The document discusses Wrightbus, a UK bus manufacturer, and its aftermarket subsidiary Customcare. Customcare sought to improve its logistics operation to better serve mainland UK customers. It faced challenges with consistency of service and costs from its Northern Ireland distribution center. The solution involved relocating the main distribution center to Liverpool for better coverage of the UK. Customcare also switched to using a third-party transport provider for more flexible 'next day' delivery to customers across the UK.

1. Market Logistics
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andip dey

2. According to Council of logistics management:
“Logistics is the process of planning, implementing and
controlling the efficient, effective flow and storage of goods,
services and related information from point of origin to point of
consumption for the purpose of conforming the customer
requirement”
From the point of view of management, marketing logistics or
physical distribution has been described as „planning,
implementing and controlling the process of physical flows of
materials and final products from the point of origin to the
point of use in order to meet customer's needs at a profit.
Introduction:

3. Order processing
Warehousing
Inventory Management
Transportation
Major logistics functions:

4. (i) Demand forecasting
(ii) Distribution communication
(iii) Inventory Control
(iv) Material Handling
(v) Order Processing
(vi) Part & Service Support
(vii) Plant and Warehouse side selection
(viii)Procurement
SCOPE OF THE MARKETING
LOGISTICS

5. (ix) Packaging
(x) Salvage & scrap disposal
(xi) Traffic & transportation
(xii)Warehousing & Storage
(xiii)Time & Place Utility
(xiv) Efficient Movement to Customer
(xv)Return goods handling
(xvi)Customers Service

7. Order can be made by mails, post or via sales person.
It includes preparation of order invoices and order
information.
Order processing:

8. Inventory Management
Inventory- Any idle resource that could be put to some future use.
Inventory- A stock or store of goods
inventory includes raw material, work-in-process, finished goods and
stores and spares.
Institute of Chartered Accountants of India defines inventory in AS2
as
“Inventories as an assets held
- For sale in the ordinary course of business
- In the process of production for such sale
- In the form of materials and supplies to be consumed in the
production process or in rendering services.

9. Types of inventory
1. Seasonal Inventory
2. Pipe-line Inventory
3. Cyclic Inventory
4. Safety Stock
Others
Raw Materials Inventory
Work in Progress Inventory
Finished Goods Inventory

10. Inventory Management and
control
Inventory Management involves the
“Development and administration of polices ,
systems and procedures which will minimize total
costs relative to inventory decisions and related
functions such as customer service requirements
,production scheduling , purchasing and traffic” .

11. Inventory control Techniques
1. Always better control (ABC) classification.
2. Vital, essential and desirable (VED)
classification.
3. Fast moving, slow moving and non-moving
(FSN).
4. Economic order quantity (EOQ).

12. Inventory Cost
 Inventory costs includes ordering cost plus carrying costs.
1. Ordering Costs
2. Carrying Costs
 Capital Costs
 Storage Space Costs
 Inventory Service Costs
 Handling-equipment Costs
 Inventory Risk Costs
3. Out-of-stock Costs or Shortage Cost

13. Key Inventory Terms
Lead time: time interval between ordering and
receiving the order
Holding (carrying) costs: cost to carry an item in
inventory for a length of time, usually a year
Ordering costs: costs of ordering and receiving
inventory
Shortage costs: costs when demand exceeds
supply

14. “Warehousing and storage is an act of storing and assorting
the finished goods so as to create maximum time utility at
minimum cost”
Now a days, many private firms are turning to distribution
centers rather than constructing the Warehouses.
WAREHOUSING:

15. Functions of a warehouse
Receiving the goods
Storing
Order Taking
Dispatch

16. While designing a warehouse, a manager
ought to keep in mind these elements
Land and Building
Management and staff
Operating methods and Procedures
Equipment

17. Types of warehouses
General warehouse
Specific warehouse
Bulk storage warehouse
Refrigerated warehouse

18. Warehouse Location
Centralized warehouse
Decentralized warehouse

19. Centralized warehouse
Benefits:
1. It improves operating efficiency and inventory control is
felt easier and effective
2. There is no need to carry large stock and there are no
dangers of stock outs resulting in low level inventories
3. Transport facilities are optimally used as routing and
scheduling becomes handy.

