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When's The Right Time To Show Your Prototype?
The document discusses the appropriate timing for showing prototypes, emphasizing that it is crucial to share them when significant progress has been made without reaching a point of no return. It outlines the purpose of prototypes as tools for understanding customer needs rather than for validation of technology or design. Additionally, it provides a step-by-step guide for effective prototyping, which includes creating a hypothesis, designing the prototype, and learning from the experiment.
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When's The Right Time To Show Your Prototype?
- 1. When’s The Right TimeTo Show Your Prototype? Brian Gladstein @briangladstein Image&©&1992&Smithsonian&Ins2tu2on&
- 2. @briangladstein • EVP, TechnologyMarketing, GYKAntler • Specialist in Advocate & Loyalty Marketing • 2-time entrepreneur • Lean Startup Challenge Boston • Business Model Generation Meetup • Startup Coach • Launched dozens of products • Stanford MBA, MIT Computer Science
- 3. So When’s TheRight Time?
- 4. Sometimes It’s Too EarlyTo Share An Idea
- 5. Prototype circa March2008 Too early?
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- 8. The idea is born Theconcept comes together The kinks get worked out The prototype gets useful The Lifecycle of a Prototype
- 9. A prototype isnot the thing you are making. It’s a vehicle to discover why customers want to hire you.
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- 11. Some of TheWrong Reasons • Need a pat on the back • Want to amaze people • Show off tech or design • The “a-ha” moment
- 12. Don’t Think ‘When’… • Prove you can build it • Attract a team • Attract investors • Validate market • Get beta customers • Scope the project • Vet out competition • Solidify requirements … Think ‘Why’
- 13. So When’s TheRight Time? When you are far enough along to take a meaningful action.
- 14. So When’s TheRight Time? When you are far enough along to take a meaningful action. But not so far that you can’t start over.
- 15. “Remove any feature, process,or effort that does not contribute directly to the learning you seek.” Eric Ries The Lean Startup
- 16. “Remove any feature, process,or effort that does not contribute directly to the learning you seek.” Eric Ries The Lean Startup
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- 24. Create prototypes toanswer questions Hypothesis Prototype Data Desired answer Question Experiment
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- 30. Keep users focused on*your* goals
- 31. Dispose of properly whenits job is done
- 32. Guide To EffectivePrototyping Step 1: Create a hypothesis & develop an experiment Step 2: Design the prototype to carry out the experiment Step 3: Learn from the experiment Step 4: Save only what you need and throw out the rest
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