This document provides an analysis of three examples of good practice in personal project websites within media content design and production. The first example is photographer Frans Lanting's website, which is praised for its simple and easy to navigate design. The second is photographer Levon Biss' website, which features a clean homepage and allows viewers to view and download photos and information. The third example is photographer Peter McKinnon's website, which uses a large hero photo of the photographer and clearly states his name and occupation. It provides biographical information and links to social media and an online store. Overall, the document examines various effective elements of each website's branding, design, and features in order to identify

1. MARKET RESEARCH TASK
13.09.19
Media Content Design and Production Personal Project Management
2.1. Show the development of ideas with reference to the work of others
Your Task: Find three examples of good practice within the area you have chosen for
your project. For each example, you should discuss:
 The overall effectiveness/why this good practice/what you like
about it
 Branding
 Unique Selling Point
 Any weaknesses
 What you could take from this example and apply in your own
project

2. Example One: Frans Lanting photography
Link: http://lanting.com/
Findings: Frans Lanting is a
National Geographic
photographer, author and
speaker.
Frans Lanting’s website has
a more simple design and it
easy to navigate around. You are first introduced to the website
With a selection of his photos that change every few seconds of
viewing the page. If you scroll down past the images there is more
things you can click on such as, images, workshops, travel, shop
and news. Once right at the bottom of the page he displays links
for his social media and other contact information, here you can
also sign up for a monthly news letter about his recent work and
travels. This website is probably one of my favorite websites I have
looked at so far because of how modern and sleek it is even
though it still is stylish and easy to navigate around. I think I will
base my website off the simplicity of this one, because I think if it
is easier to use more people will begin to use it as their first
choice.

3. Example Two: Levon Biss
Link: https://levonbiss.com
Findings: Levon Bliss’s website is
another one I really like the style of
and that’s why I will using some of his
websites features on my website.
This is what you will see when you
first enter the page, this is called the homepage. I think my
homepage will look like this because I really like the simply style it
has. Even though it is simple, it still has a really sleek and modern
design to it and I think that will help
me attract a younger audience to my
website.
Once you click on the photographers
name you enter this next page, this
page shows most of his work all on
one page. If you want you can click on
any of the photos and it will bring up
the image in a bigger format, it will also tell you a bit about the
image such as the person in the photo, settings used when taking
the photo and maybe some pre layouts used in photoshop which
are available for download.
The website also has an “about” dropdown tab, once you click on
this tab it will bring you to a page where it will explain more about
the photographer, you can also find Bliss’s social media here and
even some interviews with him.

4. Example Three: Peter McKinnon website
Link: http://www.petermckinnon.com/new-cover-page/
Findings: Peter McKinnon’s
website is a personal portfolio
used to show off his photos.
McKinnon also has another
website he uses to sell presets
for photoshop and sell his merchandise.
When you first open the website you are welcomed by his name in
big bold text which will attract the viewers to his name, you may
also notice that he clearly states he is a photographer at the top of
the page. He also advertises his social media at the bottom of the
page, all you have to do is click the logo for the social media and it
will redirect you to that web page. The main thing on this page is
the background which is a long shot of Peter McKinnon, he might
have used that photo to show that he likes to interact with his
audience/ fans.
This is another section of McKinnon’s website, as you can see it
gives new people to his website a little explanation about him. It
briefly explains what he does for living and where he is based at
the current time, it also says above the brief “Youtuber/ coffee

5. addict”, this might suggest to the viewers that he might have a
joker side to him.
There is also a tab you can click that will take you to his online
store where you can buy clothes like hats, t-shirts, bags and other
accessories. You can also buy some of his very own coffee. At the
bottom of this page you can once again find links to his social
media pages and his other website.