My presentation for the pitch of a music video called "Blast off" by The Allergies.

1. The Allergies Music Video
Pitch
Presented by Ethan Farrer

2. Conventions Example 1
• Lil Dickys Earth is a music video that is entirely aminated, it also is unique because of how many big
celebrities are featured in it. For example it features some of the biggest artists such as, Justin Bieber as a
Baboon, Miley Cyrus as a elephant, Wiz Khalifa as a Skunk, Kevin Hart doing the voice for Kanye West and
also features many more big celebrities.
• I think this style of video would fit the vibe for this song because most of his lyrics are childish and silly, I also
think if the video had a story to it like a rocket blasting off it would fit with the lyrics very well. For example,
at the beginning of the track it has a rocket countdown. So the video had some kind of rocket blasting off it
would fit the vibe.

3. Conventions Example 2
• The Allergies have another song that already has a music video, the style of this music video doesn’t really
have a style. It just consists of Andy Cooper messing about and having for the full 4 minutes of the song. I think
this vibe will suite the other song “Blast off” because the lyrics are very similar therefore they do not tell a story
or need to tell a story.
• I also think that Andy coopers style of rapping is very hectic because it is very fast. Therefore the music sounds
rather aggressive and should have a music video that is also aggressive. In “blast off” Andy cooper gets lost on
his little boat and washes up on beach, steals some shoes and then for the rest of the video he just messes
about and has fun.

4. Runtime and cast
• The music will begin to play as soon as the music video starts to play, the
opening scene will be an animated clip of a rocket countdown. After the
countdown ends it will have a straight cut to a scene of Andy Cooper riding the
rocket you have just seen blast off, while riding the rocket he will be rapping the
lyrics of the song.
• The only cast in the entire music video will be Andy Cooper because I feel like
there is no need to have more characters in it because it does not a story. Andy
Copper will just play himself.

5. Storyboard

6. Target audience and release
Target audience
Age- Between 14 and 25
Gender- Male
Release
Platform- Youtube

7. imagery
• The video will generally be a bright and colorful video. The reason for this is I think it will help
make the video more cheerful and happy. However when Andy Cooper is in space the colour
wILL change tone and be a lot darker.
• The style of the video will be a concept/ narrative because there the music video will tell a
small story over time about going to space.

8. Schedule and location
• The entire music video will take about 3 days to film and then
another 2 days to edit and produce. The reason for this is because
the video will mostly be done on a green screen in a studio.
• There will be about 2 locations used for this music video, the first
one will be the studio this will be used to film the green screen shots
and other shots.
• The other shots that will not need the green screen will just be
filmed outside in a urban area with graffiti in the background on a
wall.

9. Technical equipment
• DSLR camera- Cheap DSLR cameras will be used because the music video is on a low budget.
• Green screen- Green screens are cheap and will be perfect for the low budget.
• Dolly
• Tripod
• Recording studio

10. Unique selling point
 Blast off will have a music video like every other song written, and there is nothing especially
unique about music videos this music will be quite unique. The USP will be the style of the video,
not many music videos are animated.