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A BEST OF 100+
MARKETING EXPERIMENTS
at Usersnap
@tompeham | @usersnap
About myself
● Thomas Peham
● Marketer at Usersnap since Nov 14
● previously:
○ Project Manager at a digital agency
○ Proj...
The Usersnappies
Florian Dorfbauer
CEO & Co-Founder
Gregor Dorfbauer
CTO & Co-Founder
Josef Trauner
CPO & Co-Founder
Rober...
The home of our customers
What is Usersnap about?
Bug Reporting & Collecting feedback
@tompeham | @usersnap
A Best Of Marketing Experiments
A lot of them failed. Some went “so lala”. Others were quite successful.
@tompeham | @user...
We want more. Of Everything.
More facebook likes
More sign-ups
More paying customers
More unique
website visitors
More peo...
Inbound marketing model at Usersnap
Earned Media Paid Media
Owned Media
Usersnap properties
● usersnap.com
● usersnap.com/...
Inbound marketing model at Usersnap
Earned
Media
Paid
Media
Owned
Media
Visitors
Sign-ups
theinboundflow
Paying customers
Experiment 1: Speed matters!
Fast websites = happy users = great organic ranking!
● Monitor & analyse your website’s performance
with tools like pingdo...
Fast websites = happy users = great organic ranking!
Fast websites = happy users = great organic ranking!
Success
Experiment 2: Guest Blogging
Guest blogging
= Make use of other people’s/company’s reach.
Guest blogging
= position yourself (=your startup) as an expert in
certain niches.
Guest blogging
Guest blogging
● published more than 10 external guest posts in the
last 6 months.
● Great thing: Address new audiences + ...
Guest blogging
● published more than 10 external guest posts in the
last 6 months.
● Great thing: Address new audiences + ...
Experiment 3: Discounts & promos
Discounts & promos example:
Hot Summer Sale
● We emailed sign-ups from the last 4 weeks.
● Limited offer + limited time fr...
Discounts & promos example: Hot Summer Sale
● great open rates.
● great awareness of customers.
● Ice cream!!
● nice follo...
Discounts & promos example: Hot Summer Sale
● great open rates.
● great awareness of customers.
● Ice cream!!
● nice follo...
Experiment 4: Hacking Facebook Ads
See the difference?
Do you see the difference?
CTR: 1,70% CTR: 3,73%
2 likes 527 likes
Another example
CTR: 0,45% CTR: 4,41%
228 likes1 like
Hacking Facebook Ads
● Write a (useful / informational / educational / fun)
facebook post.
● Promote facebook post for $2-...
Hacking Facebook Ads. Lessons Learned.
● Great CTR for promoting fun / useful / interesting
content.
● The good thing: gre...
Hacking Facebook Ads. Lessons Learned.
● Great CTR for promoting fun / useful / interesting
content.
● The good thing: gre...
Experiment 5: The LinkedIn Notification Hack
LinkedIn Notification Hack
● Linkedin notifies people about other people
viewing their profile.
● What if, I know exactly ...
LinkedIn Notification Hack
● Sign up for a LinkedIn Premium account.
● Go to your website and add the following code withi...
LinkedIn Notification Hack
LinkedIn Notification Hack
thomas@usersnap.com
twitter.com/tompeham
Answer one question:
1) What’s your experiment for growing your
business? (or)
2)...
Now it’s up to you.
Full Stack Developer
Frontend Developer
Backend Developer
UI / UX Designer
Marketing Assistant
Internships
https://usersna...
Have you enjoyed this
presentation?
Have you enjoyed this
presentation?
Yes, you did? Awesome! :)
Have you enjoyed this
presentation?
Yes, you did? Awesome! :)
Give it a share!
Have you enjoyed this
presentation?
Yes, you did? Awesome! :)
Give it a share!
PLEASE!!!! :)
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A Best Of 100+ Marketing Experiments at Usersnap - Startup Marketing Get-Together #5 Vienna

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Thomas Peham runs marketing at Usersnap. In his talk "A Best of 100+ Marketing Experiments at Usersnap" he tells you more about the startup's marketing journey and gives you insights into what marketing in a SaaS & B2B startup is all about.

Published in: Marketing

A Best Of 100+ Marketing Experiments at Usersnap - Startup Marketing Get-Together #5 Vienna

