Niccolò Fransoni: Growth Hacking | Digital Yuppies in Leipzig, 10/9
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The document discusses growth hacking and how it can help startups. It defines growth hacking as a systematic approach to build a product that becomes a self-perpetuating marketing machine through testing. It emphasizes that with growth hacking, marketing is built into the product. It then covers key growth hacking frameworks and concepts like the AARRR framework, product-market fit, and minimizing risk through optimizing the product before launch. The overall message is that growth hacking can help startups build successful products and businesses through a test-driven approach.
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Niccolò Fransoni: Growth Hacking | Digital Yuppies in Leipzig, 10/9
- 1. NICCOLÒ FRANSONI Digital Marketing Manager @Studioplace & @Digital Yuppies #DYLeipzig @fransacchio
- 2. NICCOLÒ FRANSONI How can Growth Hacking help Startups? #DYLeipzig @fransacchio
- 3. WHAT IS GH? #DYLeipzig @fransacchio
- 4. WHAT IS GH? SKILL? #DYLeipzig @fransacchio
- 5. WHAT IS GH? TOOL? #DYLeipzig @fransacchio
- 6. WHAT IS GH? THEORY? #DYLeipzig @fransacchio
- 7. WHAT IS GH? MINDSET! #DYLeipzig @fransacchio
- 8. WHAT IS GH? A systematic approach to build a new product that can become a self-perpetuating marketing machine through a test and trial method In GH marketing is not something one does, but rather something one builds directly into the product itself #DYLeipzig @fransacchio
- 9. MARKETER? DEVELOPER? DESIGNER? #DYLeipzig @fransacchio
- 10. MARKETER? DEVELOPER? DESIGNER? #DYLeipzig @fransacchio
- 11. MARKETER? DEVELOPER? DESIGNER? Marketer #DYLeipzig @fransacchio
- 12. MARKETER? DEVELOPER? DESIGNER? Marketer #DYLeipzig @fransacchio
- 13. MARKETER? DEVELOPER? DESIGNER? Developer #DYLeipzig @fransacchio
- 14. MARKETER? DEVELOPER? DESIGNER? Developer #DYLeipzig @fransacchio
- 15. MARKETER? DEVELOPER? DESIGNER? Designer #DYLeipzig @fransacchio
- 16. MARKETER? DEVELOPER? DESIGNER? Designer #DYLeipzig @fransacchio
- 17. MARKETER? DEVELOPER? DESIGNER? #DYLeipzig @fransacchio
- 18. MARKETER? DEVELOPER? DESIGNER? #DYLeipzig @fransacchio
- 33. AND STARTUPS? #DYLeipzig @fransacchio NO BEST PRACTICES
- 39. AARRR #DYLeipzig @fransacchio ACQUISITION CONTENT, SEO...How do users find you?
- 40. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO...How do users find you?
- 41. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO...How do users find you? NEW USER, NEW ACCOUNT... How’s their first experience?
- 42. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION How do users find you? How’s their first experience?
- 43. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION FIDELIZATION, INCENTIVE... How do users find you? How’s their first experience? Do they come back?
- 44. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION FIDELIZATION, INCENTIVE... REVENUE How do users find you? How’s their first experience? Do they come back?
- 45. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION FIDELIZATION, INCENTIVE... REVENUE FINAL SALE, AUTHORITY... How do users find you? How’s their first experience? Do they come back? How do you generate revenue?
- 46. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION FIDELIZATION, INCENTIVE... REVENUE FINAL SALE, AUTHORITY... REFERRAL How do users find you? How’s their first experience? Do they come back? How do you generate revenue?
- 47. AARRR #DYLeipzig @fransacchio ACQUISITION ACTIVATION CONTENT, SEO... NEW USER, NEW ACCOUNT... RETENTION FIDELIZATION, INCENTIVE... REVENUE FINAL SALE, AUTHORITY... REFERRAL WORD OF MOUTH. How do users find you? How’s their first experience? Do they come back? How do you generate revenue? Do users tell others?
- 49. KEY CONCEPT #DYLeipzig @fransacchio Product Market FIT
- 55. THE RISKY MOMENT #DYLeipzig @fransacchio
- 56. THE RISKY MOMENT #DYLeipzig @fransacchio
- 57. THE RISKY MOMENT #DYLeipzig @fransacchio liability of newness liability of adolescence RISK YEAR 0 1 2 3 4
- 58. THE RISKY MOMENT #DYLeipzig @fransacchio liability of newness liability of adolescence RISK YEAR Growth Hacking Focus 0 1 2 3 4
- 59. GAME CHANGER (MVP) #DYLeipzig @fransacchio
- 60. GAME CHANGER (MVP) #DYLeipzig @fransacchio Around 2 years
- 61. GAME CHANGER #DYLeipzig @fransacchio “Make stuff people want
- 62. GAME CHANGER (MVP → PMF) #DYLeipzig @fransacchio Make stuff people want Product Market FIT
- 63. GAME CHANGER #DYLeipzig @fransacchio Optimized product before the launch...
- 64. GAME CHANGER #DYLeipzig @fransacchio ...lower risk of mortality after the launch!
- 65. As simple as that! #DYLeipzig @fransacchio