The document discusses how the emergence of semantic web technologies may radically transform the marketing research industry. It notes that semantic web would allow computers to understand the meaning behind online data and have sophisticated thinking abilities to analyze vast amounts of user-generated information. This could mean that researchers no longer need to directly ask people questions through surveys but could instead extract insights from data people are already sharing online through blogs, social media, reviews etc. It would require researchers to completely change their approach and skills to take advantage of these new capabilities. While daunting, some companies have already begun exploring how to apply semantic web to fields like market research and predictive analytics. The industry may have to evolve to keep up with these emerging technologies.
Originally presented at WARC "Online Research Now & Next" 1 March 2011, London, this slide show delves into how to get deeper insights out of data by combining one set of data with another set.
Rather than just looking at social media volumes, or a market research online community's responses, this presentation will show you how you can combine different types of data for better insights.
Tired to search for interesting people in the crowd?Ever wanted to be introduced to that gorgeous friend of one friend of yours?
Close can do that for you. Putting you in touch with your friends to look over their friends list and find people that can be interesting to you.
This is an edited version of a talk that I gave on the 11th of February to some PhD students from the University of Utrecht at a seminar on science and communication.
Originally presented at WARC "Online Research Now & Next" 1 March 2011, London, this slide show delves into how to get deeper insights out of data by combining one set of data with another set.
Rather than just looking at social media volumes, or a market research online community's responses, this presentation will show you how you can combine different types of data for better insights.
Tired to search for interesting people in the crowd?Ever wanted to be introduced to that gorgeous friend of one friend of yours?
Close can do that for you. Putting you in touch with your friends to look over their friends list and find people that can be interesting to you.
This is an edited version of a talk that I gave on the 11th of February to some PhD students from the University of Utrecht at a seminar on science and communication.
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
Presentación de los principales antecedentes que propiciaron el origen de la radiodifusión, los principales elementos físicos que permitieron su nacimiento, así como los inventores que lo lograron.
What is domestic violence? What are the signs of domestic abuse? How can you get help for spousal abuse in New Jersey? Find out what are crimes of domestic violence and the legal process in NJ. Learn about temporary restraining orders, who can get them, how to get them. Find out why timing is important in getting a final restraining order for a domestic violence matter. Learn how to help yourself or a loved one in this guide for domestic violence victims and their families, from Weinberger Law Group.
Divorce Rates: Is there a relationship between the job you do and the likelihood to divorce?
Which jobs are more likely to result in divorce? Which jobs are least likely to result in divorce in the US?
Using data from a Radford University (2010) study, this infographic charts the highest divorce rates by profession and the jobs with the lowest divorce rates.
Original source: McCoy & Aamodt (2010).
INVOLVE perspectives on learning and development (Sarah Buckland, INVOLVE)Nowgen
"INVOLVE perspectives on learning and development", presented by Sarah Buckland, INVOLVE, at the EUPATI-UK Network Conference on 6 March 2014 in Leeds, UK
How to Choose Insurance Plan for Yourself and Your Loved Onesaarti singh
An Investment insurance plan allows you to build a savings habit so that you enjoy life without any worry. Invest in the best investment plans and secure your financial goals.https://www.bajajallianzlife.com/investment-plans/investment-insurance-plans.jsp
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketBevology Inc.
The U.S. market is the most important for export wine and spirit producers. However the Three Tier System makes it challenging to navigate. Here are ten examples of mistakes to avoid learned the hard way.
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
Presentación de los principales antecedentes que propiciaron el origen de la radiodifusión, los principales elementos físicos que permitieron su nacimiento, así como los inventores que lo lograron.
What is domestic violence? What are the signs of domestic abuse? How can you get help for spousal abuse in New Jersey? Find out what are crimes of domestic violence and the legal process in NJ. Learn about temporary restraining orders, who can get them, how to get them. Find out why timing is important in getting a final restraining order for a domestic violence matter. Learn how to help yourself or a loved one in this guide for domestic violence victims and their families, from Weinberger Law Group.
Divorce Rates: Is there a relationship between the job you do and the likelihood to divorce?
