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MARKETING 101
Katy Huguenard
EPD 279
SMART BOARD LESSON
• The following link shares the lesson I would adapt to explain a Marketing
Plan, but with a few changes.
• http://express.smarttech.com/?url=http%3A%2F%2Fexchangedownloads.sma
rttech.com%2Fpublic%2Fcontent%2F01%2F01663c6f-742e-4b6c-a626-
da750b9d92aa%2Fivy_buffkin.notebook#
TARGET AUDIENCE
• Freshmen year college students in a 100 level marketing class
ADAPTIONS
• I would change the target audience from high school to college students
• I think the terms used in the plan I am adapting from are important and students should know
them, but I would make it more for a 100 level college course, also I would make it more
interactive.
• I would also ask some multiple choice questions, for example: What are the 4 P’s in the
marketing mix?
 A. Product, price, place, position
 B. Product, price, place, promotion
 C. Product, place, position, promotion
 D. None of the above
ADAPTIONS
• I would have the students do different exercises that help them understand
the 4 P’s of the marketing mix.
• Example lesson plan for this –
 https://www.slideshare.net/moadeogun/presentation-on-4-ps?next_slideshow=1
 Has the students apply their learning to this concept, and share with the class in groups –
present using the smart board
ADAPTIONS
• I would make sure that every student was able to use the board:
 International students could need text translated
 If the student had a disability – I would be cautious to be aware of that)
• Put the lesson plan online in case some students have a learning disability and
needed this option
• Emphasizing my office hours and letting students know I am available to meet if
there was any confusion in the lecture
HOW TO USE THE RESOURCES
• Using the smartboard, it allows me to create an interactive lecture, which
would engage my students and allow me to create a lecture accessible to
every type of student
• Interactive approach makes it more memorable for students and can
enhance their learning
• Can find other helpful lesson plans/resources on the Internet that are are
accessible on the smartboard
SUPPORTING UNIVERSAL DESIGN
• My classroom would support universal design because I would –
 Make sure my slides were created in different languages
 Make the classroom accessible to a student in a wheelchair
 Accommodate to students with a learning disability, or disability of any type – such as, if they couldn’t
see the board, or read the question because they were dyslexic – I could read the questions/lecture out
loud to the students
 Make the environment safe so that all students felt comfortable asking questions
 Make sure that my lesson plan was accessible to every student
SOURCES FOR PHOTOS
• https://goo.gl/images/bM6d6r
• https://goo.gl/images/HcrzBv
• https://goo.gl/images/8hDwJZ
• https://goo.gl/images/K53xJS
• https://goo.gl/images/21nevC
• https://goo.gl/images/a2npDH
• https://goo.gl/images/o77xt1
• https://goo.gl/images/G34efq
• https://goo.gl/images/WE8e2M
• https://goo.gl/images/FygT6y
• https://goo.gl/images/L3fce8
• https://goo.gl/images/yjTbjt

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Marketing 101 Lesson Plan

  • 2. SMART BOARD LESSON • The following link shares the lesson I would adapt to explain a Marketing Plan, but with a few changes. • http://express.smarttech.com/?url=http%3A%2F%2Fexchangedownloads.sma rttech.com%2Fpublic%2Fcontent%2F01%2F01663c6f-742e-4b6c-a626- da750b9d92aa%2Fivy_buffkin.notebook#
  • 3. TARGET AUDIENCE • Freshmen year college students in a 100 level marketing class
  • 4. ADAPTIONS • I would change the target audience from high school to college students • I think the terms used in the plan I am adapting from are important and students should know them, but I would make it more for a 100 level college course, also I would make it more interactive. • I would also ask some multiple choice questions, for example: What are the 4 P’s in the marketing mix?  A. Product, price, place, position  B. Product, price, place, promotion  C. Product, place, position, promotion  D. None of the above
  • 5. ADAPTIONS • I would have the students do different exercises that help them understand the 4 P’s of the marketing mix. • Example lesson plan for this –  https://www.slideshare.net/moadeogun/presentation-on-4-ps?next_slideshow=1  Has the students apply their learning to this concept, and share with the class in groups – present using the smart board
  • 6. ADAPTIONS • I would make sure that every student was able to use the board:  International students could need text translated  If the student had a disability – I would be cautious to be aware of that) • Put the lesson plan online in case some students have a learning disability and needed this option • Emphasizing my office hours and letting students know I am available to meet if there was any confusion in the lecture
  • 7. HOW TO USE THE RESOURCES • Using the smartboard, it allows me to create an interactive lecture, which would engage my students and allow me to create a lecture accessible to every type of student • Interactive approach makes it more memorable for students and can enhance their learning • Can find other helpful lesson plans/resources on the Internet that are are accessible on the smartboard
  • 8. SUPPORTING UNIVERSAL DESIGN • My classroom would support universal design because I would –  Make sure my slides were created in different languages  Make the classroom accessible to a student in a wheelchair  Accommodate to students with a learning disability, or disability of any type – such as, if they couldn’t see the board, or read the question because they were dyslexic – I could read the questions/lecture out loud to the students  Make the environment safe so that all students felt comfortable asking questions  Make sure that my lesson plan was accessible to every student
  • 9. SOURCES FOR PHOTOS • https://goo.gl/images/bM6d6r • https://goo.gl/images/HcrzBv • https://goo.gl/images/8hDwJZ • https://goo.gl/images/K53xJS • https://goo.gl/images/21nevC • https://goo.gl/images/a2npDH • https://goo.gl/images/o77xt1 • https://goo.gl/images/G34efq • https://goo.gl/images/WE8e2M • https://goo.gl/images/FygT6y • https://goo.gl/images/L3fce8 • https://goo.gl/images/yjTbjt