Fred, the Media and Customer Relations Manager at Ektron, used Influitive's AdvocateHub platform to mobilize Ektron customers and partners to generate content that enhanced the annual SYNERGY Customer Conference. Fred created challenges on the platform that crowdsourced customer videos, encouraged attendees to collaborate on a song, increased customer award submissions, and captured user testimonial videos. The platform allowed Fred to take on the roles of "Video Producer", "Event Planner", and "Social Marketer" by motivating customers to complete tasks without having to directly recruit them. Fred stated he couldn't do his job without Influitive, as it helped him effectively tap into his customers' enthusiasm for Ektron.