This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
This document discusses personal branding and presentation skills. It begins by explaining why personal branding is important for differentiation. It then provides tips for using LinkedIn effectively for networking and job hunting. Next, it offers advice for resumes, interviews, and presenting with impact. Specifically, it recommends tailoring resumes visually and preparing for common interview questions. For presentations, it emphasizes keeping things simple, using the right charts, including high quality images, limiting effects, practicing, having passion, and learning from experts. The overall document aims to help readers strengthen their personal brand and presentation abilities.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
This document discusses personal branding and presentation skills. It begins by explaining why personal branding is important for differentiation. It then provides tips for using LinkedIn effectively for networking and job hunting. Next, it offers advice for resumes, interviews, and presenting with impact. Specifically, it recommends tailoring resumes visually and preparing for common interview questions. For presentations, it emphasizes keeping things simple, using the right charts, including high quality images, limiting effects, practicing, having passion, and learning from experts. The overall document aims to help readers strengthen their personal brand and presentation abilities.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Branding is Your Social Currency, Kathy Bass, Ladies Who Brand, TechPHXKathy Bass
Branding is Your Social Currency talk at TechPHX on November 11, 2012. Comes with a handout -- if you would like a copy, email request here:
Info@LadiesWhoBrand.com
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
This document provides an overview of a workshop on using UX design principles and methodologies in design management and innovation. It discusses exercises focused on improvisational skills, prototyping experiences, understanding personas and customer journeys, emotional branding, and strategic imagination. The key lessons are on collaboratively generating ideas, empathizing with users, aligning internal and external brand promises, and designing with passion and purpose to solve business problems.
Presentation by Scot McKee, Managing Director of Birddog, to the DSM Animal Nutrition and Health Leadership Team on 'Journey Brands' (Milan, June 2016).
The document provides tips and guidance for job seekers to prepare for their job search and career. It covers creating a resume, networking, finding jobs, interviewing, following up, reference checks, receiving a job offer, and starting a new job. Key areas covered include resume writing, networking, researching companies and jobs, mock interviews, following up after interviews, and making a strong first impression on the first day.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
This document discusses branding and marketing strategies for a plain white t-shirt. It explains how perceived value is more important than real value in determining a product's worth. Brand positioning, messaging, awareness, reputation and evolution over time are key factors that influence perceived value. While a plain white t-shirt may have little intrinsic value, branding can increase its perceived value through nostalgia, quality perception and the cachet of the designer label. The document provides numerous examples and tips for how even a simple product can be effectively marketed through strong branding.
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
The document provides 5 steps to effectively market yourself: 1) Strategize by defining your mission, target markets, and competitive advantages. 2) Believe in yourself by staying true to your values. 3) Conduct a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats. 4) Position yourself by highlighting your competitive advantages. 5) Promote yourself by letting others know about your strengths, unique selling proposition, and the benefits you provide. The overall recommendation is to think of yourself as a product or brand and develop a personal marketing plan to sell yourself effectively.
To stand out from the crowd, you must first begin by Branding yourself. Coca Cola, McDonald's and people like Steve jobs and Mark Zuckerburg depend on personal and professional branding to sell their products. Having a CV/Resume is only one step in building your brand; Combining your the best of who you are from the internet is crucial and necessary.
Building your personal brand online: Need, scope and the meansSOCXO
Building a strong personal brand online involves establishing your unique values, abilities, and areas of expertise so that others recognize your professional identity. It is important for better business opportunities, job prospects, and partnerships. To develop your personal brand, create a blog and website, be active on social media by posting regularly and engaging with others, set goals to measure your progress, and focus on quality connections rather than just growing your network. Personal branding is about authentically representing yourself, not about privacy or gaming the system for superficial gains.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Technology has truly changed the way we communicate and do business. The communication model has changed from ‘person-to-person,’ to ‘person-to-machine,’ to ‘machine-to-person’ and now to a ‘machine-to-machine’ type of interaction. Yet, the basics of every communication model remain the same: Read this document.
