The document describes a new multi-purpose cleaning product called "Stainless Clean". It is proposed to satisfy the need for cleanliness by serving as a single liquid that can clean kitchen utensils, floors, bathrooms and clothes. The target market is identified as females aged 25+, hotels, restaurants and hospitals where a single cleaning product could simplify cleaning tasks. The product will be promoted through retailers with promotional pricing and advertising to position it as a one solution for all cleaning needs.

1. New Product Development
Marketing Project
Product Name : “Stainless Clean”
Made by:
Pallavi Agarwal
Vidhushi Sharma
Diksha Khurana
Namrata Saxena
Vimal
Yogesh

2. DESCRIPTION ABOUT PRODUCTS
1.Convertible Bag
In order to avoid shoulder pain as well as have flexibility in travelling, having a
bag that can be worn in multiple ways can come in handy. The straps of this bag
is convertible and can be made a backpack, it can be used for hiking trip and
travelling.
Need that they satisfy: travelling
Attributes and benefits: easy to carry and multi purpose uses.
2.Child Tracker
The is a wrist watch, GPS locator, and cell phone that works with an
accompanying on Android application. Its modern, light-weight, water-resistant
design makes it a top choice in the children’s wearable's market. It is a kid-
friendly band. It can be worn open or closed and adjusted with spacers to remain
comfortable as your child grows, making the device much more durable and
functional.
Need that they satisfy: Safety.
Attributes and benefits: easy and comfortable to wear and as it is connected to
GPRS can help in knowing the location

3. 3.Sofa with book shelf
For people who love to read books, a designer sofa with in-built shelf
where all the books your interest will be kept and you can easily read
a book, and keep it then and there only after reading it.
Need that they satisfy: household need
Attributes and benefits: space absorbing capacity, u don’t hv to buy a
separate shelf and keep much stuff in room.
4.Toothbrush with in-build toothpaste
A toothbrush with in-build toothpaste is a unique product specially
designed to avoid buying of 2 different products as the toothpaste is
already build in it.
Need that they satisfy: cleaning and hygienic
Attributes and benefits: no separate thing to carry

4. 5.Remote bag
A bag that could make you free from carrying bag in your hands or
shoulders as it has a GPRS connected remote. Also the bag can
accommodate a in-build shelf like entity which will keep the clothes as
it is. An additional feature is of a charger connected to it.
Specifically designed for travelers.
Need that they satisfy: Travelling.
Attributes and benefits: easy to carry, no burden.
6.Chocolate with variety
A chocolate with variance of flavors and types in it, such as it will have
candy, jelly, nuts, dark chocolate, and sweet flavor in it.
Specially designed for kids and candy as well as chocolate lovers to have
all in 1 line.
Need that they satisfy: Pleasure
Attributes and benefits: Multi taste bud activator.

5. 7.Portable shoe
A shoe or a sandal with detachable sole in it. Whenever you want you
can make it flats and when desired it can be changed into heels.
Need that they satisfy: can be used any time of the day from office
days to party nights because of its detachable feature.
Attributes and benefits: multipurpose shoes
8.Suitcase cum table (CONVERTIBLE EITHER WAY)
Suitcase cum convertible table is a product that can be used for
multipurpose reasons. It may look like a suitcase is easy to handle
can travel from anywhere to everywhere. These bags are handy to
use and are made in such a way that you can travel with it anywhere
be it holidays or even while travelling abroad it can be simply opened
and converted into a table and used for many purposes.
Need that they satisfy: home décor.
Attributes and benefits: 2 in 1 sofa with a shelf attached to it.

