This document outlines a lesson plan that utilizes a SMARTboard and a Jeopardy game template to review marketing concepts with freshman marketing students. The Jeopardy game allows students to review course material in a team-based or individual format by buzzing in with answers to questions in different point values. This interactive format keeps students engaged and encourages preparation. Using the SMARTboard accommodates both visual and language learners by offering visual elements and multiple language options.

1. Visual Literacy
Lesson Plan utilizing SMARTboards in
freshman Marketing Courses

2. Outline Target Learners
SMARTboard Lesson plan
Resource Overview
Universal Design

3. Target Learners Freshman Marketing Students
Students in Entry Level marketing courses are just
getting used to larger lectures
Introducing game like learning will increase their
attentiveness as well as encourage them to do their
reading/homework before class so they are prepared if
called to the board
Implementing technology into the classroom is also
important to prepare students for work presentations
after college

4. Lesson Plan:
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Jeopardy Lesson Plan Template

5. ➔ Lesson Plan used as a review tool for students to practice their knowledge on the subject
➔ There are two ways the game can be played depending on how the professor wants the students to
learn:
◆ Form teams in the classroom and have students buzz in when their team knows the answer. This will enhance
the student’s teamwork and communication skills.
◆ Allow individual student to buzz in (raise their hand) if they know the answer, correct answers could be used
as bonus points or allow for other rewards which will increase student involvement in the classroom
➔ Professors can include questions such as “What are the 4 P’s that make up the Marketing Mix?”
➔ Beneficial because the questions/lesson plan in completely customizable so can be used for any
subject
Jeopardy Lesson Plan:

6. Universally Designed
Using a smart board allows for students who are visual
learners to excel. Some students learn best with the
learnings you assigning, during the lectures you give, or
during the problems they compete for homework, but some
students are visual learners so implementing the jeopardy
game will allow these students to retain the knowledge at a
much faster pace. Smart Boards also offer different language
options which can be used for international students.