeping track of ever changing inventory.
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Project Objectives
Project
Context
9. Project Context and Objectives for Ecommerce Services
Project Context –
We have identified that your firm(client_name) is facing Ecommerce challenges due to which their client engagement has
been hampered.
The firm is also facing issue regarding revenue as the revenue generation is not up to the mark.
Project Objectives –
• Create customize online store to cater (client_name)’s unique needs – In competitive scenario, to grab customer’s
attention and conveying unique offerings to them is crucial. Unlike others, we design from scratch, allowing client to have
complete flexibility at end product with unique and engaging look
• Developing revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which
will be ready to process sales
• Streamlining (client_name)’s online store for convenient usability and updates – Deign a store that is easy to use and
modify with firm’s growth. Managing and keeping track of ever changing inventory.
10. 10
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
11. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
12. Plan of Action for Ecommerce Services
Sitemap
(2-3 week)
› Sitemap plan for
pages for ecommerce
site and product
categories
› Add text here
Content
( 4-6 week)
› Compelling product
description
› New content for
landing pages
› Add text here
Visual Design
(6-8 week)
› Enhancing customer
experience and brand
image
› Responsive site
compatible for all
devices
› Add Text Here
Development
(8-10 week)
› Coding and testing at
various browsers and
devices
› Add text here
Training
(10-11 week )
› Website going live
› Add text here
Project Kickoff
(1-2 week )
› Understanding of
product and customers
› Payment gateway
selection
› Add text here
Launch
(12-13 week)
› Training to client’s
employee
› Add text here
12
13. Plan of Action for Ecommerce Services
Project kickoff
(1-2 week )
• Understanding of product
and customers
• payment gateway selection
• Add text here • Compelling product
description
• New content for
landing pages
• Add text here
Content
( 4-6 week)
• Sitemap plan for pages for
ecommerce site and product
categories
• Add text here
Sitemap
(2-3 week)
• Enhancing customer
experience and brand image
• Responsive site compatible for
all devices
• Add text here
Visual design
(6-8 week)
• Coding and testing at
various browsers and
devices
• Add text here
Development
(8-10 week)
Launch
(12-13 week)
Training
(10-11 week )
• Website going live
• Add text here
• Training to client’s
employee
• Add text here
14. Scope for Ecommerce Services
Research Planning
Web
Design
Front end
Development
Back end
Development
Quality
Assurance
14
› Specification finalize
› Target market
research
› Setting up strategies
for client goals
› In depth scope
of project
› Determining main
goals
› Preparing
wireframes
› Determining website
flow
› Determining and
finalizing graphical
theme of website and
web application
› Layout and structural
design
› Creating all graphical
elements
› Configuration and
setup
› Testing to ensure
no errors
› Migration to live
server
› Coding of web
pages
› Integration of front
end technologies
› Add Text Here
› Integration of
databases
› Integration of
ecommerce features
like checkout,
shopping cart and
checkout
› Application
programming
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
15. Scope for Ecommerce Services
Research Planning
Front end
development
Web design Back end
development
Quality
assurance
• Specification
finalize
• Target market
research
• Setting up
strategies for
client goals
• In depth scope
of project
• Determining
main goals
• Preparing
wireframes
• Determining
website flow
• Determining
and finalizing
graphical theme
of website and
web application
• Layout and
structural
design
• Creating all
graphical
elements
• Coding of web
pages
• Integration of
front end
technologies
• Add text here
• Configuration
and setup
• Testing to
ensure no
errors
• Migration to
live server
• Integration of
databases
• Integration of
ecommerce
features like
checkout,
shopping cart
and checkout
• Application
programming
16. Timeframe for Ecommerce Services
16
Stages Duration in weeks
Research 2
Planning 2-4
Web Design 4-6
Front End development 6-9
Back End development 9-12
Quality Assurance 12-13
17. Timeframe for Ecommerce Services
Stages Duration in week
Research 2
Planning 2-4
Web design 4-6
Front end development 6-9
Back end development 9-12
Quality assurance
12-13
18. Additional Service Offerings for Ecommerce Services
18
› On call assistance
› Design enhancement
› Bugs fixation
Web Support Retainer
› Configuring analytics platform
› Information regarding highest traffic
Setting up Advanced Analytics
› Professional photographs of product
impacting purchasing decision of user
Product Photography
› Publishing content at regular basis
› Prospective customer engagement
Inbound Marketing
› Persuasive sales copy
› Add Text Here
Copywriting
› Your Text Here
› Your Text Here
Your Text Here
19. Additional Service Offerings for Ecommerce Services
Web support retainer
• On call assistance
• Design enhancement
• Bugs fixation
Setting up advanced analytics –
• Configuring analytics platform
• Information regarding highest traffic
Product photography –
• Professional photographs of product impacting purchasing decision of
user
Inbound marketing –
• Publishing content at regular basis
• Prospective customer engagement
Copywriting –
• Persuasive sales copy
• Add text here
20. 20
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
21. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
22. Your Investment for Ecommerce Services (1/2)
22
Stages Price
Research $500
Planning $500
Web Design $4,500
Front end Development $2,500
Back end Development $3,500
Quality Assurance $1,200