Visit www.designjuice.in
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
A presentation by Edan Gelt for the Indiana Land and Title Association - offering techniques to brand yourself or company on a budget. Branding doesn't stop at creating a logo or vision - it starts there but truly branding touches all aspects of the sales process. Branding is the overall experience of the public when interacting with a business - as a client, customer, social media follower or mere observer. A brand is a person's perception of a product, service, experience or organization.
This document provides guidance on writing for the web. It discusses knowing your purpose and speaking to your audience. It recommends determining what to write by considering your audience's goals, challenges, and interests. It also provides tips on polishing your writing style through proper formatting, appropriate tonality, and concise presentation. The document emphasizes writing content that will motivate readers to take desired actions.
Branding is Your Social Currency, Kathy Bass, Ladies Who Brand, TechPHXKathy Bass
Branding is Your Social Currency talk at TechPHX on November 11, 2012. Comes with a handout -- if you would like a copy, email request here:
Info@LadiesWhoBrand.com
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
This document provides an overview of a workshop on using UX design principles and methodologies in design management and innovation. It discusses exercises focused on improvisational skills, prototyping experiences, understanding personas and customer journeys, emotional branding, and strategic imagination. The key lessons are on collaboratively generating ideas, empathizing with users, aligning internal and external brand promises, and designing with passion and purpose to solve business problems.
Presentation by Scot McKee, Managing Director of Birddog, to the DSM Animal Nutrition and Health Leadership Team on 'Journey Brands' (Milan, June 2016).
The document provides tips and guidance for job seekers to prepare for their job search and career. It covers creating a resume, networking, finding jobs, interviewing, following up, reference checks, receiving a job offer, and starting a new job. Key areas covered include resume writing, networking, researching companies and jobs, mock interviews, following up after interviews, and making a strong first impression on the first day.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
This document discusses branding and marketing strategies for a plain white t-shirt. It explains how perceived value is more important than real value in determining a product's worth. Brand positioning, messaging, awareness, reputation and evolution over time are key factors that influence perceived value. While a plain white t-shirt may have little intrinsic value, branding can increase its perceived value through nostalgia, quality perception and the cachet of the designer label. The document provides numerous examples and tips for how even a simple product can be effectively marketed through strong branding.
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeBirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for the DSM Animal Nutrition and Health Leadership Team. Milan, Italy, 2016.
McKee explores B2B Journey Brands and the changing relationship between businesses and their customers. While businesses continue to force customers along a prescribed communications path, McKee advocates a more inclusive relationship where the business responds to the preferred customer journey.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
The document provides 5 steps to effectively market yourself: 1) Strategize by defining your mission, target markets, and competitive advantages. 2) Believe in yourself by staying true to your values. 3) Conduct a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats. 4) Position yourself by highlighting your competitive advantages. 5) Promote yourself by letting others know about your strengths, unique selling proposition, and the benefits you provide. The overall recommendation is to think of yourself as a product or brand and develop a personal marketing plan to sell yourself effectively.
To stand out from the crowd, you must first begin by Branding yourself. Coca Cola, McDonald's and people like Steve jobs and Mark Zuckerburg depend on personal and professional branding to sell their products. Having a CV/Resume is only one step in building your brand; Combining your the best of who you are from the internet is crucial and necessary.
Building your personal brand online: Need, scope and the meansSOCXO
Building a strong personal brand online involves establishing your unique values, abilities, and areas of expertise so that others recognize your professional identity. It is important for better business opportunities, job prospects, and partnerships. To develop your personal brand, create a blog and website, be active on social media by posting regularly and engaging with others, set goals to measure your progress, and focus on quality connections rather than just growing your network. Personal branding is about authentically representing yourself, not about privacy or gaming the system for superficial gains.
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Technology has truly changed the way we communicate and do business. The communication model has changed from ‘person-to-person,’ to ‘person-to-machine,’ to ‘machine-to-person’ and now to a ‘machine-to-machine’ type of interaction. Yet, the basics of every communication model remain the same: Read this document.