Which jobs are more likely to result in divorce? Which jobs are least likely to result in divorce in the US?
Using data from a Radford University (2010) study, this infographic charts the highest divorce rates by profession and the jobs with the lowest divorce rates.
Original source: McCoy & Aamodt (2010).
INVOLVE perspectives on learning and development (Sarah Buckland, INVOLVE)Nowgen
"INVOLVE perspectives on learning and development", presented by Sarah Buckland, INVOLVE, at the EUPATI-UK Network Conference on 6 March 2014 in Leeds, UK
How to Choose Insurance Plan for Yourself and Your Loved Onesaarti singh
An Investment insurance plan allows you to build a savings habit so that you enjoy life without any worry. Invest in the best investment plans and secure your financial goals.https://www.bajajallianzlife.com/investment-plans/investment-insurance-plans.jsp
Top Ten Mistakes Export Wine and Spirit Brands Make in the U.S. MarketBevology Inc.
The U.S. market is the most important for export wine and spirit producers. However the Three Tier System makes it challenging to navigate. Here are ten examples of mistakes to avoid learned the hard way.
Birds Bears and Bs:Optimal SEO for Today's Search EnginesMarianne Sweeny
In February of 2012, Google began launching the Panda Update (bears), the first of many steps away from a link-based model of relevance to a user experience model of relevance. This bearish focus on relevance use algorithms to determine a positive user experience focused on click-through (does the user select the result), bounce rate (does the user take action once they arrive at the landing page) and conversion (does the landing page satisfy the user’s information need). Content and information design became the foundation for relevance. Sadly, no one at Google told the content strategists, user experience professionals and information architects about their new influence on search engine performance. In April of 2012, Google followed up with the Penguin update (birds), a direct assault on link building, a mainstay of traditional search engine optimization (SEO). The Penguin algorithm evaluates the context and quality of links pointing to a site. Website found to be “over optimized” with low quality links are removed from Google’s index. Matt Cutts, GOogle Webmaster and the public face of Google, summed this up best: “And so that’s the sort of thing where we try to make the web site, uh Google Bot smarter, we try to make our relevance more adaptive so that people don’t do SEO, we handle that...” Sadly, Google is short on detail about how they are handling SEO, what constitutes adaptive relevance and how user experience professionals, information architects and content strategists can contribute thought-processing biped wisdom to computational algorithmic adaptive relevance so that searchers find what they are looking for even when they do not know that that is. This presentation will provide a brief introduction to the inner workings of information retrieval, the foundation of all search engines, even Google. On this foundation, I will dive deep into the Bs of how to optimize Web sites for today’s search technology: Be focused, Be authoritative, Be contextual and Be engaging. Birds (Penguin), Bears (Panda) & Bees: Optimal SEO will provide insight into recent search engine changes, proscriptive optimization guidance for usability and content strategy and foresight into the future direction of search.
Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
A LITERATURE REVIEW ON SEMANTIC WEB – UNDERSTANDING THE PIONEERS’ PERSPECTIVEcsandit
There are various definitions, view and explanations about Semantic Web, its usage and its underlying architecture. However, the various flavours of explanations seem to have swayed way off-topic to the real purpose of Semantic Web. In this paper, we try to review the literature of Semantic Web based on the original views of the pioneers of Semantic Web which includes, Sir Tim Berners-Lee, Dean Allemang, Ora Lassila and James Hendler. Understanding the vision of the pioneers of any technology is cornerstone to the development. We have broken down Semantic Web into two approaches which allows us to reason with why Semantic Web is not mainstream.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
The New Internet: When Everything Becomes SmartJeeni
The New Internet is the Internet of Things (IoT). In a few years, people and devices will become almost indivisible entities. This article explains what it means for the economy, the society and our lives.
A child’s job is to play, we should let them pamela wong direction first 09.0...
Semantic web 3.0 paper (2009)
1. What will the so called respondents think when they find out their personal comments
are being used for commercial use?
Is it really ethnography? Or have we crossed the line from observation to invasion?
