Katy Huguenard outlines adaptations she would make to a marketing lesson plan for a college freshman marketing class. She would change the target audience from high school to college students and make the content and activities more appropriate for an introductory college course. She would make the lesson interactive using a smart board and include multiple choice questions about key marketing concepts. Students would apply their learning by working in groups to present examples of the marketing mix using the smart board. The lesson plan and materials would be accessible online for all students, including those with disabilities.