This is an overview of the system and process that TailCurrent uses to implement and manage lead generation through massive personalization of email marketing.
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
This short session is about Measuring the Sales Impact of Customer References. Our aim is to help you create your own business justification for giving careful attention to this area of the sales and marketing process.
This Lead Generation slide deck by Sales Benchmark Index gives information on setting up Lead Management – approaches, roles, compensation, pros & cons...
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
This short session is about Measuring the Sales Impact of Customer References. Our aim is to help you create your own business justification for giving careful attention to this area of the sales and marketing process.
This Lead Generation slide deck by Sales Benchmark Index gives information on setting up Lead Management – approaches, roles, compensation, pros & cons...
MadKudu TechStars Accelerate Sales with DataFrancis Brero
MadKudu FounderCon 2016 presentation:
Too many startups are losing growth opportunities by not optimizing inside sales. At MadKudu, we know this first hand because we've analyzed the sales data of over 50 startups. Francis will show you how to use data to identify the most common pitfalls and how to fix them. Backed by real data & real results, you'll learn how to grow your revenue - and increase your company's valuation with higher per-customer economics.
Webinar: 5 steps to maximize recurring revenue ServiceSource
Are you maximizing your recurring revenue performance?
Did you know $30 billion in recurring revenue goes unrenewed each year?
ServiceSource & Rockwell Automation share 5 proven best practices to help industrial system companies boost and retain more revenue.
Key Account Management - Quarterly Research. In this research report, we review 3 case studies of key account management deployments and discuss various elements of success and failure. A presentation by Sales Benchmark Index.
Check out a summary of the findings from a survey of 100+ enterprise sales leaders, revealing what got in the way of meeting quotas in 2015, and what the winners did right to close the biggest deals. Several case studies featured about what high-performing sales teams did differently to exceed their revenue goals.
Empowering Your Renewal Teams (ServiceSource and IDC Webinar, March 18, 2013)ServiceSource
Video & Presentation: http://corporate.servicesource.com/LP=276
Recurring revenue is estimated to be a $600 billion market, and it’s no surprise that when implemented correctly, recurring revenue streams can drive profitability and growth. But between the disparate data, timing pressures and competitive risk, successfully managing a renewals business can be tough. In this webinar, ServiceSource and IDC share their insights about what’s at stake and how to ensure a successful recurring revenue strategy.
Speakers:
Elaina Stergiades – Research Manager, Software Support Services Program, IDC
Jim Dunham – SVP Product Management, ServiceSource
Ragnar Sass, Pipedrive - "Most important KPIs for early stage SaaS startups",...Igor Yazdan
- How to kick start KPI driven culture in early team.
- How to get first paying clients.
- How to measure advisors & investors.
- Why location matter so much.
- Power of saying NO & killing features.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Qstream and Sales & Marketing Management Webinar: Next-Generation KPIs for th...QstreamInc
Given the evolution of B2B buying cycles, sales managers must continually acquire and adopt new skills to effectively lead, compete and win. Yet too often, when evaluating their team’s performance, sales managers focus exclusively on performance metrics such as quarterly bookings or quota achievement.
Of course, these are important—but they are also lagging indicators. If you have no deals closing today, the reality is that your team has been under-performing for months. So how can sales managers identify and measure the most critical leading indicators: the skills and behaviors required today to build sales success for tomorrow, and the long-term?
Qstream defines a new generation of sales performance indicators giving rise to the data-driven sales manager. We also share strategies that will enable forward-thinking managers to:
- Assess and strengthen the sales capabilities that matter most
- Validate and develop a profile of their top performers
- Use data to determine leadership priorities
- Leverage real-time analytics for more effective coaching and development
The Secret to Successful B2B Marketing: Revenue OperationsLeanData
Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization.
Attend this work group to understand how Revenue Operations can propel your B2B marketing initiatives forward—whether whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all fall your go-to-market (GTM) motions, as well as leave you with a framework on how to get started.
We will cover how to:
- Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both);
- Utilize revenue operations to make your marketing campaigns more successful;
- Unify company data so it is accessible and actionable by all; and
- Provide analytics and insights into what is working.
Catalyst helps you get a 360° view of your team's performance, and helps your agents become more pro-active. Increase CRM adoption and drive transparent, accountable culture
Leadership is a contested construct which has different definitions and meanings for each of us. There are a multitude of models, styles, concepts and theories of leadership that are available. My beliefs and perspectives about leadership, influence how I coach those with leadership responsibilities.