Visit www.designjuice.in
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
A presentation by Edan Gelt for the Indiana Land and Title Association - offering techniques to brand yourself or company on a budget. Branding doesn't stop at creating a logo or vision - it starts there but truly branding touches all aspects of the sales process. Branding is the overall experience of the public when interacting with a business - as a client, customer, social media follower or mere observer. A brand is a person's perception of a product, service, experience or organization.
This document provides guidance on writing for the web. It discusses knowing your purpose and speaking to your audience. It recommends determining what to write by considering your audience's goals, challenges, and interests. It also provides tips on polishing your writing style through proper formatting, appropriate tonality, and concise presentation. The document emphasizes writing content that will motivate readers to take desired actions.
Low Budget BRAND VISIBILITY IDEAS for Small businesses newTolu Adebayo
The document provides several low-budget branding and visibility ideas for small businesses. It discusses the importance of branding and selecting a memorable name. It then gives examples of affordable branding tactics such as making business cards, advertising on vehicles or public transportation, using social media, participating in online forums, and giving small branded gifts. Regularly promoting a brand in these ways can increase brand recognition, preference, insistence, and advocacy over time. The key message is that small businesses should focus on branding and visibility strategies that help potential customers learn about and remember their products or services.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. Discover the relationship between your personal and business brand, establish how you want to your brand portrayed online, how you’ll deliver your brand message via social media, and ways you can manage your brand with ease!
This document discusses how to turn a business into a strong brand through developing an emotional story and understanding customers. It emphasizes that a brand is more than just logos and graphics, but is the story wrapped around a product or service. The document provides tips for creating a brand such as developing the business story, identifying the target customer market, designing a memorable logo that works across mediums, and maintaining consistency in branding across all marketing materials and channels. Real-world examples of small businesses with strong brands are also provided.
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
The document discusses personal branding for women entrepreneurs. It defines personal branding as communicating your unique value and what sets you apart from others. The process involves understanding your strengths, goals, and audience, then consistently communicating your brand message through marketing and online presence. Key aspects of personal branding include clarity, consistency, and constancy in messaging as well as developing a vision, goals, and marketing plan. The document provides tips for women entrepreneurs such as leveraging feminine strengths in communication and relationships and creating branded visual identity and online expression.
Lean, agile, consumer centered: how to develop brands in the age of connected...Valentina Giannella
Key ideas, suggestions and a step-by-step model to develop brands that people will love. The approach is based on three principles: 1 - define the brand around your consumers, and not around your product 2 - Get rid of irrelevant deliverables and focus more on rapidly prototype the brand, with tests and iteration (the so-called Lean Brand) 3 - Measure love, not awareness. This is not a handbook, but more of a sticky wall with a checklist of what you need to do, and to care about when developing, redesigning, refining a brand experience. More on www.lagiannella.com
The document provides an overview of key marketing concepts and strategies. It discusses the importance of branding, identifying target audiences, and differentiating yourself from competitors. Tactics mentioned include direct mail, PR, advertising, social media, and creating compelling content. The document emphasizes keeping communications simple, memorable, and focused on the benefits and needs of potential customers. It also stresses the importance of measuring the effectiveness of different marketing approaches.
The document discusses how creative writing techniques can be applied to business. It suggests using free writing to brainstorm solutions to business problems without censorship. It also advises crafting strong characters for the business brand, employees, and clients. Finally, it recommends business owners seek feedback from trusted colleagues, read industry books, and continue refining their business ideas through persistent work.
This document discusses how to define, create, refine, and live your brand through various strategies and touchpoints. It emphasizes that a brand encompasses more than just logos and marketing materials - it is how employees represent the company through customer service, social media, and company culture. Great brands provide excellent customer experiences, have a unique identity, and maintain consistency across all branding elements. The document encourages businesses to personify their brand, develop branded content and messaging, get feedback, and truly believe in their brand to build a loyal customer community.