6. 9. Toothpaste Caps
Getting the kids to brush their teeth everyday can be a bit of a chore,
but there is a simple and easy solution to it - Toothpaste Heads/Caps.
Once you fix it on your toothpaste, the toothpaste flows easily
through their mouths. Once you are done, there is a paw/hand that
closes their mouth so that the cap gets closed. With these, getting the
kids to brush their teeth becomes a lot easier and is more fun.
Need that they satisfy: Hygienic.
Attributes and benefits: Easy to brush the teeth of kids without much
efforts.
10. Surgu Glue
Surgu glue is glue which is in a rubber form of texture and can be
used for many purposes from sticking anything to fixing anything. It
is tweezers form of product that can be used for sticking anything but
it can be differentiated from M-seal.
Need that they satisfy: …………………………
Attributes and benefits: ……………………………..

7. 11. Ready Rice
In the world of two minutes noodles , people also look for health. Ready
to eat rice is here to rescue all those health conscious and fast food lovers.
It shares similarities to the new food innovations which are prepared in no
time. All you need to do is put the rice in hot water with its masala and
veggies in a mug for just 10mins and you'll be ready to have meal which is
super quick and healthy too!
Need that they satisfy: Hunger..
Attributes and benefits: Easy ready to make rice.
12.Virtual Pad
This device will help all the students ho face problem with keeping their
and registers in place. Virtual pad will give student the feel of real note
book and will be super easy to take notes on it which will be uploaded and
saved on the server so that students can later access them on whichever
device they want and escape from various problems faced during
examination.
Need that they satisfy: Knowledge.
Attributes and benefits: Less load for managing too many notebooks and
keep a track of them.

8. 13. Electric Jacket
It is a jacket which controls the temperature of the human body after
wearing it. The Inner part of the jacket has very thin structured temperature
controllers(no effects of radiations on human body) .Weather it is winters or
summers or any season an individual can wear it and he/she will feel
normal according to weather conditions.
Need that they satisfy: Clothing.
Attributes and benefits: 1 solution for all whether conditions, as them gets
adjusted itself.
14. Electric Generation
This is a very high investment product and is beneficial for long period
of time and is eco friendly. This involves installing of shock absorbers under
the tiles of footpaths and in parks which generates electricity can be stored
in batteries for night use.
Need that they satisfy: …………………………...
Attributes and benefits: ………………………….

9. 15. Stainless Clean : Product Selected
A Liquid that cleans everything taking it from kitchen utensils to floor
and from bathroom to clothes.
 Need that they satisfy: Cleanliness.
 Attributes and benefits: 1 solution for all cleaning conditions.

10. REVIEWS OF PRODUCTS
1.Child Tracker : Reviews
People said that this watch will be a great help to children’s parents but
they said that the watch should be able to track the child up to 50
meters also there should be a passcode in the watch so that only
parents can remove the device from the child, also they suggested it
should be strong enough that it does not break easily.
2.Sofa with book shelf : Reviews
People didn’t find this product useful also they said it will take too
much space and it’s not economic and generally people read one
book at a time so they can read it anywhere, they will not prefer to
buy this product.

11. 3.Toothbrush with in-build toothpaste: Reviews
People don’t mind to buy two products as it does not cost anything extra
however they could prefer it while travelling, otherwise it can also make
the toothbrush heavy and once the tooth paste if finished it has to
refilled again so anyhow I had to buy the tooth paste.
4.Remote bag: Reviews
There will always be a risk of theft attached to it and more over it
won’t be economically feasible for middle and lower sections.

12. 5.Chocolate with variety: Reviews
The idea is good but all back to back will not give good taste of everything.
For example: as once we will get the flavor of jelly it will not last for
long and will be replaced by some other flavor. Also once it is opened we
need to have all, we can’t have the one of our mood.
6.Portable shoe: Reviews
Multiple time change of sole could make it loose and there can be chances
of accident happening anytime. It may not look attractive as the place
where the sole gets connected may look odd.

13. 7.Convertible Bag : Reviews
People agreed it’s an innovative product but they considered this bag for
short travelling purposes, they find that convertible bag is not suitable for
hiking trip because of the size and the things it can hold on, also they gave
suggestion that the straps should be strong and stylish enough that bags
look good and trendy.
8.Suitcase cum Convertible table : Reviews
While reviewing the product there were mixed comments over the product
people like it because of it ease by either way they thought carrying it
everywhere wont be possible as already they would travel with lot of
luggage and hotels and all everywhere they travel they would provide it.