20. Decentralized warehouse
Benefits:
1. The firm serves the customers better positioning the inventory
in their proximity. This is the result of maximum time utility
created by it.
2. The firm is likely to effect savings in freight charges because of
bulk handling
3. It facilitates product movement by block rates

21. transportation

22. Transportation: Meaning and
Definition
“The process of moving an item from point
A to point B.”
“Safe, efficient, reliable, and sustainable
movement of persons and goods over time and
space”

23. Transportation in Logistics:
The operation of transportation determines
the efficiency of moving products
The progress in techniques and management
principles improves the moving load, delivery
speed, service quality, operation costs, the
usage of facilities and energy saving.
Therefore, transportation is the base of
efficiency and economy in business logistics and
expands other functions of logistics system

24. Importance of Transportation:
Without well-developed transportation systems,
logistics could not bring its advantages into full play.
A good transport system in logistics activities could
provide better logistics efficiency, reduce operation
cost, and promote service quality.
A well-operated logistics system could increase both the
competitiveness of the government and enterprises.
Transport system is the most important economic
activity among the components of business logistics
systems

25. Types of Transportation

26. Rail Transport:
Advantages of Rail transport:
 It is a convenient mode of transport for travelling long
distances.
 It is relatively faster than road transport.
 It is suitable for carrying heavy goods in large quantities over
long distances.
 Its operation is less affected by adverse weathers conditions
like rain, floods, fog, etc.
Limitations of Railway transport:
It is relatively expensive for carrying goods and passengers over
short distances.
 It is not available in remote parts of the country.
 It provides service according to fixed time schedule and is not
flexible for loading or unloading of goods at any place.
 It involves heavy losses of life as well as goods in case of
accident.

27. Road Transport
 Advantages
It is a relatively cheaper mode of transport as compared to
other modes.
 Perishable goods can be transported at a faster speed by
road carriers over a short distance.
It is a flexible mode of transport as loading and unloading is
possible at any destination. It provides door-to-door service.
 It helps people to travel and carry goods from one place to
another, in places which are not connected by other means
of transport like hilly areas.
Limitations of Road transport
Due to limited carrying capacity road transport is not
economical for long distance transportation of goods.
Transportation of heavy goods or goods in bulk by road
involves high cost.

28. Water Transport
Advantages:
 It is a relatively economical mode of transport for bulky and heavy
goods.
 It is a safe mode of transport with respect to occurrence of
accidents.
 The cost of maintaining and constructing routes is very low most of
them are naturally made.
 It promotes international trade.
 Disadvantages:
 The depth and navigability of rivers and canals vary and thus, affect
operations of different transport vessels.
 It is a slow moving mode of transport and therefore not suitable for
transport of perishable goods.
 It is adversely affected by weather conditions.
 Sea transport requires large investment on ships and their
maintenance.

29. Air Transport:
 Advantages:
It is the fastest mode of transport.
 It is very useful in transporting goods and passengers to
the area, which are not accessible by any other means.
It is the most convenient mode of transport during natural
calamities.
It provides vital support to the national security and
defence
 Disadvantages:
It is relatively more expensive mode of transport.
 It is not suitable for transporting heavy and bulky
goods.
 It is affected by adverse weather conditions.
It is not suitable for short distance travel.
In case of accidents, it results in heavy losses of goods,
property and life.

30.  Transportation and logistics systems have interdependent
relationships that logistics management needs transportation
to perform its activities and meanwhile, a successful logistics
system could help to improve traffic environment and
transportation development.
 Since transportation contributes the highest cost among the
related elements in logistics systems, the improvement of
transport efficiency could change the overall performance of a
logistics system.
 Transportation plays an important role in logistics system and
its activities appear in various sections of logistics processes.
 Without the linking of transportation, a powerful logistics
strategy cannot bring its capacity into full play

31. Case study on Wrightbus

32. Wrightbus is the UK’s leading independent supplier of
accessible buses for public transportation systems. Earning a
reputation for producing vehicles which are stylish, durable,
high in quality and packed with innovative features Wrightbus
has significantly expanded since its foundation in 1946. The
company originated in Ballymena, Northern Ireland, and was
the location for the company’s factory and aftermarket
distribution centre (DC). With the ever-increasing number of
Wrightbus vehicle’s operating on mainland United Kingdom
roads the company’s aftermarket subsidiary, Custom care,
sought an innovative logistics solution to increase availability of
servicing and maintenance parts to minimise vehicle downtime
and whole life costs.

33. Challenges:
Customcare’s supply chain required re-designing to providethe
level of service their customers desired. The two main issues
requiring resolution were
the difficulty providing consistent levels of service from the
Northern Ireland DC to
the increasing number of mainland UK customers, and
.the associated operating costs from holding high levels of
inventory.
Historically Customcare used a motor manufacturer’s UK
dealership network infrastructure to store and distribute parts
however the solution did not provide the level of flexibility,
visibility or service

34. Solutions:
Due to the geographical footprint of Wrightbus the solution
involved relocating the main distribution centre from Ballymena
to mainland Great Britain. The Automotiveshared-user
warehouse at Halewood, Liverpool, was identified as having
available storage capacity (15 000 sq ft) whilst providing a
strong fit with the distribution footprint.
From analysing distribution data it became clear that a
dedicated transport operation would not suit Customcare. The
fragmented nature of demand and geographical locations of
delivery points meant an alternative solution guaranteeing
‘Next Day’ service was required.