In this presentation I share my own model of leadership and the approaches that underpin my practice.
Vera Woodhead MA Coaching & Mentoring Practice
MadKudu TechStars Accelerate Sales with DataFrancis Brero
MadKudu FounderCon 2016 presentation:
Too many startups are losing growth opportunities by not optimizing inside sales. At MadKudu, we know this first hand because we've analyzed the sales data of over 50 startups. Francis will show you how to use data to identify the most common pitfalls and how to fix them. Backed by real data & real results, you'll learn how to grow your revenue - and increase your company's valuation with higher per-customer economics.
Webinar: 5 steps to maximize recurring revenue ServiceSource
Are you maximizing your recurring revenue performance?
Did you know $30 billion in recurring revenue goes unrenewed each year?
ServiceSource & Rockwell Automation share 5 proven best practices to help industrial system companies boost and retain more revenue.
Key Account Management - Quarterly Research. In this research report, we review 3 case studies of key account management deployments and discuss various elements of success and failure. A presentation by Sales Benchmark Index.
Check out a summary of the findings from a survey of 100+ enterprise sales leaders, revealing what got in the way of meeting quotas in 2015, and what the winners did right to close the biggest deals. Several case studies featured about what high-performing sales teams did differently to exceed their revenue goals.
Empowering Your Renewal Teams (ServiceSource and IDC Webinar, March 18, 2013)ServiceSource
Video & Presentation: http://corporate.servicesource.com/LP=276
Recurring revenue is estimated to be a $600 billion market, and it’s no surprise that when implemented correctly, recurring revenue streams can drive profitability and growth. But between the disparate data, timing pressures and competitive risk, successfully managing a renewals business can be tough. In this webinar, ServiceSource and IDC share their insights about what’s at stake and how to ensure a successful recurring revenue strategy.
Speakers:
Elaina Stergiades – Research Manager, Software Support Services Program, IDC
Jim Dunham – SVP Product Management, ServiceSource
Ragnar Sass, Pipedrive - "Most important KPIs for early stage SaaS startups",...Igor Yazdan
- How to kick start KPI driven culture in early team.
- How to get first paying clients.
- How to measure advisors & investors.
- Why location matter so much.
- Power of saying NO & killing features.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Qstream and Sales & Marketing Management Webinar: Next-Generation KPIs for th...QstreamInc
Given the evolution of B2B buying cycles, sales managers must continually acquire and adopt new skills to effectively lead, compete and win. Yet too often, when evaluating their team’s performance, sales managers focus exclusively on performance metrics such as quarterly bookings or quota achievement.
Of course, these are important—but they are also lagging indicators. If you have no deals closing today, the reality is that your team has been under-performing for months. So how can sales managers identify and measure the most critical leading indicators: the skills and behaviors required today to build sales success for tomorrow, and the long-term?
Qstream defines a new generation of sales performance indicators giving rise to the data-driven sales manager. We also share strategies that will enable forward-thinking managers to:
- Assess and strengthen the sales capabilities that matter most
- Validate and develop a profile of their top performers
- Use data to determine leadership priorities
- Leverage real-time analytics for more effective coaching and development
The Secret to Successful B2B Marketing: Revenue OperationsLeanData
Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization.
Attend this work group to understand how Revenue Operations can propel your B2B marketing initiatives forward—whether whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all fall your go-to-market (GTM) motions, as well as leave you with a framework on how to get started.
We will cover how to:
- Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both);
- Utilize revenue operations to make your marketing campaigns more successful;
- Unify company data so it is accessible and actionable by all; and
- Provide analytics and insights into what is working.
Catalyst helps you get a 360° view of your team's performance, and helps your agents become more pro-active. Increase CRM adoption and drive transparent, accountable culture
Leadership is a contested construct which has different definitions and meanings for each of us. There are a multitude of models, styles, concepts and theories of leadership that are available. My beliefs and perspectives about leadership, influence how I coach those with leadership responsibilities.
In this presentation I share my own model of leadership and the approaches that underpin my practice.
Vera Woodhead MA Coaching & Mentoring Practice
As a professional leadership and career development coach it is important for me to be clear on what informs and underpins my coaching practice. I would like to take this opportunity to share this with you, especially with those who are considering working with me. Vera
A class from UIKitFramework for checking out the mistakes in any document or in any string and also helps you in completing partial words. You can also ignore few words if you don't want to make them check. You can also add new words into dictionary or remove old words.