14. 9. Toothpaste Caps : Review
People dint find the product worth they found it waste of money. As
children have to brush and Indian moms are capable of doing anything.
And many such toothpaste holder stands or even caps are already
launched in the market.
10. Surgu Glue : Review
A Product with bit differences has already been launched and had not
received much appreciation for it. People are more towards M-seal as it
is a established product.

15. 11. Ready Rice : Review
Views on this innovative meals we got various suggestions, they said
it would be difficult to get hot water when in times of need which is
the main thing. People also said it is quite good for their children and
family member who crave for homely but don't want to experiment
with street food.
12. Virtual Pad : Review
When asked a group students about the product they said, it may be
costly and they may face issues like charging device during power
cuts and it may get damaged if falls. Some of them said that this will
help them reduce the burden of registers and keep the note ready to
ready all the time as they can easily access them on their desirable
device.

16. 13.Electric Jacket : Review
 When we went to public to ask about will they purchase this jacket if
it is available in d market and we found very similar ideas within the
same age group but reviews was different from age group to age
group.
 Above 35 years-these people were interested to know will this be safe
for them to use.
 Between 20 to 35 years-they found the product very interesting and
they were much interested to buy the product.
14.Electric Generation: Review
We were unable to find the right person to have review on this but
when we asked general public about the idea they were much
impressed with the idea.

17. 15. Stainless Clean: Review
People found it very attractive and has appreciated the
product as it will prevent them from buying many
liquids for the cleaning purposes.

18. OUR MAIN PRODUCT
 Multi-purpose liquid
 Name: Stainless Clean
 Need that they satisfy:
Cleans all sorts of mess from your kitchen to clothes and even your
dirty dishes.
 Attributes and benefits:
1 Liquid that cleans everything taking it from kitchen utensils to
floor and from bathroom to clothes.
 Pricing: 700 ml for Rs. 500

19. PROMOTION
 Where, why and how?:
It will made available in metro cities and towns as people as it mainly
focuses on middleclass and upper class and people would likely and can
easily afford this product as of its multipurpose use.
 Promotion: Promotion will be started by retailers as they will be paid
more commission by us for better marketing and selling of the product.
 Various promotional schemes can also be lined up like buy 1 get 1 free or
buy 2 get a promotional sachet of 100 ml and so on.
 Promotion can also be done by hoardings at various places, distribution of
pamphlets

20.  Segmentation:
At starting we will be Targeting mainly to the middle class and the
classes above them.
As in daily basis housewives are the main targeted customers.
 Target:
The target customers will be the females of the houses, the hotels,
hospitals. And as being a multipurpose liquid it can be used almost
everywhere
 Positioning:
“One single solution for all your cleaning daily problems”.
 Marketing Budget for the first year
Marketing budget will be decided on the basis of target customers

21. TARGETTING
A target market is a group of customers a business has decided to
aim its marketing efforts and ultimately its merchandise towards.
The target customers of our product is :
The females of the houses of age group above 25 years old.
The hotels as well as the restaurant and
The hospitals.

22. This main target market is selected because of the product’s
attributes, such as :
 The cleaning charge is in the hands of the females of the
households
 In the hotels the guest prefers cleanliness above all so our product
will be of great use for them as the housekeeping people don’t have
to carry many bottles in their trolley.
 For the hospitals hygiene is the most important element required so
the product will be of great use as it will serve all the cleanliness
requirement of them.

23. POSITIONING
Positioning is "the place a product occupies in consumers minds relative
to competing products. Research defines product positioning as a
"brand’s objective (functional) attributes in relation to other brands”.
Positioning statement of
“Stainless Clean”
“One single solution for all your cleaning problems”.

24. Thank You