This document provides tips and strategies for winning projects and influencing budgets. It discusses what clients want in terms of style, creativity, experience, attention to detail, and speed. An ideal client is described as a good fit with few negotiations who appreciates, trusts, and enjoys working with you while being profitable. The document emphasizes that the real product being sold is the thought response given to clients. It provides worksheets and recommends targeting specific industries and client traits, setting clear expectations and objectives, consistent communication, honesty, under-promising and over-delivering, building relationships through socializing and removing "bullshit", listening more than talking, blogging to get your name out there, and reading recommended books on influencing people and sales
The document discusses various strategies for promoting and branding a small business on a budget. It recommends consistently advertising your unique value proposition, developing a clear brand message, building customer loyalty through good service, and utilizing low-cost promotion methods like social media, articles, and partnering with other local businesses. Regular promotion through community involvement and various marketing channels is key to success.
The document discusses the importance of branding and promoting a business. It emphasizes that branding builds awareness, trust and loyalty for a business. Successful branding requires consistency in advertising, defining a sell line, having good customer service and controlling the company image. The document also provides many suggestions for low-cost promotion methods including social media, press releases, partnering with other businesses and more.
Abch Be Happy Make Money 2008 (Compatible)Aura Mae
This document provides tips for hair salon owners to differentiate their business, define their brand, and market effectively to attract their target customers. It recommends salon owners define their business personality, target market, and create a brand identity through elements like logo, tagline, and business cards. The document stresses the importance of living the brand through all customer interactions and marketing appropriately to reach the target market in order to build a successful business.
DIY Marketing Strategies for Professional Speakers 2017Aidan Crawford
Aidan Crawford provides advice on DIY marketing for professional speakers. He recommends defining your target audience by identifying who would most benefit from your unique qualifications and life experiences. Content should be created consistently through blogging to build credibility. Social media strategy should focus on platforms relevant to your target business audience like LinkedIn and Twitter. Speaking engagements and online courses can turn expertise into passive income. Resources for implementing these strategies are available at ShortCircuitMedia.com/NSACT.
A draft presentation based on a lot of reading done on the topic of Personal Branding and Online Identity Management.
Caution: Anything you share on the web will be read !
Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
Pricing and Negotiating for Commercial Photographerswonderfulmachine
This document provides information on pricing photographs and negotiating licensing fees. It discusses basic uses and terminology, gathering information needed to determine fees, and factors that influence licensing costs such as type of use, prominence, geography, duration, and exclusivity. Sample licensing scenarios are presented for uses including editorial, publicity, advertising, collateral, and retail. Guidelines are given for credits required based on the level of prominence and exclusivity of the image.
Branding & Marketing for Commercial Photographerswonderfulmachine
This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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5. Branding
PHOTOGRAPHIC IDENTITY
GRAPHIC IDENTITY
Choose the right pictures
Design marketing materials
to show
to support those pictures
▹ Who you are, what you do, how you do it ▹ Consistent, intelligent and appropriate use
of type, color and graphics builds familiarity
▹ Specialties, style, audience
▹ Resonates with the right clients
▹ Not about your “favorite” pictures
▹ Communicates your level of
▹ A good portfolio looks forward, not back
professionalism
▹ Message: this is what my pictures are
▹ Message: this is what it’s going to be like to
going to look like
work with me
15. Graphic
It’s the “look” of all your marketing materials:
Identity
Website
Blog / Social Media
Print Portfolio
Mailers / Leave Behinds
Stationery
16. WEBSITE
▹ Match URL to your company name— yourname.com or yournamephotography.com
▹ Consistent use of word mark, logo, color, design
▹ Large images
▹ Logical sections with meaningful names
▹ Concise galleries < 30 images
▹ Don’t repeat pictures
▹ Intuitive navigation—show what gallery you are on, where you are in that gallery, make it
easy to move forward and back
▹ No music, no elaborate intros, no splash page, no water marks, no “recent work” section
▹ Mobile device friendly
▹ Less is more
17. WEBSITE
▹ Contact page with contact info and location (no forms to fill out)
▹ About page with short bio and picture of you
▹ Link to blog and social media
▹ If images can be dragged off your site, include metadata with your copyright & contact info
▹ Check spelling, punctuation, grammar
▹ Make sure copyright notice is current
▹ Update photos regularly
18. BLOG/SOCIAL MEDIA
▹ Coordinate with (but don’t duplicate) the look of your main website
▹ What audience are you trying to reach (clients or other photographers)?