Total (before tax) $12,700
Taxation Rate, 5% $635
Total $13,335
Additional services Price
› Web Support Retainer $500
› Advanced Analytics Setup $500
› Product Photography $500
› Inbound Marketing $500
› Copy Writing $500
Total $2,500
23. Your Investment for Ecommerce Services (1/2)
Stages Price
Research $500
Planning $500
Web design $4,500
Front end development $2,500
Back end development $3,500
Quality assurance $1,200
Total (before tax) $12,700
Taxation Rate, 5% $635
Total $13,335
Additional services Price
❑ Web support retainer $500
❑ Advanced analytics setup $500
❑ Product photography $500
❑ Inbound marketing $500
❑ Copy writing $500
Total $2,500
24. Your Investment for Ecommerce Services (2/2)
24
Stages Activities Duration in Week Estimated Cost
Research
› Specification finalize
› Target market research
› Setting up strategies for client goals
› In depth scope of project
2 $500
Planning
› Determining main goals
› Preparing wireframes
› Determining website flow
2-4 $500
Web Design
› Determining and finalizing graphical
theme of website and web application
› Layout and structural design
› Creating all graphical elements
4-6 $4500
Front end Development
› Coding of web pages
› Integration of front end technologies
› Add Text Here
6-9 $2500
Back end Development
› Integration of databases
› Integration of ecommerce features like
checkout, shopping cart and checkout
› Application programming
9-12 $3500
Quality Assurance
› Configuration and setup
› Testing to ensure no errors
› Migration to live server
12-13 $1200
(Designer_name) will perform different activities in different phases:
25. Your Investment for Ecommerce Services (2/2)
(Designer_name) will perform different activities in different phases –
Stages Activities Duration in week Estimated Cost
Research
• Specification finalize
• Target market research
• Setting up strategies for client goals
• In depth scope of project
2 $500
Planning
• Determining main goals
• Preparing wireframes
• Determining website flow
2-4 $500
Web design
• Determining and finalizing graphical theme of website and
web application
• Layout and structural design
• Creating all graphical elements
4-6 $4500
Front end development
• Coding of web pages
• Integration of front end technologies
• Add text here
6-9 $2500
Back end development
• Integration of databases
• Integration of ecommerce features like checkout, shopping
cart and checkout
• Application programming
9-12 $3500
Quality assurance • Configuration and setup
• Testing to ensure no errors
• Migration to live server
12-13 $1200
26. 26
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
27. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
28. Why Us for Ecommerce Services
28
Our Client (client_name) requires a compelling digital platform for client engagement, lead generation and
conversion. Necessities like developing, designing and launching of online store can be fulfilled by hiring us.
Strengths that will add to your firm:
Our company (company_name)’s design will work and look great at every platform in order to provide a remarkable impression on
visitors. Responsive and mobile friendly designs to enhance shopping experience.
Ecommerce store is developed on open source and free software in order to lower down costs.
The online store is designed in keeping in mind the long run of client (company_name). The designs are based on the facts of being
easy to use and intuitive.
Add text here
Add text here
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We promise to create an online shopping experience which will be easy to handle,
use, appealing to customers and will match client(client_name)’s vision.
29. Why Us for Ecommerce Services
Our Client (client_name) requires a compelling digital platform for client
engagement, lead generation and conversion. Necessities like developing,
designing and launching of online store can be fulfilled by hiring us.
We promise to create an online shopping experience which will be easy to
handle, use, appealing to customers and will match client(client_name)’s
vision.
Strengths that will add to your firm –
• Our company(company_name)’s design will work and look great at every
platform in order to provide a remarkable impression on visitors.
Responsive and mobile friendly designs to enhance shopping experience.
• Ecommerce store is developed on open source and free software in order
to lower down costs.
• The online store is designed in keeping in mind the long run of
client(company_name). The designs are based on the facts of being easy
to use and intuitive.
• Add text here
• Add text here
https://unsplash.com/photos/-uQmL3oweyo
30. WHO WE ARE
Founded in 2002, we are a
firm that provide and
implement digital marketing
strategy and online
applications for customer
engagement
About Us for Ecommerce Services
30
We offer cathartic growth through digital excellence
Vision
Growth of customer by digital disruption
Mission
› Trusted partner
› Digital excellence
Core Values
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31. About Us for Ecommerce Services
Who We Are –
Founded in 2002, we are a firm that provide and
implement digital marketing strategy and online
applications for customer engagement
Vision –
We offer cathartic growth through digital
excellence
Mission –
Growth of customer by digital disruption
Core Values –
• Trusted partner
• Digital excellence
32. Our Team (1/2)
32
Katherine Reynolds
Ecommerce Solutions
Morgan Ryan
Technology Director
Marquis Salazar
Marketing Director
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and capture your audience's attention.
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and capture your audience's attention.
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and capture your audience's attention.
33. Capture your audience’s attention. Download this
awesome diagram.