Thesis - Voice Control Home AutomationAbhishek Neb
Voice is used in this project for the controlling switches. Reason for choosing voice is because it is easily being reproduced by human. Besides that, usage of voice gives a control system that can be effective and convenient to be used. The application of this system involve modifying the switching system from the traditional way which is physical contact with the switch to a safer way where the usage of voice to replace all the physical contact. This project involve a simple switching system that used the transistor along with relay to do all the connecting of the power to the devices, a voice recognition system that consists of voice recognition chip AT89C51, and the AT89C51 microcontroller to build up the system. The ULN2003 serves as the ear that will listen and interpret the command by the given while the AT89C51 serve as the brain of the system that will coordinate the correct output with the input command given. This project able to recognition the command trained by the user and successfully to execute the correct output. This project is a small scale design which consists of 8 commands that will used to control three different switches. The command is able to individually switch on and switch off each of the switch. Besides that, the command also able to switch on all and off all the switch at the same time.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
How to Align Demand Gen and Inside Sales (to Close More Deals)Sales Hacker
What You'll Learn:
- RingCentral success path to revenue
- High impact buying signals, lead routing and outreach cadences
- Importance of data accuracy and optimization
- Benchmark metrics for entire sales funnel
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Cracking the C-Suite: Finding and Aligning with the Relevant Executive in 2010G3 Communications
Stephen J. Bistritz, Ed.D. author of the new book “Selling to the C-Suite.” Steve shares strategies on how to map an organization to determine the formal and informal power. He is joined by Dan McDade, President of PointClear, who shares recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that Multiply Results and gain access to high level executives.
CNX16 - How To Get the Most Out of Your Marketing Cloud Premier Success PlanCloud_Services
Premier Success plans help customers increase Marketing Cloud ROI. Join us to learn how to best utilize all the resources included with Marketing Cloud Premier Success. Success Resources, Premier Support, Developer Services, Accelerators, Online training, and configuration services help our customers go faster and achieve more. We'll cover these topics and share best practices on how to maximize the value of your Premier Success.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Similar to Technical overview of TailCurrent's lead generation methodolgy (20)
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Technical overview of TailCurrent's lead generation methodolgy
1. TailCurrent Overview
TailCurrent is a B2B Lead Generation Company
TailCurrent provides fast and scalable lead generation through
Personalized Email Marketing.
2. Why TailCurrent ?
: First Leads within 4 weeks of start of engagement
: Easy to scale up or down; Open new geographies within 4 weeks.
: We charge only for qualified leads.
: Team has experience of generating sales qualified leads from
markets across the world.
Quick Results
Scalable
Pay for Performance
Proven Success
3. Week
Understanding Customer Sales Process
Campaign Design, Funnel Building and Account Setup
Campaign Launch
Appointment Setting Process
Research
Campaign Management
1 2 3-4 5 6-12
How do we generate leads ?
4. WeekUnderstanding Customer Sales Process 21 3-4 5 6-12
Products/Services
Target Geography
Target Industry
Decision Makers
Common Challenges
Current Process
Example of Sales Deals
Customer Analyst
Understanding Customer Sales Process
Lead Qualification Criteria
Industry Reports
Case Studies
Whitepapers
Website Content
5. Analyst
Knowledge Transfer
Campaign Design Inputs
Research Team
Research 21 3-4 5 6-12
Research on Eco System
Industry size
Current Market trends
Budget Allocation
Roles of Decision Makers
Seasonal Transition
Sources of the Companies
Total Customer base
Marketing Collateral
Competitor Collateral
Sales Process
Understanding
Customer Sales
Process
Lead Qualification
Criteria
Week
6. Research Team
Fund ManagementHedge Funds Investment Banks
Europe
Asset Mgmt
AUM 1BN-10 BN
T+0 Campaign
CFO/COO
USA
Wealth Mgmt
System Consulting
Campaign
Head of Operations,
Finance
Middle East
AUM >350MN
CTO Campaign
CTO, Head of IT
Campaigns
Campaign Funnels
Campaign Design and Funnel Building 21 3-4 5 6-12
Listing
Mapping
Mining
Week
7. CustomerAnalyst
Campaign Drafts
Sales Pitch Campaign