▹ Write about your recent projects, creative process
▹ Keep it fun and informative, but always professional
19. PRINT PORTFOLIO
▹ Still important for big jobs
▹ Makes a great conversation piece for face to face meetings
▹ Make it visually consistent with your website
▹ Include your branding and contact information
▹ Pick materials that suit your pictures and your audience
▹ Update it regularly
▹ Print portfolio vs. iPad
20. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
21. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
22. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
23. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
24. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
25. MAILERS/LEAVE BEHINDS
Most are ignored,
so do what you can
to stand out
▹ E-Mailers
▹ Print Mailers
▹ Post cards
▹ Accordions
▹ Booklets
26. STATIONERY
▹ Same look as your other marketing materials
▹ Design is important, but it has to be functional
▹ Business Card
▹ Letterhead
▹ #10 Envelope
▹ Crack-N-Peel Label
28. THE LITTLE THINGS
▹ What do your emails look like? Normal sized text (black or dark gray)
▹ Use branded email signature
▹ Your email address should match your url
▹ Estimates easy to understand (tc, cover letter, treatments)
▹ How do you answer the phone? What does your outgoing message say?
▹ Are you responsive to emails and phone calls?
▹ Do you know what to say on a creative call?
▹ Thank you notes, holiday gifts
▹ Are you nice? Are you easy to work with?
▹ Personality is a big factor for clients
▹ Everything you do, say and create is part of your brand
59. Marketing
PASSIVE MARKETING
ACTIVE MARKETING
Make it easy for clients
Seek out clients who are
to find you
right for you
▹ There are a lot of clients out there that you ▹ Take charge of your career path
don’t know about ▹ Get where you want to go
▹ You never know who might relate to your
work
61. Passive Website
Blog
Marketing
Social Media
Online Photographer Directories
Printed Source Books
Ads
Picture Agencies
Reps
Editorial Credits
Contests
Press Releases
SEO, SEM
62. WEBSITE
▹ The only absolutely essential marketing tool
▹ Centerpiece of every photographer’s promotional efforts
▹ Your other marketing tools should drive viewers here
63. BLOG
▹ Reveals your personality, allows clients get to know you
▹ Helps with SEO
80. SEO TIPS
▹ Avoid Flash (unless you have an HTML ghost site behind it)
▹ Tag your photos so search engines can recognize them
▹ Example: Portrait Photographer Philadelphia, PA Bill Cramer Photography
▹ Link to other relevant sites and have relevant sites link to you
▹ A blog is a great place to include lots of relevant text that search engines look for
86. PROSPECT CONTACT LISTS
▹ Agency Access, Creative Access, Bikini
Lists, File FX
▹ Find and target the right clients for you
▹ Build a list of 1000 prospects
▹ Refine and cultivate it over time
88. MASS E-MAILERS/PRINT MAILERS
▹ Spray and pray?
▹ Limit your list to relevant prospects (don’t add to the noise)
▹ Use catchy subject lines, but don’t try to fake people out
89. INDIVIDUAL EMAILS/PRINT MAILERS
▹ Personalize each email by drawing a connection between what you’re offering and what
that client needs
▹ More time consuming than mass emails, but can be more effective
90. PHONE CALLS
▹ Have a purpose
▹ Get a meeting
▹ Pitch a project
▹ Send some emailers or print mailers first to build familiarity
▹ Create a script so you know what you’re going to say
▹ Research the client before you call so you know that you’re relevant to them
91. PORTFOLIO MEETINGS
▹ Meet with clients who are
most important to you (and
the best match for you)
▹ Clients are generally
interested in meeting with
photographers who are
relevant to their needs
92. INDUSTRY EVENTS
▹ Speed-Dating (pay-to-play) style
portfolio reviews like Palm Springs
Photo Festival
▹ Art Directors Club and other
associations are opportunities to
meet clients
100. More
Resources
Go to our blog and navigate to How We Help Photographers Resources
Expert Advice Articles
Go to our blog and type in “Expert Advice:” into the search field
Print iPad Portfolios
Go to our blog and scroll down to YouTube Videos