Some argue that if the internet becomes open source, then we’re just using
information that’s publicly available. And don’t bloggers want their voice heard? Isn’t
that the whole point?
If this is where we’re heading as an industry, there’s some serious ethical guidelines we
need to consider. Not only would semantic web change how we work, but also the
skills we would need to stay ahead in the industry.
It could affect the way we approach training, the way we recruit, the kind of people
that end up in market research.
It could mean an entire transformation from this, to this. Only time will tell.
Works cited
Citations
1. 2 Radar Networks & Nova Spivack, 2007. Semantics of Social Connections. Retrieved 1 August 2009 from
http://novaspivack.typepad.com RadarNetworksTowardsAWebOS.jpg
3. 5. 6 Wikipedia. You Tube. Retrieved 2 August 2009 from http://en.wikipedia.org/wiki/You_tube
4. Wikipedia. Semantic Web. Retrieved 2 August 2009 from http://en.wikipedia.org/wiki/Seman
tic_web.jpg
7.8.9.10 Markoff, John. (2006, Nov 12). Entrepreneurs See a Web Guided by Common Sense. The New York
Times. Retrieved 2 July from http://www.nytimes.com/2006/11/12/business/12web.html
2. Is our industry about to undergo the most radical change it’s ever seen? Has the research industry already missed the boat? There’s some players in the
Are we heading to an era where we will no longer need to ask anyone any questions? market who are embracing this already, and they’re people you probably wouldn’t
Let’s take a look. think of as researchers. Whilst their plans for 3.0 aren’t only about research, they’ve
already started working in our industry.
Research has come a long way over the years.
And today we think we’re pretty IBM have used the data mining “system to do market research for television
sophisticated in our online use. networks in the popularity of shows by mining a popular online community site.” (8)
(1) What’s more impressive, is their use of the “system to mine the buzz on college
websites to predict songs that would hit the top of the pop charts in the next two
But we’re heading in to the unknown. A place
weeks. A capability more impressive than today’s market research predictions.” (9)
that could make 2.0 look as high tech as the
fax machine. A place dubbed “semantic web”.
There’s a range of technology companies that are developing software for this new era.
(2) Interestingly, some of the early research in this area was originally commissioned by
intelligence and military agencies. (10). And it makes sense, after all they are the mas-
In its essence, semantic web is made up of two dimensions. It leverages the wealth of ters of collecting, observing, collating information and making important
data available online, with the increasingly sophisticated thinking power of computers. decisions based on it.
We are generating more and more data online, at an outstanding rate. We upload data, If research is to take on this direction then perhaps we should be thinking more like CIA
we blog, we share, we connect, we co-create, we upload some more, we Google, we agents than researchers?
wiki, we meet people, we upload “more than 13 hours of footage to You Tube every
minute.” (3). We have reached a point where the WWW now “contains at least 48 billion It would require a 180 degree shift in thinking and change the entire way we go about
pages.” (4) our work. We wouldn't need to ask behavioural questions, they’d already be out there.
We wouldn’t need to ask people what they think of our brand, they would have dis-
At the moment, we can only do simple tasks on the web, like order a pizza, check the cussed it already.
weather in Paris and book a holiday. Currently web pages “are designed to be read by
people, not machines.” (5). We search for keywords and we get pages that contain those We would need to shift our perception of what’s available online. Seeing it as a robust,
words, some of which are entirely irrelevant. credible and logical dataset, and then use the semantic ability of search engines to
delve in to it.
Computers are increasing their semantic ability. Meaning they will be able to gather and
structure information in a more intelligent way. A focus on ‘citizen insights’ would mean a huge change in our relationship with
respondents. There would be no more focus on trying to enhance them with
With semantic web computers won’t just blindly retrieve information, they will sweeteners like cash incentives, points and games. There would be no direct
understand more of the meaning behind web pages, so they will “perform more of the interaction with respondents, so it could mean our incentive costs drop right down to a
tedious work involved in finding, sharing and combining information on the web.” (6). big fat zero.
Which for research could mean we no longer need to ask questions, because the
answers are already out there.