Awareness Campaign
Disclaimer
Sales Bridge Number
Do Not Contact List
Advanced mail deliverability setup
– DKIM/SPF/Dedicated IP
SPAM Feedback loop Setup
Outlook Configuration
TailCurrent Proprietary CRM Setup
Account Setup
Technical Team
Account Setup 21 3-4 5 6-12Week
8. Campaign Launch 21 3-4 5 6-12
DAY -1
DAY -2
DAY -3
DAY -4
DAY -5
Launch System Consulting Campaign
Week
Launch Fund Management Campaign
Launch CTO Campaign Launch Hedge Funds Campaign
Launch T+0 Campaign
9. CONTINUE
MODIFY
STOP
CONTINUE
Hedge Funds Campaign - Response Management
T+0 Campaign
CTO Campaign
System Consulting Campaign
Fund Management Campaign
Lead
Cold
Negative
Hot
Research TeamTailCurrent Proprietary CRM
Response Analysis
Market Insights
Periodic Reports
Campaign Management 21 3-4 5 6-12Week
10. T+0 campaign CTO campaign
Lead
Research Team Forwards
Analyst
AUM > 350MN
COO
Mid / Back Office Req
Meeting with a Demo
Lead Qualified
Context (Call/Meeting)
Company Profile
Key Decision Makers
Campaign Details
Calendar Invite
Lead Disqualified
LEAD ACCEPTED
Format Exchange
Lead
Research Team Forwards
Analyst
No need, but ready to learn
Call me anytime
Mid / Back Office Req
Meeting with a Demo
Appointment Setting Process
11. Do Not Contact List Management
Spam Feedback Loop
Customer Periodic Updates
DNC from customer end
List of nurturing Leads
Response Updates
Cold Response: Give them
Cooling off period 1 Month
Negative Response: Never
Touch Them
Marketer Outlook
DNC List
1. Avet Capital
2. KS Capital
3. Technology
Crossover Ventures
4. Ada Investments
12. Geography Served Industry Segments Decision Makers
CFO, Revenue Manager
CMO, VP Digital Marketing Brand Manager
Director IT/QA, Head of Testing, CTO
Europe / UK
APACUSA
Middle East
TailCurrent Reach
Healthcare
Retail
ISV
COO, Partners, Head of Operations/FinanceBFSI
13. "
"
"
Customers Speak
TailCurrent has enabled us to generate real customer
interest instead of casual and noisy traffic. Our investment
has been paid many times over in a few short weeks.
Founder and CEO
One of the world's largest
software testing companies
As discussed, please do congratulate your team on the
lead that has now become a deal.
Please have them go for a dinner and drinks and include
that in your next invoice to us
Executive Vice President
One of the leading IT Services Company
The other Michigan based opportunity that came
through you was closed last week. we are waiting for
their data dump to work on – Thank you
A nice hot lead on a cold Monday morning.
Director Sales
One of the leading providers of
Customer Loyalty and CRM Solutions
This is a very good lead - The company is a potential
major prospect for us and we have tried to get into this
account before. Thanks for getting us in!
“ “
"
Founder and Director
leading provider of Revenue Cycle Management
Healthcare industry - US
“ “
"
Director Sales
One of the leading providers of online
Advertisement platform - UK
“
“
“ “
“
“
14. Next Steps …
1. Give us a brief of your services, markets and target customers.
Define lead qualification criteria
Define geography or vertical to target.
2. We come back with a pilot proposal.
Number of leads in pilot.
Time frame of pilot.
Cost of pilot, Cost per lead in the pilot.
Support required to execute campaigns.
Editor's Notes
70% of emails globally are delivered to spam folders. It is often times one way communication. With us it is two way communication. One of the first challenges of personalized email marketing is making sure the email reaches the inbox. We use a standard that tells the recipient that it originates from genuine servers. We have that plugin. Then there is a digital key – we have a private key that we digitally sign and it matches the public key on the recipients end. Return Path certifies their signature, so with all those things we end up with a 97-98% delivery rate. Our technology allows us to reach much higher. We are also CanSpam compliant and more with our policy controls. MailGun is a rackspace subsidiary. We use some of their program hooks to help us with our feedback loop.
Launching staggered campaigns allows us to PDCA and shorten our learning curve. Campaign management is our proprietary technology. Someday we may make that UI simpler and license our software. On average 50 emails are sent each day during the launch week. Then as they progress they slowly ramp up by ten additional emails eventually reaching an avg of 120 emails per day at the peak of the campaigns. They constantly design and modify campaigns throughout our relationship with our client.
Lead: interested nowHot: Interested but have not expressed time or have asked us to reach back out at a later dateCold: Not interestedNegative: Remove, Do not contact, etc… automatically noted by our technology and that contact is frozen.