  1. 1. A BEST OF 100+ MARKETING EXPERIMENTS at Usersnap @tompeham | @usersnap
  2. 2. About myself ● Thomas Peham ● Marketer at Usersnap since Nov 14 ● previously: ○ Project Manager at a digital agency ○ Project Manager at Styria Digital One ○ Student of Media Management ● blogger at thomas-peham.com ● @tompeham I @usersnap I @bugtrackers
  3. 3. The Usersnappies Florian Dorfbauer CEO & Co-Founder Gregor Dorfbauer CTO & Co-Founder Josef Trauner CPO & Co-Founder Robert Aistleitner Developer Pavel Capcan UI / UX Design Haydee Capco Customer Success Thomas Peham Marketing Bene Reiter UI / UX Design
  4. 4. The home of our customers
  5. 5. What is Usersnap about? Bug Reporting & Collecting feedback @tompeham | @usersnap
  6. 6. A Best Of Marketing Experiments A lot of them failed. Some went “so lala”. Others were quite successful. @tompeham | @usersnap
  7. 7. We want more. Of Everything. More facebook likes More sign-ups More paying customers More unique website visitors More people talking about us More tweet engagements
  8. 8. Inbound marketing model at Usersnap Earned Media Paid Media Owned Media Usersnap properties ● usersnap.com ● usersnap.com/blog ● bugtrackers.io ● checktag.io ● facebook.com/usersnap ● twitter.com/usersnap ● Facebook & Twitter Shares ● Facebook & Twitter Mentions ● reposts of Usersnap Content ● reviews + articles about Usersnap Earned channels Paid advertising ● Google Adwords ● Twitter Ads ● Facebook Ads ● LinkedIn Ads ● Reddit Ads ● Native Advertising (Sponsored Post)
  9. 9. Inbound marketing model at Usersnap Earned Media Paid Media Owned Media Visitors Sign-ups theinboundflow Paying customers
  10. 10. Experiment 1: Speed matters!
  11. 11. Fast websites = happy users = great organic ranking! ● Monitor & analyse your website’s performance with tools like pingdom or Google’s mobile friendly tests ● Do your homework (especially mobile) ● Do not forget about a Caching strategy
  12. 12. Fast websites = happy users = great organic ranking!
  13. 13. Fast websites = happy users = great organic ranking! Success
  14. 14. Experiment 2: Guest Blogging
  15. 15. Guest blogging = Make use of other people’s/company’s reach.
  16. 16. Guest blogging = position yourself (=your startup) as an expert in certain niches.
  17. 17. Guest blogging
  18. 18. Guest blogging ● published more than 10 external guest posts in the last 6 months. ● Great thing: Address new audiences + (some) posts skyrocketed. ● Bad thing: hard to estimate KPIs (visitors, sign-ups, paying customers)! ● Is guest blogging worth it? Yes (in the long run).
  19. 19. Guest blogging ● published more than 10 external guest posts in the last 6 months. ● Great thing: Address new audiences + (some) posts skyrocketed. ● Bad thing: hard to estimate KPIs (visitors, sign-ups, paying customers)! ● Is guest blogging worth it? Yes (in the long run). So la la
  20. 20. Experiment 3: Discounts & promos
  21. 21. Discounts & promos example: Hot Summer Sale ● We emailed sign-ups from the last 4 weeks. ● Limited offer + limited time frame (3 days) ● Offering discount + goodie ● Who doesn’t like ice cream, right? ● (Or an Amazon voucher)
  22. 22. Discounts & promos example: Hot Summer Sale ● great open rates. ● great awareness of customers. ● Ice cream!! ● nice follow up email! ● just 1 conversion ● great open rates. ● great awareness among signups. ● Ice cream!! :) ● And a nice follow up email. ● BUT: just 1 conversion.
  23. 23. Discounts & promos example: Hot Summer Sale ● great open rates. ● great awareness of customers. ● Ice cream!! ● nice follow up email! ● just 1 conversion ● great open rates. ● great awareness among signups. ● Ice cream!! :) ● And a nice follow up email. ● BUT: just 1 conversion.
  24. 24. Experiment 4: Hacking Facebook Ads
  25. 25. See the difference?
  26. 26. Do you see the difference? CTR: 1,70% CTR: 3,73% 2 likes 527 likes
  27. 27. Another example CTR: 0,45% CTR: 4,41% 228 likes1 like
  28. 28. Hacking Facebook Ads ● Write a (useful / informational / educational / fun) facebook post. ● Promote facebook post for $2-3 to “low cost countries” for 1 day, target your audience there. ● After 1 day you have about 100-250 likes on that post. ● Promote this post to your “real target audience”. ● Take a look at Click-Through-Rates ;-)
  29. 29. Hacking Facebook Ads. Lessons Learned. ● Great CTR for promoting fun / useful / interesting content. ● The good thing: great increase in CTR. ● BUT: Doesn’t have any influence on sign ups.
  30. 30. Hacking Facebook Ads. Lessons Learned. ● Great CTR for promoting fun / useful / interesting content. ● The good thing: great increase in CTR. ● BUT: Doesn’t have any influence on sign ups. Success
  31. 31. Experiment 5: The LinkedIn Notification Hack
  32. 32. LinkedIn Notification Hack ● Linkedin notifies people about other people viewing their profile. ● What if, I know exactly who is visiting not only my LinkedIn profile, but also my website?
  33. 33. LinkedIn Notification Hack ● Sign up for a LinkedIn Premium account. ● Go to your website and add the following code within the <body> tag: <img src="https://www.linkedin.com/profile/view? authToken=zRgB&authType=name&id=XXXXX" /> ● Replace the XXX with your LinkedIn user ID. ● Go back to LinkedIn and click the section to view who’s looked at your profile. ● LinkedIn is now tracking everyone that visits your landing page (who are still logged into their LinkedIn account).
  34. 34. LinkedIn Notification Hack
  35. 35. LinkedIn Notification Hack
  36. 36. thomas@usersnap.com twitter.com/tompeham Answer one question: 1) What’s your experiment for growing your business? (or) 2) Why have you been here today?
  37. 37. Now it’s up to you.
  38. 38. Full Stack Developer Frontend Developer Backend Developer UI / UX Designer Marketing Assistant Internships https://usersnap.com/jobs PS: We’re hiring!
  39. 39. Have you enjoyed this presentation?
  40. 40. Have you enjoyed this presentation? Yes, you did? Awesome! :)
  41. 41. Have you enjoyed this presentation? Yes, you did? Awesome! :) Give it a share!
  42. 42. Have you enjoyed this presentation? Yes, you did? Awesome! :) Give it a share! PLEASE!!!! :)

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