ANITA SMITH
JOB TITLE HERE
Capture your audience’s attention. Download this
awesome diagram.
JASS SMITH
JOB TITLE HERE
Capture your audience’s attention. Download this
awesome diagram.
CAROL SMITH
JOB TITLE HERE
Katherine Reynolds
Ecommerce Solutions
Add text here
Morgan Ryan
Technology Director
Add text here
Marquis Salazar
Marketing Director
Add text here
Our Team (1/2)
34. Aniyah Peters
Ecommerce Solutions
Dexter Murphy
Technology Director
Our Team (2/2)
34
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35. Our Team (2/2)
Dexter Murphy
Technology Director
Add text here
Add text here
Aniyah Peters
Ecommerce Solutions
36. 36
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
37. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
38. Client Testimonials (1/2)
38
Designation
Company Name
Designation
Company Name
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Lewis
Spencer
Rowan
Hooper
39. Client Testimonials (1/2)
Add text here
Add text here
Lewis Spencer
Company Name
Designation
Rowan Hooper
Company Name
Designation
Photo
Photo
40. Client Testimonials (2/2)
40
Dexter Turner Company name
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capture your audience's attention.
Ben Watts Company name
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capture your audience's attention.
Isabella Owen Company name
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capture your audience's attention.
41. Client Testimonials (2/2)
Add text here
Add text here
Add text here
Dexter Turner Company name
Ben Watts Company name
Isabella Owen Company name
42. Case Study for Ecommerce Services
42
Firm wanted to expand customer reach on online platform. They wanted to increase relevant
traffic at website to increase revenue. Customized experience to customers for their
retention. The need to make website more responsive.
Project Goals
Developing online store customize to cater unique needs of customers. When client
engagement is improved then the conversion rate enhanced lead to increased revenue
generated. Fully functional online store which is easy to use in long run.
Our Solution
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Add text here
Achieved 40%
more conversions
Boost sales
by 12%
Results
“(company_name) has done a remarkable job by redesigning our project. It was amazing to work with such
knowledgeable and dedicated professionals. Our sales increased by 12% after successful launch.”
– Joseph Fletcher (XYZ Solutions)
43. Case Study for Ecommerce Services
Project Goals
Firm wanted to expand customer reach on online platform. They wanted to
increase relevant traffic at website to increase revenue. Customized
experience to customers for their retention. The need to make website
more responsive.
Our Solution
Developing online store customize to cater unique needs of customers.
When client engagement is improved then the conversion rate enhanced
lead to increased revenue generated. Fully functional online store which is
easy to use in long run.
Results
• Achieved 40% more conversions
• Boost sales by 12%
• Add text here
“(company_name) has done a remarkable job by redesigning our project. It was amazing to work with such
knowledgeable and dedicated professionals. Our sales increased by 12% after successful launch.”
– Joseph Fletcher (XYZ Solutions)
https://pixabay.com/illustrations/achievement-aim-
business-goal-3610023/
44. 44
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
45. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
46. 46
Statement of Work and Contract for Ecommerce Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design a website for
the estimated total cost of $XXXX as outlined.
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Services Rendered
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
Mutual Cooperation
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Terms of payment
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Plans Cancellation
Confidentiality
› All efforts to preserve confidentiality of information
› This agreement should commence from (date) and shall continue till termination by either party by not less
than 60 days notice given in writing.
Terms and Termination
CONTRACT
47. Statement of Work and Contract for Ecommerce Services
Contract
• Services Rendered
• 3 week opportunity to review our week and provide feedback
• Not liable to the firm and third party for damages
• Mutual Cooperation
• We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
• Terms of payment
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion
• Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
• Confidentiality
• All efforts to preserve confidentiality of information
• Terms and Termination
• This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing.
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design a website for the estimated total
cost of $XXXX as outlined.
48. 48
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process
49. Table of Contents
❖ Project Context and Objectives
❖ Our Process –
▪ Plan of Action
▪ Scope of Services
▪ Time frame
▪ Additional Service Offerings
❖ Your Investment
❖ Company Overview
▪ Why Us
▪ About Us
▪ Our Team
❖ Our Past Experience
▪ Client Testimonials
▪ Case Study
❖ Statement of Work and Contract
❖ Next Steps
50. Next Steps for Ecommerce Services
50
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
Discuss the desired changes
Feel free to contact
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
Add Text Here
Add Text Here
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
It is requested to read the
contract to get the understanding
of the details involved in working
with us. Everything should be
fair, transparent and easily
understandable at the beginning
in order to lay a solid foundation
for better work relationship.
51. Next Steps for Ecommerce Services
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work
together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed
contract for your record
• Feel free to contact
• Add text here
• Add text here
54. About Us
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Preferred by Many
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Value Clients
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Target Audience
55. 55
Our
Mission
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Vision
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Mission
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Goal
56. 56
Roadmap for Process Flow
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57. 30 60 90 Days Plan
57
Days
30
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Days
60
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Days
90
58. Timeline
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2016
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2019
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2017
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2018
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