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Uploaded byDr. Tapish Panwar
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Container shipping industry

The document discusses global container shipping, challenges, and marketing opportunities. It provides information on the history and evolution of container shipping. Key points covered include the types of container ships, major trade routes and ports, the role of container shipping in supply chain management, and the leading global freight forwarders. Challenges facing the shipping industry such as changing customer needs, capacity utilization issues, and talent retention are examined. The document concludes with suggestions for marketing opportunities in areas like sustainability, end-to-end services, customer-centric solutions, and innovative operations.

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Supply Chain Insights•
Global Container Shipping and GFFs - With Challenges and Marketing Opportunities Best viewed in slideshow mode due to animations and overlapping graphics TAPISH PANWAR
Content Marketing Opportunities Challenges Global Freight Forwarder SCM in Container Shipping Container Shipping
Container Shipping Transporting goods by means of high- capacity, ocean-going ships loaded with Containers Modern container shipping began in 1956, when Malcolm McLean, bought a steamship company with the idea of transporting entire truck trailers with their cargo still inside In 1966, the vessel Fairland owned by Sea-Land sailed from the U.S. to Rotterdam in the Netherlands with 256 containers. This was the first international voyage of a container ship 20 foot (6.09 m), 40 foot (12.18 m) , 45 foot (13.7 m), 48 foot (14.6 m), and 53 foot (16.15 m Container capacity is measured in twenty-foot equivalent units (TEU) or forty-foot equivalent unit (FEU) A forty-foot equivalent unit (FEU) can be loaded with about 20 tons of cargo. The containers are stacked on the ship with up to 8 containers stacked on top of each other on deck Many container ships can comfortably carry more than 8,000 containers. Container Ships Dry- 93% Reefer- 6% Tank- 1% Liner Vessel Container Ships- 80% Liner Ships- 20% PCPT/PCC/General World Shipping Council Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Container Types and Evolution New containership orders with US$15.5 billion worth of new orders in 2013, and $10 billion this year. The money is being spent mostly on new ships of 13,000 TEU-plus World Shipping Council Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Container Shipping & Sustainability 60 percent of the goods by value Is moved internationally by sea each year There are 5,085 container ships with total capacity of 19 millions TEUs in the global fleet among the total 6001 ships 90 percent of world trade happens through sea Nearly than 5,000 container vessels transport over 134 million containers (TEU) around the world, every year Container Shipping SCM in Container ShippingContainer Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Trade, Major Ports & Standing 2015 container shipping volumes are forecasted to grow by 5.5 per cent year on year across major trade lanes - Drewry Maritime Research http://www.3plogistics.com/top25_ff.htm Container Shipping SCM in Container ShippingContainer Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Global Fleet Operator standings 6,001 ships active on liner trades, for 19,536,206 TEU 5,085 fully cellular ships for 19,099,459 TEU http://www.alphaliner.com/top100/index.php Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Supply Chain involving Container Shipping Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Supply Chain Significance Reduce Costs •Inventory •JIT Improve Coverage •Hub-Hub Connectivity •Last mile transport Extend Control •Wider visibility of value chain Induce Agility •Asset-light •Right allocation of resources Plan for Contingencies •Accurate planning horizons •Better Risk planning Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Global Freight Forwarders Less-than-container load Multimodal ‘sea/air’ Industry specific solutions Customs brokerage services Trade consulting services 2016 outlook •Positive Expected Growth •6.8% Greenshoots •Asia-Pacific •Middle East •South America Services offered by GFFs Container Shipping SCM in Container Shipping Global Freight Forwarders Shipper GFF/NVOCC Carrier Transport Intelligence Report Challenges Marketing Opportunities
Global Freight Forwarders Management Buying Power Overheads Technology Transport Intelligence Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Global Sea Freight Forwarding Market Kuehne + Nagel leads the pack with around 7 bn Euros in Revenue and 3.5 million TEUs Followed by Deutche Post+ DHL at around 4 bn Euros and 2.8 million TEUs Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Marketing Opportunities
Challenges faced by Shipping Industry Container Shipping SCM in Container Shipping Global Freight Forwarders Challenges Changing Customer Needs Capacity Utilization Macro- economic Scenario Talent Retention •Falling Rates •Declining Margins per box •Higher buyer power Declining volume Growth •Unused capacity •Falling RoI Over-capacity conundrum •Higher buyer power leading to specific demands •Consortium of buyers to push the prices down and demand better services •End-to-end solutions sought by customers with price advantage Changing customer needs •Multiple new liners causing resource crunch for right talent Talent Retention Marketing Opportunities
Marketing Opportunities Container Shipping SCM in Container Shipping Global Freight Forwarders Marketing Opportunities •Sustainability, Green shipping, Ocean safety etc Strong thought leadership for the business with aggressive communication and customer partnership •Inland, Documentation, Custom clearance etc End-to-end service offering as major service differentiation Restructuring Key-clients to include small but fast growing customers Tailored solutions for big accounts with flexibility based charges to address business uncertainty Aggressive IT investments to create a unique customer experience at all touch points Innovative route customization to suit medium size customer while also improving capacity utilization Conscious •Environmental •Social •Sustainable Innovative •Operations •Solutioning •Customer Service Flexible •Customer-centric •Partner adaptable •Agile Challenges
Thank You
Bibliography & Sources • http://www.generationhireandsale.co.uk/images/export/export_supply_chain.jpg • http://www.alixpartners.com/en/Publications/AllArticles/tabid/635/articleType/ArticleView/articleId/1590/Finding- Focus.aspx#sthash.4WrZt3yE.dpbs • http://www.alphaliner.com/top100/index.php • www.worldshipping.org • http://www.ibef.org/industry/ports-india-shipping.aspx • http://www.livemint.com/Opinion/PQ7fpVtEnCikq58EzggiLI/Indias-stateowned-ports-cry-for-overhaul-as-market-share-p.html • http://www.slideshare.net/ResearchOnIndia/shipping-and-port-market-in-india-2014-sample • http://www.mckinsey.com/insights/corporate_finance/the_hidden_opportunity_in_container_shipping • http://www.seanews.com.tr/news/108175/Container-Markets-Industry/ • http://www.hellenicshippingnews.com/moodys-global-shipping-industry-outlook-is-stable-with-moderate-ebitda-growth/ • https://en.wikipedia.org/wiki/Maersk#Maersk_Supply_Service • en/the-maersk-group/about-us/publications/maersk-post/2014-2/an-outside-in-perspective-of-india