In this presentation, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important updates in PPC that your marketing team should know about. They’ll go through a number of platforms, including Google, Bing, and Facebook.

1. #thinkppc
&
Our Favorite PPC Updates
for 2017 [so far]
HOSTED BY:

2. Presenters
• Alka Du Mont
– Account Manager at Hanapin Marketing
– @AlkaDuMont
• Zach Bruner
– Production Associate at Hanapin Marketing
– PPC Hero Blogger
– @Zbruner12

3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

4. Our Clients

5. Join the conversation
• Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

6. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

7. #thinkppc
Welcome to 2017

8. #thinkppc
2017 … What A Wild Ride.

9. #thinkppc
2017 … What A Wild Ride.

10. #thinkppc
2017 … What A Wild Ride.
Virtual Reality

11. #thinkppc
2017 … What A Wild Ride.
Virtual Reality
Unicorn Food!!!

12. #thinkppc
2017 … The Year Of Salt Bae

13. #thinkppc
2017 … The Year Of Salt Bae
PPC

14. #thinkppc
And PPC Marches On
Our Favorite PPC Updates, So Far…
1) Google
2) Bing
3) Facebook
4) Yahoo
5) Pinterest
6) Instagram
7) SnapChat

15. #thinkppc
Google

16. #thinkppc
Cross Device Conversions

17. #thinkppc
The New AdWords Interface

18. #thinkppc
Exact Match Variant

19. #thinkppc
IF Function Ads

20. #thinkppc
Smart Display

21. #thinkppc
Similar Audiences For Search &
Shopping

22. #thinkppc
Bing

23. #thinkppc
Budgets

24. #thinkppc
Remarketing
+ 15%

25. #thinkppc
Ad Extensions

26. #thinkppc
Shopping - Merchant Center Promotions

27. #thinkppc
Shopping - Product ID Search
Terms

28. #thinkppc
Shopping - Bid Landscape Tool

29. #thinkppc
Bing Ads Editor

30. #thinkppc
Facebook

31. #thinkppc
Collection Ads

32. #thinkppc
Facebook Ads Manager for Excel

33. #thinkppc
Offline Conversion Data
Lead Ads
Integration w/ CRM, POS, etc.

34. #thinkppc
Split Testing Ad Optimization

35. #thinkppc
Interface Update in Ads Manager

36. #thinkppc
ONE BILLION
PEOPLE

37. #thinkppc
Yahoo

38. #thinkppc
Carousel Ads

39. #thinkppc
Instagram

40. #thinkppc
Instagram Shoppable

41. #thinkppc
SnapChat

42. #thinkppc
Deep Linking & Autofill Forms

43. #thinkppc
Pinterest

44. #thinkppc
Lens (Beta)

45. #thinkppc
Instant Ideas

46. #thinkppc
Shop The Look

47. Offers!
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!

48. Live Q&A Time!

49. #thinkppc
Thank you for attending our webinar!
#thinkppc
Contact Us Directly: marketing@hanapinmarketing.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf