This creative brief outlines a campaign for Sharpie Liquid Pencil involving integrating their branding into several popular mobile games. Players will be able to use the Sharpie pencil and eraser as power-ups or tools within games like Angry Birds, Fruit Ninja, and Tetris. The campaign will include a microsite promoting the games and app, which will allow online and Facebook play without needing a smartphone. The goal is to demonstrate how the Sharpie product allows changing mistakes or strategies before making a permanent mark.

1. Sharpie Liquid Pencil Games
Maria Fernanda Paiz

2. Creative Brief
• This site will be created for Sharpie Liquid Pencil and its game app campaign, this
consists of Sharpie Liquid Pencil working together with specific games including angry
birds, fruit ninja, and tetris. This will allow you to do a couple of different things as
you play the game, but you will have a specific number of uses in each level. You can
use the sharpie eraser to erase your last move, you can also use it to erase a specific
thing or element during the game, for example a bomb or an obstacle. You can also
use the pen in your advantage if it fits the situation and game.
• Then you can share the app and online you can go to the website were you can find
all the information about the campaign, the games and the app and you can connect
with other people to play a couple of matches of your favorite game.

3. • We will also create an app that will allow you to play in Facebook. You will be able to play
the same games, share them, and play them with some of your friends or against them
without having to use a smart phone. The games will be re-skinned to fit the look and feel
of the sharpie liquid pencil campaign, they will sponsor the games for a month so the
games will have the sharpie liquid pencil look and features for a month.
• This games and the features they will have will allow the users to understand better the use
of sharpie liquid pencil, focusing on changing what we do before it turns permanent, it
gives you a 2nd chance.

4. Micro site content
• Home page
• About page
• Games page with flash slider
• Connect and play page

11. Facebook
• This app will allow you to play in Facebook. You will be able to play the same games, share
them, and play them with some of your friends or against them without having to use a
smart phone.